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Bath and Shower in China

  • Publication Date:June 2011
  • Publisher:Euromonitor
  • Product Type: Report
  • Pages:50

Bath and Shower in China

Consumers showed a growing interest in indulgent and moisturising products within mass bath and shower towards the end of the review period, as a result of long-term growth in disposable income levels and a return to stronger economic growth in 2010. Players responded to this trend with strong new product development. Procter & Gamble for example launched Camay in late-2009, with this positioned as offering a glamorous fragrance for young female consumers. Other players followed Procter &...

Euromonitor International's Bath and Shower in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bath and Shower market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

  • Bath and Shower in China
  • Euromonitor International
  • June 2011
  • List of Contents and Headlines
    • Trends
    • Competitive Landscape
    • Prospects
    • Category Data
    • Amway (china) Co Ltd in Beauty and Personal Care (china)
    • Strategic Direction
    • Key Facts
  • Summary 1 Amway (China) Co Ltd: Key Facts
    • Company Background
    • Production
    • Competitive Positioning
  • Summary 2 Amway (China) Co Ltd: Competitive Position 2010
    • Procter & Gamble (guangzhou) Ltd in Beauty and Personal Care (china)
    • Strategic Direction
    • Key Facts
  • Summary 3 Procter & Gamble (Guangzhou) Ltd: Key Facts
    • Company Background
    • Production
    • Competitive Positioning
  • Summary 4 Procter & Gamble (Guangzhou) Ltd: Competitive Position 2010
    • Shanghai Jahwa United Co Ltd in Beauty and Personal Care (china)
    • Strategic Direction
    • Key Facts
  • Summary 5 Shanghai Jahwa United Co Ltd: Key Facts
  • Summary 6 Shanghai Jahwa United Co Ltd: Operational Indicators
    • Company Background
    • Production
    • Competitive Positioning
  • Summary 7 Shanghai Jahwa United Co Ltd: Competitive Position 2010
    • Unilever China Ltd in Beauty and Personal Care (china)
    • Strategic Direction
    • Key Facts
  • Summary 8 Unilever China Ltd: Key Facts
    • Company Background
    • Production
    • Competitive Positioning
  • Summary 9 Unilever China Ltd: Competitive Position 2010
    • Executive Summary
    • Strong Growth Fuelled by Rising Disposable Income Levels
    • Competition Widens Beyond First Tier Cities
    • Strong Multinationals Push for Growth
    • Beauty Specialist Retailers and Internet Retailing Continue To Emerge
    • Further Economic Growth To Fuel Stronger Sales
    • Key Trends and Developments
    • Economic Growth Encourages Growing Interest in Value-added Products
    • Looking Good Shifts From Luxury To Essential Positioning for Many Consumers
    • Internet Retailing Sales See Dynamic Growth
    • Domestic Players Develop Strategies To Compete
    • Rising Income Disparity Results in Divergent Urban and Rural Trends
    • Territory Key Trends and Developments
    • East China
    • Mid China
    • North and Northeast China
    • Northwest China
    • South China
    • Southwest China
    • Market Data
    • Definitions
  • Summary 10 Research Sources
  • List of Tables
    • Table 1 Sales of Bath and Shower by Category: Value 2005-2010
    • Table 2 Sales of Bath and Shower by Category: % Value Growth 2005-2010
    • Table 3 Bath and Shower Premium Vs Mass % Analysis 2005-2010
    • Table 4 Bath and Shower Company Shares 2006-2010
    • Table 5 Bath and Shower Brand Shares by GBN 2007-2010
    • Table 6 Bath and Shower Premium Brand Shares by GBN 2007-2010
    • Table 7 Forecast Sales of Bath and Shower by Category: Value 2010-2015
    • Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2010-2015
    • Table 9 Forecast Bath and Shower Premium Vs Mass % Analysis 2010-2015
    • Table 10 Sales of Beauty and Personal Care by Category: Value 2005-2010
    • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
    • Table 12 Sales of Premium Cosmetics by Category: Value 2005-2010
    • Table 13 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
    • Table 14 Sales of Beauty and Personal Care by Region: Value 2005-2010
    • Table 15 Sales of Beauty and Personal Care by Region: % Value Growth 2005-2010
    • Table 16 Beauty and Personal Care Company Shares by NBO 2006-2010
    • Table 17 Beauty and Personal Care Company Shares by GBO 2006-2010
    • Table 18 Beauty and Personal Care Brand Shares by GBN 2007-2010
    • Table 19 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
    • Table 20 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
    • Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
    • Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
    • Table 23 Forecast Sales of Premium Cosmetics by Category: Value 2010-2015
    • Table 24 Forecast Sales of Premium Cosmetics by Category: % Value Growth 2010-2015
    • Table 25 Forecast Sales of Beauty and Personal Care by Region: Value 2010-2015
    • Table 26 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2010-2015
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