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Retailing in Morocco

Publication Date July 2009
Publisher Euromonitor
Product Type Report
Pages 105
ISBN Number not applicable
Product Code EUR03045
Buy this product or for assistance call +44 20 7060 7474

Summary

Euromonitor International's Retailing in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Why buy this report?

  • Get a detailed picture of the retail industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands ;
  • Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planningational has a unique capability to develop reliable information resources to help drive informed strategic planning

Content

  • Retailing in Morocco
  • Euromonitor International
  • Executive Summary
  • Small Independent Retailers Continue To Lose Ground To Large Chains
  • Shopping Malls and 'mega Stores' Attract Increasing Numbers of Consumers
  • Safer Online Transactions Underpin Dynamic Performance of Internet Retailing
  • Hypermarkets Player Marjane Retains Its Position As Morocco's Leading Retailer
  • Non-store Retailing Remains Underdeveloped in Morocco
  • Non-store Retailing Will Benefit As Online Shopping Becomes More Popular
  • Key Trends and Developments
  • Easier Access To Consumer Credit Boosts Retailing Market Performance
  • Marjane Pioneers the Ethical Retailing Trend in Morocco
  • Morocco Embraces Larger Retail Outlets and Western-style Shopping Malls
  • Gradual Development of Internet Retailing Continues in Morocco
  • Market Indicators
    • Table 1 Employment in Retailing 2003-2008
  • Market Data
    • Table 2 Sales in Retailing by Sector: Value 2003-2008
    • Table 3 Sales in Retailing by Sector: % Value Growth 2003-2008
    • Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2008
    • Table 5 Sales in Store-Based Retailing by Sector: Value 2003-2008
    • Table 6 Sales in Store-Based Retailing by Sector: % Value Growth 2003-2008
    • Table 7 Sales in Non-store Retailing by Sector: Value 2003-2008
    • Table 8 Sales in Non-store Retailing by Sector: % Value Growth 2003-2008
    • Table 9 Retailing Company Shares: % Value 2004-2008
    • Table 10 Grocery Retailers Company Shares: % Value 2004-2008
    • Table 11 Grocery Retailers Brand Shares: % Value 2005-2008
    • Table 12 Non-Grocery Retailers Company Shares: % Value 2004-2008
    • Table 13 Non-Grocery Retailers Brand Shares: % Value 2005-2008
    • Table 14 Non-store Retailing Company Shares: % Value 2004-2008
    • Table 15 Non-store Retailing Brand Shares: % Value 2005-2008
    • Table 16 Forecast Sales in Retailing by Sector: Value 2008-2013
    • Table 17 Forecast Sales in Retailing by Sector: % Value Growth 2008-2013
    • Table 18 Forecast Sales in Store-Based Retailing by Sector: Value 2008-2013
    • Table 19 Forecast Sales in Store-Based Retailing by Sector: % Value Growth 2008-2013
    • Table 20 Forecast Sales in Non-store Retailing by Sector: Value 2008-2013
    • Table 21 Forecast Sales in Non-store Retailing by Sector: % Value Growth 2008-2013
    • Appendix
  • Operating Environment
  • Cash and Carry/warehouse Clubs
    • Table 22 Cash and Carry/Warehouse Clubs: Sales Value 2003-2008
    • Table 23 Cash and Carry/Warehouse Clubs: Sales by National Brand Owner: Sales Value 2005-2008
    • Table 24 Cash and Carry/Warehouse Clubs: Number of Outlets by National Brand Owner: 2005-2008
  • Definitions
    • Summary 1 Research Sources
  • Comptoir Métallurgique Marocain
  • Strategic Direction
  • Key Facts
    • Summary 2 Comptoir Metallurgique Marocain: Key Facts
    • Summary 3 Comptoir Metallurgique Marocain: Operational Indicators 2007-2008
  • Company Background
  • Competitive Positioning
    • Summary 4 Le Comptoir Metallurgique Marocain: Competitive Position 2008
  • Groupe Chaabi
  • Strategic Direction
  • Key Facts
    • Summary 5 Groupe Chaabi: Key Facts
    • Summary 6 Groupe Chaabi: Operational Indicators 2007-2008
  • Company Background
  • Private Label
  • Competitive Positioning
    • Summary 7 Groupe Chaabi: Competitive Position 2008
  • Hanouti Shop SA
  • Strategic Direction
  • Key Facts
    • Summary 8 Hanouti Shop SA: Key Facts
    • Summary 9 Hanouti Shop SA: Operational Indicators 2007-2008
  • Company Background
  • Competitive Positioning
    • Summary 10 Hanouti Shop SA: Competitive Position 2008
  • Hyper SA
  • Strategic Direction
  • Key Facts
    • Summary 11 Hyper SA: Key Facts
    • Summary 12 Hyper SA: Operational Indicators 2007-2008
  • Company Background
  • Private Label
  • Competitive Positioning
    • Summary 13 Hyper SA: Competitive Position 2008
  • Kitea SA
  • Strategic Direction
  • Key Facts
    • Summary 14 Kitea SA: Key Facts
    • Summary 15 Kitea SA: Operational Indicators 2007-2008
  • Company Background
    • Chart 1 Kitea SA: Kitea in Agadir
  • Competitive Positioning
    • Summary 16 Kitea SA: Competitive Position 2008
  • Mardis Sarl
  • Strategic Direction
  • Key Facts
    • Summary 17 Mardis SARL: Key Facts
    • Summary 18 Mardis SARL: Operational Indicators 2007-2008
  • Company Background
    • Chart 2 Mardis SARL: Yatout in Agadir
  • Competitive Positioning
    • Summary 19 Mardis SARL: Competitive Position 2008
  • Maroshop SA
  • Strategic Direction
  • Key Facts
    • Summary 20 Maroshop SA: Key Facts
    • Summary 21 Maroshop SA: Operational Indicators 2007-2008
  • Company Background
    • Chart 3 Maroshop SA: Mini Brahim in Marrakesh
  • Competitive Positioning
    • Summary 22 Maroshop SA: Competitive Position 2008
  • Microchoix Maroc Sarl
  • Strategic Direction
  • Key Facts
    • Summary 23 Microchoix Maroc SARL: Key Facts
    • Summary 24 Microchoix Maroc SARL: Operational Indicators 2007-2008
  • Company Background
  • Competitive Positioning
    • Summary 25 Microchoix Maroc SARL: Competitive Position 2008
  • Mobilia SA
  • Strategic Direction
  • Key Facts
    • Summary 26 Mobilia SA: Key Facts
    • Summary 27 Mobilia SA: Operational Indicators 2007-2008
  • Company Background
    • Chart 4 Mobilia SA: Mobilia in Agadir
  • Competitive Positioning
    • Summary 28 Mobilia SA: Competitive Position 2008
  • Ona, Groupe
  • Strategic Direction
  • Key Facts
    • Summary 29 Groupe ONA: Key Facts
    • Summary 30 Groupe ONA: Operational Indicators 2007-2008
  • Company Background
    • Chart 5 Groupe ONA: Marjane Casablanca
    • Chart 6 Groupe ONA: ACIMA Casablanca
  • Private Label
    • Summary 31 Groupe ONA: Private Label Portfolio
  • Competitive Positioning
    • Summary 32 Groupe ONA: Competitive Position 2008
  • Planet Sport Sarl
  • Strategic Direction
  • Key Facts
    • Summary 33 Planet Sport SARL: Key Facts
    • Summary 34 Planet Sport SARL: Operational Indicators 2007-2008
  • Company Background
    • Chart 7 Planet Sport SARL: Planet Sport in Agadir
  • Competitive Positioning
    • Summary 35 Planet Sport SARL: Competitive Position 2008
  • Saham SA
  • Strategic Direction
  • Key Facts
    • Summary 36 Saham SA: Key Facts
    • Summary 37 Saham SA: Operational Indicators 2007-2008
  • Company Background
  • Competitive Positioning
    • Summary 38 Saham SA: Competitive Position 2008
  • Uni Confort Maroc Dolidol
  • Strategic Direction
  • Key Facts
    • Summary 39 Uni Confort Maroc Dolidol: Key Facts
    • Summary 40 Uni Confort Maroc Dolidol: Operational Indicators 2007-2008
  • Company Background
    • Chart 8 Uni Confort Maroc Dolidol: Layalits in Agadir
  • Competitive Positioning
    • Summary 41 Uni Confort Maroc Dolidol: Competitive Position 2008
  • Headlines
  • Overview
  • Sector Data
    • Table 25 Hypermarkets: Value Sales, Outlets and Selling Space 2003-2008
    • Table 26 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2003-2008
    • Table 27 Hypermarkets Company Shares by Value 2004-2008
    • Table 28 Hypermarkets Brand Shares by Value 2005-2008
    • Table 29 Hypermarkets Brand Shares by Outlets 2005-2008
    • Table 30 Hypermarkets Brand Shares by Selling Space 2005-2008
    • Table 31 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2008-2013
    • Table 32 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
  • Headlines
  • Overview
  • Sector Data
    • Table 33 Supermarkets: Value Sales, Outlets and Selling Space 2003-2008
    • Table 34 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2003-2008
    • Table 35 Supermarkets Company Shares by Value 2004-2008
    • Table 36 Supermarkets Brand Shares by Value 2005-2008
    • Table 37 Supermarkets Brand Shares by Outlets 2005-2008
    • Table 38 Supermarkets Brand Shares by Selling Space 2005-2008
    • Table 39 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2008-2013
    • Table 40 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
  • Headlines
  • Headlines
  • Overview
  • Sector Data
    • Table 41 Convenience Stores: Value Sales, Outlets and Selling Space 2003-2008
    • Table 42 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2003-2008
    • Table 43 Convenience Stores Company Shares by Value 2004-2008
    • Table 44 Convenience Stores Brand Shares by Value 2005-2008
    • Table 45 Convenience Stores Brand Shares by Outlets 2005-2008
    • Table 46 Convenience Stores Brand Shares by Selling Space 2005-2008
    • Table 47 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2008-2013
    • Table 48 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
  • Headlines
  • Overview
  • Sector Data
    • Table 49 Forecourt Retailers: Value Sales, Outlets and Selling Space 2003-2008
    • Table 50 Forecourt Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
    • Table 51 Forecourt Retailers Company Shares by Value 2004-2008
    • Table 52 Forecourt Retailers Brand Shares by Value 2005-2008
    • Table 53 Forecourt Retailers Brand Shares by Outlets 2005-2008
    • Table 54 Forecourt Retailers Brand Shares by Selling Space 2005-2008
    • Table 55 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
    • Table 56 Forecourt Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Sector Data
    • Table 57 Mixed Retailers: Value Sales, Outlets and Selling Space 2003-2008
    • Table 58 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
    • Table 59 Mixed Retailers Company Shares by Value 2004-2008
    • Table 60 Mixed Retailers Brand Shares by Value 2005-2008
    • Table 61 Mixed Retailers Brand Shares by Outlets 2005-2008
    • Table 62 Mixed Retailers Brand Shares by Selling Space 2005-2008
    • Table 63 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
    • Table 64 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Sector Data
    • Table 65 Health and Beauty Retailers: Value Sales, Outlets and Selling Space 2003-2008
    • Table 66 Health and Beauty Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
    • Table 67 Health and Beauty Retailers Company Shares by Value 2004-2008
    • Table 68 Health and Beauty Retailers Brand Shares by Value 2005-2008
    • Table 69 Health and Beauty Retailers Brand Shares by Outlets 2005-2008
    • Table 70 Health and Beauty Retailers Brand Shares by Selling Space 2005-2008
    • Table 71 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
    • Table 72 Health and Beauty Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
  • Headlines
  • Overview
  • Sector Data
    • Table 73 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space 2003-2008
    • Table 74 Clothing and Footwear Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
    • Table 75 Clothing and Footwear Retailers Company Shares by Value 2004-2008
    • Table 76 Clothing and Footwear Retailers Brand Shares by Value 2005-2008
    • Table 77 Clothing and Footwear Retailers Brand Shares by Outlets 2005-2008
    • Table 78 Clothing and Footwear Retailers Brand Shares by Selling Space 2005-2008
    • Table 79 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
    • Table 80 Clothing and Footwear Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
  • Headlines
  • Overview
  • Sector Data
    • Table 81 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space 2003-2008
    • Table 82 Furniture and Furnishings Stores: Value Sales, Outlets and Selling Space: % Growth 2003-2008
    • Table 83 Furniture and Furnishings Stores Company Shares by Value 2004-2008
    • Table 84 Furniture and Furnishings Stores Brand Shares by Value 2005-2008
    • Table 85 Furniture and Furnishings Stores Brand Shares by Outlets 2005-2008
    • Table 86 Furniture and Furnishings Stores Brand Shares by Selling Space 2005-2008
    • Table 87 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space 2008-2013
    • Table 88 Furniture and Furnishings Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
  • Headlines
  • Overview
  • Sector Data
    • Table 89 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space 2003-2008
    • Table 90 DIY, Home Improvement and Garden Centres: Value Sales, Outlets and Selling Space: % Growth 2003-2008
    • Table 91 DIY, Home Improvement and Garden Centres Company Shares by Value 2004-2008
    • Table 92 DIY, Home Improvement and Garden Centres Brand Shares by Value 2005-2008
    • Table 93 DIY, Home Improvement and Garden Centres Brand Shares by Outlets 2005-2008
    • Table 94 DIY, Home Improvement and Garden Centres Brand Shares by Selling Space 2005-2008
    • Table 95 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space 2008-2013
    • Table 96 DIY, Home Improvement and Garden Centres Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
  • Headlines
  • Overview
  • Sector Data
    • Table 97 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2003-2008
    • Table 98 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
    • Table 99 Electronics and Appliance Specialist Retailers Company Shares by Value 2004-2008
    • Table 100 Electronics and Appliance Specialist Retailers Brand Shares by Value 2005-2008
    • Table 101 Electronics and Appliance Specialist Retailers Brand Shares by Outlets 2005-2008
    • Table 102 Electronics and Appliance Specialist Retailers Brand Shares by Selling Space 2005-2008
    • Table 103 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
    • Table 104 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
  • Headlines
  • Overview
  • Sector Data
    • Table 105 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space 2003-2008
    • Table 106 Leisure and Personal Goods Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2003-2008
    • Table 107 Leisure and Personal Goods Specialist Retailers Company Shares by Value 2004-2008
    • Table 108 Leisure and Personal Goods Specialist Retailers Brand Shares by Value 2005-2008
    • Table 109 Leisure and Personal Goods Specialist Retailers Brand Shares by Outlets 2005-2008
    • Table 110 Leisure and Personal Goods Specialist Retailers Brand Shares by Selling Space 2005-2008
    • Table 111 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2008-2013
    • Table 112 Leisure and Personal Goods Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2008-2013
  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Sector Data
    • Table 113 Vending: Value 2003-2008
    • Table 114 Vending: % Value Growth 2003-2008
    • Table 115 Vending Company Shares by Value 2004-2008
    • Table 116 Vending Brand Shares by Value 2005-2008
    • Table 117 Vending Forecasts: Value 2008-2013
    • Table 118 Vending Forecasts: % Value Growth 2008-2013
  • Headlines
  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Sector Data
    • Table 119 Internet Retailing: Value 2003-2008
    • Table 120 Internet Retailing: % Value Growth 2003-2008
    • Table 121 Internet Retailing Company Shares by Value 2004-2008
    • Table 122 Internet Retailing Brand Shares by Value 2005-2008
    • Table 123 Internet Retailing Forecasts: Value 2008-2013
    • Table 124 Internet Retailing Forecasts: % Value Growth 2008-2013
  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Sector Indicators
    • Table 125 Direct Selling Agents 2005-2007
  • Sector Data
    • Table 126 Direct Selling: Value 2003-2008
    • Table 127 Direct Selling: % Value Growth 2003-2008
    • Table 128 Direct Selling Company Shares by Value 2004-2008
    • Table 129 Direct Selling Brand Shares by Value 2005-2008
    • Table 130 Direct Selling Forecasts: Value 2008-2013
    • Table 131 Direct Selling Forecasts: % Value Growth 2008-2013

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