Uk Consumer Insights 2007

Wickes - DIY

Publication Date	September 2007
Publisher	Verdict
Product Type	Report
Pages	62
ISBN Number	not applicable
Product Code	VDT00259

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£995.00
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Summary

Introduction

Verdict Research: UK Consumer Insights 2007 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Content

Chapter 1 At A Glance Summary
- Summary
Chapter 2 Share Of Shoppers
- Wickes share of shoppers
- Wickes share of shoppers by demographics
- Wickes share of shoppers by television region
- Wickes share of shoppers by household characteristics
- Wickes share of shoppers by other characteristics and ACORN classification
Chapter 3 Conversion And Non-Conversion
- Wickes conversion of visitors to main users
- Wickes conversion of visitors to main users by demographics and region
- Wickes conversion of visitors to main users by household characteristics
- Non-converting customers
- Profile of Wickes non-converting customers by demographics and region
Chapter 4 Profile Of Shoppers
- Wickes profile of shoppers by demographics
- Wickes profile of shoppers by television region
- Wickes profile of shoppers by household characteristics
- Wickes profile of shoppers by other characteristics and ACORN classification
Chapter 5 Loyalty
- Wickes loyalty of main users
- Wickes loyalty of main users by demographics and region
- Wickes loyalty of main users by household characteristics
- Wickes basic drivers of loyalty and disloyalty
- Wickes detailed drivers of loyalty
Chapter 6 Competition
- Competition in DIY
- Cross sector competitor dynamics
Chapter 7 Appendix
- Basic methodology
- The selection of parliamentary constituencies
- Metropolitan county
- Other 100% urban
- Mixed urban/rural
- Rural
- The selection of enumeration districts
- The selection of respondents
- Post survey weighting
List Of Tables
- Table 1: Key performance indicators for Wickes in DIY
- Table 2: Wickes change in visitor share (%) 2003-2007
- Table 3: Wickes change in main user share (%) 2003-2007
- Table 4: Wickes visitor and main user share by ACORN classification (%) 2007
- Table 5: Wickes change in conversion rates (%) 2003-2007
- Table 6: Wickes change in non-conversion rates (%) 2003-2007
- Table 7: Main stores non-converters use instead of Wickes (%) 2007
- Table 8: Wickes visitor and main user profile by ACORN classification (%) 2007
- Table 9: Wickes change in loyalty (%) 2003-2007
- Table 10: Wickes change in disloyalty (%) 2003-2007
- Table 11: Wickes drivers of loyalty (%) 2003-2007
- Table 12: Wickes drivers of disloyalty (%) 2003-2007
- Table 13: Wickes detailed drivers of loyalty (%) 2007
- Table 14: Cross sector matrix shopping (%) 2007
- Table 15: Other retailers used (%) 2007
- Table 1: Sample sizes by sector 2007
List Of Figures
- Figure 1: Wickes visitor share (%) 2003-2007
- Figure 2: Wickes main user share (%) 2003-2007
- Figure 3: Wickes visitor share by demographic group (%) 2007
- Figure 4: Wickes main user share by demographic group (%) 2007
- Figure 5: Wickes visitor share by television region (%) 2007
- Figure 6: Wickes main user share by television region (%) 2007
- Figure 7: Wickes visitor and main user share by household tenure (%) 2007
- Figure 8: Wickes visitor and main user share by number of people in household (%) 2007
- Figure 9: Wickes visitor and main user share by children in household (%) 2007
- Figure 10: Wickes visitor and main user share by number of cars in household (%) 2007
- Figure 11: Wickes visitor and main user share by working status (%) 2007
- Figure 12: Wickes visitor and main user share by marital status (%) 2007
- Figure 13: Wickes conversion rates (%) 2003-2007
- Figure 14: Wickes non-conversion rates (%) 2003-2007
- Figure 15: Wickes conversion rates by demographic group (%) 2007
- Figure 16: Wickes conversion rates by region (%) 2007
- Figure 17: Wickes conversion rates by household tenure (%) 2007
- Figure 18: Wickes conversion rates by number of people in household (%) 2007
- Figure 19: Wickes conversion rates by children in household (%) 2007
- Figure 20: Wickes conversion rates by number of cars in household (%) 2007
- Figure 21: Wickes non-conversion rates (%) 2003-2007
- Figure 22: Wickes non-conversion rates by demographic group (%) 2007
- Figure 23: Demographic profile of non-converting Wickes visitors (%) 2007
- Figure 24: Regional profile of non-converting Wickes visitors (%) 2007
- Figure 25: Wickes visitor profile by demographic group (%) 2007
- Figure 26: Wickes main user profile by demographic group (%) 2007
- Figure 27: Wickes visitor profile by television region (%) 2007
- Figure 28: Wickes main user profile by region (%) 2007
- Figure 29: Wickes visitor and main user profile by household tenure (%) 2007
- Figure 30: Wickes visitor and main user profile by number of people in household (%) 2007
- Figure 31: Wickes and main user profile by children in household (%) 2007
- Figure 32: Wickes visitor and main user profile by number of cars in household (%) 2007
- Figure 33: Wickes visitor and main user profile by working status (%) 2007
- Figure 34: Wickes visitor and main user profile by marital status (%) 2007
- Figure 35: Wickes loyalty (%) 2003-2007
- Figure 36: Wickes disloyalty (%) 2003-2007
- Figure 37: Wickes loyalty by demographics (%) 2007
- Figure 38: Wickes loyalty by region (%) 2007
- Figure 39: Wickes loyalty by household tenure (%) 2007
- Figure 40: Wickes loyalty by number of people in household (%) 2007
- Figure 41: Wickes loyalty by children in household (%) 2007
- Figure 42: Wickes loyalty by number of cars in household (%) 2007
- Figure 43: Wickes - other DIY stores used (%) 2007
- Figure 44: Preference stores (%) 2007
- Figure 45: Sectors shopped (%) 2007