UK Consumer Insights 2008: Homebase - DIY

Content

• List of Tables
  • TABLE OF CONTENTS
  • CHAPTER 1 AT A GLANCE SUMMARY
  • Summary
  • CHAPTER 2 SHARE OF SHOPPERS
  • Homebase share of shoppers
  • Homebase share of shoppers by demographics
  • Homebase share of shoppers by television region
  • Homebase share of shoppers by household characteristics
  • Homebase share of shoppers by other characteristics and ACORN classification
  • CHAPTER 3 CONVERSION AND NON-CONVERSION
  • Homebase conversion of visitors to main users
  • Homebase conversion of visitors to main users by demographics and region
  • Homebase conversion of visitors to main users by household characteristics
  • Non-converting customers
  • Profile of Homebase non-converting customers by demographics and region
  • CHAPTER 4 PROFILE OF SHOPPERS
  • Homebase profile of shoppers by demographics
  • Homebase profile of shoppers by television region
  • Homebase profile of shoppers by household characteristics
  • Homebase profile of shoppers by other characteristics and ACORN classification
  • CHAPTER 5 LOYALTY
  • Homebase loyalty of main users
  • Homebase loyalty of main users by demographics and region
  • Homebase loyalty of main users by household characteristics
  • Homebase basic drivers of loyalty and disloyalty
  • Homebase detailed drivers of loyalty
  • CHAPTER 6 COMPETITION
  • Competition in DIY
  • Cross sector competitor dynamics
  • CHAPTER 7 APPENDIX
  • Basic methodology
  • The selection of parliamentary constituencies
  • Metropolitan county
  • Other 100% urban
  • Mixed urban/rural
  • Rural
  • The selection of enumeration districts
  • The selection of respondents
  • Post survey weighting
• LIST OF TABLES
  • Table 1: Key performance indicators for Homebase in DIY
  • Table 2: Homebase change in visitor share (%) 2004-2008
  • Table 3: Homebase change in main user share (%) 2004-2008
  • Table 4: Homebase visitor and main user share by ACORN classification 2008
  • Table 5: Homebase change in conversion rates 2004-2008
  • Table 6: Homebase change in non-conversion rates (%) 2004-2008
  • Table 7: Main stores non-converters use instead of Homebase 2008
  • Table 8: Homebase visitor and main user profile by ACORN classification 2008
  • Table 9: Homebase change in loyalty (%) 2004-2008
  • Table 10: Homebase change in disloyalty 2004-2008
  • Table 11: Homebase drivers of loyalty (%) 2004-2008
  • Table 12: Homebase drivers of disloyalty (%) 2004-2008
  • Table 13: Homebase detailed drivers of loyalty 2008
  • Table 14: Cross sector matrix shopping 2008
  • Table 15: Other retailers used 2008
  • Table 16: Sample sizes by sector 2008
• LIST OF FIGURES
  • Figure 1: Homebase visitor share 2004-2008
  • Figure 2: Homebase main user share 2004-2008
  • Figure 3: Homebase visitor share by demographic group 2008
  • Figure 4: Homebase main user share by demographic group 2008
  • Figure 5: Homebase visitor share by television region 2008
  • Figure 6: Homebase main user share by television region 2008
  • Figure 7: Homebase visitor and main user share by household tenure 2008
  • Figure 8: Homebase visitor and main user share by number of people in household 2008
  • Figure 9: Homebase visitor and main user share by children in household 2008
  • Figure 10: Homebase visitor and main user share by number of cars in household 2008
  • Figure 11: Homebase visitor and main user share by working status 2008
  • Figure 12: Homebase visitor and main user share by marital status 2008
  • Figure 13: Homebase conversion rates 2004-2008
  • Figure 14: Homebase non-conversion rates 2004-2008
  • Figure 15: Homebase conversion rates by demographic group 2008
  • Figure 16: Homebase conversion rates by region 2008
  • Figure 17: Homebase conversion rates by household tenure 2008
  • Figure 18: Homebase conversion rates by number of people in household 2008
  • Figure 19: Homebase conversion rates by children in household 2008
  • Figure 20: Homebase conversion rates by number of cars in household 2008
  • Figure 21: Homebase non-conversion rates 2004-2008
  • Figure 22: Homebase non-conversion rates by demographic group 2008
  • Figure 23: Demographic profile of non-converting Homebase visitors 2008
  • Figure 24: Regional profile of non-converting Homebase visitors 2008
  • Figure 25: Homebase visitor profile by demographic group 2008
  • Figure 26: Homebase main user profile by demographic group 2008
  • Figure 27: Homebase visitor profile by television region 2008
  • Figure 28: Homebase main user profile by region 2008
  • Figure 29: Homebase visitor and main user profile by household tenure 2008
  • Figure 30: Homebase visitor and main user profile by number of people in household 2008
  • Figure 31: Homebase and main user profile by children in household 2008
  • Figure 32: Homebase visitor and main user profile by number of cars in household 2008
  • Figure 33: Homebase visitor and main user profile by working status 2008
  • Figure 34: Homebase visitor and main user profile by marital status 2008
  • Figure 35: Homebase loyalty 2004-2008
  • Figure 36: Homebase disloyalty 2004-2008
  • Figure 37: Homebase loyalty by demographics 2008
  • Figure 38: Homebase loyalty by region 2008
  • Figure 39: Homebase loyalty by household tenure 2008
  • Figure 40: Homebase loyalty by number of people in household 2008
  • Figure 41: Homebase loyalty by children in household 2008
  • Figure 42: Homebase loyalty by number of cars in household 2008
  • Figure 43: Homebase - other DIY stores used 2008
  • Figure 44: Preference stores 2008
  • Figure 45: Sectors shopped 2008