Housewares TrendTracker 2007

Housewares TrendTracker 2007 provides in-depth information about the trends that will be impacting the home goods and housewares industries over the next several years.

According to Riedel Marketing Group's 6th Annual Housewares TrendTracker report, American home owners will be spending a lot of money on major home improvements, remodeling, and redecorating projects over the next couple of years. Not only will they be spending money on their homes, they will also be spending more time in their homes. They will be eating at home more often, spending more time on house cleaning, and doing more entertaining in front of their new wall-mounted flat screen televisions.

Housewares TrendTracker 2007 is based on consumer research conducted by Riedel Marketing Group with the company's proprietary 100-member panel of HomeTrend Influentials (HIPsters). The report identifies the changes members of the HomeTrend Influentials Panel are making in their home-based activities and sheds light on emerging home trends.

HIPsters are the bellwether for the mainstream population because they pick up on new home-related trends and embrace new home goods much sooner than the rest of the U.S. population. If HomeTrend Influentials embrace a new trend, very likely it will be embraced by mainstream Americans within a couple of years. If HIPsters reject a new trend, very likely the trend will not be embraced by mainstream Americans either.

Housewares TrendTracker 2007 is written and edited by RMG Senior Partner A.J. Riedel, a highly regarded marketing authority, forecaster of consumer trends, and advisor to many housewares companies. Riedel has been tracking housewares and home goods trends since 1999.