European DIY Retailing 2007

Publication Date	December 2006
Publisher	Verdict
Product Type	Report
Pages	244
ISBN Number	not applicable
Product Code	VDT00157

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Summary

Introduction

European DIY retailing 2007 analyses the market conditions as average EU sales densities have begun to fall. The report looks at the dynamics, growth trends and drivers, key indicators and provides detailed recommendations. It also profiles the top operators in the market including Kingfisher, Leroy Merlin and OBI, covering market share performance of the European Top Ten.

Scope

Proprietary data on market value, specialists sales and growth 2000 -2005 and 2006 forecast data for each of the 25 EU countries.
Key data on total expenditure, selling space, store numbers, sales densities and per capita expenditure for each of the 25 EU countries.
Extensive profiles of the major EU DIY retailers, data on sales densities, space and store portfolio analysis, retail proposition and analysis.
Detailed chapters on six core European DIY markets, with market shares of leading players, recent developments and future outlook.

Highlights

In 2005 the European DIY market grew by 2.2% to EUR126bn and we expect it will grow by another 2.0% in 2006. However at the same time the average EU sales density has started to decline by 1.2%, with the top two markets showing worrying prospects. Germany's outlook is bleak and the UK market has gone into reverse.

In Eastern Europe growth in DIY expenditure has slowed somewhat from its peak of 19.6% in 2000-01 to 8.0% in 2004-05. In order to exploit the buoyant growth a number of players have established operations in these markets in recent years. Consequently, the Eastern European markets of the EU are now quite saturated with Western DIY retailers.

Further consolidation across a number of European DIY markets appears inevitable over the next years. A number of recent events indicate that the wheels of the consolidation bandwagon have already begun to roll. The merger of two smaller German players - Hagebau and ZEUS and Praktiker's acquisition of rival Max Bahr in August 2006 confirms this.

Reasons to Purchase

Learn how difficult market conditions are driving competition among DIY retailers and what the outlook for EU DIY will be in the short to mid-term.
Understand how evolving consumer behaviour is forcing retailers to develop new product, sales and marketing strategies to appeal to a wider market.
Identify the success stories and growth prospects of the key competitors and benchmark their performance against the market.

Content

Chapter 1 Executive Summary
- Key Findings
- Main Conclusions
Chapter 2 European Market - Economic Overview
- Key Findings
- Key Messages
- GDP
- Consumer Expenditure
- Inflation
- Interest Rates
- Employment
Chapter 3 European Market - Demographic Overview
- Key Findings
- Key Messages
- Trends
- Growth by Country
- Age Breakdown
- Consequences for Retailers
- Households
- Urban Population
Chapter 4 European Market - Retail Spending
- Expenditure
- Retail Share
- Spend by Country
- Growth
- Per Capita
Chapter 5 Diy Market Structure
- Key Messages
- Expenditure
- Specialists sales
- Specialists Store Numbers
- Specialists Space
- Expenditure
- Specialists Sales
- Specialists Space
- Store Numbers
Chapter 6 The Diy Market In France
- Recent Developments & Trends
- Shares of DIY Retailers in France
- Outlook for DIY Retailing in France
Chapter 7 The Diy Market In Germany
- Recent Developments & Trends
- Shares of DIY Retailers in Germany
- Outlook for DIY Retailing in Germany
Chapter 8 The Diy Market In Italy
- Recent Developments & Trends
- Shares of DIY Retailers in Italy
- Outlook for DIY Retailing in Italy
Chapter 9 The Diy Market In The Netherlands
- Recent Developments & Trends
- Shares of DIY Retailers in the Netherlands
- Outlook for DIY Retailing in the Netherlands
Chapter 10 The Diy Market In Spain
- Recent Developments & Trends
- Shares of DIY Retailers in Spain
- Outlook for DIY Retailing in Spain
Chapter 11 Diy Market In The United Kingdom
- Recent Developments & Trends
- Shares of DIY Retailers in the United Kingdom
- Outlook for DIY Retailing in the United Kingdom
Chapter 12 Strategic Issues
- Key Messages
- Key Drivers
- Increasing Number of Households
- Buoyant Housing Market
- Ageing Demographic Profile
- Energy Efficiency
- Future Challenges
- Evolving Consumer Base
- Improvement of Service Provision
- Internet Retailing
- Decline in Sales Densities
- Retailers Responses
- Product Ranges and Service Development
- Opportunities
- Cost Reduction Through Harnessing International Synergies
- Domestic rationalisation
- Format Diversification
- International expansion
- Immaturity of Many Markets Offers International Potential
- International presence
- M&A Activity
Chapter 13 Company Comparisons
- Overview
Chapter 14 Bauhaus
- Company Overview
- Recent Key Developments
- Sales Performance
- Benchmarks
- Store Portfolio
- Outlook
Chapter 15 Homebase
- Company Overview
- Recent Key Developments
- Sales Performance
- Benchmarks
- Store Portfolio
- Outlook
Chapter 16 Hornbach
- Company Overview
- Recent Key Developments
- Sales Performance
- Benchmarks
- Store Portfolio
- Outlook
Chapter 17 Intergamma
- Company Overview
- Recent Key Developments
- Sales Performance
- Benchmarks
- Store portfolio
- Outlook
Chapter 18 Kingfisher
- Company Overview
- Recent Key Developments
- Sales Performance
- Benchmarks
- Store Portfolio
- Outlook
Chapter 19 Leroy Merlin
- Company Overview
- Recent Key Developments
- Sales Performance
- Benchmarks
- Store Portfolio
- Outlook
Chapter 20 Obi
- Company Overview
- Recent Key Developments
- Sales Performance
- Benchmarks
- Store Portfolio
- Outlook
Chapter 21 Praktiker
- Company Overview
- Recent Key Developments
- Sales Performance
- Benchmarks
- Store Portfolio
- Outlook
Chapter 22 Rautakesko
- Company Overview
- Recent Key Developments
- Sales Performance
- Outlook
Chapter 23 Zeus
- Company overview
- Recent Key Developments
- Sales performance
- Benchmarks
- Outlook
Chapter 24 Other Diy Retailers
- Company Overviews
Chapter 25 Glossary
- Definitions
List of Tables
- Table 1: Consequences of population change for retailers 2005-2015
- Table 2: EU retail expenditure 2000-2005
- Table 3: EU retail expenditure growth 2000-2005
- Table 4: Total retail spend per country - EU15 2000-05
- Table 5: Total retail spend per country - 10 new member states 2000 & 2005
- Table 6: Total EU25 DIY & gardening market overview 2000 & 2005
- Table 7: EU15 DIY & gardening market overview 2000 & 2005
- Table 8: EU DIY & gardening expenditure 2000-2006e
- Table 9: EU DIY & gardening growth rates 2000-2006
- Table 10: Expenditure on DIY & gardening by country 2000-2006 in €m
- Table 11: % share of EU25 expenditure on DIY & gardening total by country 2000 & 2005
- Table 12: DIY retail expenditure as % of all retail expenditure by EU country 2000 & 2005
- Table 13: Sales through specialist retailers of leading EU countries and EU overall 2000-2006
- Table 14: EU DIY specialists sales growth rates 2000-2006
- Table 15: Specialist sales by country 2000-2006
- Table 16: % share of EU25 specialist sales total by country 2000 & 2005
- Table 17: DIY specialists selling space (m sq m) by country 2000-2005
- Table 18: % share of EU-25 DIY specialists selling space total by country 2000 & 2005
- Table 19: EU DIY specialists store numbers by country 2000-2005
- Table 20: % share of EU DIY specialists store numbers (000s) total by country 2000 & 2005
- Table 21: France DIY expenditure & specialist sales 2000-2006e
- Table 22: France DIY specialists 2000-2005
- Table 23: France DIY market shares 2005
- Table 24: Germany DIY expenditure & specialist sales 2000-2006e
- Table 25: Germany DIY specialists 2000-2005
- Table 26: Germany DIY market shares 2005
- Table 27: Italy DIY expenditure & specialist sales 2000-2006e
- Table 28: Italy DIY specialists 2000-2005
- Table 29: Italy DIY market shares 2005
- Table 30: The Netherlands DIY expenditure & specialist sales 2000-2006e
- Table 31: The Netherlands DIY specialists 2000-2005
- Table 32: The Netherlands DIY market shares 2005
- Table 33: Spain DIY expenditure & specialist sales 2000-2006e
- Table 34: Spain DIY specialists 2000-2005
- Table 35: Spain DIY market shares 2005
- Table 36: The UK DIY expenditure & specialist sales 2000-2006e
- Table 37: The UK DIY specialists 2000-2005
- Table 38: The UK DIY market shares 2005
- Table 39: DIY share of total retail expenditure by country 2000 & 2005
- Table 40: Leading EU DIY retailers geographical coverage 2006
- Table 41: Leading European DIY retailers sales 2005
- Table 42: Leading European DIY retailers market shares 2005
- Table 43: Leading European DIY retailers store portfolios 2005
- Table 44: Bauhaus company overview 2006
- Table 45: Bauhaus estimated trading record 2001-2005
- Table 46: Bauhaus Benchmarks 2004-05
- Table 47: Bauhaus store portfolio 2004-05
- Table 48: Bauhaus selling space development 2004-05
- Table 49: Homebase company overview 2006
- Table 50: Homebase trading record 2001-2006
- Table 51: Homebase benchmarks 2005-06
- Table 52: Homebase store portfolio 2001-2006
- Table 53: Homebase selling space development 2001-2006
- Table 54: Hornbach company overview 2006
- Table 55: Hornbach sales breakdown 2001-2006
- Table 56: Hornbach trading record 2001-2006
- Table 57: Hornbach benchmarks 2005-06
- Table 58: Hornbach store portfolio 2005-06
- Table 59: Hornbach selling space development 2005-06
- Table 60: Intergamma company overview 2006
- Table 61: Karwei trading record 2001-2005
- Table 62: Gamma trading record 2001-2005
- Table 63: Intergamma trading record 2004-/2005
- Table 64: Intergamma benchmarks 2004-2005
- Table 65: Intergamma store estate 2004/2005
- Table 66: Intergamma selling space development 2004-2005
- Table 67: Kingfisher company overview 2006
- Table 68: Kingfisher turnover 2002-2006
- Table 69: Kingfisher retail profit 2002-2006
- Table 70: Kingfisher benchmarks 2005-2006
- Table 71: Kingfisher store portfolio 2005-06
- Table 72: Kingfisher selling space development 2005-2006
- Table 73: Leroy Merlin company overview 2006
- Table 74: Leroy Merlin trading record 2001-2005
- Table 75: Leroy Merlin benchmarks 2004-2005
- Table 76: Leroy Merlin store estate 2004-2005
- Table 77: Leroy Merlin selling space development 2004/2005
- Table 78: OBI company overview 2006
- Table 79: OBI trading record 2001-05
- Table 80: OBI turnover by country 2003/04-2004/05
- Table 81: OBI benchmarks 2003/04-2004/05
- Table 82: OBI store portfolio 2003/04-2004/05
- Table 83: OBI selling space development 2003/04-2004/05
- Table 84: Praktiker company overview 2006
- Table 85: Praktiker trading record 2000-2005
- Table 86: Praktiker benchmarks 2004-05
- Table 87: Praktiker store portfolio 2005/2006
- Table 88: Praktiker selling space development 2004/2005
- Table 89: Rautakesko company overview 2006
- Table 90: Rautakesko trading record 2000-2005
- Table 91: Rautakesko retail profit 2001-2005
- Table 92: Rautakesko benchmarks 2004-2005
- Table 93: Rautakesko store portfolio 2004/2005
- Table 94: Rautakesko selling space development 2004/2005
- Table 95: ZEUS GmbH company overview 2006
- Table 96: ZEUS trading record 2001-2006
- Table 97: ZEUS Benchmarks 2004/2005
- Table 98: ZEUS store estate 2004/2005
- Table 99: ZEUS Hagebau store estate 2004-2005
- Table 100: ZEUS Werkmarkt store estate 2005
List of Figures
- Figure 1: GDP: Top 10 countries in European Union 2005
- Figure 2: GDP growth forecast of Top 10 EU countries 2006 & 2007e
- Figure 3: GDP: Other 15 countries in European Union (€50bn+) 2005
- Figure 4: GDP: Other 15 countries in European Union (€50bn-) 2005
- Figure 5: GDP growth forecast of other 15 European Union countries (4.5%+) 2006 & 2007
- Figure 6: GDP growth forecast of other 15 European Union countries (4.5%-) 2006 & 2007
- Figure 7: Consumer expenditure of Top 10 European Union countries 2005
- Figure 8: Consumer expenditure forecast growth of Top 10 European Union countries year-on-year 2006 & 2007e
- Figure 9: Consumer expenditure: Other 15 countries in European Union (€35bn+) 2005
- Figure 10: Consumer expenditure: Other 15 countries in European Union (€35bn-) 2005
- Figure 11: Expenditure forecast growth of other 15 European Union countries year-on-year (6.0%+) 2006 & 2007e
- Figure 12: Expenditure forecast growth of other 15 European Union countries year-on-year (6.0%-) 2006 & 2007e
- Figure 13: Harmonised Index of Consumer Prices - growth of Top 10 EU countries 2004 & 2005
- Figure 14: Harmonised Index of Consumer Prices - growth of other 15 EU countries (2.6%+) 2004 & 2005
- Figure 15: Harmonised Index of Consumer Prices - growth of other 15 EU countries (2.6%-) 2004 & 2005
- Figure 16: Central bank interest rates, official lending rates 2005
- Figure 17: ECB interest rates 2000-06
- Figure 18: BoE interest rates 2001-06
- Figure 19: Total unemployment rates of Top 10 EU countries 2000 & 2005
- Figure 20: Total unemployment rates of other 15 EU countries (7.7%+) 2000 & 2005
- Figure 21: Total unemployment rates of other 15 EU countries (7.7%-) 2000 & 2005
- Figure 22: EU population totals (000s) by country 2005
- Figure 23: Five year trends in total EU population growth 2000-2020e
- Figure 24: Forecast population growth (%) for the Top 10 countries in EU by GDP - 2015 on 2005
- Figure 25: Forecast population growth (%) for other EU countries 2015 on 2005
- Figure 26: Historical changes in EU age breakdown 2005e on 1995
- Figure 27: Forecast changes in EU age breakdown 2015e on 2005e
- Figure 28: Comparison of EU age groups 2005e & 2015e
- Figure 29: Top 10 EU countries by GDP - household numbers 2005
- Figure 30: Other EU countries household numbers 2005
- Figure 31: Top 10 EU countries by GDP - average household size in 2005
- Figure 32: Other EU countries average household size in 2005
- Figure 33: Comparison of EU countries by urban population % - Top 10 EU countries by GDP - 2006
- Figure 34: Comparison of EU countries by urban population % - Other EU countries - 2006
- Figure 35: Top Six EU member states retail growth % 2000-2005
- Figure 36: EU-15 retail spend and change % 2000-2005
- Figure 37: New member states spend and change % 2000-2005
- Figure 38: EU25 retail spend and change % 2000-2005
- Figure 39: EU retail spend as % of total consumer expenditure 2000 & 2005
- Figure 40: Growth in EU retail spend by country 2005 on 2004
- Figure 41: EU per capita retail spend 2000-2005
- Figure 42: EU15 per capita retail spend by country 2005
- Figure 43: New member states per capita retail spend by country 2005
- Figure 44: Share of EU DIY & gardening expenditure by leading country 2005
- Figure 45: Share of EU DIY specialist sales by leading country 2005
- Figure 46: Share of EU DIY specialists stores by leading country 2005
- Figure 47: Share of EU DIY specialists selling space by leading country 2005
- Figure 48: Expenditure on DIY & gardening of new member states by country 2005
- Figure 49: DIY expenditure growth in leading EU states 2005 on 2000
- Figure 50: DIY & gardening expenditure per capita EU15 2005
- Figure 51: DIY & gardening expenditure per capita new member states 2005
- Figure 52: DIY specialist sales in new member states 2005
- Figure 53: DIY specialists selling space (m sq m) new member states 2005
- Figure 54: DIY specialists space per capita EU15 states 2005
- Figure 55: DIY specialists space per capita new member states 2005
- Figure 56: DIY specialists sales densities EU15 (€ per sq m) 2005
- Figure 57: DIY specialists densities new member states (€/sq m) 2005
- Figure 58: % Change in DIY specialists sales densities EU-15 2005 on 2000
- Figure 59: DIY specialist store numbers of new member states 2005
- Figure 60: DIY specialists average store size (sq m) EU15 2005
- Figure 61: DIY specialists av store size new member states (sq m) 2005
- Figure 62: Euro DIY market summary 2006
- Figure 63: Favourable factors for DIY growth 2006
- Figure 64: Household number growth and drivers 2006
- Figure 65: Average house price rises 2004 & 2005
- Figure 66: Housing ownership in EU15 2005e
- Figure 67: Housing ownership in rest of EU 2005e
- Figure 68: Historical changes in EU age breakdown 2005e on 1995
- Figure 69: Forecast changes in EU age breakdown 2015e on 2005e
- Figure 70: Energy efficiency to drive growth 2007
- Figure 71: Future challenges for DIY retailers 2007
- Figure 72: Evolving consumer demands 2007
- Figure 73: Change in DIY specialists sales density EU15 (%) 2005 on 2000
- Figure 74: DIY retailer opportunities 2007
- Figure 75: DIY retailer opportunities 2007
- Figure 76: DIY retailer product offer development 2006
- Figure 77: DIY retailer service development 2006
- Figure 78: DIY retailer opportunities 2006
- Figure 79: M&A activity - Euro DIY 2005/06