UK Consumer Insights 2008: Wickes - DIY

Content

• List of Tables
  • TABLE OF CONTENTS
  • CHAPTER 1 AT A GLANCE SUMMARY
    • Summary
  • CHAPTER 2 SHARE OF SHOPPERS
    • Wickes share of shoppers
    • Wickes share of shoppers by demographics
    • Wickes share of shoppers by television region
    • Wickes share of shoppers by household characteristics
    • Wickes share of shoppers by other characteristics and ACORN classification
  • CHAPTER 3 CONVERSION AND NON-CONVERSION
    • Wickes conversion of visitors to main users
    • Wickes conversion of visitors to main users by demographics and region
    • Wickes conversion of visitors to main users by household characteristics
    • Non-converting customers
    • Profile of Wickes non-converting customers by demographics and region
  • CHAPTER 4 PROFILE OF SHOPPERS
    • Wickes profile of shoppers by demographics
    • Wickes profile of shoppers by television region
    • Wickes profile of shoppers by household characteristics
    • Wickes profile of shoppers by other characteristics and ACORN classification
  • CHAPTER 5 LOYALTY
    • Wickes loyalty of main users
    • Wickes loyalty of main users by demographics and region
    • Wickes loyalty of main users by household characteristics
    • Wickes basic drivers of loyalty and disloyalty
    • Wickes detailed drivers of loyalty
  • CHAPTER 6 COMPETITION
    • Competition in DIY
    • Cross sector competitor dynamics
  • CHAPTER 7 APPENDIX
    • Basic methodology
    • The selection of parliamentary constituencies
    • Metropolitan county
    • Other 100% urban
    • Mixed urban/rural
    • Rural
    • The selection of enumeration districts
    • The selection of respondents
    • Post survey weighting
  • LIST OF TABLES
    • Table 1: Key performance indicators for Wickes in DIY
    • Table 2: Wickes change in visitor share (%) 2004-2008
    • Table 3: Wickes change in main user share (%) 2004-2008
    • Table 4: Wickes visitor and main user share by ACORN classification 2008
    • Table 5: Wickes change in conversion rates 2004-2008
    • Table 6: Wickes change in non-conversion rates (%) 2004-2008
    • Table 7: Main stores non-converters use instead of Wickes 2008
    • Table 8: Wickes visitor and main user profile by ACORN classification 2008
    • Table 9: Wickes change in loyalty (%) 2004-2008
    • Table 10: Wickes change in disloyalty 2004-2008
    • Table 11: Wickes drivers of loyalty (%) 2004-2008
    • Table 12: Wickes drivers of disloyalty (%) 2004-2008
    • Table 13: Wickes detailed drivers of loyalty 2008
    • Table 14: Cross sector matrix shopping 2008
    • Table 15: Other retailers used 2008
    • Table 16: Sample sizes by sector 2007
  • LIST OF FIGURES
    • Figure 1: Wickes visitor share (%) 2003-2007
    • Figure 2: Wickes main user share (%) 2003-2007
    • Figure 3: Wickes visitor share by demographic group (%) 2007
    • Figure 4: Wickes main user share by demographic group (%) 2007
    • Figure 5: Wickes visitor share by television region (%) 2007
    • Figure 6: Wickes main user share by television region (%) 2007
    • Figure 7: Wickes visitor and main user share by household tenure (%) 2007
    • Figure 8: Wickes visitor and main user share by number of people in household (%) 2007
    • Figure 9: Wickes visitor and main user share by children in household (%) 2007
    • Figure 10: Wickes visitor and main user share by number of cars in household (%) 2007
    • Figure 11: Wickes visitor and main user share by working status (%) 2007
    • Figure 12: Wickes visitor and main user share by marital status (%) 2007
    • Figure 13: Wickes conversion rates (%) 2003-2007
    • Figure 14: Wickes non-conversion rates (%) 2003-2007
    • Figure 15: Wickes conversion rates by demographic group (%) 2007
    • Figure 16: Wickes conversion rates by region (%) 2007
    • Figure 17: Wickes conversion rates by household tenure (%) 2007
    • Figure 18: Wickes conversion rates by number of people in household (%) 2007
    • Figure 19: Wickes conversion rates by children in household (%) 2007
    • Figure 20: Wickes conversion rates by number of cars in household (%) 2007
    • Figure 21: Wickes non-conversion rates (%) 2003-2007
    • Figure 22: Wickes non-conversion rates by demographic group (%) 2007
    • Figure 23: Demographic profile of non-converting Wickes visitors (%) 2007
    • Figure 24: Regional profile of non-converting Wickes visitors (%) 2007
    • Figure 25: Wickes visitor profile by demographic group (%) 2007
    • Figure 26: Wickes main user profile by demographic group (%) 2007
    • Figure 27: Wickes visitor profile by television region (%) 2007
    • Figure 28: Wickes main user profile by region (%) 2007
    • Figure 29: Wickes visitor and main user profile by household tenure (%) 2007
    • Figure 30: Wickes visitor and main user profile by number of people in household (%) 2007
    • Figure 31: Wickes and main user profile by children in household (%) 2007
    • Figure 32: Wickes visitor and main user profile by number of cars in household (%) 2007
    • Figure 33: Wickes visitor and main user profile by working status (%) 2007
    • Figure 34: Wickes visitor and main user profile by marital status (%) 2007
    • Figure 35: Wickes loyalty (%) 2003-2007
    • Figure 36: Wickes disloyalty (%) 2003-2007
    • Figure 37: Wickes loyalty by demographics (%) 2007
    • Figure 38: Wickes loyalty by region (%) 2007
    • Figure 39: Wickes loyalty by household tenure (%) 2007
    • Figure 40: Wickes loyalty by number of people in household (%) 2007
    • Figure 41: Wickes loyalty by children in household (%) 2007
    • Figure 42: Wickes loyalty by number of cars in household (%) 2007
    • Figure 43: Wickes - other DIY stores used (%) 2007
    • Figure 44: Preference stores (%) 2007
    • Figure 45: Sectors shopped (%) 2007