Air Fresheners: Global Industry Guide

Publication Date	February 2008
Publisher	Datamonitor
Product Type	Report
Pages	166
ISBN Number	not applicable
Product Code	DAT00121

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Summary

Datamonitor's Air Fresheners: Global Industry Guide is an essential resource for top-level data and analysis covering the air fresheners industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

Contains an executive summary and data on value, volume and segmentation
Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
Incorporates in-depth five forces competitive environment analysis and scorecards
Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
Includes a five-year forecast of the industry

Highlights

The global air fresheners market grew by 5.1% in 2007 to reach a value of $4.7 billion.

In 2012, the market is forecast to have a value of $5.9 billion, an increase of 26.1% since 2007.

The market grew by 3.0% in 2007 to reach a volume of 1.7 billion units.

In 2012, the market is forecast to have a volume of 1.9 billion units, an increase of 15.2% since 2007.

Sales of electrical air fresheners account for 34.9% of the market by value.

Europe accounts for 43% of the market by value.

S.C. Johnson is the leading company in the market, holding a 32.3% market share by value.

Supermarkets and hypermarkets form the leading distribution channel for air fresheners in the global market, accounting for 64.6% of the market's value.

Why you should buy this report

Spot future trends and developments
Inform your business decisions
Add weight to presentations and marketing materials
Save time carrying out entry-level research

Market Definition

The air fresheners market consists of continuous air fresheners, electrical air fresheners and pump/aerosol air fresheners. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

Content

CHAPTER 1 Introduction
- 1.1 What is this report about?
- 1.2 Who is the target reader?
- 1.3 How to use this report
- 1.4 Definitions
CHAPTER 2 Global Air Fresheners
- 2.1 Market Overview
- 2.2 Market Value
- 2.3 Market Volume
- 2.4 Market Segmentation I
- 2.5 Market Segmentation II
- 2.6 Market Share
- 2.7 Five Forces Analysis
- 2.8 Distribution
- 2.9 Market Forecasts
CHAPTER 3 Air Fresheners in Asia-Pacific
- 3.1 Market Overview
- 3.2 Market Value
- 3.3 Market Volume
- 3.4 Market Segmentation I
- 3.5 Market Segmentation II
- 3.6 Market Share
- 3.7 Five Forces Analysis
- 3.8 Distribution
- 3.9 Market Forecasts
CHAPTER 4 Air Fresheners in Europe
- 4.1 Market Overview
- 4.2 Market Value
- 4.3 Market Volume
- 4.4 Market Segmentation I
- 4.5 Market Segmentation II
- 4.6 Market Share
- 4.7 Five Forces Analysis
- 4.8 Distribution
- 4.9 Market Forecasts
- 4.10 Macroeconomic Indicators
CHAPTER 5 Air Fresheners in France
- 5.1 Market Overview
- 5.2 Market Value
- 5.3 Market Volume
- 5.4 Market Segmentation I
- 5.5 Market Segmentation II
- 5.6 Market Share
- 5.7 Five Forces Analysis
- 5.8 Distribution
- 5.9 Market Forecasts
- 5.10 Macroeconomic Indicators
CHAPTER 6 Air Fresheners in Germany
- 6.1 Market Overview
- 6.2 Market Value
- 6.3 Market Volume
- 6.4 Market Segmentation I
- 6.5 Market Segmentation II
- 6.6 Market Share
- 6.7 Five Forces Analysis
- 6.8 Distribution
- 6.9 Market Forecasts
- 6.10 Macroeconomic Indicators
CHAPTER 7 Air Fresheners in Japan
- 7.1 Market Overview
- 7.2 Market Value
- 7.3 Market Volume
- 7.4 Market Segmentation
- 7.5 Market Share
- 7.6 Five Forces Analysis
- 7.7 Distribution
- 7.8 Market Forecasts
- 7.9 Macroeconomic Indicators
CHAPTER 8 Air Fresheners in the United Kingdom
- 8.1 Market Overview
- 8.2 Market Value
- 8.3 Market Volume
- 8.4 Market Segmentation I
- 8.5 Market Segmentation II
- 8.6 Market Share
- 8.7 Five Forces Analysis
- 8.8 Distribution
- 8.9 Market Forecasts
- 8.10 Macroeconomic Indicators
CHAPTER 9 Air Fresheners in the United States
- 9.1 Market Overview
- 9.2 Market Value
- 9.3 Market Volume
- 9.4 Market Segmentation I
- 9.5 Market Segmentation II
- 9.6 Market Share
- 9.7 Five Forces Analysis
- 9.8 Distribution
- 9.9 Market Forecasts
- 9.10 acroeconomic Indicators
CHAPTER 10 COMPANY PROFILES
- 10.1 Leading Companies
CHAPTER 11 Appendix
- 11.1 Data Research Methodology
- 11.2 Report writing team
List of Tables
- Table 1: Global Air Fresheners Market Value: $ million, 2003-2007
- Table 2: Global Air Fresheners Market Volume: Units million, 2003-2007
- Table 3: Global Air Fresheners Market Segmentation I: % Share, by Value, 2007
- Table 4: Global Air Fresheners Market Segmentation II: % Share, by Value, 2007
- Table 5: Global Air Fresheners Market Share: % Share, by Value, 2007
- Table 6: Global Air Fresheners Distribution: % Share, by Value, 2007
- Table 7: Global Air Fresheners Market Value Forecast: $ million, 2007-2012
- Table 8: Global Air Fresheners Market Volume Forecast: Units million, 2007-2012
- Table 9: Asia-Pacific Air Fresheners Market Value: $ million, 2003-2007
- Table 10: Asia-Pacific Air Fresheners Market Volume: Units million, 2003-2007
- Table 11: Asia-Pacific Air Fresheners Market Segmentation I: % Share, by Value, 2007
- Table 12: Asia-Pacific Air Fresheners Market Segmentation II: % Share, by Value, 2007
- Table 13: Asia-Pacific Air Fresheners Market Share: % Share, by Value, 2007
- Table 14: Asia-Pacific Air Fresheners Distribution: % Share, by Value, 2007
- Table 15: Asia-Pacific Air Fresheners Market Value Forecast: $ million, 2007-2012
- Table 16: Asia-Pacific Air Fresheners Market Volume Forecast: Units million, 2007-2012
- Table 17: Europe Air Fresheners Market Value: $ million, 2003-2007
- Table 18: Europe Air Fresheners Market Volume: Units million, 2003-2007
- Table 19: Europe Air Fresheners Market Segmentation I: % Share, by Value, 2007
- Table 20: Europe Air Fresheners Market Segmentation II: % Share, by Value, 2007
- Table 21: Europe Air Fresheners Market Share: % Share, by Value, 2007
- Table 22: Europe Air Fresheners Distribution: % Share, by Value, 2007
- Table 23: Europe Air Fresheners Market Value Forecast: $ million, 2007-2012
- Table 24: Europe Air Fresheners Market Volume Forecast: Units million, 2007-2012
- Table 25: Europe Exchange Rate, 2003-2007
- Table 26: France Air Fresheners Market Value: $ million, 2003-2007
- Table 27: France Air Fresheners Market Volume: Units million, 2003-2007
- Table 28: France Air Fresheners Market Segmentation I: % Share, by Value, 2007
- Table 29: France Air Fresheners Market Segmentation II: % Share, by Value, 2007
- Table 30: France Air Fresheners Market Share: % Share, by Value, 2007
- Table 31: France Air Fresheners Distribution: % Share, by Value, 2007
- Table 32: France Air Fresheners Market Value Forecast: $ million, 2007-2012
- Table 33: France Air Fresheners Market Volume Forecast: Units million, 2007-2012
- Table 34: France Size of Population (million) , 2003-2007
- Table 35: France GDP (Constant 2000 Prices, $ billion), 2003-2007
- Table 36: France Inflation, 2003-2007
- Table 37: France Exchange Rate, 2003-2007
- Table 38: Germany Air Fresheners Market Value: $ million, 2003-2007
- Table 39: Germany Air Fresheners Market Volume: Units million, 2003-2007
- Table 40: Germany Air Fresheners Market Segmentation I: % Share, by Value, 2007
- Table 41: Germany Air Fresheners Market Segmentation II: % Share, by Value, 2007
- Table 42: Germany Air Fresheners Market Share: % Share, by Value, 2007
- Table 43: Germany Air Fresheners Distribution: % Share, by Value, 2007
- Table 44: Germany Air Fresheners Market Value Forecast: $ million, 2007-2012
- Table 45: Germany Air Fresheners Market Volume Forecast: Units million, 2007-2012
- Table 46: Germany Size of Population (million) , 2003-2007
- Table 47: Germany GDP (Constant 2000 Prices, $ billion), 2003-2007
- Table 48: Germany Inflation, 2003-2007
- Table 49: Germany Exchange Rate, 2003
- Table 50: Japan Air Fresheners Market Value: $ million, 2003-2007
- Table 51: Japan Air Fresheners Market Volume: Units million, 2003-2007
- Table 52: Japan Air Fresheners Market Segmentation: % Share, by Value, 2007
- Table 53: Japan Air Fresheners Market Share: % Share, by Value, 2007
- Table 54: Japan Air Fresheners Distribution: % Share, by Value, 2007
- Table 55: Japan Air Fresheners Market Value Forecast: $ million, 2007-2012
- Table 56: Japan Air Fresheners Market Volume Forecast: Units million, 2007-2012
- Table 57: Japan Size of Population (million) , 2003-2007
- Table 58: Japan GDP (Constant 2000 Prices, $ billion), 2003-2007
- Table 59: Japan Exchange Rate, 2003-2007
- Table 60: United Kingdom Air Fresheners Market Value: $ million, 2003-2007
- Table 61: United Kingdom Air Fresheners Market Volume: Units million, 2003-2007
- Table 62: United Kingdom Air Fresheners Market Segmentation I: % Share, by Value, 2007
- Table 63: United Kingdom Air Fresheners Market Segmentation II: % Share, by Value, 2007
- Table 64: United Kingdom Air Fresheners Market Share: % Share, by Value, 2007
- Table 65: United Kingdom Air Fresheners Distribution: % Share, by Volume, 2007
- Table 66: United Kingdom Air Fresheners Market Value Forecast: $ million, 2007-2012
- Table 67: United Kingdom Air Fresheners Market Volume Forecast: Units million, 2007-2012
- Table 68: United Kingdom Size of Population (million) , 2003-2007
- Table 69: United Kingdom GDP (Constant 2000 Prices, $ billion), 2003-2007
- Table 70: United Kingdom Inflation, 2003-2007
- Table 71: United Kingdom Exchange Rate, 2003-2007
- Table 72: United States Air Fresheners Market Value: $ million, 2003-2007
- Table 73: United States Air Fresheners Market Volume: Units million, 2003-2007
- Table 74: United States Air Fresheners Market Segmentation I: % Share, by Value, 2007
- Table 75: United States Air Fresheners Market Segmentation II: % Share, by Value, 2007
- Table 76: United States Air Fresheners Market Share: % Share, by Value, 2007
- Table 77: United States Air Fresheners Distribution: % Share, by Value, 2007
- Table 78: United States Air Fresheners Market Value Forecast: $ million, 2007-2012
- Table 79: United States Air Fresheners Market Volume Forecast: Units million, 2007-2012
- Table 80: United States Size of Population (million) , 2003-2007
- Table 81: United States GDP (Constant 2000 Prices, $ billion), 2003-2007
- Table 82: United States Inflation, 2003-2007
- Table 83: Key Facts: S.C. Johnson & Son, Inc
- Table 84: Key Facts: Reckitt Benckiser PLC
- Table 85: Key Financials: Reckitt Benckiser PLC
- Table 86: Key Facts: Sara Lee Corporation
- Table 87: Key Financials: Sara Lee Corporation
List of Figures
- Figure 1: Global Air Fresheners Market Value: $ million, 2003-2007
- Figure 2: Global Air Fresheners Market Volume: Units million, 2003-2007
- Figure 3: Global Air Fresheners Market Segmentation I: % Share, by Value, 2007
- Figure 4: Global Air Fresheners Market Segmentation II: % Share, by Value, 2007
- Figure 5: Global Air Fresheners Market Share: % Share, by Value, 2007
- Figure 6: Forces Driving Competition in the global air fresheners market, 2006
- Figure 7: Drivers of Buyer Power in the global air fresheners market, 2006
- Figure 8: Drivers of Supplier Power in the global air fresheners market, 2006
- Figure 9: Factors Influencing the Likelihood of New Entrants in the global air fresheners market, 2006
- Figure 10: Factors Influencing the Threat of Substitutes in the global air fresheners market, 2006
- Figure 11: Drivers of Degree of Rivalry in the global air fresheners market, 2006
- Figure 12: Global Air Fresheners Distribution: % Share, by Value, 2007
- Figure 13: Global Air Fresheners Market Value Forecast: $ million, 2007-2012
- Figure 14: Global Air Fresheners Market Volume Forecast: Units million, 2007-2012
- Figure 15: Asia-Pacific Air Fresheners Market Value: $ million, 2003-2007
- Figure 16: Asia-Pacific Air Fresheners Market Volume: Units million, 2003-2007
- Figure 17: Asia-Pacific Air Fresheners Market Segmentation I: % Share, by Value, 2007
- Figure 18: Asia-Pacific Air Fresheners Market Segmentation II: % Share, by Value, 2007
- Figure 19: Asia-Pacific Air Fresheners Market Share: % Share, by Value, 2007
- Figure 20: Forces Driving Competition in the Asia-Pacific air fresheners market, 2006
- Figure 21: Drivers of Buyer Power in the Asia-Pacific air fresheners market, 2006
- Figure 22: Drivers of Supplier Power in the Asia-Pacific air fresheners market, 2006
- Figure 23: Factors Influencing the Likelihood of New Entrants in the Asia-Pacific air fresheners market, 2006
- Figure 24: Factors Influencing the Threat of Substitutes in the Asia-Pacific air fresheners market, 2006
- Figure 25: Drivers of Degree of Rivalry in the in the Asia-Pacific air fresheners market, 2006
- Figure 26: Asia-Pacific Air Fresheners Distribution: % Share, by Value, 2007
- Figure 27: Asia-Pacific Air Fresheners Market Value Forecast: $ million, 2007-2012
- Figure 28: Asia-Pacific Air Fresheners Market Volume Forecast: Units million, 2007-2012
- Figure 29: Europe Air Fresheners Market Value: $ million, 2003-2007
- Figure 30: Europe Air Fresheners Market Volume: Units million, 2003-2007
- Figure 31: Europe Air Fresheners Market Segmentation I: % Share, by Value, 2007
- Figure 32: Europe Air Fresheners Market Segmentation II: % Share, by Value, 2007
- Figure 33: Europe Air Fresheners Market Share: % Share, by Value, 2007
- Figure 34: Forces Driving Competition in the European air fresheners market, 2006
- Figure 35: Drivers of Buyer Power in the European air fresheners market, 2006
- Figure 36: Drivers of Supplier Power in the European air fresheners market, 2006
- Figure 37: Factors Influencing the Likelihood of New Entrants in the European air fresheners market, 2006
- Figure 38: Factors Influencing the Threat of Substitutes in the European air fresheners market, 2006
- Figure 39: Drivers of Degree of Rivalry in the European air fresheners market, 2006
- Figure 40: Europe Air Fresheners Distribution: % Share, by Value, 2007
- Figure 41: Europe Air Fresheners Market Value Forecast: $ million, 2007-2012
- Figure 42: Europe Air Fresheners Market Volume Forecast: Units million, 2007-2012
- Figure 43: France Air Fresheners Market Value: $ million, 2003-2007
- Figure 44: France Air Fresheners Market Volume: Units million, 2003-2007
- Figure 45: France Air Fresheners Market Segmentation I: % Share, by Value, 2007
- Figure 46: France Air Fresheners Market Segmentation II: % Share, by Value, 2007
- Figure 47: France Air Fresheners Market Share: % Share, by Value, 2007
- Figure 48: Forces Driving Competition in the air fresheners market in France, 2006
- Figure 49: Drivers of Buyer Power in the air fresheners market in France, 2006
- Figure 50: Drivers of Supplier Power in the air fresheners market in France, 2006
- Figure 51: Factors Influencing the Likelihood of New Entrants in the air fresheners market in France, 2006
- Figure 52: Factors Influencing the Threat of Substitutes in the air fresheners market in France, 2006
- Figure 53: Drivers of Degree of Rivalry in the air fresheners market in France, 2006
- Figure 54: France Air Fresheners Distribution: % Share, by Value, 2007
- Figure 55: France Air Fresheners Market Value Forecast: $ million, 2007-2012
- Figure 56: France Air Fresheners Market Volume Forecast: Units million, 2007-2012
- Figure 57: Germany Air Fresheners Market Value: $ million, 2003-2007
- Figure 58: Germany Air Fresheners Market Volume: Units million, 2003-2007
- Figure 59: Germany Air Fresheners Market Segmentation I: % Share, by Value, 2007
- Figure 60: Germany Air Fresheners Market Segmentation II: % Share, by Value, 2007
- Figure 61: Germany Air Fresheners Market Share: % Share, by Value, 2007
- Figure 62: Forces Driving Competition in the air fresheners market in Germany, 2006
- Figure 63: Drivers of Buyer Power in air fresheners market in Germany, 2006
- Figure 64: Drivers of Supplier Power in air fresheners market in Germany, 2006
- Figure 65: Factors Influencing the Likelihood of New Entrants in the air fresheners market in Germany, 2006
- Figure 66: Factors Influencing the Threat of Substitutes in the air fresheners market in Germany, 2006
- Figure 67: Drivers of Degree of Rivalry in the air fresheners market in Germany, 2006
- Figure 68: Germany Air Fresheners Distribution: % Share, by Value, 2007
- Figure 69: Germany Air Fresheners Market Value Forecast: $ million, 2007-2012
- Figure 70: Germany Air Fresheners Market Volume Forecast: Units million, 2007-2012
- Figure 71: Japan Air Fresheners Market Value: $ million, 2003-2007
- Figure 72: Japan Air Fresheners Market Volume: Units million, 2003-2007
- Figure 73: Japan Air Fresheners Market Segmentation: % Share, by Value, 2007
- Figure 74: Japan Air Fresheners Market Share: % Share, by Value, 2007
- Figure 75: Forces Driving Competition in the air fresheners market in Japan, 2006
- Figure 76: Drivers of Buyer Power in the air fresheners market in Japan, 2006
- Figure 77: Drivers of Supplier Power in the air fresheners market in Japan, 2006
- Figure 78: Factors Influencing the Likelihood of New Entrants in the air fresheners market in Japan, 2006
- Figure 79: Factors Influencing the Threat of Substitutes in the air fresheners market in Japan, 2006
- Figure 80: Drivers of Degree of Rivalry in the air fresheners market in Japan, 2006
- Figure 81: Japan Air Fresheners Distribution: % Share, by Value, 2007
- Figure 82: Japan Air Fresheners Market Value Forecast: $ million, 2007-2012
- Figure 83: Japan Air Fresheners Market Volume Forecast: Units million, 2007-2012
- Figure 84: United Kingdom Air Fresheners Market Value: $ million, 2003-2007
- Figure 85: United Kingdom Air Fresheners Market Volume: Units million, 2003-2007
- Figure 86: United Kingdom Air Fresheners Market Segmentation I: % Share, by Value, 2007
- Figure 87: United Kingdom Air Fresheners Market Segmentation II: % Share, by Value, 2007
- Figure 88: United Kingdom Air Fresheners Market Share: % Share, by Value, 2007
- Figure 89: Forces Driving Competition in the air fresheners market in the UK, 2006
- Figure 90: Drivers of Buyer Power in the air fresheners market in the UK, 2006
- Figure 91: Drivers of Supplier Power in the air fresheners market in the UK, 2006
- Figure 92: Factors Influencing the Likelihood of New Entrants in the air fresheners market in the UK, 2006
- Figure 93: Factors Influencing the Threat of Substitutes in the air fresheners market in the UK, 2006
- Figure 94: Drivers of Degree of Rivalry in the air fresheners market in the UK, 2006
- Figure 95: United Kingdom Air Fresheners Distribution: % Share, by Volume, 2007
- Figure 96: United Kingdom Air Fresheners Market Value Forecast: $ million, 2007-2012
- Figure 97: United Kingdom Air Fresheners Market Volume Forecast: Units million, 2007-2012
- Figure 98: United States Air Fresheners Market Value: $ million, 2003-2007
- Figure 99: United States Air Fresheners Market Volume: Units million, 2003-2007
- Figure 100: United States Air Fresheners Market Segmentation I: % Share, by Value, 2007
- Figure 101: United States Air Fresheners Market Segmentation II: % Share, by Value, 2007
- Figure 102: United States Air Fresheners Market Share: % Share, by Value, 2007
- Figure 103: Forces Driving Competition in the air fresheners market in the US, 2006
- Figure 104: Drivers of Buyer Power in the air fresheners market in the US, 2006
- Figure 105: Drivers of Supplier in the air fresheners market in the US, 2006
- Figure 106: Factors Influencing the Likelihood of New Entrants in the air fresheners market in the US, 2006
- Figure 107: Factors Influencing the Threat of Substitutes in the air fresheners market in the US, 2006
- Figure 108: Drivers of Degree of Rivalry in the air fresheners market in the US, 2006
- Figure 109: United States Air Fresheners Distribution: % Share, by Value, 2007
- Figure 110: United States Air Fresheners Market Value Forecast: $ million, 2007-2012
- Figure 111: United States Air Fresheners Market Volume Forecast: Units million, 2007-2012
- Figure 112: Revenues & Profitability: Reckitt Benckiser PLC
- Figure 113: Revenues & Profitability: Sara Lee Corporation