Laundry Care in Hungary

Publication Date	August 2009
Publisher	Euromonitor
Product Type	Report
Pages	29
ISBN Number	not applicable
Product Code	EUR03075

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Summary

Euromonitor International's Laundry Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2012 illustrate how the market is set to change.

Product coverage:

laundry detergents (automatic, powder, tablets, liquid, bar, hand wash, fine fabric), fabric softeners, carpet cleaners, laundry aids.

Data coverage:

market sizes (historic and forecasts), company shares and brand shares.

Why buy this report?

Get a detailed picture of the laundry care industry ;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands ;
Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

Content

Laundry Care in Hungary
Euromonitor International
August 2009
Executive Summary
Household Care Continues To Grow in 2008
Demand Is Driven by Advertising, Promotion and Discounting
Multinationals Drive Innovation
Big Retail Units Lead Distribution
Stable Growth Is Expected
Key Trends and Developments
Global Crisis Deepens Hungary's Economic Problems
Private Label Grows in Popularity
Manufacturers Open To Environmentally-friendly Products
Consumers Look for Task-specific and Multi-purpose Products
Supermarkets/hypermarkets Is the Key Distribution Format
Market Indicators
- Table 1 Households 2003-2008
Market Data
- Table 2 Sales of Household Care by Sector: Value 2003-2008
- Table 3 Sales of Household Care by Sector: % Value Growth 2003-2008
- Table 4 Household Care Company Shares 2004-2008
- Table 5 Household Care Brand Shares 2005-2008
- Table 6 Penetration of Private Label by Sector 2003-2008
- Table 7 Sales of Household Care by Distribution Format: % Analysis 2003-2008
- Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2008
- Table 9 Forecast Sales of Household Care by Sector: Value 2008-2013
- Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2008-2013
Definitions
- Summary 1 Research Sources
Bábolna Bio Kft
Strategic Direction
Key Facts
- Summary 2 Bábolna Bio Kft: Key Facts
- Summary 3 Bábolna Bio Kft: Operational Indicators
Company Background
Production
Competitive Positioning
- Summary 4 Bábolna Bio Kft: Competitive Position 2008
Dymol Vegyi Kft
Strategic Direction
Key Facts
- Summary 5 Dymol Vegyi Kft: Key Facts
Company Background
Production
Competitive Positioning
- Summary 6 Dymol Vegyi Kft: Competitive Position 2008
Egyesült Vegyi Muvek Zrt
Strategic Direction
Key Facts
- Summary 7 Egyesült Vegyi Müvek Zrt: Key Facts
- Summary 8 Egyesült Vegyi Müvek Zrt: Operational Indicators
Company Background
Production
Competitive Positioning
- Summary 9 Egyesült Vegyi Müvek Zrt: Competitive Position 2008
Medikemia Rt
Strategic Direction
Key Facts
- Summary 10 Medikemia Rt: Key Facts
Company Background
Production
Competitive Positioning
- Summary 11 Medikemia Rt: Competitive Position 2008
Volmix Kft
Strategic Direction
Key Facts
- Summary 12 Volmix Kft: Key Facts
- Summary 13 Volmix Kft: Operational Indicators
Company Background
Production
Competitive Positioning
- Summary 14 Volmix Kft: Competitive Position 2008
Headlines
Trends
Competitive Landscape
Prospects
Sector Indicators
- Table 11 Household Penetration of Washing Machines 2003-2008
Sector Data
- Table 12 Sales of Laundry Care by Subsector: Value 2003-2008
- Table 13 Sales of Laundry Care by Subsector: % Value Growth 2003-2008
- Table 14 Sales of Laundry Detergents by Type: Value 2003-2008
- Table 15 Sales of Laundry Detergents by Type: % Value Growth 2003-2008
- Table 16 Sales of Laundry Aids by Type: Value 2003-2008
- Table 17 Sales of Laundry Aids by Type: % Value Growth 2003-2008
- Table 18 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2004-2008
- Table 19 Laundry Care Company Shares 2004-2008
- Table 20 Laundry Care Brand Shares 2005-2008
- Table 21 Laundry Detergents Company Shares 2004-2008
- Table 22 Laundry Detergents Brand Shares 2005-2008
- Table 23 Laundry Aids Company Shares 2004-2008
- Table 24 Laundry Aids Brand Shares 2005-2008
- Table 25 Forecast Sales of Laundry Care by Subsector: Value 2008-2013
- Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2008-2013