World Power Lawn & Garden Equipment

Industry forecasts for 2013 & 2018

Publication Date	August 2009
Publisher	Freedonia Group
Product Type	Report
Pages	351
ISBN Number	not applicable
Product Code	FED00037

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Summary

Global demand to exceed $18 billion in 2013
Worldwide demand for power lawn and garden equipment is projected to expand nearly three percent annually through 2013 to exceed $18 billion. Despite being presently mired in a recession, the bedrock US market will provide the best opportunities, accounting for slightly over one-half of the additional demand generated between 2008 and 2013. Recovery in US demand will reflect a turnaround in the current housing crisis, as well as continued enthusiasm for gardening by US consumers. US power lawn and garden equipment sales will also benefit from the introduction of improved products, such as cordless electric models.

North America to remain dominant regional market
On a regional basis, North America and Western Europe will continue to be the dominant markets, with nearly 90 percent of demand in 2013. Consumers in these developed nations have high per-capita income levels which allow for discretionary purchases such as power lawn and garden equipment. These areas are also home to the vast majority of the world’s golf courses, which are major consumers of power lawn and garden equipment.

Strongest per annum gains are expected in the developing areas of Asia. However, the region will remain small by global standards, with less than five percent of demand in 2013. Demand throughout much of Asia is limited by low income levels, with most consumers unable to afford power lawn and garden equipment for home use. Low wages also dampen professional demand, since the low cost of labor encourages the use of manual equipment in landscaping applications. Even the prosperous nation of Japan is a relatively small market. Most Japanese do not have yards or gardens of sufficient
size to justify the use of power equipment.

Rising personal expenditures to benefit dominant residential market

The residential market accounted for nearly two-thirds of power lawn and garden equipment sales in 2008. The size of the residential market results from its dominance in developed markets such as that in the US. Gains in this segment will benefit from rising personal expenditure levels. The commercial market is larger in most developing nations, as well as in Japan. Demand in the commercial market will benefit from the rising number of golf courses and professional landscapers. Professional landscapers will find increased demand to service both residential and commercial properties.

Content

I. EXECUTIVE SUMMARY

II. MARKET ENVIRONMENT
        General
        World Economic Overview
          Recent Historical Trends
          World Economic Outlook
        Personal Income & Expenditure Trends
        World Building Construction Expenditure Trends
        World Demographic Outlook
        Urbanization Patterns
        Household Formation Patterns
        Lawn & Garden Equipment Pricing Patterns
        Legal & Regulatory Issues
        Technology & Product Innovation

III. SUPPLY & DEMAND
        General
        World Power Lawn & Garden Equipment Production
          Regional Sales Trends
          Products
           Lawnmowers
           Turf & Grounds Equipment
           Trimmers & Edgers
           Other
        World Power Lawn & Garden Equipment Markets
          Residential
          Commercial
        International Trade Flows

IV. NORTH AMERICA
        General
        United States
        Canada
        Mexico

V. WESTERN EUROPE
        General
        Belgium
        France
        Germany
        Italy
        Netherlands
        Spain
        Sweden
        United Kingdom
        Other Western Europe

VI. ASIA/PACIFIC
        General
        Australia
        China
        India
        Indonesia
        Japan
        New Zealand
        South Korea
        Other Asia/Pacific

VII. OTHER REGIONS
        Latin America
          Brazil
          Other Latin America
        Eastern Europe
          Hungary
          Poland
          Russia
          Other Eastern Europe
        Africa/Mideast

VIII. INDUSTRY STRUCTURE
        General
        Industry Composition
        Market Share
        Product Development
        Manufacturing
        Engine Production
        Marketing
        Distribution
        Financial Requirements
        Mergers, Acquisitions & Industry Restructuring
        Cooperative Agreements

Company Profiles
          Alamo Group Incorporated
          Ariens Company
          B&Q, see Kingfisher
          Bad Boy Incorporated
          Belos AB, see GGP Sweden
          Black & Decker Corporation
          Blount International Incorporated
          Bluebird International, see Husqvarna
          Bomford, see Alamo Group
          Bosch (Robert) GmbH
          Briggs & Stratton Corporation
          Bush Hog LLC
          China Changchun CHANLIN Group Company Limited
          Cifarelli SpA
          Country Home Products Incorporated
          Dana Holding Corporation
          Deere & Company
          Dixon Industries, see Husqvarna
          Draper Tools Limited
          Eastman Industries
          Echo Incorporated, see Mitsui & Company
          EMAK Group
          Excel Industries Incorporated
          Exmark Manufacturing Company Incorporated, see Toro
          Faucheux SAS, see Alamo Group
          Fuji Heavy Industries Limited
          Gardena AG, see Husqvarna
          GGP Sweden AB
          Grasshopper Mower Incorporated, see Moridge
          Greenman Machinery Company
          GWA International Limited
          Hayter Limited, see Toro
          Henke Manufacturing Corporation, see Alamo Group
          Herschel-Adams Corporation, see Alamo Group
          Hoffco Comet Industries Incorporated
          Homelite Consumer Products Incorporated, see Techtronic
          Honda Motor Company Limited
          Husqvarna AB
          Ingersoll Tractor Company, see Eastman
          Jacobsen, see Textron
          Jenn Feng New Energy Company Limited
          Jiangsu Linhai Group
          Jonsered, see Husqvarna
          Kawasaki Heavy Industries Limited
          Kee Mowers Incorporated, see Hoffco Comet
          Kingfisher plc
          Kioritz Corporation, see Mitsui & Company
          Klippo AB, see Husqvarna
          Koctas Yapi Marketieri Ticaret As, see Kingfisher
          Kohler Company
          Kubota Corporation
          Lawn-Boy Incorporated, see Toro
          Liaocheng Changchi Gardening & Horticulture
             Machinery Company Limited
          M&W Gear, see Alamo Group
          Makita Corporation
          Marunaka Limited
          Maruyama Manufacturing Company Incorporated
          Masport NZ Limited
          McConnel Limited, see Alamo Group
          McLane Manufacturing Incorporated
          Metalcraft of Mayville Incorporated
          Mitsui & Company Limited
          Moridge Manufacturing Incorporated
          MTD Products Incorporated
          Oregon Cutting Systems Group, see Blount
          Ransoms Jacobsen Limited, see Textron
          Redmax, see Husqvarna
          Rhino, see Alamo Group
          Robin America Incorporated, see Fuji Heavy Industries
          Rousseau, see Alamo Group
          Rover Mowers Limited, see GWA International
          Scag Power Equipment, see Metalcraft of Mayville
          Sears Holdings Corporation
          Schulte Industries Limited, see Alamo Group
          Shandong Huasheng Zhongtian Machinery Group Company Limited327
          Shenyang Hejin Holding Investment Company Limited
          SMA, see Alamo Group
          Spearhead Machinery Limited, see Alamo Group
          Stens Corporation, see Ariens
          STIHL Holding AG & Company KG
          Techtronic Industries Company Limited
          Tecumseh Products Company
          Textron Incorporated
          Tiger Corporation, see Alamo Group
          Toro Company
          Twose of Tiverton Limited, see Alamo Group
          WOLF-Garten GmbH & Company KG
          Yangzhou Weibang Garden Machine Company Limited
          Yazoo/Kees Power Equipment, see Husqvarna
          Zhejiang Kangli Industrial & Trading Company Limited

LIST OF TABLES

        SECTION I -- EXECUTIVE SUMMARY
        Summary Table

        SECTION II -- MARKET ENVIRONMENT
      1 World Gross Domestic Product by Region
      2 World per Capita GDP by Region
      3 World Building Construction Expenditures by Region
      4 World Population by Region
      5 World Urban Population by Region
      6 Number of Households by Region
      7 Power Lawn & Garden Equipment Pricing

        SECTION III -- SUPPLY & DEMAND
      1 World Power Lawn & Garden Equipment Shipments by Region
      2 Power Lawn & Garden Equipment Demand by Region
      3 Power Lawn & Garden Equipment Demand by Type
      4 World Lawnmower Demand by Region
      5 World Turf & Grounds Equipment Demand by Region
      6 World Trimmer & Edger Demand by Region
      7 World Other Power Lawn & Garden Equipment Demand by Region
      8 World Power Lawn & Garden Equipment Demand by Market
      9 Residential Power Lawn & Garden Equipment Demand by Region
     10 Commercial Power Lawn & Garden Equipment Demand by Region
     11 World Power Lawn & Garden Equipment Net Exports

        SECTION IV -- NORTH AMERICA
      1 North America Power Lawn & Garden Equipment Supply & Demand
      2 North America Power Lawn & Garden Equipment Demand by Type & Market
      3 United States Power Lawn & Garden Equipment Supply & Demand
      4 United States Power Lawn & Garden Equipment Demand by Type & Market
      5 Canada Power Lawn & Garden Equipment Supply & Demand
      6 Canada Power Lawn & Garden Equipment Demand by Type & Market
      7 Mexico Power Lawn & Garden Equipment Supply & Demand
      8 Mexico Power Lawn & Garden Equipment Demand by Type & Market

        SECTION V -- WESTERN EUROPE
      1 Western Europe Power Lawn & Garden Equipment Supply & Demand
      2 Western Europe Power Lawn & Garden Equipment Demand
          by Type & Market
      3 Belgium Power Lawn & Garden Equipment Supply & Demand
      4 Belgium Power Lawn & Garden Equipment Demand by
          Type & Market
      5 France Power Lawn & Garden Equipment Supply & Demand
      6 France Power Lawn & Garden Equipment Demand by Type
          & Market
      7 Germany Power Lawn & Garden Equipment Supply & Demand
      8 Germany Power Lawn & Garden Equipment Demand by Type
          & Market
      9 Italy Power Lawn & Garden Equipment Supply & Demand
     10 Italy Power Lawn & Garden Equipment Demand by Type
          & Market
     11 Netherlands Power Lawn & Garden Equipment Supply
          & Demand
     12 Netherlands Power Lawn & Garden Equipment Demand by
          Type & Market
     13 Spain Power Lawn & Garden Equipment Supply & Demand
     14 Spain Power Lawn & Garden Equipment Demand by Type
          & Market
     15 Sweden Power Lawn & Garden Equipment Supply & Demand
     16 Sweden Power Lawn & Garden Equipment Demand by Type & Market
     17 United Kingdom Power Lawn & Garden Equipment Supply & Demand
     18 United Kingdom Power Lawn & Garden Equipment Demand by Type & Market
     19 Other Western Europe Power Lawn & Garden Equipment Supply & Demand
     20 Other Western Europe Power Lawn & Garden Equipment Demand by Type & Market

        SECTION VI -- ASIA/PACIFIC
      1 Asia/Pacific Power Lawn & Garden Equipment Supply
          & Demand
      2 Asia/Pacific Power Lawn & Garden Equipment Demand by
          Type & Market
      3 Australia Power Lawn & Garden Equipment Supply & Demand
      4 Australia Power Lawn & Garden Equipment Demand by
          Type & Market
      5 China Power Lawn & Garden Equipment Supply & Demand
      6 China Power Lawn & Garden Equipment Demand by Type & Market
      7 India Power Lawn & Garden Equipment Supply & Demand
      8 India Power Lawn & Garden Equipment Demand by Type & Market
      9 Indonesia Power Lawn & Garden Equipment Supply & Demand
     10 Indonesia Power Lawn & Garden Equipment Demand by Type & Market
     11 Japan Power Lawn & Garden Equipment Supply & Demand
     12 Japan Power Lawn & Garden Equipment Demand by Type & Market
     13 New Zealand Power Lawn & Garden Equipment Supply & Demand
     14 New Zealand Power Lawn & Garden Equipment Demand by Type & Market
     15 South Korea Power Lawn & Garden Equipment Supply
           & Demand
     16 South Korea Power Lawn & Garden Equipment Demand by
          Type & Market
     17 Other Asia/Pacific Power Lawn & Garden Equipment
          Supply & Demand
     18 Other Asia/Pacific Power Lawn & Garden Equipment Demand by Type & Market

        SECTION VII -- OTHER REGIONS
      1 Latin America Power Lawn & Garden Equipment Supply
          & Demand
      2 Latin America Power Lawn & Garden Equipment Demand
          by Type & Market
      3 Brazil Power Lawn & Garden Equipment Supply & Demand
      4 Brazil Power Lawn & Garden Equipment Demand by
          Type & Market
      5 Other Latin America Power Lawn & Garden Equipment
          Supply & Demand
      6 Other Latin America Power Lawn & Garden Equipment
          Demand by Type & Market
      7 Eastern Europe Power Lawn & Garden Equipment Supply
          & Demand
      8 Eastern Europe Power Lawn & Garden Equipment Demand
          by Type & Market
      9 Hungary Power Lawn & Garden Equipment Supply & Demand
     10 Hungary Power Lawn & Garden Equipment Demand by
          Type & Market
     11 Poland Power Lawn & Garden Equipment Supply & Demand
     12 Poland Power Lawn & Garden Equipment Demand by
          Type & Market
     13 Russia Power Lawn & Garden Equipment Supply & Demand
     14 Russia Power Lawn & Garden Equipment Demand by Type & Market
     15 Other Eastern Europe Power Lawn & Garden Equipment Supply & Demand
     16 Other Eastern Europe Power Lawn & Garden Equipment Demand by Type & Market
     17 Africa/Mideast Power Lawn & Garden Equipment Supply & Demand
     18 Africa/Mideast Power Lawn & Garden Equipment Demand by Type & Market

        SECTION VIII -- INDUSTRY STRUCTURE
      1 Power Lawn & Garden Equipment Sales by Company, 2008
      2 Selected Acquisitions & Divestitures
      3 Selected Cooperative Agreements

     LIST OF CHARTS

        SECTION II -- MARKET ENVIRONMENT
      1 Relationship Between Power Lawn & Garden Equipment Demand Per Capita & GDP Per Capita, 2008

        SECTION III -- SUPPLY & DEMAND
      1 World Power Lawn & Garden Equipment Shipments by Region, 2008
      2 World Power Lawn & Garden Equipment Share of Production Increase by Region, 2008-2013
      3 World Power Lawn & Garden Equipment Demand by Region, 2008

        SECTION VIII -- INDUSTRY STRUCTURE
      1 World Power Lawn & Garden Equipment Demand by Market Share, 2008