UK Consumer Insights 2008: Asda - Homewares

Content

• List of Tables
  • TABLE OF CONTENTS
  • CHAPTER 1 AT A GLANCE SUMMARY
  • CHAPTER 2 SHARE OF SHOPPERS
  • Asda share of shoppers
  • Asda share of shoppers by demographics
  • Asda share of shoppers by television region
  • Asda share of shoppers by household characteristics
  • Asda share of shoppers by other characteristics and ACORN classification
  • CHAPTER 3 CONVERSION AND NON-CONVERSION
  • Asda conversion of visitors to main users
  • Asda conversion of visitors to main users by demographics and region
  • Asda conversion of visitors to main users by household characteristics
  • Non-converting customers
  • Profile of Asda non-converting customers by demographics and region
  • CHAPTER 4 PROFILE OF SHOPPERS
  • Asda profile of shoppers by demographics
  • Asda profile of shoppers by television region
  • Asda profile of shoppers by household characteristics
  • Asda profile of shoppers by other characteristics and ACORN classification
  • CHAPTER 5 LOYALTY
  • Asda loyalty of main users
  • Asda loyalty of main users by demographics and region
  • Asda loyalty of main users by household characteristics
  • Asda basic drivers of loyalty and disloyalty
  • Asda detailed drivers of loyalty
  • CHAPTER 6 COMPETITION
  • Competition in Homewares
  • Cross sector competitor dynamics
  • CHAPTER 7 APPENDIX
  • Basic methodology
  • The selection of parliamentary constituencies
  • Metropolitan county
  • Other 100% urban
  • Mixed urban/rural
  • Rural
  • The selection of enumeration districts
  • The selection of respondents
  • Post survey weighting
• LIST OF TABLES
  • Table 1: Key performance indicators for Asda in Homewares
  • Table 2: Asda change in visitor share (%) 2004-2008
  • Table 3: Asda change in main user share (%) 2004-2008
  • Table 4: Asda visitor and main user share by ACORN classification 2008
  • Table 5: Asda change in conversion rates 2004-2008
  • Table 6: Asda change in non-conversion rates (%) 2004-2008
  • Table 7: Main stores non-converters use instead of Asda 2008
  • Table 8: Asda visitor and main user profile by ACORN classification 2008
  • Table 9: Asda change in loyalty (%) 2004-2008
  • Table 10: Asda change in disloyalty 2004-2008
  • Table 11: Asda drivers of loyalty (%) 2004-2008
  • Table 12: Asda drivers of disloyalty (%) 2004-2008
  • Table 13: Asda detailed drivers of loyalty 2008
  • Table 14: Cross sector matrix shopping 2008
  • Table 15: Other retailers used 2008
  • Table 16: Sample sizes by sector 2008
• LIST OF FIGURES
  • Figure 1: Asda visitor share (%) 2003-2007
  • Figure 2: Asda main user share (%) 2003-2007
  • Figure 3: Asda visitor share by demographic group (%) 2007
  • Figure 4: Asda main user share by demographic group (%) 2007
  • Figure 5: Asda visitor share by television region (%) 2007
  • Figure 6: Asda main user share by television region (%) 2007
  • Figure 7: Asda visitor and main user share by household tenure (%) 2007
  • Figure 8: Asda visitor and main user share by number of people in household (%) 2007
  • Figure 9: Asda visitor and main user share by children in household (%) 2007
  • Figure 10: Asda visitor and main user share by number of cars in household (%) 2007
  • Figure 11: Asda visitor and main user share by working status (%) 2007
  • Figure 12: Asda visitor and main user share by marital status (%) 2007
  • Figure 13: Asda conversion rates (%) 2003-2007
  • Figure 14: Asda non-conversion rates (%) 2003-2007
  • Figure 15: Asda conversion rates by demographic group (%) 2007
  • Figure 16: Asda conversion rates by region (%) 2007
  • Figure 17: Asda conversion rates by household tenure (%) 2007
  • Figure 18: Asda conversion rates by number of people in household (%) 2007
  • Figure 19: Asda conversion rates by children in household (%) 2007
  • Figure 20: Asda conversion rates by number of cars in household (%) 2007
  • Figure 21: Asda non-conversion rates (%) 2003-2007
  • Figure 22: Asda non-conversion rates by demographic group (%) 2007
  • Figure 23: Demographic profile of non-converting Asda visitors (%) 2007
  • Figure 24: Regional profile of non-converting Asda visitors (%) 2007
  • Figure 25: Asda visitor profile by demographic group (%) 2007
  • Figure 26: Asda main user profile by demographic group (%) 2007
  • Figure 27: Asda visitor profile by television region (%) 2007
  • Figure 28: Asda main user profile by region (%) 2007
  • Figure 29: Asda visitor and main user profile by household tenure (%) 2007
  • Figure 30: Asda visitor and main user profile by number of people in household (%) 2007
  • Figure 31: Asda and main user profile by children in household (%) 2007
  • Figure 32: Asda visitor and main user profile by number of cars in household (%) 2007
  • Figure 33: Asda visitor and main user profile by working status (%) 2007
  • Figure 34: Asda visitor and main user profile by marital status (%) 2007
  • Figure 35: Asda loyalty (%) 2003-2007
  • Figure 36: Asda disloyalty (%) 2003-2007
  • Figure 37: Asda loyalty by demographics (%) 2007
  • Figure 38: Asda loyalty by region (%) 2007
  • Figure 39: Asda loyalty by household tenure (%) 2007
  • Figure 40: Asda loyalty by number of people in household (%) 2007
  • Figure 41: Asda loyalty by children in household (%) 2007
  • Figure 42: Asda loyalty by number of cars in household (%) 2007
  • Figure 43: Asda - other Homewares stores used (%) 2007
  • Figure 44: Preference stores (%) 2007
  • Figure 45: Sectors shopped (%) 2007