Bleach: Global Industry Guide

Consumer

Publication Date	February 2009
Publisher	Datamonitor
Product Type	Report
Pages	145
ISBN Number	not applicable
Product Code	DAT00126

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Summary

Datamonitor's Bleach: Global Industry Guide is an essential resource for top-level data and analysis covering the Bleach industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

Contains an executive summary and data on value, volume and segmentation
Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
Incorporates in-depth five forces competitive environment analysis and scorecards
Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
Includes a five-year forecast of the industry

Highlights

The Global bleach market shrank by 0.3% in 2008 to reach a value of $2,280.2 billion.
In 2013 the market is forecast to have a value of $2,250.5 billion, a decrease of 1.3% since 2008.
Liquid bleach dominates the market holding 89.2% of the market value.
The Americas region accounts for the largest geographical share in the global market with 45.8% of the market share.
The Clorox Company is the largest competitor in the Global market accounting for 26.1% of the market value.
Supermarkets/hypermarkets are the dominant distribution channel with 55.3% of the market's value distributed via this channel.

Why you should buy this report

Spot future trends and developments
Inform your business decisions
Add weight to presentations and marketing materials
Save time carrying out entry-level research

Market Definition

The bleach market consists of liquid bleaches and powder bleaches. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprise Brazil, Canada, Mexico, and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

Content

Chapter 1 Introduction
- 1.1 What Is This Report About?
- 1.2 Who Is The Target Reader?
- 1.3 How To Use This Report
- 1.4 Definitions
Chapter 2 Global Bleach
- 2.1 Market Overview
- 2.2 Market Value
- 2.3 Market Segmentation I
- 2.4 Market Segmentation Ii
- 2.5 Market Share
- 2.6 Five Forces Analysis
- 2.7 Distribution
- 2.8 Market Forecasts
Chapter 3 Bleach In Asia-Pacific
- 3.1 Market Overview
- 3.2 Market Value
- 3.3 Market Segmentation I
- 3.4 Market Segmentation Ii
- 3.5 Market Share
- 3.6 Five Forces Analysis
- 3.7 Distribution
- 3.8 Market Forecasts
Chapter 4 Bleach In Europe
- 4.1 Market Overview
- 4.2 Market Value
- 4.3 Market Segmentation I
- 4.4 Market Segmentation Ii
- 4.5 Market Share
- 4.6 Five Forces Analysis
- 4.7 Distribution
- 4.8 Market Forecasts
Chapter 5 Bleach In France
- 5.1 Market Overview
- 5.2 Market Value
- 5.3 Market Segmentation
- 5.4 Market Share
- 5.5 Competitive Landscape
- 5.6 Distribution
- 5.7 Market Forecasts
- 5.8 Macroeconomic Indicators
Chapter 6 Bleach In Germany
- 6.1 Market Overview
- 6.2 Market Value
- 6.3 Market Segmentation
- 6.4 Market Share
- 6.5 Five Forces Analysis
- 6.6 Distribution
- 6.7 Market Forecasts
- 6.8 Macroeconomic Indicators
Chapter 7 Bleach In Japan
- 7.1 Market Overview
- 7.2 Market Value
- 7.3 Market Segmentation I
- 7.4 Market Segmentation Ii
- 7.5 Market Share
- 7.6 Five Forces Analysis
- 7.7 Distribution
- 7.8 Market Forecasts
- 7.9 Macroeconomic Indicators
Chapter 8 Bleach In The United Kingdom
- 8.1 Market Overview
- 8.2 Market Value
- 8.3 Market Segmentation
- 8.4 Market Share
- 8.5 Five Forces Analysis
- 8.6 Distribution
- 8.7 Market Forecasts
- 8.8 Macroeconomic Indicators
Chapter 9 Bleach In The United States
- 9.1 Market Overview
- 9.2 Market Value
- 9.3 Market Segmentation I
- 9.4 Market Segmentation Ii
- 9.5 Market Share
- 9.6 Five Forces Analysis
- 9.7 Distribution
- 9.8 Market Forecasts
- 9.9 Macroeconomic Indicators
Chapter 10 Company Profiles
- 10.1 Leading Companies
Chapter 11 Appendix
- 11.1 Data Research Methodology
List Of Tables
- Table 1: Global Bleach Market Value: $ Billion, 2004-2008
- Table 2: Global Bleach Market Segmentation I: % Share, By Value, 2008
- Table 3: Global Bleach Market Segmentation Ii: % Share, By Value, 2008
- Table 4: Global Bleach Market Share: % Share, By Value, 2008
- Table 5: Global Bleach Distribution: % Share, By Value, 2008
- Table 6: Global Bleach Market Value Forecast: $ Billion, 2008-2013
- Table 7: Asia-Pacific Bleach Market Value: $ Billion, 2004-2008
- Table 8: Asia-Pacific Bleach Market Segmentation I: % Share, By Value, 2008
- Table 9: Asia-Pacific Bleach Market Segmentation Ii: % Share, By Value, 2008
- Table 10: Asia-Pacific Bleach Market Share: % Share, By Value, 2008
- Table 11: Asia-Pacific Bleach Distribution: % Share, By Value, 2008
- Table 12: Asia-Pacific Bleach Market Value Forecast: $ Billion, 2008-2013
- Table 13: Europe Bleach Market Value: $ Billion, 2004-2008
- Table 14: Europe Bleach Market Segmentation I: % Share, By Value, 2008
- Table 15: Europe Bleach Market Segmentation Ii: % Share, By Value, 2008
- Table 16: Europe Bleach Market Share: % Share, By Value, 2008
- Table 17: Europe Bleach Distribution: % Share, By Value, 2008
- Table 18: Europe Bleach Market Value Forecast: $ Billion, 2008-2013
- Table 19: France Bleach Market Value: $ Billion, 2004-2008
- Table 20: France Bleach Market Segmentation: % Share, By Value, 2008
- Table 21: France Bleach Market Share: % Share, By Value, 2008
- Table 22: France Bleach Distribution: % Share, By Value, 2008
- Table 23: France Bleach Market Value Forecast: $ Billion, 2008-2013
- Table 24: France Size Of Population (Million) , 2004-2008
- Table 25: France Gdp (Constant 2000 Prices, $ Billion), 2004-2008
- Table 26: France Inflation, 2004-2008
- Table 27: France Exchange Rate, 2004-2008
- Table 28: Germany Bleach Market Value: $ Billion, 2004-2008
- Table 29: Germany Bleach Market Segmentation: % Share, By Value, 2008
- Table 30: Germany Bleach Market Share: % Share, By Value, 2008
- Table 31: Germany Bleach Distribution: % Share, By Value, 2008
- Table 32: Germany Bleach Market Value Forecast: $ Billion, 2008-2013
- Table 33: Germany Size Of Population (Million) , 2004-2008
- Table 34: Germany Gdp (Constant 2000 Prices, $ Billion), 2004-2008
- Table 35: Germany Inflation, 2004-2008
- Table 36: Germany Exchange Rate, 2004-2008
- Table 37: Japan Bleach Market Value: $ Billion, 2004-2008
- Table 38: Japan Bleach Market Segmentation I: % Share, By Value, 2008
- Table 39: Japan Bleach Market Segmentation Ii: % Share, By Value, 2008
- Table 40: Japan Bleach Market Share: % Share, By Value, 2008
- Table 41: Japan Bleach Distribution: % Share, By Value, 2008
- Table 42: Japan Bleach Market Value Forecast: $ Billion, 2008-2013
- Table 43: Japan Size Of Population (Million) , 2004-2008
- Table 44: Japan Gdp (Constant 2000 Prices, $ Billion), 2004-2008
- Table 45: Japan Inflation, 2004-2008
- Table 46: Japan Exchange Rate, 2004-2008
- Table 47: United Kingdom Bleach Market Value: $ Billion, 2004-2008
- Table 48: United Kingdom Bleach Market Segmentation: % Share, By Value, 2008
- Table 49: United Kingdom Bleach Market Share: % Share, By Value, 2008
- Table 50: United Kingdom Bleach Distribution: % Share, By Value, 2008
- Table 51: United Kingdom Bleach Market Value Forecast: $ Billion, 2008-2013
- Table 52: United Kingdom Size Of Population (Million) , 2004-2008
- Table 53: United Kingdom Gdp (Constant 2000 Prices, $ Billion), 2004-2008
- Table 54: United Kingdom Inflation, 2004-2008
- Table 55: United Kingdom Exchange Rate, 2004-2008
- Table 56: United States Bleach Market Value: $ Billion, 2004-2008
- Table 57: United States Bleach Market Segmentation I: % Share, By Value, 2008
- Table 58: United States Bleach Market Segmentation Ii: % Share, By Value, 2008
- Table 59: United States Bleach Market Share: % Share, By Value, 2008
- Table 60: United States Bleach Distribution: % Share, By Value, 2008
- Table 61: United States Bleach Market Value Forecast: $ Billion, 2008-2013
- Table 62: United States Size Of Population (Million) , 2004-2008
- Table 63: United States Gdp (Constant 2000 Prices, $ Billion), 2004-2008
- Table 64: United States Inflation, 2004-2008
- Table 65: Key Facts: Clorox Company, The
- Table 66: Key Financials: Clorox Company, The
- Table 67: Key Facts: Colgate-Palmolive Company
- Table 68: Key Financials: Colgate-Palmolive Company
List Of Figures
- Figure 1: Global Bleach Market Value: $ Billion, 2004-2008
- Figure 2: Global Bleach Market Segmentation I: % Share, By Value, 2008
- Figure 3: Global Bleach Market Segmentation Ii: % Share, By Value, 2008
- Figure 4: Global Bleach Market Share: % Share, By Value, 2008
- Figure 5: Forces Driving Competition In The Global Bleach Market
- Figure 6: Drivers Of Buyer Power In The Global Bleach Market
- Figure 7: Drivers Of Supplier Power In The Global Bleach Market
- Figure 8: Factors Influencing The Likelihood Of New Entrants In The Global Bleach Market
- Figure 9: Factors Influencing The Threat Of Substitutes In The Global Bleach Market
- Figure 10: Drivers Of Degree Of Rivalry In The Global Bleach Market
- Figure 11: Global Bleach Distribution: % Share, By Value, 2008
- Figure 12: Global Bleach Market Value Forecast: $ Billion, 2008-2013
- Figure 13: Asia-Pacific Bleach Market Value: $ Billion, 2004-2008
- Figure 14: Asia-Pacific Bleach Market Segmentation I: % Share, By Value, 2008
- Figure 15: Asia-Pacific Bleach Market Segmentation Ii: % Share, By Value, 2008
- Figure 16: Asia-Pacific Bleach Market Share: % Share, By Value, 2008
- Figure 17: Forces Driving Competition In The Bleach Market In Asia-Pacific
- Figure 18: Drivers Of Buyer Power In The Bleach Market In Asia-Pacific
- Figure 19: Drivers Of Supplier Power In The Bleach Market In Asia-Pacific
- Figure 20: Factors Influencing The Likelihood Of New Entrants In The Bleach Market In Asia-Pacific
- Figure 21: Factors Influencing The Threat Of Substitutes In The Bleach Market In Asia-Pacific
- Figure 22: Drivers Of Degree Of Rivalry In The Bleach Market In Asia-Pacific
- Figure 23: Asia-Pacific Bleach Distribution: % Share, By Value, 2008
- Figure 24: Asia-Pacific Bleach Market Value Forecast: $ Billion, 2008-2013
- Figure 25: Europe Bleach Market Value: $ Billion, 2004-2008
- Figure 26: Europe Bleach Market Segmentation I: % Share, By Value, 2008
- Figure 27: Europe Bleach Market Segmentation Ii: % Share, By Value, 2008
- Figure 28: Europe Bleach Market Share: % Share, By Value, 2008
- Figure 29: Forces Driving Competition In The Bleach Market In Europe
- Figure 30: Drivers Of Buyer Power In The Bleach Market In Europe
- Figure 31: Drivers Of Supplier Power In The Bleach Market In Europe
- Figure 32: Factors Influencing The Likelihood Of New Entrants In The Bleach Market In Europe
- Figure 33: Factors Influencing The Threat Of Substitutes In The Bleach Market In Europe
- Figure 34: Drivers Of Degree Of Rivalry In The Bleach Market In Europe
- Figure 35: Europe Bleach Distribution: % Share, By Value, 2008
- Figure 36: Europe Bleach Market Value Forecast: $ Billion, 2008-2013
- Figure 37: France Bleach Market Value: $ Billion, 2004-2008
- Figure 38: France Bleach Market Segmentation: % Share, By Value, 2008
- Figure 39: France Bleach Market Share: % Share, By Value, 2008
- Figure 40: Forces Driving Competition In The Bleach Market In France
- Figure 41: Drivers Of Buyer Power In The Bleach Market In France
- Figure 42: Drivers Of Supplier Power In The Bleach Market In France
- Figure 43: Factors Influencing The Likelihood Of New Entrants In The Bleach Market In France
- Figure 44: Factors Influencing The Threat Of Substitutes In The Bleach Market In France
- Figure 45: Drivers Of Degree Of Rivalry In The Bleach Market In France
- Figure 46: France Bleach Distribution: % Share, By Value, 2008
- Figure 47: France Bleach Market Value Forecast: $ Billion, 2008-2013
- Figure 48: Germany Bleach Market Value: $ Billion, 2004-2008
- Figure 49: Germany Bleach Market Segmentation: % Share, By Value, 2008
- Figure 50: Germany Bleach Market Share: % Share, By Value, 2008
- Figure 51: Forces Driving Competition In The Bleach Market In Germany
- Figure 52: Drivers Of Buyer Power In The Bleach Market In Germany
- Figure 53: Drivers Of Supplier Power In The Bleach Market In Germany
- Figure 54: Factors Influencing The Likelihood Of New Entrants In The Bleach Market In Germany
- Figure 55: Factors Influencing The Threat Of Substitutes In The Bleach Market In Germany
- Figure 56: Drivers Of Degree Of Rivalry In The Bleach Market In Germany
- Figure 57: Germany Bleach Distribution: % Share, By Value, 2008
- Figure 58: Germany Bleach Market Value Forecast: $ Billion, 2008-2013
- Figure 59: Japan Bleach Market Value: $ Billion, 2004-2008
- Figure 60: Japan Bleach Market Segmentation I: % Share, By Value, 2008
- Figure 61: Japan Bleach Market Segmentation Ii: % Share, By Value, 2008
- Figure 62: Japan Bleach Market Share: % Share, By Value, 2008
- Figure 63: Forces Driving Competition In The Bleach Market In Japan
- Figure 64: Drivers Of Buyer Power In The Bleach Market In Japan
- Figure 65: Drivers Of Supplier Power In The Bleach Market In Japan
- Figure 66: Factors Influencing The Likelihood Of New Entrants In The Bleach Market In Japan
- Figure 67: Factors Influencing The Threat Of Substitutes In The Bleach Market In Japan
- Figure 68: Drivers Of Degree Of Rivalry In The Bleach Market In Japan
- Figure 69: Japan Bleach Distribution: % Share, By Value, 2008
- Figure 70: Japan Bleach Market Value Forecast: $ Billion, 2008-2013
- Figure 71: United Kingdom Bleach Market Value: $ Billion, 2004-2008
- Figure 72: United Kingdom Bleach Market Segmentation: % Share, By Value, 2008
- Figure 73: United Kingdom Bleach Market Share: % Share, By Value, 2008
- Figure 74: Forces Driving Competition In The Bleach Market In The United Kingdom
- Figure 75: Drivers Of Buyer Power In The Bleach Market In The United Kingdom
- Figure 76: Drivers Of Supplier Power In The Bleach Market In The United Kingdom
- Figure 77: Factors Influencing The Likelihood Of New Entrants In The Bleach Market In The United Kingdom
- Figure 78: Factors Influencing The Threat Of Substitutes In The Bleach Market In The United Kingdom
- Figure 79: Drivers Of Degree Of Rivalry In The Bleach Market In The United Kingdom
- Figure 80: United Kingdom Bleach Distribution: % Share, By Value, 2008
- Figure 81: United Kingdom Bleach Market Value Forecast: $ Billion, 2008-2013
- Figure 82: United States Bleach Market Value: $ Billion, 2004-2008
- Figure 83: United States Bleach Market Segmentation I: % Share, By Value, 2008
- Figure 84: United States Bleach Market Segmentation Ii: % Share, By Value, 2008
- Figure 85: United States Bleach Market Share: % Share, By Value, 2008
- Figure 86: Forces Driving Competition In The Bleach Market In The United States
- Figure 87: Drivers Of Buyer Power In The Bleach Market In The United States
- Figure 88: Drivers Of Supplier Power In The Bleach Market In The United States
- Figure 89: Factors Influencing The Likelihood Of New Entrants In The Bleach Market In The United States
- Figure 90: Factors Influencing The Threat Of Substitutes In The Bleach Market In The United States
- Figure 91: Drivers Of Degree Of Rivalry In The Bleach Market In The United States
- Figure 92: United States Bleach Distribution: % Share, By Value, 2008
- Figure 93: United States Bleach Market Value Forecast: $ Billion, 2008-2013
- Figure 94: Revenues & Profitability: Clorox Company, The
- Figure 95: Revenues & Profitability: Colgate-Palmolive Company