UK Consumer Insights 2008: Focus - DIY

Content

• List of Tables
  • TABLE OF CONTENTS
  • CHAPTER 1 AT A GLANCE SUMMARY
    • Summary
  • CHAPTER 2 SHARE OF SHOPPERS
    • Focus share of shoppers
    • Focus share of shoppers by demographics
    • Focus share of shoppers by television region
    • Focus share of shoppers by household characteristics
    • Focus share of shoppers by other characteristics and ACORN classification
  • CHAPTER 3 CONVERSION AND NON-CONVERSION
    • Focus conversion of visitors to main users
    • Focus conversion of visitors to main users by demographics and region
    • Focus conversion of visitors to main users by household characteristics
    • Non-converting customers
    • Profile of Focus non-converting customers by demographics and region
  • CHAPTER 4 PROFILE OF SHOPPERS
    • Focus profile of shoppers by demographics
    • Focus profile of shoppers by television region
    • Focus profile of shoppers by household characteristics
    • Focus profile of shoppers by other characteristics and ACORN classification
  • CHAPTER 5 LOYALTY
    • Focus loyalty of main users
    • Focus loyalty of main users by demographics and region
    • Focus loyalty of main users by household characteristics
    • Focus basic drivers of loyalty and disloyalty
    • Focus detailed drivers of loyalty
  • CHAPTER 6 COMPETITION
    • Competition in DIY
    • Cross sector competitor dynamics
  • CHAPTER 7 APPENDIX
    • Basic methodology
    • The selection of parliamentary constituencies
    • Metropolitan county
    • Other 100% urban
    • Mixed urban/rural
    • Rural
    • The selection of enumeration districts
    • The selection of respondents
    • Post survey weighting
  • LIST OF TABLES
    • Table 1: Key performance indicators for Focus in DIY
    • Table 2: Focus change in visitor share (%) 2004-2008
    • Table 3: Focus change in main user share (%) 2004-2008
    • Table 4: Focus visitor and main user share by ACORN classification 2008
    • Table 5: Focus change in conversion rates 2004-2008
    • Table 6: Focus change in non-conversion rates (%) 2004-2008
    • Table 7: Main stores non-converters use instead of Focus 2008
    • Table 8: Focus visitor and main user profile by ACORN classification 2008
    • Table 9: Focus change in loyalty (%) 2004-2008
    • Table 10: Focus change in disloyalty 2004-2008
    • Table 11: Focus drivers of loyalty (%) 2004-2008
    • Table 12: Focus drivers of disloyalty (%) 2004-2008
    • Table 13: Focus detailed drivers of loyalty 2008
    • Table 14: Cross sector matrix shopping 2008
    • Table 15: Other retailers used 2008
    • Table 16: Sample sizes by sector 2008
  • LIST OF FIGURES
    • Figure 1: Focus visitor share 2004-2008
    • Figure 2: Focus main user share 2004-2008
    • Figure 3: Focus visitor share by demographic group 2008
    • Figure 4: Focus main user share by demographic group 2008
    • Figure 5: Focus visitor share by television region 2008
    • Figure 6: Focus main user share by television region 2008
    • Figure 7: Focus visitor and main user share by household tenure 2008
    • Figure 8: Focus visitor and main user share by number of people in household 2008
    • Figure 9: Focus visitor and main user share by children in household 2008
    • Figure 10: Focus visitor and main user share by number of cars in household 2008
    • Figure 11: Focus visitor and main user share by working status 2008
    • Figure 12: Focus visitor and main user share by marital status 2008
    • Figure 13: Focus conversion rates 2004-2008
    • Figure 14: Focus non-conversion rates 2004-2008
    • Figure 15: Focus conversion rates by demographic group 2008
    • Figure 16: Focus conversion rates by region 2008
    • Figure 17: Focus conversion rates by household tenure 2008
    • Figure 18: Focus conversion rates by number of people in household 2008
    • Figure 19: Focus conversion rates by children in household 2008
    • Figure 20: Focus conversion rates by number of cars in household 2008
    • Figure 21: Focus non-conversion rates 2004-2008
    • Figure 22: Focus non-conversion rates by demographic group 2008
    • Figure 23: Demographic profile of non-converting Focus visitors 2008
    • Figure 24: Regional profile of non-converting Focus visitors 2008
    • Figure 25: Focus visitor profile by demographic group 2008
    • Figure 26: Focus main user profile by demographic group 2008
    • Figure 27: Focus visitor profile by television region 2008
    • Figure 28: Focus main user profile by region 2008
    • Figure 29: Focus visitor and main user profile by household tenure 2008
    • Figure 30: Focus visitor and main user profile by number of people in household 2008
    • Figure 31: Focus and main user profile by children in household 2008
    • Figure 32: Focus visitor and main user profile by number of cars in household 2008
    • Figure 33: Focus visitor and main user profile by working status 2008
    • Figure 34: Focus visitor and main user profile by marital status 2008
    • Figure 35: Focus loyalty 2004-2008
    • Figure 36: Focus disloyalty 2004-2008
    • Figure 37: Focus loyalty by demographics 2008
    • Figure 38: Focus loyalty by region 2008
    • Figure 39: Focus loyalty by household tenure 2008
    • Figure 40: Focus loyalty by number of people in household 2008
    • Figure 41: Focus loyalty by children in household 2008
    • Figure 42: Focus loyalty by number of cars in household 2008
    • Figure 43: Focus - other DIY stores used 2008
    • Figure 44: Preference stores 2008
    • Figure 45: Sectors shopped 2008