Landscaping Products

US demand to grow nearly 6% annually through 2013
US demand for landscaping products is forecast to increase 5.9 percent per year to $7.3 billion in 2013, an acceleration from rates achieved during the 2003-2008 period. Although gains are expected to be modest in the short term, the housing market is expected to recover by 2013, creating opportunities for landscaping products. Lifestyle trends focusing on family and staying at home will also promote the use of landscaping products, as homeowners look for ways to maximize their home’s potential, primarily by creating outdoor living spaces. Limiting further gains will be a marked slowdown in the construction of nonresidential buildings, as well as government spending on the landscaping of public areas. Continuing struggles in the golf industry, where growth in new course construction will be weak, will also restrict landscaping product demand.

Water features to spur decorative products growth

Landscaping products include a variety of items used to improve the appearance of lawns, vegetable and flower gardens, borders and other areas of residential, commercial or municipal properties. Gains in demand for decorative products will benefit from the relatively low market penetration of water features (e.g., ponds and fountains), as more property owners look to these items as a way of reducing unwanted nearby noise and promoting tranquility. Product developments featuring easy installation and energy saving technology will promote demand for lighting, which is increasingly used to accent pathways, statuary, green goods and water features.

Concrete products to boost hardscape demand
Hardscapes will continue to face competition from alternative materials, such as wood decking. Nevertheless, these products will experience favorable growth as individuals value the aesthetics and durability of various concrete products (e.g., pavers), and stones and boulders in the construction of patios and walkways, and surrounds for outdoor fireplaces, ponds and in-ground swimming pools.

A renewed interest in food gardening (e.g., berries, herbs and vegetables) will fuel demand for hobby greenhouses, while other outdoor structures, such as gazebos, arches and pergolas, will benefit from their occasional incorporation into an outdoor living area. Among other landscaping products, heating features will achieve the more rapid gains, as homeowners incorporate elements in their outdoor space designed to promote an oasis-like atmosphere and extend the time they can enjoy their outdoor space.

This study can help you:
• Determine your market & sales potential
• Learn more about industry competitors
• Assess new products & technologies
• Identify firms to merge with or acquire
• Complement your research & planning
• Gather data for presentations
• Confirm your own internal data
• Make better business decisions

I.  EXECUTIVE SUMMARY

II.  MARKET ENVIRONMENT
        General
        Macroeconomic Overview
        Demographic Trends
        Consumer Income & Spending Trends
          Personal Income & Spending
          Consumer Financing
        Construction Trends
        Building Construction Trends
          Residential Construction
           Housing Completions
           Housing Stock
           Housing Sales
           Residential Improvement & Repair
          Nonresidential Construction
           Construction Expenditures
           Nonresidential Improvement & Repair
           Nonresidential Building Stock
        Nonbuilding Construction
        Golf Course Outlook
        Landscaping & Lawn Care Industry Outlook
        Landscaping & Gardening Market Overview
        Pricing Issues
        Historical Market Trends
        Environmental & Regulatory Issues
          Environmental Issues
           Clay Brick
           Concrete Products
           Wood
          US-Canadian Softwood Timber Dispute
          Recycling
        International Activity & Foreign Trade
                    
III.  PRODUCTS
        General
        Decorative Products
          Water Features
          Lighting
           Applications
           Types
          Bird & Wild Animal Products
          Pots & Planters
          Other
        Hardscape Products
          Products
           Concrete
            Concrete Pavers
            Ready Mix Concrete
            Concrete Block & Other Concrete
           Wood
           Stones & Boulders
           Clay Brick
           Aggregates & Other
          Applications, Markets & End Users
           Patios
           Walls
           Walkways
           Edging & Other
        Outdoor Structures
          Sheds
          Gazebos
          Arches, Trellises & Pergolas
          Hobby Greenhouses
          Bridges & Other Outdoor Structures
        Other Landscaping Products

IV.  MARKETS & END USERS
        Markets
          Residential
           New
           Improvement & Repair
          Nonresidential
          Nonbuilding
        End Users
          Consumer/DIY
          Professional

V.  REGIONAL MARKETS
        General
        Regional Demographic & Economic Trends
        Regional Population Patterns
        Regional Economic Trends
        Regional Housing Trends
        Regional Landscaping Products Demand
          Northeast
          Midwest
          South
          West

VI.  INDUSTRY STRUCTURE
        General
        Market Share
        Industry Restructuring
        Competitive Strategies
        Manufacturing
        Marketing & Advertising
          The Green Movement
          Product Origination
        Distribution Channels
          Retail Distribution
           Home Centers
           Mass Merchandisers
           Garden Centers
           Mail-Order/Internet
           Other
          Professional Distribution
       
 Company Profiles
          Acme Building Brands, see Berkshire Hathaway         
          Akro-Mills Incorporated, see Myers Industries    
          Ames True Temper Incorporated
          AquaMaster Fountains and Aerators, see Enquatics
          Aquascape Incorporated
          Arriscraft International LP, see Wienerberger
           Baustoffindustrie                      
          B Green Innovations Incorporated, see iVoice Technology    
          Berkshire Hathaway Incorporated
          Berry Plastics Group Incorporated
          Boral Limited
          Capitol Concrete Products Incorporated, see Monarch
           Cement                           
          Cedar Works LLC, see Central Garden & Pet           
          CEMEX SAB de CV
          Central Garden & Pet Company
          Collier Metal Specialties Limited
          Concrete Designs Incorporated, see CRH            
          CRH plc
          Cultured Stone Corporation, see Owens Corning         
          Deere & Company
          Enquatics Incorporated
          Featherlite Corporation, see Berkshire Hathaway
          General Shale Brick Incorporated, see Wienerberger Baustoffindustrie
          Generation Brands Company
          Genlyte Group Incorporated, see Royal Philips Electronics
          GKI/Bethlehem Lighting, see Central Garden & Pet
          Haddonstone Limited
          Hanson Hardscape Products Incorporated, see HeidelbergCement
          HeidelbergCement AG
          Henri Studio LLC
          Home Depot Incorporated
          Intermatic Incorporated
          iVoice Technology Incorporated
          John Deere Landscapes Incorporated, see Deere & Company
          Kafka Granite LLC
          Kansas Building Products Incorporated, see Monarch Cement                           
          Lehigh Cement Company, see HeidelbergCement          
          Listo Products Limited, see Myers Industries
          Lowe's Companies Incorporated
          Matthew Four Seasons, see Central Garden & Pet
          Modern Concrete LLC, see Wienerberger Baustoffindustrie
          Monarch Cement Company
          Myers Industries Incorporated
          New England Pottery LLC, see Central Garden & Pet                            
          Norcal Pottery Products Incorporated, see Central Garden & Pet                            
          Ochs Brick Company, see Berkshire Hathaway
          Oldcastle Materials Incorporated, see CRH           
          Oly-Ola Edgings Incorporated
          Owens Corning
          Pavestone Company LP
          Rinker Materials Corporation, see CEMEX            
          Robinson Brick Company, see Wienerberger Baustoffindustrie AG                    
          Royal Philips Electronics NV
          Salina Concrete Products Incorporated, see Monarch Cement                           
          Schwarz Ready Mix Incorporated, see Boral           
          Scotts Miracle-Gro Company
          Sea Gull Lighting Products LLC, see Generation Brands
          Sears Holdings Corporation
          Smith & Hawken Limited, see Scotts Miracle-Gro
          Sure-loc Edging Corporation
          Wal-Mart Stores Incorporated
          Wienerberger Baustoffindustrie AG
        Other Companies Mentioned in Study
        

LIST OF TABLES

                    
        SECTION I -- EXECUTIVE SUMMARY
        Summary Table

        SECTION II -- MARKET ENVIRONMENT
      1  Macroeconomic Indicators
      2  Population & Households
      3  Personal Consumption Expenditures
      4  Consumer Financing Environment, 1998-2008
      5  Construction Expenditures
      6  Building Construction Expenditures
      7  Residential Building Construction Expenditures
      8  Private Housing Completions
      9  Housing Stock by Type
     10  Housing Sales
     11  Residential Improvement & Repair Expenditures
     12  Nonresidential Building Construction Expenditures
     13  Nonresidential Building Improvement & Repair Expenditures
     14  Nonresidential Building Stock
     15  Nonbuilding Construction Expenditures
     16  Golf Courses & Acreage
     17  Landscaping & Lawn Care Indicators
     18  Lawn & Garden Product Manufacturer Sales
     19  Selected Landscaping Products Prices
     20  Landscaping Products Market, 1998-2008

        SECTION III -- PRODUCTS
      1  Landscaping Products Demand by Type
      2  Decorative Products Demand by Type, Market & End User
      3  Water Features Demand
      4  Lighting Demand by Application & Type
      5  Bird & Wild Animal Products Demand by Type & Region
      6  Pots & Planters Demand
      7  Other Decorative Products Demand
      8  Hardscape Products Demand by Type
      9  Concrete Demand by Type, Application & Market
     10  Wood Demand by Application & Market
     11  Stones & Boulders Demand by Type, Application & Market
     12  Clay Brick Demand by Application & Market
     13  Aggregate & Other Hardscape Products Demand by Type, Application, & Market
     14  Hardscape Products Demand by Application, Market & End User
     15  Patio Demand by Product
     16  Wall Demand by Product
     17  Walkway Demand by Product
     18  Edging & Other Applications Demand by Product
     19  Outdoor Structures Demand by Product, Market & End User
     20  Other Landscaping Products Demand by Type, Market & End User

        SECTION IV -- MARKETS & END USERS
      1  Landscaping Products Demand by Market
      2  Residential Markets for Landscaping Products
      3  New Residential Market for Landscaping Products
      4  Residential Improvement & Repair Market for Landscaping Products
      5  Nonresidential Markets for Landscaping Products
      6  Nonbuilding Markets for Landscaping Products
      7  Landscaping Products Demand by End User
      8  Consumer/DIY Market for Landscaping Products
      9  Professional Market for Landscaping Products

        SECTION V -- REGIONAL MARKETS
      1  Population by Region
      2  Gross Domestic Product by Region
      3  Regional Housing Indicators
      4  Landscaping Products Demand by Region
      5  Northeast Demand for Landscaping Products
      6  Midwest Demand for Landscaping Products
      7  South Demand for Landscaping Products
      8  West Demand for Landscaping Products

        SECTION VI -- INDUSTRY STRUCTURE
      1  US Landscaping Products Sales by Company, 2008
      2  Selected Acquisitions & Divestitures

LIST OF CHARTS

        SECTION II -- MARKET ENVIRONMENT
      1  Year of Construction of Housing Stock, 2008

        SECTION III -- PRODUCTS                 
      1  Landscaping Products Demand by Type, 2008
      2  Lighting Demand by Application, 2008
      3  Lighting Demand by Type, 2008

        SECTION VI -- INDUSTRY STRUCTURE
      1  US Landscaping Products Sales by Company, 2008

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