How Britain Shops 2005: DIY

Publication Date	March 2005
Publisher	Verdict
Product Type	Report
Pages	61
ISBN Number	not applicable
Product Code	VDT00126

Price

£2,280.00
approximately: $3,400 | €2,716

PDF

PRINT £111 ($166 | €132)

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Summary

Retailing should be simple: sell the right products, in the right place, at the right price to the right customer in the right way and success is almost guaranteed. But retailing isn't simple - it's complex, capricious and notoriously difficult to attain success and that's mostly thanks to one thing: the consumer. How Britain Shops: DIY examines shifts in consumer shopping patterns against a backdrop of a diversifying market, a move towards greater use of online and catalogue operations and a growing threat from general retailers including Wilkinson, Argos and the grocers.

Content

Key findings
Profile of DIY shoppers
Penetration of DIY shoppers
Executive summary B&Q
Executive Summary
About the cDNA programme
Drivers of loyalty Loyalty
B&Q
- conversion rates
- loyalty
- competitors
- key findings
- visitors
- main users
Focus
- conversion rates
- loyalty
- competitors
- key findings
- visitors
- main users
Homebase
- conversion rates
- loyalty
- competitors
- key findings
- visitors
- main users
Wickes
- conversion rates
- loyalty
- competitors
- key findings
- visitors
- main users
Wilkinson
- conversion rates
- loyalty
- competitors
- key findings
- visitors
- main users