Competitive Range Analysis: DIY & Gardening Power Tools 2005

This report is designed to offer unrivalled UK competitor information on pricing, offer width and range depth in DIY and gardening power tools. It allows you to see a retailer's offering as customers see it, comparing ranges alongside those of its competitors and examines not only what is bought, but how and why those decisions will have been made.

Scope

• Verdict's specialist in-store auditing team, FieldForce, have carried out product audits in select product markets, across key competitor groups.
• Information is summarised in an easy to use graphical format, providing sector summary information and product group information.
• Each report provides market data with five year trend, identification & evaluation of key market trend and channels of distribution data.
• There is also detailed analysis of retailer space allocation data and range analysis at product group and sector level.

Highlights

Established as an online books retailer, Amazon has extended its product coverage extensively. Now operating in key categories such as electricals, software and personal care, the retailer also launched a DIY & gardening range in March 2004. Despite being a relative new entrant into the DIY & gardening market, Amazon provides by far the most extensive choice of the competitor set audited. With a total of 515 product options Amazon leads the competitor set by a comfortable margin, offering 85% more choice than the market average.

Reasons to Purchase

• Benchmark range and offer - enabling you to manage a compelling range offer, and to analyse your ranges alongside those of your competitors.
• Identify key price points, entry level offers and range coverage to find gaps in the market and target areas of growth potential.
• Plan future seasons' ranging, anticipating market trends.