UK Consumer Insights 2008: B&Q - DIY

Publication Date	July 2008
Publisher	Verdict
Product Type	Report
Pages	62
ISBN Number	not applicable
Product Code	VDT00354

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Summary

Introduction

Verdict Research: UK Consumer Insights 2008 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer's customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer's customers.
Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Content

List of Tables
- TABLE OF CONTENTS
- CHAPTER 1 AT A GLANCE SUMMARY
- Summary
- CHAPTER 2 SHARE OF SHOPPERS
- B&Q share of shoppers
- B&Q share of shoppers by demographics
- B&Q share of shoppers by television region
- B&Q share of shoppers by household characteristics
- B&Q share of shoppers by other characteristics and ACORN classification
- CHAPTER 3 CONVERSION AND NON-CONVERSION
- B&Q conversion of visitors to main users
- B&Q conversion of visitors to main users by demographics and region
- B&Q conversion of visitors to main users by household characteristics
- Non-converting customers
- Profile of B&Q non-converting customers by demographics and region
- CHAPTER 4 PROFILE OF SHOPPERS
- B&Q profile of shoppers by demographics
- B&Q profile of shoppers by television region
- B&Q profile of shoppers by household characteristics
- B&Q profile of shoppers by other characteristics and ACORN classification
- CHAPTER 5 LOYALTY
- B&Q loyalty of main users
- B&Q loyalty of main users by demographics and region
- B&Q loyalty of main users by household characteristics
- B&Q basic drivers of loyalty and disloyalty
- B&Q detailed drivers of loyalty
- CHAPTER 6 COMPETITION
- Competition in DIY
- Cross sector competitor dynamics
- CHAPTER 7 APPENDIX
- Basic methodology
- The selection of parliamentary constituencies
- Metropolitan county
- Other 100% urban
- Mixed urban/rural
- Rural
- The selection of enumeration districts
- The selection of respondents
- Post survey weighting

LIST OF TABLES
- Table 1: Key performance indicators for B&Q in DIY
- Table 2: B&Q change in visitor share (%) 2004-2008
- Table 3: B&Q change in main user share (%) 2004-2008
- Table 4: B&Q visitor and main user share by ACORN classification 2008
- Table 5: B&Q change in conversion rates 2004-2008
- Table 6: B&Q change in non-conversion rates (%) 2004-2008
- Table 7: Main stores non-converters use instead of B&Q 2008
- Table 8: B&Q visitor and main user profile by ACORN classification 2008
- Table 9: B&Q change in loyalty (%) 2004-2008
- Table 10: B&Q change in disloyalty 2004-2008
- Table 11: B&Q drivers of loyalty (%) 2004-2008
- Table 12: B&Q drivers of disloyalty (%) 2004-2008
- Table 13: B&Q detailed drivers of loyalty 2008
- Table 14: Cross sector matrix shopping 2008
- Table 15: Other retailers used 2008
- Table 16: Sample sizes by sector 2008

LIST OF FIGURES
- Figure 1: B&Q visitor share 2004-2008
- Figure 2: B&Q main user share 2004-2008
- Figure 3: B&Q visitor share by demographic group 2008
- Figure 4: B&Q main user share by demographic group 2008
- Figure 5: B&Q visitor share by television region 2008
- Figure 6: B&Q main user share by television region 2008
- Figure 7: B&Q visitor and main user share by household tenure 2008
- Figure 8: B&Q visitor and main user share by number of people in household 2008
- Figure 9: B&Q visitor and main user share by children in household 2008
- Figure 10: B&Q visitor and main user share by number of cars in household 2008
- Figure 11: B&Q visitor and main user share by working status 2008
- Figure 12: B&Q visitor and main user share by marital status 2008
- Figure 13: B&Q conversion rates 2004-2008
- Figure 14: B&Q non-conversion rates 2004-2008
- Figure 15: B&Q conversion rates by demographic group 2008
- Figure 16: B&Q conversion rates by region 2008
- Figure 17: B&Q conversion rates by household tenure 2008
- Figure 18: B&Q conversion rates by number of people in household 2008
- Figure 19: B&Q conversion rates by children in household 2008
- Figure 20: B&Q conversion rates by number of cars in household 2008
- Figure 21: B&Q non-conversion rates 2004-2008
- Figure 22: B&Q non-conversion rates by demographic group 2008
- Figure 23: Demographic profile of non-converting B&Q visitors 2008
- Figure 24: Regional profile of non-converting B&Q visitors 2008
- Figure 25: B&Q visitor profile by demographic group 2008
- Figure 26: B&Q main user profile by demographic group 2008
- Figure 27: B&Q visitor profile by television region 2008
- Figure 28: B&Q main user profile by region 2008
- Figure 29: B&Q visitor and main user profile by household tenure 2008
- Figure 30: B&Q visitor and main user profile by number of people in household 2008
- Figure 31: B&Q and main user profile by children in household 2008
- Figure 32: B&Q visitor and main user profile by number of cars in household 2008
- Figure 33: B&Q visitor and main user profile by working status 2008
- Figure 34: B&Q visitor and main user profile by marital status 2008
- Figure 35: B&Q loyalty 2004-2008
- Figure 36: B&Q disloyalty 2004-2008
- Figure 37: B&Q loyalty by demographics 2008
- Figure 38: B&Q loyalty by region 2008
- Figure 39: B&Q loyalty by household tenure 2008
- Figure 40: B&Q loyalty by number of people in household 2008
- Figure 41: B&Q loyalty by children in household 2008
- Figure 42: B&Q loyalty by number of cars in household 2008
- Figure 43: B&Q - other DIY stores used 2008
- Figure 44: Preference stores 2008
- Figure 45: Sectors shopped 2008