Power Lawn & Garden Equipment

US industry forecasts for 2013 & 2018

Publication Date	April 2009
Publisher	Freedonia Group
Product Type	Report
Pages	2478
ISBN Number	not applicable
Product Code	FED00042

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Summary

US demand to grow 4.1% annually through 2013
Power lawn and garden equipment demand is forecast to rise 4.1 percent annually through 2013, a significant turnaround from the declines of the 2003-2008 period. Although gains are expected to be modest in the short term, the housing market is expected to recover by 2013, creating opportunities in the consumer market. In addition, a positive outlook for the landscaping industry will provide opportunities. Product innovations, which are being driven by consumer demand for equipment which is easier to use, more efficient, and with additional safety features and lighter weight, will also boost value gains. However, gains will be limited by continuing struggles in the golf industry, where the total number of courses is expected to decline.

Rebounding residential market to remain dominant
The residential market dominates power lawn and garden equipment sales, representing over two-thirds of the total in 2008. Although demand will be adversely affected in the short term, by 2013 it will benefit from a turnaround in housing completions. In addition, gains in the residential market will benefit from solid gains in personal expenditures. Opportunities in the professional market will be strongest in the landscaping industry. The number of professional landscaping firms will continue to rise, benefitting from an aging US population. Advances in the golf industry, however,
will be adversely affected by the declining number of golf courses in the US.

Lawnmowers will continue to be the largest product segment, benefitting from
their wide use in both residential and commercial applications. In addition, lawnmowers will be among the fastest growing products. Despite the improving durability of original equipment, parts and accessories demand will advance due to the rising amount of stock in use. Turf and grounds equipment is expected to post below-average gains because of the declining number of golf courses. The US is a net exporter of power lawn and garden equipment, as US producers benefit from strong US brand recognition in overseas markets. Overall, the US is expected to maintain a trade surplus, although increasing competition from foreign suppliers both domestically and in overseas markets will reduce the size of the surplus. The surplus will also be threatened by the possibility that additional US capacity could be moved
offshore to lower costs.

Content

INTRODUCTION

I. EXECUTIVE SUMMARY

II. MARKET ENVIRONMENT
        General
        Macroeconomic Outlook
        Personal Income & Expenditure Patterns
        Demographic & Employment Trends
        Housing Outlook
          Household Formations & Housing Stock Patterns
          Housing Completions
        Pricing Patterns
        Market Trends
        Regulatory & Environmental Issues
          Air Emissions
          Noise Pollution
          Yard Waste
        Technology
        World Power Lawn & Garden Equipment Market
        US Foreign Trade
          Exports
          Imports

III. MATERIALS
        General
        Metals
        Plastic
        Other Materials

IV. MARKETS
        General
        Residential
        Commercial
          Landscape Firms
           Landscape Services Outlook
           Lawn & Garden Equipment Demand
          Golf Courses
           Golf Courses Outlook
           Lawn & Garden Equipment Demand
          Government & Other
           State & Municipal Government Outlook
           Lawn & Garden Equipment Demand

V. PRODUCTS
        General
        Lawnmowers
          Riding
           Front Engine
           Rear Engine
          Non-Riding
           Self-Propelled
           Push
          Foreign Trade
        Turf & Grounds Equipment
          Mowers
           Riding
           Non-Riding
           Other
          Turf Tractors & Related Equipment
          All Other Turf Care Equipment
          Foreign Trade
        Trimmers & Edgers
          Wire Blade
          Fixed Blade
        Garden Tractors & Rotary Tillers
          Garden Tractors
          Rotary Tillers
        Snow Throwers
          Dual-Stage
          Single-Stage
          Foreign Trade
        Blowers, Vacuums & Sweepers
        Hedge Trimmers & Other
        Parts & Attachments
        Power Source
          Gas Equipment
          Electric Equipment

VI. REGIONAL TRENDS
        General
        Regional Demographic & Economic Trends
          Regional Population Outlook
          Regional Economic Outlook
          Regional Housing Trends
        Northeast
        Midwest
        South
        West

VII. INDUSTRY STRUCTURE
        General
        Industry Composition & Market Share
          Residential
          Commercial
        Mergers & Acquisitions
        Competitive Strategies
        Research & Product Development
        Manufacturing
        Marketing
        Distribution
          Residential Distribution Channels
           Home Centers
           Mass Merchandisers
           Hardware & Other
          Commercial Distribution Channels
        Cooperative Agreements

Company Profiles
          Alamo Group Incorporated
          American Honda Motor Power Equipment, see Honda
          Ariens Company
          Auburn Consolidated Industries, see Ariens
          Bad Boy Incorporated
          Black & Decker Corporation
          Blount International Incorporated
          BlueBird International, see Husqvarna
          Briggs & Stratton Corporation
          Bush Hog LLC
          Country Home Products Incorporated
          Dana Holding Corporation
          Deere & Company
          Dixon Industries, see Husqvarna
          Echo Incorporated, see Mitsui & Company
          Excel Industries Incorporated
          Exmark Manufacturing Company Incorporated, see Toro
          Fuji Heavy Industries Limited
          GGP Sweden AB
          Grasshopper Mower Incorporated, see Moridge
          Henke Manufacturing Corporation, see Alamo
          Herschel-Adams Corporation, see Alamo
          Hoffco Comet Industries Incorporated
          Home Depot Incorporated
          Honda Motor Company Limited
          Husqvarna AB
          Jenn Feng Industrial Company Limited
          Jonsered, see Husqvarna
          Kawasaki Heavy Industries Limited
          Kee Mowers Incorporated, see Hoffco Comet
          Kohler Company
          Kubota Corporation
          Lawn-Boy Incorporated, see Toro
          LESCO Incorporated, see Deere & Company
          Lowe's Companies Incorporated
          M&W Gear, see Alamo
          Makita Corporation
          McLane Manufacturing Incorporated
          Metalcraft of Mayville Incorporated
          Mitsui & Company Limited
          Moridge Manufacturing Incorporated
          MTD Products Incorporated
          RedMax, see Husqvarna
          Rhino, see Alamo
          Robin America Incorporated, see Fuji Heavy Industries
          Scag Power Equipment, see Metalcraft of Mayville
          Schiller Grounds Care Incorporated
          Schulte Industries, see Alamo
          Sears Holdings Corporation
          Shindaiwa Corporation
          Stens Corporation, see Ariens
          STIHL Holding AG & Company KG
          Swisher Mower & Machine Company
          Techtronic Industries Company Limited
          Tecumseh Products Company
          Textron Incorporated
          Tiger Corporation, see Alamo
          Toro Company
          Walker Manufacturing Company
          Yazoo/Kees Power Equipment, see Husqvarna

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY
        Summary Table

SECTION II -- MARKET ENVIRONMENT
      1 Macroeconomic Indicators
      2 Personal Income & Expenditures
      3 Population
      4 Households & Housing Stock
      5 Private Housing Completions
      6 Lawn & Garden Equipment Pricing
      7 Power Lawn & Garden Equipment Market Trends, 1998-2008
      8 Power Lawn & Garden Equipment Foreign Trade

SECTION III -- MATERIALS
      1 Power Lawn & Garden Equipment Material Consumption
      2 Power Lawn & Garden Equipment Metal Consumption
      3 Power Lawn & Garden Equipment Plastic Consumption
      4 Power Lawn & Garden Equipment Other Material Consumption

SECTION IV -- MARKETS
      1 Power Lawn & Garden Equipment Markets
      2 Residential Market: Power Lawn & Garden Equipment Demand
      3 Commercial Market: Power Lawn & Garden Equipment Demand
      4 Landscaping Services Revenue & Establishment Data
      5 Landscape Establishments Market: Power Lawn & Garden Equipment Demand
      6 Golf Courses
      7 Golf Course Market: Lawn & Garden Equipment Demand
      8 Government Expenditures
      9 Government & Other Market: Power Lawn & Garden Equipment Demand

SECTION V -- PRODUCTS
      1 Lawn & Garden Equipment Supply & Demand
      2 Lawnmower Supply & Demand
      3 Riding Mower Shipments
      4 Front Engine Riding Mower Shipments
      5 Rear Engine Riding Mower Shipments
      6 Non-Riding Lawnmower Shipments
      7 Lawnmower Foreign Trade
      8 Turf & Grounds Equipment Supply & Demand
      9 Turf & Grounds Mower Shipments
     10 Riding Turf & Grounds Mower Shipments
     11 Non-Riding Turf & Grounds Mower Shipments
     12 Other Turf & Grounds Mowing Equipment Shipments
     13 Turf Tractor & Related Equipment Shipments
     14 All Other Turf Care Equipment Shipments
     15 Turf & Grounds Equipment Foreign Trade
     16 Trimmer & Edger Supply & Demand
     17 Wire Blade Trimmer & Edger Shipments
     18 Fixed Blade Trimmer & Edger Shipments
     19 Garden Tractor & Rotary Tiller Supply & Demand
     20 Garden Tractor Shipments
     21 Rotary Tiller Shipments
     22 Snow Thrower Supply & Demand
     23 Dual-Stage Snow Thrower Shipments
     24 Single-Stage Snow Thrower Shipments
     25 Blower, Vacuum & Sweeper Supply & Demand
     26 Hedge Trimmer & Other Lawn & Garden Equipment Supply & Demand
     27 Lawn & Garden Equipment Parts & Attachments Supply & Demand
     28 Lawn & Garden Equipment Shipments by Power Source
     29 Gas-Powered Lawn & Garden Equipment Shipments
     30 Electric Lawn & Garden Equipment Shipments

SECTION VI -- REGIONAL TRENDS
      1 Power Lawn & Garden Equipment Demand by Region
      2 Population by Region
      3 Gross Domestic Product by Region
      4 Regional Home Sales & New Housing Units
      5 Northeast Lawn & Garden Equipment Demand
      6 Midwest Lawn & Garden Equipment Demand
      7 South Lawn & Garden Equipment Demand
      8 West Lawn & Garden Equipment Demand

SECTION VII -- INDUSTRY STRUCTURE
      1 US Power Lawn & Garden Equipment Sales by Company, 2008
      2 Selected Acquisitions & Divestitures
      3 Selected Cooperative Agreements

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT
      1 Power Lawn & Garden Equipment Exports by Destination, 2008
      2 Power Lawn & Garden Equipment Imports by Source, 2008

SECTION IV -- MARKETS
      1 Power Lawn & Garden Equipment Markets, 2008

SECTION V -- PRODUCTS
      1 Power Lawn & Garden Equipment Demand by Product, 2008

SECTION VII -- INDUSTRY STRUCTURE
      1 Power Lawn & Garden Equipment Market Share, 2008
      2 Residential Power Lawn & Garden Equipment Market Share, 2008
      3 Commercial Power Lawn & Garden Equipment Market Share, 2008
      4 Residential Power Lawn & Garden Equipment Sales by Distribution Channel, 2008