Direct Selling Companies in the US

Tough sell

Times are tough for Direct Selling Companies, as they face increasing competition from other direct sales avenues such as online shopping, auctions and catalogs. The industry is host to many small companies, due to the ease of establishing a business, but increasing competition is seeing consolidation take place as the major players seek to buy market share and smaller concerns exit the industry altogether.

This industry comprises establishments primarily engaged in retailing merchandise (except food for immediate consumption and fuel) via direct sale to the customer by means, such as in-house sales (i.e., party plan merchandising), truck or wagon sales, and portable stalls (i.e., street vendors). This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.