Wall Coverings

US industry forecasts for 2013 & 2018

Publication Date	May 2009
Publisher	Freedonia Group
Product Type	Report
Pages
ISBN Number	not applicable
Product Code	FED00279

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Summary

US wall covering demand to increase 3.7% annually through 2013
US demand for wall coverings is projected to advance 3.7 percent per year through 2013 from a weak 2008 base. Gains will derive primarily from an expected recovery in new residential construction, a key market for wall coverings, which suffered significantly from the collapse of the US housing market in 2007 and 2008.

Decorative tile, wall paneling products to post outsized growth
In particular, decorative tile and wall paneling products, which account for the bulk of demand, are expected to post outsized growth. Demand for wallpaper will also record positive growth through 2013. However, unlike decorative tile and wall panels, which rise and fall in tandem with construction activity, wallpaper has been in steady decline for over a decade, reflecting changing consumer tastes, the dominance of paints as the first choice in wall decoration and the difficulty inherent in applying and removing wallpaper. However, the development of a variety of new wallpaper products, such as wall cutouts, wall murals and custom wallpaper products will lead to a recovery for the product segment.

New construction residential market to expand market share from weak base
Residential markets are the primary outlet for wall coverings demand, accounting for 63 percent of total demand in 2008. Consumption is about evenly divided between new construction and improvement and repair applications, but through 2013 new construction will expand its share of the market as residential housing recovers from a very weak 2008 base. Growth in nonresidential markets will continue to be well below average, reflecting weakness in new nonresidential construction.

Content

INTRODUCTION

I.   EXECUTIVE SUMMARY

II.   MARKET ENVIRONMENT
         General
         Macroeconomic Environment
         Demographic Trends
         Consumer Spending Outlook
         Consumer Financing Overview
         Building Construction Trends
           Residential Construction
            Housing Outlook
            Housing Stock
            Residential Improvements & Repairs
           Nonresidential Building Construction
            Office & Commercial Construction
            Institutional Construction
            Industrial Construction
            Transportation & Other Building Construction
            Nonresidential Improvements & Repairs
            Nonresidential Building Space Trends
         Historical Market Trends
         Pricing
         Environmental Issues
           Manufacturing Issues
           Indoor Air Quality
         World Overview
         Foreign Trade
           Imports
           Exports
         Competitive Wall Coverings Outlook

III.   PRODUCTS
         General
         Wall Paneling
           Products
            Sheet Paneling
            Solid Wood Paneling
           Markets
           Suppliers
         Decorative Tile
           Products
            Ceramic Tile
            Glass Tile
            Porcelain Tile
            Other Decorative Tile
           Markets
           Suppliers
         Wallpaper
           Products
            Fabric-Backed Vinyl
            Paper-Backed Vinyl
            Vinyl-Coated Paper
            Other Wallpaper
           Markets
           Suppliers
         Finished Gypsum Board
           Products
            Finished Mobile Home Gypsum Board
            Other Finished Gypsum Board
           Markets
           Suppliers

IV.   MARKETS
         General
         Residential Markets
           New Housing
           Residential Improvement & Repair
           Demand by Housing Type
            Single-Family
            Multifamily
            Manufactured Housing
         Nonresidential Markets
           New Building
           Improvement & Repair
           Demand by Building Type
            Office & Commercial
            Institutional
            Industrial
            Other Nonresidential

V.   REGIONS
         General
         Regional Demographic & Economic Trends
           Economic Outlook
           Population Patterns
           Construction Activity
           Housing Trends
         Regional Demand for Wall Coverings
           Northeast
            New England
            Middle Atlantic
           Midwest
            East North Central
            West North Central
           South
            South Atlantic
            East South Central
            West South Central
           West
            Mountain
            Pacific

VI.   INDUSTRY STRUCTURE
         General
         Industry Composition & Market Share
         Acquisitions & Divestitures
         Cooperative Agreements
         Competitive Strategies
         Manufacturing
         Marketing
         Distribution

         COMPANY PROFILES
           ACCRA Fine Wood Products
           Adorn LLC, see Patrick Industries
           Armstrong World Industries Incorporated
           Blonder Company
           Blue Mountain Wallcoverings Incorporated
           BPB plc, see Saint-Gobain
           Brewster Home Fashions
           Ceramicas de Foix SA, see Corporacion Empresarial Roca
           Commercial Furniture Group Incorporated
           Corporacion Empresarial Roca SA
           Crossville Incorporated
           Dal-Tile Corporation, see Mohawk Industries
           Decorative Panels International Incorporated
           Design Tex Incorporated, see Steelcase
           Fletcher Building Limited
           Florida Tile Incorporated, see Panariagroup
           Formica Corporation, see Fletcher Building
           Foss Manufacturing Company LLC
           Georgia-Pacific LLC, see Koch Industries
           Hytex Industries Incorporated, see Foss Manufacturing
           Illinois Tool Works Incorporated
           Jacaranda Incorporated
           KI
           Koch Industries Incorporated
           Len-Tex Corporation
           Marazzi Group SpA
           Mohawk Industries Incorporated
           National Gypsum Company
           OMNOVA Solutions Incorporated
           Owens Corning
           Pallas Textiles, see KI
           Panariagroup Industrie Ceramiche SpA
           Patrick Industries Incorporated
           RJF International Corporation
           RJ Millwork Solutions
           Roca Tile Group, see Corporacion Empresarial Roca
           Roysons Corporation
           RPM International Incorporated
           Saint-Gobain
           Schumacher (F) & Company
           Seabrook Wallcoverings Incorporated
           Sellers & Josephson Incorporated
           Steelcase Incorporated
           US Vinyl Manufacturing Corporation
           Warner Company, see RJF
           Wilsonart International Incorporated, see Illinois Tool Works
           York Wallcoverings Incorporated
           Zinsser Company Incorporated, see RPM
         Additional Companies Mentioned in Study

LIST OF TABLES

         SECTION I -- EXECUTIVE SUMMARY
         Summary Table

         SECTION II -- MARKET ENVIRONMENT
      1   Macroeconomic Indicators
      2   Population & Households
      3   Personal Consumption Expenditures
      4   Consumer Financing Environment, 1998-2008
      5   Building Construction Expenditures
      6   Residential Building Construction Expenditures
      7   New Housing Indicators
      8   Housing Stock by Type
      9   Residential Improvement & Repair Expenditures
     10   Nonresidential Building Construction Expenditures
     11   Nonresidential Improvement & Repair Expenditures
     12   Nonresidential Building Floor Space
     13   Wall Coverings Demand, 1998-2008
     14   Wall Coverings Pricing Trends
     15   Wall Coverings Foreign Trade
     16   Wall Space Coverings Comparison

         SECTION III -- PRODUCTS
      1   Wall Coverings Demand by Product
      2   Wall Paneling Supply & Demand
      3   Wall Paneling Demand by Product
      4   Sheet Paneling Demand by Surface
      5   Solid Wood Paneling Demand
      6   Wall Paneling Demand by Market
      7   Decorative Tile Supply & Demand
      8   Decorative Tile Demand by Product
      9   Decorative Tile Demand by Market
     10   Wallpaper Supply & Demand
     11   Wallpaper Demand by Product
     12   Wallpaper Demand by Market
     13   Finished Gypsum Board Demand
     14   Finished Gypsum Board Demand by Product
     15   Finished Gypsum Board Demand by Market

         SECTION IV -- MARKETS
      1   Wall Coverings Demand by Market
      2   Residential Wall Coverings Demand
      3   New Residential Wall Coverings Demand
      4   Residential Improvement & Repair Wall Coverings Demand
      5   Residential Wall Coverings Demand by Housing Type
      6   Single-Family Wall Coverings Demand
      7   Multifamily Wall Coverings Demand
      8   Manufactured Housing Wall Coverings Demand
      9   Nonresidential Wall Coverings Demand
     10   New Nonresidential Wall Coverings Demand
     11   Nonresidential Improvement & Repair Wall Coverings
           Demand
     12   Nonresidential Wall Coverings Demand by Building Type
     13   Office & Commercial Wall Coverings Demand
     14   Institutional Wall Coverings Demand
     15   Industrial Wall Coverings Demand
     16   Other Nonresidential Wall Coverings Demand

         SECTION V -- REGIONS
      1   Gross Domestic Product by Region
      2   Population by Region
      3   Construction Expenditures by Region
      4   Regional Housing Indicators
      5   Wall Coverings Demand by Region
      6   Northeast Region Demand for Wall Coverings
      7   Midwest Region Demand for Wall Coverings
      8   South Region Demand for Wall Coverings
      9   West Region Demand for Wall Coverings

         SECTION VI -- INDUSTRY STRUCTURE
      1   Wall Coverings Sales by Company, 2008
      2   Selected Acquisitions & Divestitures
      3   Selected Cooperative Agreements

LIST OF CHARTS


         SECTION II -- MARKET ENVIRONMENT
      1   Year of Construction of Housing Stock, 2008
      2   Wall Coverings Demand, 1998-2008

         SECTION III -- PRODUCTS
      1   Wall Coverings Demand by Product, 2008

         SECTION IV -- MARKETS
      1   Wall Coverings Demand by Market, 2008

         SECTION V -- REGIONS
      1   Wall Coverings Demand by Region, 2008

         SECTION VI -- INDUSTRY STRUCTURE
      1   Wall Coverings Market Share by Company, 2008