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Residential Kitchen & Bathroom Countertops in China
Industry forecasts for 2012 & 2017

  • Publication Date:February 2009
  • Publisher:Freedonia Group
  • Product Type: Report
  • Pages:231

Residential Kitchen & Bathroom Countertops in China Industry forecasts for 2012 & 2017

Value demand to rise 10.1% annually through 2012

Value demand for countertops in China is expected to advance 10.1 percent per year to 44 billion yuan in 2012. Gains will be fueled by an ongoing shift in the overall product mix toward more expensive countertop materials, particularly solid surface and engineered stone. However, the competitive environment is expected to restrict price gains in all countertop material segments. Solid surface countertops account for four-fifths of total countertop sales value, benefiting from high volume demand and average price per square meter far above traditional tile or natural stone types.

In volume terms, demand for residential kitchen and bathroom countertops in China is forecast to increase 4.6 percent annually to more than 82 million square meters in 2012. Continuing growth in new housing completions, rising improvement and repair expenditures, an expanding average kitchen floor space in new residential structures, and a greater penetration of countertops in bathrooms will spur further sales gains. Rising personal income levels across the country will also support demand.

Solid surface countertops to grow sharply

Solid surface countertops have seen remarkable sales growth since their introduction to the Chinese marketplace in the early 2000s, and now account for 48 percent of the overall residential countertop market. Demand for solid surface countertops is expected to exceed 47 million square meters in 2012, equivalent to 57 percent of the total countertop market. Gains will be spurred by the material's durability, renewability, attractive appearance and minimal maintenance requirements, as well as its expanding availability. The small engineered stone segment will post the fastest growth, reaching 2.1 million square meters in 2012. Demand will be supported by continued consumer interest in engineered stone for both its outstanding aesthetics and performance.

Kitchen countertops to remain dominant

Kitchen countertops will remain dominant over bathroom applications. Advances will be supported by the increasing average size of kitchens and further penetration of countertops in rural housing. However, demand for bathroom countertops is expected to grow faster than that for kitchen countertops, largely due to an increase in the penetration rate of countertops in bathrooms in China from its current low level.

Remodeling demand to be stronger than new countertop demand through 2012

New demand will account for 70 percent of residential countertop demand in China in 2012, resulting from increases in new housing completions, and growth in the average size of kitchens and bathrooms in new structures. However, remodeling demand for countertops will see stronger growth than new demand through 2012. The aging of the existing housing stock, together with increasing personal income levels, will help to spur remodeling construction outlays, and hence associated demand for countertops.

The Central-East will remain the largest regional market for residential countertops in China, accounting for nearly half of total demand in 2012. Advances will be supported by its more advanced building construction markets, triggered by higher disposable income levels and a large population base in the region.

  • INTRODUCTION
  • I. EXECUTIVE SUMMARY
  • II. MARKET ENVIRONMENT
    • General
    • Macroeconomic Environment
    • Recent Economic Performance
    • Economic Outlook
    • Demographic Overview
    • Population
    • Urbanization
    • Households
    • Residential Building Construction
    • New Housing
    • Single Family
    • Multiple Family
    • Improvements & Repairs
    • Housing Stock
    • Living Space
    • Consumer Trends
    • Personal Income & Expenditures
    • Consumer Financing
    • Regulatory Considerations
    • Pricing Trends
    • Engineered Stone
    • Solid Surface
    • Laminates
    • Natural Stone
    • Tile
    • Installation Costs
    • World Market
    • Asia/Pacific
    • North America
    • Western Europe
    • Rest of World
    • Foreign Trade
  • III. SURFACE MATERIALS
    • General
    • Value Outlook
    • Volume Outlook
    • Solid Surface
    • Characteristics
    • Suppliers & Fabricators
    • Natural Stone
    • Granite
    • Marble & Others
    • Tile
    • Porcelain
    • Ceramic & Other
    • Laminates
    • Characteristics
    • Suppliers & Fabricators
    • Engineered Stone
    • Characteristics
    • Suppliers & Fabricators
    • Other Materials
    • Fiberglass
    • Stainless Steel
    • Wood
    • Other
  • IV. PRODUCTS
    • General
    • Value Outlook
    • Volume Outlook
    • Kitchen Countertops
    • New Housing
    • Remodeling
    • Bathroom Countertops
    • New Housing
    • Remodeling
  • V. MARKETS
    • General
    • New Construction
    • Single Family
    • Multiple Family
    • Remodeling
    • Single Family
    • Multiple Family
  • VI. REGIONAL TRENDS
    • General
    • Regional Demographic & Economic Trends
    • Population Patterns
    • Economic Outlook
    • Residential Construction Expenditures
    • Consumer Trends
    • Disposable Income
    • Consumer Spending
    • Regional Demand for Countertops
    • Central-North
    • Overview
    • Countertop Demand
    • Northeast
    • Overview
    • Countertop Demand
    • Central-East
    • Overview
    • Countertop Demand
    • Central-South
    • Overview
    • Countertop Demand
    • Southwest
    • Overview
    • Countertop Demand
    • Northwest
    • Overview
    • Countertop Demand
  • VII. INDUSTRY STRUCTURE
    • General
    • Industry Composition
    • Market Share
    • Competitive Strategies
    • Research & Development
    • Manufacturing
    • Distribution
    • Marketing
    • Cooperative Agreements
    • Foreign Participation in China
    • Legal & Regulatory Issues
    • Joint Ventures
    • Wholly Owned Foreign Enterprises
    • Representative Offices
    • Company Profiles
    • Beijing Kangjie Home Furniture Company Limited
    • Beijing Kebao & Boloni Kitchen & Bathroom Furniture Company, see Boloni Home
    • Products Beijing
    • Best Floor Shanghai Company Limited
    • Boloni Home Products Beijing Limited
    • Cheil Industries Incorporated
    • Cosentino SA
    • DuPont (EI) de Nemours
    • Fletcher Building Limited
    • Formica Corporation, see Fletcher Building Limited
    • Foshan Gaoming Jinshi Chemical Industry Company
    • Foshan Quartz Aristocrat Building Material Company
    • Fritz Egger GmbH & Company
    • Guangzhou Baoliya Complex Material Company Limited
    • Guangzhou Gelandi Polymer Material Company Limited
    • Guangzhou Owell Decoration Material Company, see
    • GZ European Kitchen Enterprise Company Limited
    • GZ European Kitchen Enterprise Company Limited
    • Haier Group Company
    • Hanwha Group
    • Huapeng Meyate Decoration Material Company Limited
    • Huaxun Industry Company Limited
    • Illinois Tool Works Incorporated
    • Jiangsu Huiyu New Materials Company Limited
    • Kaiping Fuliya Composite Material Company Limited
    • Kuraray Company Limited
    • LG Chem Limited
    • Opal Industrial Company Limited
    • O'Riordan Building Materials Manufacture Company
    • Polystone Zhuhai Company Limited
    • Shanghai Eastkin Building Materials Company Limited
    • Shanghai Kanger Furniture & Building Materials Company
    • Wilsonart International, see Illinois Tool Works
    • Wuxi Meganite Building Material Company Limited
    • Other Companies Mentioned in the Study
  • LIST OF TABLES
  • SECTION I -- EXECUTIVE SUMMARY
    • Summary Table
  • SECTION II -- MARKET ENVIRONMENT
    • 1 Gross Domestic Product of China
    • 2 Population of China
    • 3 Households in China by Region
    • 4 Residential Building Construction Expenditures in China
    • 5 New Housing Construction in China
    • 6 Residential Building Improvement & Repair Expenditures in China
    • 7 Housing Stock in China by Type & Ownership
    • 8 Personal Income & Expenditures in China
    • 9 Consumer Financing Environment in China, 1997-2007
    • 10 Countertop Pricing Trends in China
  • SECTION III -- SURFACE MATERIALS
    • 1 Countertop Demand in China by Material in Value Terms
    • 2 Countertop Demand in China by Material in Volume Terms
    • 3 Solid Surface Countertop Demand in China
    • 4 Natural Stone Countertop Demand in China
    • 5 Tile Countertop Demand in China
    • 6 Laminate Countertop Demand in China
    • 7 Engineered Stone Countertop Demand in China
    • 8 Other Materials Countertop Demand in China
  • SECTION IV -- PRODUCTS
    • 1 Countertop Demand by Product in China
    • 2 Kitchen Countertop Demand by Market in China
    • 3 New Kitchen Countertop Demand in China
    • 4 Remodeling Kitchen Countertop Demand in China
    • 5 Bathroom Countertop Demand by Market in China
    • 6 New Bathroom Countertop Demand in China
    • 7 Remodeling Bathroom Countertop Demand in China
  • SECTION V -- MARKETS
    • 1 Countertop Demand in China by Market
    • 2 New Countertop Demand in China
    • 3 New Single Family Housing Countertop Demand in China
    • 4 New Multiple Family Housing Countertop Demand in China
    • 5 Remodeling Countertop Demand in China
    • 6 Remodeling Single Family Housing Countertop Demand in China
    • 7 Remodeling Multiple Family Housing Countertop Demand in China
  • SECTION VI -- REGIONAL TRENDS
    • 1 Population of China by Region
    • 2 Gross Domestic Product of China by Region
    • 3 Residential Building Construction Expenditures in China by Region
    • 4 Disposable Personal Income in China by Region
    • 5 Personal Consumption Expenditures in China by Region
    • 6 Countertop Demand in China by Region
    • 7 Central-North Region of China: Countertop Demand
    • 8 Northeast Region of China: Countertop Demand
    • 9 Central-East Region of China: Countertop Demand
    • 10 Central-South Region of China: Countertop Demand
    • 11 Southwest Region of China: Countertop Demand
    • 12 Northwest Region of China: Countertop Demand
  • SECTION VII -- INDUSTRY STRUCTURE
    • 1 Countertop Related Sales by Company in China, 2007
    • 2 Selected Cooperative Agreements
  • LIST OF CHARTS
  • SECTION II -- MARKET ENVIRONMENT
    • 1 Population of China by Age, 1997-2017
    • 2 Residential Building Construction Expenditures in China, 1997 - 2017
  • SECTION III -- SURFACE MATERIALS
    • 1 Countertop Demand in China by Material in Value Terms, 2007
    • 2 Countertop Demand in China by Material in Volume Terms, 2007
  • SECTION V -- MARKETS
    • 1 Countertop Demand in China by Market, 1997-2017
  • SECTION VI -- REGIONAL TRENDS
    • 1 Countertop Demand in China by Region, 2007
    • 2 Central-North Region of China
    • 3 Northeast Region of China
    • 4 Central-East Region of China
    • 5 Central-South Region of China
    • 6 Southwest Region of China
    • 7 Northwest Region of China
  • SECTION VII -- INDUSTRY STRUCTURE
    • 1 Countertop Materials Market Share, 2007
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