Trends in Organic Lawn and Garden Products, 2nd Edition

Content

• Chapter 1: Executive Summary
• Study Focus: L&G Supplies
• Current Market Performance
  • Table 1-1: Retail Sales of Organic L&G Products: Market Size and Growth, 2003-2008 (in millions of dollars and percent change)
• Market Projections
  • Table 1-2: Projected Sales of Organic L&G Products: 2009-2013 (in millions of dollars and percent change)
• Organic Growing Principles
• Positive and Negative Principles
• Positive Principle: Create Healthy Soil
• Negative Principle: No Synthetics Allowed
• The Products
• Compost
• Organic Fertilizers
• Many Types of Organic Fertilizer Ingredients
• Bio-Stimulants
• Pest Control: Natural/Organic Chemical Approaches
• The Marketers
• Number, Size, and Types of Marketers
• Conventional L&G Marketers in Organics
• Chicken Manure: Major Competition Emerging
• Possible Competitive Trajectories
• Product Trends
• Fertilizer Blends
• Newly Trendy F/GM Ingredients
• Hybrid Fertilizers
• Corn Gluten: An Organic Lawn Care Star
• Neem
• Bio-Controls
• General Trends
• Organic L&G Gaining in Popularity
• Consumer Statistics Show Gains
• The National Mall Project
• LCO Trends
• Retail Trends
• Garden Centers/Nurseries
• Specialty Organic Stores
• Chapter 2: Organic Lawn and Garden Overview
• Introduction
• Parameters and Terms
• Focus: L&G Supplies
• Overlap with L&G Services
• Description of Terms
• Organic
• Natural
• Synthetic
• Organics vs. Synthetics
• The Emerging Green Market
  • Table 2-1: Selected List of Emerging Green Markets: By Product Category and Type
• Momentum and Obstacles
• Paradigm Shift
• The Organic Paradigm
• The Synthetic Paradigm
• Synthetic Paradigm Represents Old Philosophy
• Conflicting Models: Biological vs. Mechanical
• Soft vs. Hard Approaches
• Organic vs. Synthetic Superiority Claims
• Organic vs. Synthetic L&G Products
  • Table 2-2: Advantages and Disadvantages of Organic and Synthetic L&G Products
• Dynamics of Disadvantages
• Organic Growing: Historical Background
• Roots of the Organic Growing Paradigm
• Organic Pioneers: Howard, Steiner, Rodale
• The Environmental Movement
• The Back-to-the-Land Movement
• Baby Boomers and Health
• Pesticides: A Brief History
• Organic Growing Principles
• Positive and Negative Principles
• Positive Principle: Create Healthy Soil
• Negative Principle: No Synthetics Allowed
• Disease Claims
• Clashing Fertilizer Formulas: Feed the Plant or the Soil?
• Clashing Pesticide Formulas: Negation or Negotiation?
• Synthetic Critiques of Organic Principles
• A Chemical Is Just a Chemical
• Chemical Form Matters
• Synthetics: Negative Analogies
• Organics: Burdensome Requirements
• Organic Testimonials
• Emerging Organic Benefits
• Pricing Equilibrium
• Supply Benefits
• Numerous Other Benefits
• Chapter 3: The Products
• Overview
• Note on Nutrients
• Forms/Packaging
• The Products: F/GM Ingredients
• Compost
• Compost Benefits
• Compost Ingredients
  • Table 3-1: Recommended Compost Materials
• Compost Accelerators
• Organic Fertilizers
• The Traditional Organic Fertilizer: Manure
  • Table 3-2: Types of Fertilizer Manure
• Focus: Guano
• Many Types of Organic Fertilizer Ingredients
  • Table 3-3: Selected Natural/Organic Fertilizer Ingredients
• Focus on Select Fertilizer Ingredients
• Soil Amendments
• Focus: Greensand
• Soil Conditioners
• Bio-Stimulants
• Focus: Humates
• Hydroponic/Aeroponic Nutrients
• The Products: Pesticide Ingredients
• Natural Pest Control: Physical Approaches
• Natural/Organic Chemical Approaches
• Organic Pesticide Ingredients
  • Table 3-4: Organic Pesticide Ingredients: By Product Type
• High-Tech Organic Pesticides
• IPM vs. Organic Pest Control
• Chapter 4: General Trends
• Overview
• Organic L&G Gaining in Popularity
• But More Education, Promotion Needed
• Consumer Statistics Show Gains
• Organic Lawn Care Trends
• Consumers: Greater Product Availability
• Professionals: Gaining Ground
• The National Mall Project
• Other Lawn Demo Projects
• Civic Efforts
• Organic Gardening and Farming Trends
• Trend in Organic Gardens: No Groundswell Yet
• Institutions Slow to Embrace Organics
• New Community Networking Approach
• Trends in Organic Farms
• Farms in Rural Areas
• Farms in Metro Areas
• Other General Trends
• Geographical Trends
• National and State Trends
• Local Trends
• Canada Trends
• U.S. Regions: Positive and Negative
• The Northwest: Green Conscious
• Media/Promotion Trends
• Still No Trade Journal or Association
• Magazines
• Newspapers
• Organic L&G Celebrities
• The Internet
• Informal Promotional Network
• Organic L&G Advocacy Groups
• Regulatory Trends
• Loose Regulatory Authority
• Authority Conflict: Preemption Laws
• Loose Regulation Leads to Other Problems
• OMRI as De Facto Regulator
• Local Bans on Synthetics
• Fertilizer Bans
• Pesticide Bans
• LCO Trends
• More LCOs in Organics
  • Table 4-1: Selected List of Natural/Organic Lawn Care Operators (2008)
• Organic LCOs: Different Approaches
• The Future of Organic LCOs
• Retail Trends
• Expanding Organic Retail Presence
• Home Centers
• Garden Centers/Nurseries
• Focus: Specialty Organic Stores
• The Serious Northwest
• Services and Events
• Mainstream Expansion
• Buying Groups
• Hardware Stores
• Food Stores
• Internet Retailing
• Consumer Trends
• Overview
• Note on Simmons Market Research Bureau Data
• Upscale/Mid-scale Split
• Organic Insecticides Purchasers
• Compost Purchasers
  • Table 4-2: Factors Favoring Purchase of Organic Insecticides and Compost: Index Scores (2008)
• Magazine Preferences
• Retail Contrast
• Common Ground
• More Dabblers
• Great Potential
• Horticulture Professionals
• Chapter 5: Market Performance and Prospects
• Current Market Performance
• Size and Growth
  • Table 5-1: Retail Sales of Organic L&G Products: Market Size and Growth, 2003-2008 (in millions of dollars and percent change)
• F/GM vs. Pesticide Sales
• Factors in Future Growth
• Positive Factors in a Negative Environment
• Economic Factors: The Panic of 2008
• Supply Disruptions Would Favor Organics
• Price Structure Analysis
• Positive Economics for Organics
• Climate Change/Global Warming
• Landmark Rodale Study on Carbon Sequestration
• Other Studies Favor Organic L&G Climate Solutions
• Organics Can Better Weather Climate Extremes
• Age Demographics Positive
• Cultural Factors Positive
• Market Factors Positive
• Negatives: Education and Labor
• Market Projections
• Optimistic Outlook
  • Table 5-2: Projected Sales of Organic L&G Products: 2009-2013 (in millions of dollars and percent change)
• Chapter 6: The Products
• Overview
• Note on Nutrients
• Forms/Packaging
• The Products: F/GM Ingredients
• Compost
• Compost Benefits
• Compost Ingredients
  • Table 6-1: Recommended Compost Materials
• Compost Accelerators
• Organic Fertilizers
• The Traditional Organic Fertilizer: Manure
  • Table 6-2: Types of Fertilizer Manure
• Focus: Guano
• Many Types of Organic Fertilizer Ingredients
  • Table 6-3: Selected Natural/Organic Fertilizer Ingredients
• Focus on Select Fertilizer Ingredients
• Soil Amendments
• Focus: Greensand
• Soil Conditioners
• Bio-Stimulants
• Focus: Humates
• Hydroponic/Aeroponic Nutrients
• The Products: Pesticide Ingredients
• Natural Pest Control: Physical Approaches
• Natural/Organic Chemical Approaches
• Organic Pesticide Ingredients
  • Table 6-4: Organic Pesticide Ingredients: By Product Type
• High-Tech Organic Pesticides
• IPM vs. Organic Pest Control
• Chapter 7: Product Trends
• Trends: Fertilizers and Growth Media
• Compost and Soil Products
  • Table 7-1: Selected Marketers of Compost
• Organic Fertilizer Products
  • Table 7-2: Selected Marketers of Organic Compost
• Fish-Based Products
  • Table 7-3: Selected Marketers of Fish-Based F/GM Products
• Kelp/Seaweed Products
  • Table 7-4: Selected Marketers of Kelp/Seaweed Products
• Mineral Products
  • Table 7-5: Selected Marketers of Mineral F/GM Products
• Vermiculture Products
  • Table 7-6: Selected Marketers of Vermiculture-Based F/GM Products
• Compost Tea
  • Table 7-7: Selected Marketers of Compost Tea
• Microbial Products
  • Table 7-8: Selected Marketers of Microbial Products
• Humates
  • Table 7-9: Selected Marketers of Humates
• Coconut-Based Products
• Guano Products
• Chicken Manure: Major Competition Emerging
• Focus: Cockadoodle Doo
• Focus: Chickity Doo Doo
• Focus: Organic Growing Systems
• Possible Competitive Trajectories
• Fertilizer Blends: Popular Trend
• Critics of Blends
• Newly Trendy F/GM Ingredients
• Ascophyllum Nosodum
• Fish Hydrolysate
• Menefee Humates
• Encapsulated Gypsum
• Biochar (Terra Preta)
• Miscellaneous F/GM Trends
• Hybrid Fertilizers
• Botanical Extracts
• Finished Compost
• Organic Spikes
• Organic Gardening Kits
• Manure Planters
• Product Trends: Pesticides
• Overview
  • Table 7-10: Selected Marketers of Organic Pesticides
• Corn Gluten: An Organic Lawn Care Star
• Corn Gluten Drawbacks
• Bio-Controls: Emerging Popularity
• Consumer Bio-Controls
• IPM Bio-Controls
• Nematode Products
• Garlic Products
• Vinegar
• Limonene
• Spinosad
• Pesticidal Oils
• Bacteria
• Neem
  • Table 7-11: Selected Marketers of Neem Products
• Karanja Oil
  • Appendix: Addresses of Selected Marketers