Verdict Research: UK Consumer Insights 2008: Argos - Homewares

Content

• List of Tables
  • TABLE OF CONTENTS
  • CHAPTER 1 AT A GLANCE SUMMARY
    • Summary
  • CHAPTER 2 SHARE OF SHOPPERS
    • Argos share of shoppers
    • Argos share of shoppers by demographics
    • Argos share of shoppers by television region
    • Argos share of shoppers by household characteristics
    • Argos share of shoppers by other characteristics and ACORN classification
  • CHAPTER 3 CONVERSION AND NON-CONVERSION
    • Argos conversion of visitors to main users
    • Argos conversion of visitors to main users by demographics and region
    • Argos conversion of visitors to main users by household characteristics
    • Non-converting customers
    • Profile of Argos non-converting customers by demographics and region
  • CHAPTER 4 PROFILE OF SHOPPERS
    • Argos profile of shoppers by demographics
    • Argos profile of shoppers by television region
    • Argos profile of shoppers by household characteristics
    • Argos profile of shoppers by other characteristics and ACORN classification
  • CHAPTER 5 LOYALTY
    • Argos loyalty of main users
    • Argos loyalty of main users by demographics and region
    • Argos loyalty of main users by household characteristics
    • Argos basic drivers of loyalty and disloyalty
    • Argos detailed drivers of loyalty
  • CHAPTER 6 COMPETITION
    • Competition in Homewares
    • Cross sector competitor dynamics
  • CHAPTER 7 APPENDIX
    • Basic methodology
    • The selection of parliamentary constituencies
    • Metropolitan county
    • Other 100% urban
    • Mixed urban/rural
    • Rural
    • The selection of enumeration districts
    • The selection of respondents
    • Post survey weighting
  • LIST OF TABLES
    • Table 1: Key performance indicators for Argos in Homewares
    • Table 2: Argos change in visitor share (%) 2004-2008
    • Table 3: Argos change in main user share (%) 2004-2008
    • Table 4: Argos visitor and main user share by ACORN classification 2008
    • Table 5: Argos change in conversion rates 2004-2008
    • Table 6: Argos change in non-conversion rates (%) 2004-2008
    • Table 7: Main stores non-converters use instead of Argos 2008
    • Table 8: Argos visitor and main user profile by ACORN classification 2008
    • Table 9: Argos change in loyalty (%) 2004-2008
    • Table 10: Argos change in disloyalty 2004-2008
    • Table 11: Argos drivers of loyalty (%) 2004-2008
    • Table 12: Argos drivers of disloyalty (%) 2004-2008
    • Table 13: Argos detailed drivers of loyalty 2008
    • Table 14: Cross sector matrix shopping 2008
    • Table 15: Other retailers used 2008
    • Table 16: Sample sizes by sector 2008
  • LIST OF FIGURES
    • Figure 1: Argos visitor share 2004-2008
    • Figure 2: Argos main user share 2004-2008
    • Figure 3: Argos visitor share by demographic group 2008
    • Figure 4: Argos main user share by demographic group 2008
    • Figure 5: Argos visitor share by television region 2008
    • Figure 6: Argos main user share by television region 2008
    • Figure 7: Argos visitor and main user share by household tenure 2008
    • Figure 8: Argos visitor and main user share by number of people in household 2008
    • Figure 9: Argos visitor and main user share by children in household 2008
    • Figure 10: Argos visitor and main user share by number of cars in household 2008
    • Figure 11: Argos visitor and main user share by working status 2008
    • Figure 12: Argos visitor and main user share by marital status 2008
    • Figure 13: Argos conversion rates 2004-2008
    • Figure 14: Argos non-conversion rates 2004-2008
    • Figure 15: Argos conversion rates by demographic group 2008
    • Figure 16: Argos conversion rates by region 2008
    • Figure 17: Argos conversion rates by household tenure 2008
    • Figure 18: Argos conversion rates by number of people in household 2008
    • Figure 19: Argos conversion rates by children in household 2008
    • Figure 20: Argos conversion rates by number of cars in household 2008
    • Figure 21: Argos non-conversion rates 2004-2008
    • Figure 22: Argos non-conversion rates by demographic group 2008
    • Figure 23: Demographic profile of non-converting Argos visitors 2008
    • Figure 24: Regional profile of non-converting Argos visitors 2008
    • Figure 25: Argos visitor profile by demographic group 2008
    • Figure 26: Argos main user profile by demographic group 2008
    • Figure 27: Argos visitor profile by television region 2008
    • Figure 28: Argos main user profile by region 2008
    • Figure 29: Argos visitor and main user profile by household tenure 2008
    • Figure 30: Argos visitor and main user profile by number of people in household 2008
    • Figure 31: Argos and main user profile by children in household 2008
    • Figure 32: Argos visitor and main user profile by number of cars in household 2008
    • Figure 33: Argos visitor and main user profile by working status 2008
    • Figure 34: Argos visitor and main user profile by marital status 2008
    • Figure 35: Argos loyalty 2004-2008
    • Figure 36: Argos disloyalty 2004-2008
    • Figure 37: Argos loyalty by demographics 2008
    • Figure 38: Argos loyalty by region 2008
    • Figure 39: Argos loyalty by household tenure 2008
    • Figure 40: Argos loyalty by number of people in household 2008
    • Figure 41: Argos loyalty by children in household 2008
    • Figure 42: Argos loyalty by number of cars in household 2008
    • Figure 43: Argos - other Homewares stores used 2008
    • Figure 44: Preference stores 2008
    • Figure 45: Sectors shopped 2008