HomeTrend Brief

This report provides insight into how American consumers feel about the environmental movement, what environmental habits and practices have been embraced by Americans, and predictions about what Americans will be doing to protect the environment in the future. The twenty-page trend report is based on consumer research conducted by Riedel Marketing Group with the company's proprietary 100-member panel of HomeTrend Influentials (HIPsters) as well as insight gleaned from market research conducted by other market research companies and trade associations.

The report is written and edited by RMG Senior Partner A.J. Riedel, a highly regarded marketing authority, forecaster of consumer trends, and advisor to many housewares companies. Riedel has been tracking housewares and home goods trends since 1999.