Kitchenware

2009 UK Market Report

Publication Date	September 2009
Publisher	Key Note
Product Type	Report
Pages	100
ISBN Number	not applicable
Product Code	KEY00183

Buy this product or for assistance call +44 20 7060 7474

PDF £460.00$765 | €515

FAX Order above formats by FAX

Summary

The UK market for kitchenware was worth an estimated ??828m at retail selling prices (rsp) in 2008. This is 4% higher than the figure for the previous year and represents an 11.5% increase in value since 2004.

The kitchenware market, as defined in this Market Report, is divided into four sectors: cookware; ovenware; utensils; and cleaning and storage. Cookware remains the largest sector, but ovenware was the fastest-growing sector between 2004 and 2008. There is some overlap between cookware and ovenware, because certain types of cookware can also be used in the oven.

The market is being driven forward by the activity of, and interest in, celebrity chefs, a revival in cooking `from scratch' as a leisure activity (particularly at weekends) and for health, a return to eating in as eating out becomes more expensive, and the prevalence of single-person households.

At the same time, sales are being held back by continued demand for convenience - especially during the working week, when ready meals satisfy the time-poor cook but require little or no kitchenware to prepare. The market has also been affected by the tough economic conditions: with rising unemployment and falling consumer confidence, people are tending to exercise caution when it comes to discretionary purchases.

Fashion has played an important role in pushing the kitchenware industry forward, with many products becoming fashion items. Celebrity chefs have encouraged this phenomenon, because they place great emphasis on the aesthetics of food and how it is presented, as well as how it tastes. However, kitchenware is an intensely competitive market and in recent years it has experienced a huge influx of low-priced branded and own-label products. Premium products can no longer rely on their aesthetics, because budget cookware is now very design conscious. Instead, manufacturers of expensive items must differentiate their products in terms of quality and longevity.

These trends will continue to shape the kitchenware market between 2009 and 2013. Key Note forecasts that the market will increase in value by just 8.8% over the period, to ??919m at rsp. Cookware is forecast to remain the largest market sector and is also expected to see the fastest growth.

Content

Executive Summary
1. Market Definition
- Report Coverage
- Market Sectors
- Cookware
- Ovenware
- Utensils
- Cleaning And Storage
- Market Trends
- Licensing
- Household Size
- Table.1: Average Household Size In The Uk
- Eating Out
- Table.2: Uk Household Expenditure On
- Women In The Workforce
- Table.3: Uk Female Employment Rate
- Figure.1: Uk Female Employment Rate
- Weddings And Divorces
- Table.4: Number Of Marriages And Divorces
- Number Of Students
- Table.5: Number Of Students In Further And
- Economic Trends
- Population
- Table.6: Uk Resident Population Estimates
- Gross Domestic Product
- Table.7: Uk Gross Domestic Product At Current And
- Inflation
- Table.8: Uk Rate Of Inflation (%),-
- Unemployment
- Table.9: Actual Number Of Unemployed Persons
- Household Disposable Income
- Table.10: Uk Household Disposable Income
- Market Position
- The Uk
- Table.11: Uk Household Expenditure On Glassware, Tableware And Household Utensils, And Total Expenditure
- Overseas
2. Market Size
- The Total Market
- Table.1: The Uk Kitchenware Market By Value
- Table.2: The Uk Kitchenware Market By Sector
- Figure.1: The Uk Kitchenware Market By Sector
- By Market Sector
- Cookware
- Table.3: The Uk Market For Cookware By Value
- Ovenware
- Table.4: The Uk Market For Ovenware By Value
- Utensils
- Table.5: The Uk Market For Utensils By Value
- Cleaning And Storage
- Table.6: The Uk Market For Cleaning And Storage By Value
3. Industry Background
- Recent History
- Number Of Companies
- Manufacturers Of Ceramic Household Articles And Cutlery
- Table.1: Number Of Uk Vat- And/or Paye-based
- Manufacturers Of Brooms And Brushes
- Table.2: Number Of Uk Vat- And/or Paye-based
- Employment
- Manufacturers Of Ceramic Household Articles And Cutlery
- Table.3: Number Of Uk Vat- And/or Paye-based
- Manufacturers Of Brooms And Brushes
- Table.4: Number Of Uk Vat- And/or Paye-based Enterprises Engaged In The Manufacture Of Brooms And Brushes
- Regional Variations In The Marketplace
- Distribution
- Cookshops And Hardware Shops
- Department And Variety Stores
- Discount Stores
- Furniture And Home Interior Stores
- Grocery Multiples
- Home Shopping
- How Robust Is The Market?
- Legislation
- Key Trade Associations
- British Hardware Federation
- British Home Enhancement Trade Association
4. Competitor Analysis
- The Marketplace
- Market Leaders
- Addis Group Ltd
- Company Structure
- Current And Future Developments
- Financial Results
- Brabantia S&l (uk) Ltd
- Company Structure
- Current And Future Developments
- Financial Results
- Groupe Seb Uk Ltd
- Company Structure
- Current And Future Developments
- Financial Results
- Lakeland Ltd
- Company Structure
- Current And Future Developments
- Financial Results
- Le Creuset Uk Ltd
- Company Structure
- Current And Future Developments
- Financial Results
- Meyer Group Ltd
- Company Structure
- Current And Future Developments
- Financial Results
- Oneida International Ltd
- Company Structure
- Current And Future Developments
- Financial Results
- Richardson Sheffield
- Company Structure
- Current And Future Developments
- Financial Results
- Other Companies
- Aga Consumer Products Ltd
- Arthur Price & Co Ltd
- Dkb Household Uk Ltd
- Fiskars Brands Uk Ltd
- Freudenberg Household Products Lp
- Jml Direct Ltd
- More Than Group Ltd
- Oxo International
- The Stewart Company
- Taylor's Eye Witness Ltd
- Tupperware United Kingdom & Ireland Ltd
- Typhoon Housewares Ltd
- Outside Suppliers
- Raw Materials
- Steel
- Chemicals And Coatings
- Silicone
- Handles
- Marketing Activity
- Main Media Advertising Expenditure
- Table.1: Main Media Advertising Expenditure
- Cookware
- Table.2: Main Media Advertising Expenditure On Cookware By Brand ??, Years Ending March And
- Kitchen Utensils
- Table.3: Main Media Advertising Expenditure On Kitchen Utensils By Brand ??, Years Ending March And
- Other Housewares
- Table.4: Main Media Advertising Expenditure
- Methods Of Advertising
- Newspapers And Magazines
- Endorsement By Celebrities
- Television And Other Media
- Online Advertising
- Point-of-sale Advertising
- Exhibitions
- Uk Exhibitions
- Overseas Exhibitions
5. Strengths, Weaknesses, Opportunities And Threats
- Strengths
- Weaknesses
- Opportunities
- Threats
6. Buying Behaviour
- Household Expenditure
- By Gross Income Decile Group
- Table.1: Average Uk Weekly Household Expenditure
- By Age
- Table.2: Average Uk Weekly Household Expenditure
7. Current Issues
- Closures, Mergers And Acquisitions
- Dunnetts
- Groupe Seb
- Awards
- Industry Awards And Britain's Best Retailer Awards
- Cookware And Bakeware
- Kitchenware
- Red Dot Design Award
- New Products
8. The Global Market
- The Us Market
- The Principal Global Competitors
- Groupe Seb
- Meyer Group Ltd
- Williams-sonoma
9. Forecasts
- The Economy
- Population
- Table.1: Forecast Uk Resident Population
- Gross Domestic Product
- Table.2: Forecast Growth In Uk Gross Domestic Product
- Inflation
- Table.3: Forecast Uk Rate Of Inflation (%),-
- Unemployment
- Table.4: Forecast Actual Number Of Unemployed Persons
- Forecasts To
- Table.5: The Forecast Uk Kitchenware Market By Sector
- Market Growth
- Figure.1: The Uk Kitchenware Market By Value
- Future Trends
10. Company Profiles
- Addis Group Ltd
- Amefa (uk) Ltd
- Brabantia S&l (uk) Ltd
- Groupe Seb Uk Ltd
- Lakeland Ltd
- Le Creuset Uk Ltd
- Meyer Group Ltd
- Oneida International Ltd
11. Further Sources
- Associations
- General Sources
- Government Sources
- Other Sources
- Key Note Sources