UK Mail Order Retailers 2006

Publication Date	December 2006
Publisher	Verdict
Product Type	Report
Pages	152
ISBN Number	not applicable
Product Code	VDT00153

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Summary

Introduction

With the mail order market completing its fourth year of decline and competition increasing from store-based and international competitors, mail order operators are adapting to a new online-based model. UK Mail Order Retailers 2006 analyses key trends and market dynamics, including growth and value by market segment, profiling the leading operators and the challenges they face.

Scope

Ten years' data on mail order market sales trends, broken down between agency, direct and door-to-door segments, including 2006.
Market shares by segment, plus key operating statistics of 3 agency/direct operators, 7 direct and 1 door-to-door operator, all five years to 2006.
Factors influencing market decline, the transition from the old to new mail order retail model, and key growth opportunities for mail order retailers.
Detailed profiles on Avon UK, Boden, Findel, Lakeland, Littlewoods Shop Direct, N Brown, Next Directory, Otto UK and Redcats UK.

Highlights

Since 2002 the traditional mail order market has lost 1.25bn of sales drastically underperforming total retail. Agency business more than halved to 1.6bn in the five years to 2006 and the direct mail order market is also in decline, by 4.0% in 2006. With a virtually flat door-to-door segment, the total market declined by 3.5% to 9.2bn in 2006.

As competition from both online and physical retailers increases, mail order's share of total non-food expenditure reached its lowest level for a decade in 2006 - 5.5%.

In the face of technological innovations, consumer and economic trends, and increasing competition, a new mail order model is emerging that is Internet based and far more flexible than the traditional model.

Reasons to Purchase

Enhance your understanding of the key issues, trends and dynamics in this changing market and the necessary responses.
Quantify opportunities in each segment of the market from Verdict's unique data and benchmark company strategy against the main operators.
Use the report to plan future strategy in a market rapidly changing in the face of technological innovation and consumers' new remote shopping habits.

Content

Chapter 1 Executive Summary
- Key Findings
- Main Conclusions
Chapter 2 Market Analysis
- Market Definition
- Sales Trends
- Channels of Distribution
- Agency Sector
- Direct Mail Order
- Door-to-door Selling
- Sales Mix & Sector Share
Chapter 3 Company Data Analysis
- Market Shares
- Agency Market
- Direct Market
- Key Operating Statistics
- Advertising
Chapter 4 Outlook
- Market Decline
- External Factors Influencing Market Decline
- Internal Factors Influencing Market Decline
- Evolution of the Mail Order Model
- Growth Opportunities for Mail Order Operators
- Widen Customer Base
- Improve Profitability
Chapter 5 Avon Uk
- Company Overview
- Market Shares
- Trading Record
- Year to December 2004
- Year to December 2005e
- Current Trading
- Retail Proposition
- Management, Marketing & Operations
- Outlook
Chapter 6 Betterware
- Company Overview
- Market Shares
- Trading Record
- Year to January 2005
- Current Trading
- Marketing & Operations
- Outlook
Chapter 7 Boden
- Company Overview
- Market Shares
- Trading Record
- Year to December 2005
- Year to December 2006e
- Retail Proposition
- Marketing & Operations
- Outlook
Chapter 8 Findel
- Company Overview
- Market Shares
- Trading Record
- Year to March 2006
- Current Trading
- Retail Proposition
- Management, Marketing & Operations
- Outlook
Chapter 9 Flying Brands
- Company Overview
- Market Shares
- Trading Record
- Year to December 2005
- Current Trading
- Outlook
Chapter 10 Lakeland Limited
- Company Overview
- Market Shares
- Trading Record
- Year to December 2005
- Current Trading
- Retail Proposition
- Store Portfolio
- Management, Marketing & Operations
- Outlook
Chapter 11 Littlewoods Shop Direct
- Company Overview
- Market Shares
- Trading Record
- Year to April 2006e
- Retail Proposition
- Management, Marketing & Operations
- Outlook
Chapter 12 N Brown
- Company Overview
- Market Shares
- Trading Record
- Year to February 2006
- Current Trading
- Retail Proposition
- Management, Marketing & Operations
- Outlook
Chapter 13 Next Directory
- Company Overview
- Market Shares
- Trading Record
- Year to January 2006
- Current Trading
- Retail Proposition
- Marketing & Operations
- Outlook
Chapter 14 Otto Uk (Freemans And Grattan)
- Company Overview
- Market Shares
- Trading Record
- Year to February 2006
- Current Trading
- Retail Proposition
- Management, Marketing & Operations
- Outlook
Chapter 15 Redcats Uk
- Company Overview
- Trading Record
- Year to December 2005
- Year to December 2006e
- Retail Proposition
- Management, Marketing & Operations
- Outlook
Chapter 16 Glossary
- Financial Statistics – VAT
- Trading Profile
- Key Operating Ratios
- Physical Development
- Abbreviations
List Of Tables
- Table 1: Mail order sales trends 1996-2006e
- Table 2: Mail order sales by channel 2001-2006e
- Table 3: Door-to-door sales by selling method 1999-2005e
- Table 4: Door-to-door – sales by product 1999-2005e
- Table 5: Mail order market sales mix 2001 & 2006e
- Table 6: Mail order share of product sectors 2001 & 2006e
- Table 7: Market share trends 2001-2006e
- Table 8: Agency market share trends 2001-2006e
- Table 9: Direct market share trends 2001-2006e
- Table 10: Mail order retailers key operating statistics 2005/06
- Table 11: Leading mail order advertising media expenditure total and by media type 2005
- Table 12: Avon UK company overview 2007
- Table 13: Avon UK key operating statistics 2001-2006e
- Table 14: Avon UK trading record 1996-2006e
- Table 15: Avon retail proposition 2007
- Table 16: Betterware company overview 2007
- Table 17: Betterware UK key operating statistics 2001-2006
- Table 18: Betterware mail order trading record 1996-2006e
- Table 19: Boden company overview 2007
- Table 20: Boden key operating statistics 2001-2006e
- Table 21: Boden trading record 1999-2006e
- Table 22: Boden retail proposition 2007
- Table 23: Findel company overview 2007
- Table 24: Findel key operating statistics 2001-2006
- Table 25: Findel group trading record 1996-2006
- Table 26: Findel mail order (Home Shopping division) trading record 1996-2006
- Table 27: Findel mail order sales by division 2003-2006
- Table 28: Findel home shopping sales mix 2002-2005
- Table 29: Findel retail proposition 2007
- Table 30: Flying Brands company overview 2007
- Table 31: Flying Brands key operating statistics 2001e-2006e
- Table 32: Flying brands trading record 1996-2006e
- Table 33: Lakeland Limited company overview 2007
- Table 34: Lakeland Limited key operating statistics 2001e-2006e
- Table 35: Lakeland Limited trading record 1996-2006e
- Table 36: Lakeland Limited mail order retail proposition 2007
- Table 37: Lakeland Limited store portfolio 2001-2006e
- Table 38: Littlewoods Shop Direct company overview 2007
- Table 39: Littlewoods Home Shopping UK key operating statistics 2001e-2006e
- Table 40: Shop Direct UK key operating statistics 2001e-2006e
- Table 41: Littlewoods Home Shopping UK trading record 1997-2006e
- Table 42: Shop Direct UK mail order trading record 1996-2006e
- Table 43: Littlewoods agency retail proposition 2007
- Table 44: Shop Direct agency catalogue proposition 2007
- Table 45: LX Direct retail proposition 2007
- Table 46: Shop Direct direct catalogue proposition 2007
- Table 47: N Brown company overview 2007
- Table 48: N Brown key operating statistics 2001-2006
- Table 49: N Brown mail order trading record 1996-2006
- Table 50: N Brown home shopping sales by catalogue target market 2002-2006
- Table 51: N Brown sales mix 2001-2006
- Table 52: N Brown young target market catalogue titles – retail proposition 2007
- Table 53: N Brown midlife catalogue titles – retail proposition 2007
- Table 54: N Brown elderly target market catalogue titles – retail proposition 2007
- Table 55: Next Directory company overview 2007
- Table 56: Next Directory key operating statistics 2001-2006
- Table 57: Next Directory trading record 1997-2007e
- Table 58: Next Directory retail proposition 2007
- Table 59: Otto UK company overview 2007
- Table 60: Freemans key operating statistics 2002-2007e
- Table 61: Grattan key operating statistics 2002-2007e
- Table 62: Freemans mail order trading record 1996-2007e
- Table 63: Grattan mail order trading record 1996-2007e
- Table 64: Freemans sales by catalogue type 2004e-2007e
- Table 65: Grattan sales by catalogue type 2004e-2007e
- Table 66: Otto UK agency catalogues retail proposition 2007
- Table 67: Otto UK direct catalogues retail proposition 2007
- Table 68: Redcats UK company overview 2007
- Table 69: Redcats UK key operating statistics 2001-2006e
- Table 70: Redcats UK trading record 1996-2006e
- Table 71: Agency and direct catalogue sales 1996-2006e
- Table 72: Redcats agency catalogue retail proposition 2007
- Table 73: Redcats direct catalogue retail proposition 2007
List Of Figures
- Figure 1: Mail order market growth vs retail expenditure growth 1996-2006e
- Figure 2: Mail order share of total retail and non-food retail expenditure 1996-2006e
- Figure 3: Agency, direct and door-to-door shares of market 2001-2006e
- Figure 4: Agency vs direct sales (excluding door-to-door) bn 2001-2006e
- Figure 5: Agency sales as a % of turnover of major agency companies 2001-2006e
- Figure 6: Winners and losers in mail order market share 2006e on 2001
- Figure 7: Winners and losers in agency mail order market share 2006e on 2001
- Figure 8: Winners and losers in direct mail order market share 2006e on 2001
- Figure 9: Market decline in 2006
- Figure 10: Y-o-Y change % in mail order sales vs total online sales vs retail space 2001-2006e
- Figure 11: Additional retail sales space 2001-2006
- Figure 12: New mail order model 2007
- Figure 13: Internet sales as a % of turnover 2005 and 2006
- Figure 14: Mail order operators growth opportunities 2007
- Figure 15: Traditional and niche direct operators market shares 2001 & 2006e
- Figure 16: Avon door-to-door and mail order market shares 2001-2006e
- Figure 17: Betterware direct mail order and mail order market shares 2001-2006e
- Figure 18: Boden mail order and direct mail order market shares 2001-2006e
- Figure 19: Boden sales mix, years to December 2005e & 2006e
- Figure 20: Findel mail order and direct mail order market shares 2001-2006e
- Figure 21: Flying brands mail order and direct mail order market shares 2001-2006e
- Figure 22: Lakeland Limited mail order and direct mail order market shares 2001-2006e
- Figure 23: Littlewoods Shop Direct Home Shopping mail order market shares by brand 2001-2006e
- Figure 24: Littlewoods Shop Direct Home Shopping agency mail order market shares by brand 2001-2006e
- Figure 25: Littlewoods Shop Direct Home Shopping direct mail order market shares by brand 2001-2006e
- Figure 26: N Brown mail order and direct mail order market shares 2001-2006e
- Figure 27: Next Directory mail order and direct mail order market shares 2001-2006e
- Figure 28: Next Directory active customer numbers & average spend per customer, years to January 2001-2006
- Figure 29: Otto UK mail order market shares by brand 2001-2006e
- Figure 30: Otto UK agency mail order market shares by brand 2001-2006e
- Figure 31: Otto UK direct mail order market shares by brand 2001-2006e
- Figure 32: Redcats UK mail order, agency and direct mail order market shares 2001-2006e