Product Alert - August 2009

Publication Date	September 2009
Publisher	Datamonitor
Product Type	Report
Pages	29
ISBN Number	not applicable
Product Code	DAT07164

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Summary

Product Alert provides you with industry updates, key information on recent product releases, noteworthy trends, and other significant news.

Scope

Geographic coverage: global.
Category coverage: food, drinks, personal care and household products.

Highlights

Products with 'cool appeal' feature in this month's roundup of novel food launches. Cooling products appear to be the new thing in confectionery, with ice cream candy and cool sensation cookies coming to market.

Reasons to Purchase

Assess product innovation trends in your market.
Learn from successful new product launches.

Content

DATAMONITOR VIEW
CATALYST
SUMMARY
INDUSTRY UPDATE
- Calls for a ban on energy drinks in Australia higlight the growing vilification of the industry
FLAVORS & FRAGRANCES
- Cheese: top flavors in new products
- Spirits: top flavors in new products
- Toothpaste: top flavors in new products
- Air fresheners: top fragrances in new products
NEW FOOD REVIEW
- Foods gain cooling appeal
- New food launches by category, April to June 2009: fish finds place in top 10
- Product claims: new food launches, April to June 2009
NEW DRINKS REVIEW
- Energy drink targets trucker market
- New drinks launches by category, April to June 2009: wine and beer on the wane
- Product claims: new drinks launches, April to June 2009
NEW PERSONAL CARE REVIEW
- Energizers enter the beauty market
- New personal care launches by category, April to June 2009: bath and shower products lose ground
- Product claims: new personal care launches, April to June 2009
NEW HOUSEHOLD GOODS REVIEW
- Enhancing the home with greener products
- New household goods launches by category, April to June 2009: leaner times for fabric conditioners
- Product claims: new household goods launches, April to June 2009
APPENDIX
- About Product Launch Analytics
- Editors
- Ask the analyst
- Datamonitor consulting
- Disclaimer
List of Tables
- Table 1: Top claims in new global food launches, April to June 2009, compared to the same period of the year before
- Table 2: Top claims in new global drinks launches, April to June 2009, compared to the same period of the year before
- Table 3: Top claims in new global personal care launches, April to June 2009, compared to the same period of the year before
- Table 4: Top claims in new global household goods launches, April to June 2009, compared to the same period of the year before
List of Figures
- Figure 1: Cheese: top flavors in new products
- Figure 2: Spirits: top flavors in new products
- Figure 3: Toothpaste: top flavors in new products
- Figure 4: Air Fresheners: top fragrances in new products
- Figure 5: Wheat Thins Toasted Chips - Garden Valley Veggie, North End Parmesan & Herb
- Figure 6: Dole Easy-Open Salad Bag - American, Italian
- Figure 7: Get Silly Ice Cream Unmeltable Ice Cream Candy Treats
- Figure 8: Trakinas Gela Boka Biscoito Recheado - Sorvete de Chocolate,Sorvete de Doce de Leite,Sorvete de Morango
- Figure 9: Shiitake-Ya Shroomin' Delights Vegetarian Eco-Mushroom Frozen Delight Meat Substitute
- Figure 10: Forze GPS Nutrition Tool Bar - Chocolate Peanut Butter, Cranberry Nut
- Figure 11: Leading global food launches by category, Apr to Jun 2008 and 2009
- Figure 12: Amp Energy Shot - Jakfruit Citrus
- Figure 13: Big Ol' Trucker Energy Juice Fruit Punch Flavor
- Figure 14: Trader Joe's Apple Mango Mangosteen Juice
- Figure 15: Kubus Play! Carrot & Fruit Drink
- Figure 16: State of Mind Bottled Water - Planet Green's REVERTE Back to Nature Bottle
- Figure 17: Gilbey's Premium Strength Gin with Green Tea Extract
- Figure 18: Leading global drinks launches by category, April to June 2008 and 2009
- Figure 19: Noz Kandy Energy Extreme Boost! Inhaler - Cinnamon, Citrus, Grapefruit, Lemon, Peppermint
- Figure 20: Burner Balm Fat Burner Energy Lip Balm with SPF 15 - Acai Berry, Original, Pomegranate, Strawberry, Vanilla
- Figure 21: Avon SpectraColor Lipstick
- Figure 22: UVSunSense Sun-Sensitive Gauge Wristband
- Figure 23: Inspector Hector Dirt Detector Color Changing Soap
- Figure 24: Avon Anew Clinical Crow's Feet Corrector Pen
- Figure 25: Leading global personal care launches by category, April to June 2008 and 2009
- Figure 26: G-Clean Pressure Washer Products
- Figure 27: Plumb Away 1 Second Aerosol Drain Opener Kit
- Figure 28: Sodastream Bottles - Children, Christmas, Glass Carafe, PEN, PET, Summer
- Figure 29: Top Laundry Detergent - Heyaboshi, Hybrid Formula
- Figure 30: Shirt Cool Cooling Mist for Shirts
- Figure 31: Kobaetori Kaeru Junia Pest Control Traps
- Figure 32: Leading global household goods launches by category, April to June 2008 and 2009