UK Consumer Insight 2008: Tesco - Homewares

Content

• List of Tables
  • TABLE OF CONTENTS
  • CHAPTER 1 AT A GLANCE SUMMARY
    • Summary
  • CHAPTER 2 SHARE OF SHOPPERS
    • Tesco share of shoppers
    • Tesco share of shoppers by demographics
    • Tesco share of shoppers by television region
    • Tesco share of shoppers by household characteristics
    • Tesco share of shoppers by other characteristics and ACORN classification
  • CHAPTER 3 CONVERSION AND NON-CONVERSION
    • Tesco conversion of visitors to main users
    • Tesco conversion of visitors to main users by demographics and region
    • Tesco conversion of visitors to main users by household characteristics
    • Non-converting customers
    • Profile of Tesco non-converting customers by demographics and region
  • CHAPTER 4 PROFILE OF SHOPPERS
    • Tesco profile of shoppers by demographics
    • Tesco profile of shoppers by television region
    • Tesco profile of shoppers by household characteristics
    • Tesco profile of shoppers by other characteristics and ACORN classification
  • CHAPTER 5 LOYALTY
    • Tesco loyalty of main users
    • Tesco loyalty of main users by demographics and region
    • Tesco loyalty of main users by household characteristics
    • Tesco basic drivers of loyalty and disloyalty
    • Tesco detailed drivers of loyalty
  • CHAPTER 6 COMPETITION
    • Competition in Homewares
    • Cross sector competitor dynamics
  • CHAPTER 7 APPENDIX
    • Basic methodology
    • The selection of parliamentary constituencies
    • Metropolitan county
    • Other 100% urban
    • Mixed urban/rural
    • Rural
    • The selection of enumeration districts
    • The selection of respondents
    • Post survey weighting
  • LIST OF TABLES
    • Table 1: Key performance indicators for Tesco in Homewares
    • Table 2: Tesco change in visitor share (%) 2004-2008
    • Table 3: Tesco change in main user share (%) 2004-2008
    • Table 4: Tesco visitor and main user share by ACORN classification 2008
    • Table 5: Tesco change in conversion rates 2004-2008
    • Table 6: Tesco change in non-conversion rates (%) 2004-2008
    • Table 7: Main stores non-converters use instead of Tesco 2008
    • Table 8: Tesco visitor and main user profile by ACORN classification 2008
    • Table 9: Tesco change in loyalty (%) 2004-2008
    • Table 10: Tesco change in disloyalty 2004-2008
    • Table 11: Tesco drivers of loyalty (%) 2004-2008
    • Table 12: Tesco drivers of disloyalty (%) 2004-2008
    • Table 13: Tesco detailed drivers of loyalty 2008
    • Table 14: Cross sector matrix shopping 2008
    • Table 15: Other retailers used 2008
    • Table 16: Sample sizes by sector 2008
  • LIST OF FIGURES
    • Figure 1: Tesco visitor share 2004-2008
    • Figure 2: Tesco main user share 2004-2008
    • Figure 3: Tesco visitor share by demographic group 2008
    • Figure 4: Tesco main user share by demographic group 2008
    • Figure 5: Tesco visitor share by television region 2008
    • Figure 6: Tesco main user share by television region 2008
    • Figure 7: Tesco visitor and main user share by household tenure 2008
    • Figure 8: Tesco visitor and main user share by number of people in household 2008
    • Figure 9: Tesco visitor and main user share by children in household 2008
    • Figure 10: Tesco visitor and main user share by number of cars in household 2008
    • Figure 11: Tesco visitor and main user share by working status 2008
    • Figure 12: Tesco visitor and main user share by marital status 2008
    • Figure 13: Tesco conversion rates 2004-2008
    • Figure 14: Tesco non-conversion rates 2004-2008
    • Figure 15: Tesco conversion rates by demographic group 2008
    • Figure 16: Tesco conversion rates by region 2008
    • Figure 17: Tesco conversion rates by household tenure 2008
    • Figure 18: Tesco conversion rates by number of people in household 2008
    • Figure 19: Tesco conversion rates by children in household 2008
    • Figure 20: Tesco conversion rates by number of cars in household 2008
    • Figure 21: Tesco non-conversion rates 2004-2008
    • Figure 22: Tesco non-conversion rates by demographic group 2008
    • Figure 23: Demographic profile of non-converting Tesco visitors 2008
    • Figure 24: Regional profile of non-converting Tesco visitors 2008
    • Figure 25: Tesco visitor profile by demographic group 2008
    • Figure 26: Tesco main user profile by demographic group 2008
    • Figure 27: Tesco visitor profile by television region 2008
    • Figure 28: Tesco main user profile by region 2008
    • Figure 29: Tesco visitor and main user profile by household tenure 2008
    • Figure 30: Tesco visitor and main user profile by number of people in household 2008
    • Figure 31: Tesco and main user profile by children in household 2008
    • Figure 32: Tesco visitor and main user profile by number of cars in household 2008
    • Figure 33: Tesco visitor and main user profile by working status 2008
    • Figure 34: Tesco visitor and main user profile by marital status 2008
    • Figure 35: Tesco loyalty 2004-2008
    • Figure 36: Tesco disloyalty 2004-2008
    • Figure 37: Tesco loyalty by demographics 2008
    • Figure 38: Tesco loyalty by region 2008
    • Figure 39: Tesco loyalty by household tenure 2008
    • Figure 40: Tesco loyalty by number of people in household 2008
    • Figure 41: Tesco loyalty by children in household 2008
    • Figure 42: Tesco loyalty by number of cars in household 2008
    • Figure 43: Tesco - other Homewares stores used 2008
    • Figure 44: Preference stores 2008
    • Figure 45: Sectors shopped 2008