Power Lawn & Garden Equipment

US industry forecasts for 2011 & 2016

Publication Date	March 2007
Publisher	Freedonia Group
Product Type	Report
Pages	235
ISBN Number	not applicable
Product Code	FED00042

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Summary

US demand to reachm $10.5 billion in 2011

US demand for power lawn and garden equipment is projected to rise 3.1 percent per year through 2011, reaching $10.5 billion. Continued growth in the professional landscaping industry and the rising number of golf courses will boost gains. Growth will also result from product innovations and upgrades, driven by consumer demand for equipment with increased horsepower, additional features and lighter weight.

Lawnmowers to remain largest product segment

Lawnmowers will continue to be the largest product segment, benefitting from their wide use in both residential and commercial applications. Turf and grounds equipment is expected to post solid gains because of continuing growth in the professional landscaping services industry and the growing number of golf courses. Despite the improving durability of original equipment, parts and accessories demand will advance due to the rising amount of stock in use.

Electric-powered products to outpace gas-powered

Although gas-powered equipment will remain dominant, electric- powered products are expected to post significantly stronger gains through 2011. Batterypowered equipment will fare particularly well, as improved battery technology is introduced. Cordless products are easy to use and have a better environmental image than competitive products. In addition, they appeal to women, who account for a growing portion of equipment sales and use.

Pro market to lead gains

The residential market dominates power lawn and garden equipment sales, representing over two-thirds of the total in 2006. Gains in this segment will benefit from rising personal expenditure levels, as many consumers trade in existing equipment for newer models. However, declining housing competions will dampen growth from new homes.

The continuing rise in the number of professional landscapers will boost commercial demand. The growing popularity of landscapers is due to many factors, including an aging population and a rise in the number of seasonal homes. These factors, as well as the increasing number of golf courses, will provide opportunities in the professional market.

South to remain dominant

The South will continue to be the largest regional market for power lawn and garden equipment, accounting for 35 percent of total demand in 2011, based on its size, extensive consumer market base and favorable climatic conditions. Healthy economic conditions, rising population, and a growing golf industry will stimulate strong gains in the West. The Midwest will experience gains in line with the overall market and will continue to benefit from large lawn sizes.

Content

SECTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
- General
- Macroeconomic Outlook
- Personal Income & Expenditure Trends
- Demographic Trends
- Housing Outlook
- Household Formations & Housing Stock Patterns
- Housing Completions
- Pricing Patterns
- Market Trends
- Regulatory & Environmental Issues
- Air Emissions
- Noise Pollution
- Yard Waste
- Technology
- World Power Lawn & Garden Equipment Market
- US Foreign Trade
- Exports
- Imports
III. MATERIALS
- General
- Metals
- Plastic & Other Materials
IV. MARKETS
- General
- Residential
- Commercial
- Landscape Firms
- Landscape Services Outlook
- Lawn & Garden Equipment Demand
- Golf Courses
- Golf Course Industry Outlook
- Lawn & Garden Equipment Demand
- Government & Other
- Government Spending Outlook
- Lawn & Garden Equipment Demand
V. PRODUCTS
- General
- Lawnmowers
- Riding
- Front Engine
- Rear Engine
- Non-Riding
- Self-Propelled
- Push
- Foreign Trade
- Turf & Grounds Equipment
- Mowers
- Riding
- Non-Riding
- Other
- Turf Tractors & Related Equipment
- All Other Turf Care Equipment
- Foreign Trade
- Garden Tractors & Rotary Tillers
- Garden Tractors
- Rotary Tillers
- Trimmers & Edgers
- Wire Blades
- Fixed Blades
- Snow Throwers
- Dual-Stage
- Single-Stage
- Foreign Trade
- Blowers, Vacuums & Sweepers
- Hedge Trimmers & Other
- Parts & Attachments
- Power Sources
- Gas Equipment
- Electric Equipment
VI. REGIONAL TRENDS
- General
- Regional Demographic & Economic Trends
- Regional Population Outlook
- Regional Economic Outlook
- Regional Housing Trends
- Northeast
- Midwest
- South
- West
VII. INDUSTRY STRUCTURE
- General
- Industry Composition & Market Share
- Residential
- Commercial
- Mergers & Acquisitions
- Competitive Strategies
- Research & Product Development
- Manufacturing
- Marketing
- Distribution
- Residential Distribution Channels
- Home Centers
- Mass Merchandisers
- Hardware & Other
- Commercial Distribution Channels
- Cooperative Agreements
- Company Profiles
- Alamo Group Incorporated
- Ariens Company
- Black & Decker Corporation
- Blount International Incorporated
- Bluebird International, see Husqvarna
- Briggs & Stratton Corporation
- Brinly-Hardy Company
- Bush Hog LLC
- Commercial Turf Products Limited, see MTD Products
- Country Home Products Incorporated
- Dana Corporation
- Deere & Company
- Dixon Industries Incorporated, see Husqvarna
- Echo Incorporated, see Mitsui & Company
- Electrolux AB
- Excel Industries Incorporated
- Exmark Manufacturing Company Incorporated, see Toro
- E-Z-GO, see Textron
- Fuji Heavy Industries Limited
- GGP Sweden AB
- Herschel-Adams Corporation, see Alamo
- Hoffco Comet Industries Incorporated
- Home Depot Incorporated
- Homelite Consumer Products, see Techtronic
- Honda Motor Company Limited
- Husqvarna AB
- Jacobsen, see Textron Incorporated
- Jenn Feng Industrial Company Limited
- Jonsered, see Husqvarna
- Kawasaki Heavy Industries Limited
- Kee Mowers Incorporated, see Hoffco Comet
- Kohler Company
- Kubota Corporation
- Lawn-Boy Incorporated, see Toro
- LESCO Incorporated
- Locke Turf Equipment Company, see Ariens
- Lowe s Companies Incorporated
- M&W Gear, see Alamo Group
- Makita Corporation
- McLane Manufacturing Incorporated
- Mitsui & Company Limited
- MTD Products Incorporated
- Murray Incorporated, see Briggs & Stratton
- National Mower Company, see Ariens
- Ohio Steel Industries Incorporated
- Oregon Cutting Systems Group, see Blount
- Rhino, see Alamo Group
- Robin America Incorporated, see Fuji Heavy Industries
- Ryobi Technologies Incorporated, see Techtronic
- Schulte Industries, see Alamo Group
- Sears Holdings Corporation
- Simplicity Manufacturing Incorporated, see Briggs &
- Stratton
- Stens Corporation, see Ariens
- Techtronic Industries Company Limited
- Tecumseh Products Company
- Textron Incorporated
- Tiger Corporation, see Alamo Group
- Toro Company
- Yazoo/Kees Power Equipment, see Husqvarna
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
- Summary Table
SECTION II -- MARKET ENVIRONMENT
- 1 Macroeconomic Indicators
- 2 Personal Income & Expenditures
- 3 Population
- 4 Households & Housing Stock
- 5 Housing Completions
- 6 Lawn & Garden Equipment Pricing
- 7 Power Lawn & Garden Equipment Market Trends, 1996-2006
- 8 Power Lawn & Garden Equipment Foreign Trade
SECTION III -- MATERIALS
- 1 Power Lawn & Garden Equipment Material Consumption
- 2 Power Lawn & Garden Equipment Metal Consumption
SECTION IV -- MARKETS
- 1 Power Lawn & Garden Equipment Markets
- 2 Residential Market: Power Lawn & Garden Equipment Demand
- 3 Commercial Market: Power Lawn & Garden Equipment Demand
- 4 Landscaping Services Revenue & Establishment Data
- 5 Landscape Firms Market: Power Lawn & Garden Equipment Demand
- 6 Golf Courses
- 7 Golf Course Market: Lawn & Garden Equipment Demand
- 8 Government Expenditures
- 9 Government & Other Market: Power Lawn & Garden Equipment Demand
SECTION V-- PRODUCTS
- 1 Lawn & Garden Equipment Supply & Demand
- 2 Lawnmower Supply & Demand
- 3 Riding Lawnmower Shipments
- 4 Front Engine Riding Mower Shipments
- 5 Rear Engine Riding Mower Shipments
- 6 Non-Riding Lawnmower Shipments
- 7 Lawnmower Foreign Trade
- 8 Turf & Grounds Equipment Supply & Demand
- 9 Turf & Grounds Mower Shipments
- 10 Riding Turf & Grounds Mower Shipments
- 11 Non-Riding Turf & Grounds Mower Shipments
- 12 Other Turf & Grounds Mowing Equipment Shipments
- 13 Turf Tractor & Related Equipment Shipments
- 14 All Other Turf Care Equipment Shipments
- 15 Turf & Grounds Equipment Foreign Trade
- 16 Garden Tractor & Rotary Tiller Supply & Demand
- 17 Garden Tractor Shipments
- 18 Rotary Tiller Shipments
- 19 Trimmer & Edger Supply & Demand
- 20 Wire Blade Trimmer & Edger Shipments
- 21 Fixed Blade Trimmer & Edger Shipments
- 22 Snow Thrower Supply & Demand
- 23 Dual-Stage Snow Thrower Shipments
- 24 Single-Stage Snow Thrower Shipments
- 25 Blower, Vacuum & Sweeper Supply & Demand
- 26 Hedge Trimmer & Other Lawn & Garden Equipment Supply & Demand
- 27 Lawn & Garden Equipment Parts & Attachments Supply & Demand
- 28 Lawn & Garden Equipment Shipments by Power Source
- 29 Gas-Powered Lawn & Garden Equipment Shipments
- 30 Electric Lawn & Garden Equipment Shipments
SECTION VI -- REGIONAL TRENDS
- 1 Power Lawn & Garden Equipment Demand by Region
- 2 Population by Region
- 3 Gross Domestic Product by Region
- 4 Regional Home Sales & New Housing Units
- 5 Northeast Lawn & Garden Equipment Demand
- 6 Midwest Lawn & Garden Equipment Demand
- 7 South Lawn & Garden Equipment Demand
- 8 West Lawn & Garden Equipment Demand
SECTION VII -- INDUSTRY STRUCTURE
- 1 US Power Lawn & Garden Equipment Sales by Company, 2006
- 2 Selected Acquisitions & Divestitures
- 3 Selected Cooperative Agreements
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
- 1 Year of Construction of Housing Stock, 2006
- 2 Power Lawn & Garden Equipment Exports, 2006
- 3 Power Lawn & Garden Equipment Imports, 2006
SECTION IV -- MARKETS
- 1 Power Lawn & Garden Equipment Markets, 2006
SECTION V -- PRODUCTS
- 1 Lawn & Garden Equipment Demand by Product, 2006
SECTION VII -- INDUSTRY STRUCTURE
- 1 Power Lawn & Garden Equipment Market Share, 2006
- 2 Residential Power Lawn & Garden Equipment Market Share, 2006
- 3 Commercial Power Lawn & Garden Equipment Market Share, 2006
- 4 Residential Lawn & Garden Equipment Sales by Distribution Channel, 2006