Laundry Care in Germany

Publication Date	August 2009
Publisher	Euromonitor
Product Type	Report
Pages	35
ISBN Number	not applicable
Product Code	EUR03074

Buy this product or for assistance call +44 20 7060 7474

PDF £560.00$932 | €627

FAX Order above formats by FAX

Summary

Euromonitor International's Laundry Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage:

laundry detergents (automatic, powder, tablets, liquid, bar, hand wash, fine fabric), fabric softeners, carpet cleaners, laundry aids.

Data coverage:

market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

Get a detailed picture of the laundry care industry ;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands ;
Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

Content

Laundry Care in Germany
Euromonitor International
August 2009
Executive Summary
Ambiguous Performance of Household Care in Germany in 2008
Design and Environmentally-friendly Products Are Key To Consumers
Multinationals Lead, Private Label Follows
Supermarkets/hypermarkets Leads Distribution
Further Development Predicted
Key Trends and Developments
Growing Importance of Environmentally-friendly Products
Consumption Follows Demographic Trends
Consumer Preference for Decorative Elements and Pleasant Fragrances
Germans Look for Convenient and Effective Products
Multinational Companies Lead, Private Label Follows
Market Indicators
- Table 1 Households 2003-2008
Market Data
- Table 2 Sales of Household Care by Sector: Value 2003-2008
- Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
- Table 4 Household Care Company Shares 2004-2008
- Table 5 Household Care Brand Shares 2005-2008
- Table 6 Penetration of Private Label by Sector 2003-2008
- Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
- Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
- Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
- Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
Definitions
- Summary 1 Research Sources
Burnus GmbH
Strategic Direction
Key Facts
- Summary 2 Burnus GmbH: Key Facts
Company Background
Production
- Summary 3 Burnus GmbH: Production Statistics 2008
Competitive Positioning
- Summary 4 Burnus GmbH: Competitive Position 2008
Fit GmbH
Strategic Direction
Key Facts
- Summary 5 Fit GmbH: Key Facts
Company Background
Production
Competitive Positioning
- Summary 6 Fit GmbH: Competitive Position 2008
Jeyes Deutschland GmbH
Strategic Direction
Key Facts
- Summary 7 Jeyes Deutschland GmbH: Key Facts
- Summary 8 Jeyes Deutschland GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
- Summary 9 Jeyes Deutschland GmbH: Competitive Position 2008
Johnson Wax GmbH
Strategic Direction
Key Facts
- Summary 10 Johnson Wax GmbH: Key Facts
Company Background
Production
Competitive Positioning
- Summary 11 Johnson Wax GmbH: Competitive Position 2008
Procter & Gamble GmbH
Strategic Direction
Key Facts
- Summary 12 Procter & Gamble GmbH: Key Facts
Company Background
Production
Competitive Positioning
- Summary 13 Procter & Gamble GmbH: Competitive Position 2008
Reckitt Benckiser Deutschland GmbH
Strategic Direction
Key Facts
- Summary 14 Reckitt Benckiser Deutschland GmbH: Key Facts
Company Background
Production
- Summary 15 Reckitt Benckiser Deutschland GmbH: Production Statistics 2007
Competitive Positioning
- Summary 16 Reckitt Benckiser Deutschland GmbH: Competitive Position 2008
Unilever Deutschland GmbH
Strategic Direction
Key Facts
- Summary 17 Unilever Deutschland GmbH: Key Facts
Company Background
Production
- Summary 18 Unilever Deutschland GmbH: Production Statistics 2008
Competitive Positioning
- Summary 19 Unilever Deutschland GmbH: Competitive Position 2008
Werner & Mertz GmbH
Strategic Direction
Key Facts
- Summary 20 Werner & Mertz GmbH: Key Facts
Company Background
Production
Competitive Positioning
- Summary 21 Werner & Mertz GmbH: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
- Table 11 Household Penetration of Washing Machines 2003-2008
Sector Data
- Table 12 Sales of Laundry Care by Subsector: Value 2003-2008
- Table 13 Sales of Laundry Care by Subsector: % Value Growth 2003-2008
- Table 14 Sales of Laundry Detergents by Type: Value 2003-2008
- Table 15 Sales of Laundry Detergents by Type: % Value Growth 2003-2008
- Table 16 Sales of Laundry Aids by Type: Value 2003-2008
- Table 17 Sales of Laundry Aids by Type: % Value Growth 2003-2008
- Table 18 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2008
- Table 19 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2007-2008
- Table 20 Laundry Care Company Shares 2004-2008
- Table 21 Laundry Care Brand Shares 2005-2008
- Table 22 Laundry Detergents Company Shares 2004-2008
- Table 23 Laundry Detergents Brand Shares 2005-2008
- Table 24 Laundry Aids Company Shares 2004-2008
- Table 25 Laundry Aids Brand Shares 2005-2008
- Table 26 Forecast Sales of Laundry Care by Subsector: Value 2008-2013
- Table 27 Forecast Sales of Laundry Care by Subsector: % Value Growth 2008-2013