How Britain Shops 2006: DIY

Publication Date	May 2006
Publisher	Verdict
Product Type	Report
Pages	112
ISBN Number	not applicable
Product Code	VDT00030

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£2,280.00
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Summary

How Britain Shops DIY provides a detailed overview of the shopping habits of consumers. It examines, who shops for DIY, where they shop, whether they are satisfied with their current store and what stores should do to satisfy customers more.

Scope

A thorough analysis of the way customer shop in the DIY sector, complete with profiles of the following retailers:
B&Q, Focus, Homebase, Wickes, Wilkinson

Highlights

Each How Britain Shops report provides visitor and main user share data, conversion rates, customer loyalty rates, reasons for loyalty and key competitors for all major retailers in the sector.Data is segmented regionally and by demographic and socio-economic group. Historic data is provided so trends can be analysed over a four year period.

Reasons to Purchase

How Britain Shops is one of the most comprehensive studies of its kind drawing on a nationwide survey of 6,000 shoppers.
Verdict's thorough understanding of retail issues enables us to interpret data from an informed viewpoint and explore implications for retailers.

Content

Chapter 1 Introduction
- What is cDNA?
- What's available?
Chapter 2 Executive Summary
- Diy Key Findings
- Profile of DIY shoppers
- Penetration of DIY shoppers
- Diy Retailer Usage
- Diy Main User Share By Region
- Diy Conversion Rates
- Diy Shopping Around
- Diy Loyalty
- Diy Drivers Of Loyalty/Disloyalty
Chapter 3 B&Q
- B&Q key findings
- B&Q visitors
- B&Q main users
- B&Q conversion rates
- B&Q loyalty
- B&Q competitors
Chapter 4 Focus
- Focus key findings
- Focus visitors
- Focus main users
- Focus conversion rates
- Focus loyalty
- Focus competitors
Chapter 5 Homebase
- Homebase key findings
- Homebase visitors
- Homebase main users
- Homebase conversion rates
- Homebase loyalty
- Homebase competitors
Chapter 6 Wickes
- Wickes key findings
- Wickes visitors
- Wickes main users
- Wickes conversion rates
- Wickes loyalty
- Wickes competitors
Chapter 7 Wilkinson
- Wilkinson key findings
- Wilkinson visitors
- Wilkinson main users
- Wilkinson conversion rates
- Wilkinson loyalty
- Wilkinson competitors
Chapter 8 Appendix
- Basic methodology
- The selection of parliamentary constituencies
- Metropolitan county
- Other 100% urban
- Mixed urban/rural
- Rural
- The selection of enumeration districts
- The selection of respondents
- Post survey weighting
List Of Tables
- Tables 1: Profile of DIY shoppers by region 2006
- Table 2: Share of active DIY shoppers regularly using each retailer 2002-2006
- Table 3: Share of active DIY shoppers using a given retailer as their main store 2002-2006
- Table 4: Share of active DIY shoppers naming a retailer as their main store by TV region 2006
- Table 5: Average rate of DIY conversion from visitor to main user by TV region 2006
- Table 6: DIY - average number of other stores used by TV region 2006
- Table 7: Proportion of DIY shoppers that are loyal to their main store by TV region 2006
- Table 8: DIY detailed drivers of loyalty (%) 2006
- Table 9: DIY loyalty scores by retailer (%) 2002-2006
- Table 10: DIY disloyalty scores by retailer (%) 2002-2006
- Table 11: What disloyal DIY users preferred about other stores (%) 2002-2006
- Table 12: B&Q visitor share by region 2006
- Table 13: B&Q main user share by region 2006
- Table 14: B&Q conversion rates by region 2006
- Table 15: B&Q loyalty by region 2006
- Table 16: B&Q drivers of loyalty 2006
- Table 17: B&Q drivers of disloyalty 2006
- Table 18: B&Q potential change 2006
- Table 19: B&Q - other retailers used 2006
- Table 20: B&Q - other DIY stores used (%) 2006
- Table 21: Focus visitor share by region 2006
- Table 22: Focus main user share by region 2006
- Table 23: Focus conversion rates by region 2006
- Table 24: Focus loyalty by region 2006
- Table 25: Focus drivers of loyalty 2006
- Table 26: Focus drivers of disloyalty 2006
- Table 27: Focus potential change 2006
- Table 28: Focus - other retailers used 2006
- Table 29: Focus - other DIY stores used (%) 2006
- Table 30: Homebase visitor share by region 2006
- Table 31: Homebase main user share by region 2006
- Table 32: Homebase conversion rates by region 2006
- Table 33: Homebase loyalty by region 2006
- Table 34: Homebase drivers of loyalty 2006
- Table 35: Homebase drivers of disloyalty 2006
- Table 36: Homebase potential change 2006
- Table 37: Homebase - other retailers used 2006
- Table 38: Homebase - other DIY stores used (%) 2006
- Table 39: Wickes visitor share by region 2006
- Table 40: Wickes main user share by region 2006
- Table 41: Wickes conversion rates by region 2006
- Table 42: Wickes loyalty by region 2006
- Table 43: Wickes drivers of loyalty 2006
- Table 44: Wickes drivers of disloyalty 2006
- Table 45: Wickes potential change 2006
- Table 46: Wickes - other retailers used 2006
- Table 47: Wickes - other DIY stores used (%) 2006
- Table 48: Wilkinson visitor share by region 2006
- Table 49: Wilkinson main user share by region 2006
- Table 50: Wilkinson conversion rates by region 2006
- Table 51: Wilkinson loyalty by region 2006
- Table 52: Wilkinson drivers of loyalty 2006
- Table 53: Wilkinson drivers of disloyalty 2006
- Table 54: Wilkinson potential change 2006
- Table 55: Wilkinson - other retailers used 2006
- Table 56: Wilkinson - other DIY stores used (%) 2006
- Table 57: Sample sizes by sector
List Of Figures
- Figure 1: Share of DIY shoppers (%) 2002-2006
- Figure 2: Profile of DIY shoppers by gender (%) 2002-2006
- Figure 3: Profile of DIY shoppers by age bracket (%) 2002-2006
- Figure 4: Profile of DIY shoppers by socio-economic class 2002-2006
- Figure 5: Proportion of consumers who shop for DIY by demographics (%) 2006
- Figure 6: Proportion of consumers who shop for DIY by TV region (%) 2006
- Figure 7: Concentration of main user share of Top Five DIY retailers 2004
- Figure 8: Concentration of main user share of Top Five DIY retailers 2005
- Figure 9: Concentration of main user share of Top Five DIY retailers 2006
- Figure 10: Average rate of DIY conversion from visitor to main user (%) 2006
- Figure 11: Rate of conversion from visitors to main users by DIY retailer (%) 2006
- Figure 12: DIY - average number of other stores used 2002-2006
- Figure 13: DIY - average number of other stores used by retailer 2006
- Figure 14: Proportion of DIY shoppers that are loyal to their main store (%) 2002-2006
- Figure 15: Proportion of DIY shoppers that are loyal to their main store by demographic group (%) 2006
- Figure 16: Proportion of DIY shoppers that are loyal to their main store by retailer (%) 2006
- Figure 17: Percentage point change in loyalty rates since last year by DIY retailer 2006
- Figure 18: Proportion of loyal DIY main users identifying drivers of loyalty (%) 2002-2006
- Figure 19: B&Q visitor share (%) 2002-2006
- Figure 20: B&Q visitor share by demographic group (%) 2006
- Figure 21: B&Q main user share (%) 2002-2006
- Figure 22: B&Q main user share by demographic group (%) 2006
- Figure 23: B&Q conversion rates (%) 2002-2006
- Figure 24: B&Q conversion rates by demographic group (%) 2006
- Figure 25: B&Q loyalty (%) 2002-2006
- Figure 26: B&Q loyalty by demographics (%) 2006
- Figure 27: B&Q preference stores (%) 2006
- Figure 28: B&Q shopping around 2006
- Figure 29: Focus visitor share (%) 2002-2006
- Figure 30: Focus visitor share by demographic group (%) 2006
- Figure 31: Focus main user share (%) 2002-2006
- Figure 32: Focus main user share by demographic group (%) 2006
- Figure 33: Focus conversion rates (%) 2002-2006
- Figure 34: Focus conversion rates by demographic group (%) 2006
- Figure 35: Focus loyalty (%) 2002-2006
- Figure 36: Focus loyalty by demographics (%) 2006
- Figure 37: Focus preference stores (%) 2006
- Figure 38: Focus shopping around 2006
- Figure 39: Homebase visitor share (%) 2002-2006
- Figure 40: Homebase visitor share by demographic group (%) 2006
- Figure 41: Homebase main user share (%) 2002-2006
- Figure 42: Homebase main user share by demographic group (%) 2006
- Figure 43: Homebase conversion rates (%) 2002-2006
- Figure 44: Homebase conversion rates by demographic group (%) 2006
- Figure 45: Homebase loyalty (%) 2002-2006
- Figure 46: Homebase loyalty by demographics (%) 2006
- Figure 47: Homebase preference stores (%) 2006
- Figure 48: Homebase shopping around 2006
- Figure 49: Wickes visitor share (%) 2002-2006
- Figure 50: Wickes visitor share by demographic group (%) 2006
- Figure 51: Wickes main user share (%) 2002-2006
- Figure 52: Wickes main user share by demographic group (%) 2006
- Figure 53: Wickes conversion rates (%) 2002-2006
- Figure 54: Wickes conversion rates by demographic group (%) 2006
- Figure 55: Wickes loyalty (%) 2002-2006
- Figure 56: Wickes loyalty by demographics (%) 2006
- Figure 57: Wickes preference stores (%) 2006
- Figure 58: Wickes shopping around 2006
- Figure 59: Wilkinson visitor share (%) 2002-2006
- Figure 60: Wilkinson visitor share by demographic group (%) 2006
- Figure 61: Wilkinson main user share (%) 2002-2006
- Figure 62: Wilkinson main user share by demographic group (%) 2006
- Figure 63: Wilkinson conversion rates (%) 2002-2006
- Figure 64: Wilkinson conversion rates by demographic group (%) 2006
- Figure 65: Wilkinson loyalty (%) 2002-2006
- Figure 66: Wilkinson loyalty by demographics (%) 2006
- Figure 67: Wilkinson preference stores (%) 2006
- Figure 68: Wilkinson shopping around 2006