Giftware

UK - Market Report 2009, Eighteenth Edition

Publication Date	August 2009
Publisher	Key Note
Product Type	Report
Pages	138
ISBN Number	not applicable
Product Code	KEY00024

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Summary

This Key Note Market Report on giftware covers: toys and games; jewellery and watches; ceramics; glassware; and small leather goods, such as purses and wallets. Most sectors of the giftware industry were badly affected by the last recession in the early 1990s as unemployment, job insecurity and high interest rates curtailed expenditure on what could be regarded as unnecessary luxuries. While the current recession has, again, curbed consumer expenditure, the interest rate is just 0.5% and VAT has been temporarily reduced in efforts to kick-start spending. However, the British Retail Consortium found that UK retail sales fell in May 2009 despite the previous month's revival. Overall sales fell by 0.8% over last year with non-food sales down 2.4% over the 3 months ending 31st May 2009, reflecting an 'extremely difficult spring' for most non-food retailers.

The latest Insight Report from Experian, published in late May 2009, suggests that the current recession has caused a huge section of the UK population to radically rethink how, when and with whom they spend their money, with nearly two-thirds of consumers saying they are less brand-loyal than before.

Joe Statton, Planning Director at The Future Foundation, an Experian company, commented on the report's findings: 'In the post-recession UK we are going to see the rise of the promiscuous, bounce-back consumer - one whose loyalty has to be won and re-won every day. The biggest casualty will be brand monogamy as consumers demand higher levels of service than ever before, and drop those brands we do not believe fully appreciate - and indeed reward - their custom'. This is likely to be particularly true of giftware; expenditure on which is discretionary.

Recent corporate activity of relevance across the giftware industry has included the iconic Waterford Wedgwood brand's acquisition by a US private equity company in February 2009. The company's products had been falling from favour as formal dining became a thing of the past and its offering was too expensive in the current climate. The company was put into administrative receivership in January 2009, having been unable to secure a stay of execution from its creditors. Toy manufacturers such as Mattel and The Character Group, meanwhile, have been hit hard by bad debts and excess stock following retailer the Woolworths' fall into administration in November 2008.

With the markets of Western Europe and North America depressed, manufacturers and retailers alike are increasingly looking to other overseas markets to grow sales. South America (particularly Brazil), Russia, the Middle East and Asia (particularly the People's Republic of China [PRC] and Korea), have been identified as having the potential in which to expand. However, there are tentative signs of an improvement in the UK - those controversial 'green shoots.' The Organisation for Economic Cooperation and Development (OECD) said in May 2009 that the worst of the recession may now be over and that Great Britain is among a handful of countries that may be seeing a pause in its economic slowdown. Given the economic situation, Key Note predicts modest growth in the value of retail sales of giftware with some product categories, namely ceramics and glassware, actually falling in value in the short term.

Content

Executive Summary
1. Market Definition
- Report Coverage
- Market Sectors
  - Toys and Games
  - Jewellery and Watches
  - Ceramics
  - Glassware
  - Small Leather Goods
- Economic Trends
  - Gross Domestic Product
  - Table 1.1: UK Gross Domestic Product at Currentand Annual Chain-Linked Prices (£m), 2004-2008
  - Inflation
  - Table 1.2: UK Rate of Inflation (%), 2004-2008
  - Household Disposable Income
  - Table 1.3: UK Household Disposable Income per Capita (£), 2004-2008
  - Population
  - Table 1.4: UK Resident Population Estimates by Sex (000), Mid-Years 2004-2008
  - Unemployment
  - Table 1.5: Actual Number of Unemployed Persons in The UK (Million), 2004-2008
- General Market Trends
  - Gift of The Year 2008
  - Counterfeiting
  - The Bridal Market
- Industry-Specific Trends
  - Toys and Games
  - Number of Children in The Population
  - Toy of The Year
  - Table 1.6: Toy of The Year Award Winners, 2008
  - Interactive Sites
  - Jewellery
  - Number of Items Dealt with by Assay Offices
  - Table 1.7: Number of Gold and Silver Articles Dealt with at UK Assay Offices
  - by Type of Precious Metal (000 Units), 2007 and 2008
  - Gold Parties
  - Ceramic and Glass Tableware
  - Informal Dining
  - Minimalist Households
- Market Position
  - The UK
  - Household Expenditure
  - Table 1.8: Household Expenditure on Certain Semi-Durable Goods in The UK( £m at Current Prices), 2004-2008
  - The European Market for Giftware
2. Market Size
- The Total Market
  - Table 2.1: The Total UK Market for Giftware by Sector by Valueat Current Prices (£m at Rsp), 2004-2008
  - Figure 2.1: The Total UK Market for Giftware by Sector by Valueat Current Prices (£m at Rsp), 2004-2008
- by Market Sector
  - Toys and Games
  - Manufacturers' Sales of Toys and Games
  - Table 2.2: UK Manufacturers' Sales of Toys and Games (£000), 2004-2007
  - Jewellery and Watches
  - Manufacturers' Sales of Jewellery
  - Table 2.3: UK Manufacturers' Sales of Precious Jewellery (£000), 2004-2007
  - Table 2.4: UK Manufacturers' Sales of Imitation Jewellery (£000), 2004-2007
  - Ceramics
  - Manufacturers' Sales of Ceramic Household and Ornamental Articles
  - Table 2.5: UK Manufacturers' Sales of Ceramic Householdand Ornamental Articles (£000), 2004-2007
  - Glassware
  - Manufacturers' Sales of Glassware
  - Table 2.6: UK Manufacturers' Sales of Hollow Glassware (£000), 2004-2007
  - Small Leather Goods
  - Manufacturers' Sales of Small Leather Articles
  - Table 2.7: UK Manufacturers' Sales of Small Leather Articles (£000), 2004-2007
- Overseas Trade
  - Table 2.8: UK Imports and Exports of Products Commonly Bought as Giftware
  - by Value (£000), 2007 and 2008
  - by Market Sector
  - Toys, Games, Sports Requisites, Etc
  - Jewellery
  - Table 2.9: UK Imports and Exports of Jewellery by Value (£000), 2007 and 2008
  - Ceramic Tableware and Ornamentalware
  - Glass Tableware and Ornamentalware
  - Leather Goods
3. Industry Background
- Recent History
  - Toys and Games
  - Jewellery
  - Ceramics
  - Glassware
  - Leather Goods
- Industry Concentration
  - Toys and Games
  - Number of Companies
  - Table 3.1: Number of UK Vat- and/or Paye-Based Enterprises Engaged in
  - The Manufacture of Toys and Games by Turnover Sizeband, 2008
  - Employment
  - Table 3.2: Number of UK Vat- and/or Paye-Based Enterprises Engaged in The
  - Manufacture of Toys and Games by Employment Sizeband, 2008
  - Jewellery
  - Number of Companies
  - Table 3.3: Number of UK Vat- and/or Paye-Based Enterprises Engaged in The
  - Manufacture of Jewellery by Turnover Sizeband, 2008
  - Employment
  - Table 3.4: Number of UK Vat- and/or Paye-Based Enterprises Engaged in The
  - Manufacture of Jewellery by Employment Sizeband, 2008
  - Ceramic Household and Ornamental Articles
  - Number of Companies
  - Table 3.5: Number of UK Vat- and/or Paye-Based Enterprises Engaged in The
  - Manufacture of Ceramic Household and Ornamental Articles
  - by Turnover Sizeband, 2008
  - Employment
  - Table 3.6: Number of UK Vat- and/or Paye-Based Enterprises Engaged
  - in The Manufacture of Ceramic Household and Ornamental Articles
  - by Employment Sizeband, 2008
  - Hollow Glass
  - Number of Companies
  - Table 3.7: Number of UK Vat- and/or Paye-Based Enterprises Involved in The
  - Manufacture of Hollow Glass by Turnover Sizeband, 2008
  - Employment
  - Table 3.8: Number of UK Vat- and/or Paye-Based Enterprises Engaged in The
  - Manufacture of Hollow Glass by Employment Sizeband, 2008
  - Leather Goods
  - by Turnover Size
  - Table 3.9: Number of UK Vat- and/or Paye-Based Enterprises Engaged in The
  - Manufacture of Luggage, Handbags and The like, Saddlery and Harnesses
  - by Turnover Sizeband, 2008
  - by Employment Size
  - Table 3.10: Number of UK Vat- and/or Paye-Based Enterprises Engaged in The
  - Manufacture of Luggage, Handbags and The like, Saddlery and Harnesses by
  - Employment Sizeband, 2008
- Regional Variations in The Marketplace
  - Toys and Games
  - Jewellery
  - Ceramics
  - Glassware
  - Leather Goods
- Distribution
  - Manufacturers
  - Wholesalers and Importers
- Specialist Retailers
  - Toys and Games
  - Jewellery
  - Tableware and Ornamentalware
  - Leather Goods
  - Department and Variety Stores
  - Fashion Stores
  - Supermarkets
  - Tourist Attractions
  - Promotional Market
  - Home Shopping via Mail Order, Direct Selling, Catalogues,
  - Television and The Internet
  - How Robust Is The Market?
- Legislation
  - General Legislation
  - Industry-Specific Legislation
  - Toys and Games
  - British Standards
  - Toys (Safety) Regulations 1995
  - Jewellery
  - The Hallmarking Act 1973
  - Ceramic and Glass Tableware
  - The Ceramic Articles in Contact with Food (England) Regulations 2006
  - Leather Goods
  - Environmental Permitting Regulations
- Trade Associations
  - The Giftware Industry in General
  - The British Jewellery and Giftware Finishing Federation Ltd
  - The Giftware Association
  - Industry-Specific Trade Associations
  - Toys and Games
  - The British Toy & Hobby Association
  - The British Toymakers Guild
  - Toy Retailers' Association
  - Jewellery
  - British Jewellers' Association
  - The National Association of Goldsmiths
  - Jewellery Distributors' Association
  - Ceramics
  - The British Ceramic Confederation
  - Ceramic Industry Forum
  - Glassware
  - The British Glass Manufacturers' Confederation
  - The Guild of Specialist China & Glass Retailers
  - Leather Goods
  - The British Travelgoods and Accessories Association
  - UK Leather Federation
4. Competitor Analysis
- The Marketplace
- Market Leaders
  - Abbeycrest Plc
  - Table 4.1: Abbeycrest Plc Revenue by Geographic Region (£000),
  - Year Ending 28th February 2007 and 29th February 2008
  - The Character Group Plc
  - Graff Diamonds International Ltd
  - Hasbro UK Ltd
  - Mattel UK Ltd
  - Mulberry Group Plc
  - Portmeirion Group Plc
  - Signet Jewelers Ltd
  - Waterford Wedgwood Plc
  - Table 4.2: Waterford Wedgwood Plc Financial Results by Business Segment (€m),
  - Years Ending 31st March 2007 and 5th April 2008
  - outside Suppliers
  - Toys and Games
  - Jewellery
  - Ceramics
  - Glassware
  - Small Leather Goods
- Marketing Activity
  - Main Media Advertising Expenditure
  - Table 4.3: Main Media Advertising Expenditure by Companies Involved in The Giftware
  - Industry (£000), Years Ending March 2008 and March 2009
  - by Product Sector
  - Toys and Games
  - Table 4.4: Main Media Advertising Expenditure on Toys and Games by Leading
  - Manufacturers (£000), Year Ending March 2009
  - Table 4.5: Main Media Advertising Expenditure by Toy Retailers (£000),
  - Year Ending March 2009
  - Jewellery and Watches
  - Table 4.6: Main Media Advertising Expenditure on Jewellery by Leading
  - Manufacturers (£000), Year Ending March 2009
  - Table 4.7: Main Media Advertising Expenditure on Jewellery and Watches
  - by Leading Manufacturers (£000), Year Ending March 2009
  - Table 4.8: Main Media Advertising Expenditure on Watches
  - by Leading Manufacturers (£000), Year Ending March 2009
  - Table 4.9: Main Media Advertising Expenditure by Jewellery Retailers (£000),
  - Year Ending March 2009
  - Tableware, Sculptures and Figurines
  - Table 4.10: Main Media Advertising Expenditure on Tableware, Sculpturesand Figurines by Leading Manufacturers (£000), Year Ending March 2009
  - Leather Goods
  - Recent Promotions
  - Barbie
  - Hot Wheels
  - Villeroy & Boch
  - Other Marketing Activities
  - Lego Sponsorship
  - Exhibitions
  - UK Exhibitions
  - Spring, Autumn and Summer Fairs
  - Home & Gift
  - British Craft Trade Fair
  - Top Drawer
  - Toy Fair
  - International Jewellery London
  - Goldsmiths' Fair
  - International Exhibitions
  - Ambiente Frankfurt
  - Spielwarenmesse International Toy Fair
  - Macef
  - International Glass Manufacturing Exhibitions
  - Lineapelle
5. Strengths, Weaknesses, Opportunities and Threats
- The Giftware Industry in General
- by Product Sector
  - Toys and Games
  - Jewellery
  - China and Glass
  - Small Leather Goods
6. Buying Behaviour
- Household Expenditure
  - Games, Toys and Hobbies
  - Table 6.1: Average Weekly Household Expenditure on Games, Toys and Hobbies by Gross Income Decile Group (£), 2007
  - Glassware, Tableware and Household Utensils
  - Table 6.2: Average Weekly Household Expenditure on Glassware, Tableware and
  - Household Utensils by Gross Income Decile Group (£), 2007
  - Table 6.3: Household Expenditure on Games, Toys and Hobbies by Age of Household
  - Reference Person (£), 2007
  - Table 6.4: Household Expenditure on Glassware, Tableware and Household Utensils by Age of Household Reference Person (£), 2007
  - Jewellery, Clocks and Watches and Other Personal Effects and Leather and Travel Goods
- Consumer Survey
  - Children's Games and Toys
  - Levels of Expenditure on Children's Games and Toys
  - Table 6.5: Expenditure on Toys in The Last 12 Months by Value by Age (% of Adults), 2009
  - Table 6.6: Type of Toys Bought in The Last 12 Months by Type of Toy (% of Adults), 2009
  - Jewellery and Watches
  - Table 6.7: Ownership of Jewellery and Watches by Type (% of Adults), 2009
  - Table 6.8: Items of Watches and Jewellery Bought for Someone Else
  - in The Preceeding Year (% of Adults), 2009
  - Levels of Expenditure on Watches and Jewellery
  - Table 6.9: Amount Spent in Preceding Year on Watchesand Jewellery (% of Adults), 2009
7. Current Issues
- Closures, Mergers and Acquisitions
  - Baugur UK
  - Waterford Wedgwood Plc
- Board and Senior Management Changes
  - Abbeycrest Plc
  - Hamleys
  - Signet Jewelers Ltd
  - Waterford Wedgwood Plc
- New Products
  - Lego
  - Scarlett and Crimson
  - Hm Armed Forces
  - Vivid Imaginations
  - Scalextric
  - Links of London
  - Laura Hayward Jewellery
  - Twenty8twelve
  - Villeroy & Boch
  - Dartington Crystal
8. The Global Market
- The US
- Asia
- Europe
Selected Global Competitors
- Hasbro, Inc
- Mattel, Inc
- Table 8.1: Mattel International Sales by Geographic Region ($M and %), 2007 and 2008
- Signet Jewelers Ltd
- Blue Nile
- The Lvmh Group
- Table 8.2: Lvmh Group Revenue by Geographic Region (%), 2008
- Portmeirion Group Plc
- Table 8.3: Portmeirion Group Plc Turnover by Country of Destination (£000),
- Years Ending 31st December 2007 and 31st December 2008
- Villeroy & Boch Ag
- Table 8.4: Villeroy & Boch Group Sales by Country/Region by Value (€m and %), 2008
- Waterford Wedgwood Plc
- Table 8.5: Waterford Wedgwood Plc Revenue by Geographic Region by Value (€m),
- Years Ending 31st March 2007 and 5th April 2008
- Coach, Inc
9. Forecasts
Introduction
- The Economy
- Business Confidence
- Retail Sales
- Gross Domestic Product
- Table 9.1: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2009-2013
- Inflation
- Table 9.2: Forecast UK Rate of Inflation (%), 2009-2013
- Unemployment
- Table 9.3: Forecast Actual Number of Unemployed Persons in The UK (Million), 2009-2013
- Forecasts 2009 to 2013
- Projected Values
- Table 9.4: Forecasts for The UK Giftware Market by Sector by Value at Current Prices( £m at Rsp), 2009-2013
- Figure 9.2: Forecast Market Growth for The UK Giftware Market by Sector
- by Value at Current Prices (£m at Rsp), 2004-2013
Market Growth
- Figure 9.2: Forecast Market Growth for The UK Giftware Market by Sector
- by Value at Current Prices (£m at Rsp), 2004-2013
Future Trends
- Demographics and Lifestyles
- Table 9.5: Forecast UK Resident Population by Sex (000), Mid-Years 2008-2012
- The Effect of The Recession on Future Spending on Giftware
- Expanding in Overseas Markets
10. Company Profiles
- Abbeycrest Plc
- The Character Group Plc
- Graff Diamonds International Ltd
- Hasbro UK Ltd
- Mattel UK Ltd
- Mulberry Group Plc
- Portmeirion Group Plc
- Signet Group Ltd
11. Further Sources
- Associations
- General Sources
- Government Publications
- Other Sources
- Key Note Sources
- Understanding Tgi Data
- Number, Profile, Penetration
- Social Grade
- Standard Region
Key Note Research
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