Innovation in Weight Management

Novel Ingredients, Regulatory Challenges and Go-to-Market Strategies

Publication Date	April 2009
Publisher	Business Insights
Product Type	Report
Pages	173
ISBN Number	not applicable
Product Code	RBI00298

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Summary

Despite the current economic crisis, the weight management market will continue to expand in line with increasing levels of obesity worldwide. A surge in regulatory policies surrounding the marketing of weight management foods requires manufacturers to substantiate all associated claims with comprehensive scientific evidence including controlled clinical trials.

'Innovation in Weight Management: Novel ingredients, regulatory challenges and go-to-market strategies' is a new ingredients report published by Business Insights that provides a unique analysis of the regulatory frameworks in Europe and the US in relation to weight management products, and how this will impact the category in the next five years. The analysis also provides a framework to enhance process management in this area and guidance on launching successful weight management ingredients, both in dietary supplements, and food and drinks.

Key Findings...

The market for diet foods and beverages was valued in excess of $10.38bn in 2008. In addition, the total sales of obesity medications in the US and EU expanded by 49%, from $713m in 2006 to $1.06bn in 2007.

The number of new product launches in weight management increased at a rate of over 1.8% from 2007-2008. Data suggests growth in this market will continue through 2010, despite the economic crisis, at a CAGR of 3.7% (2005-2010).

Satiety product launches have risen almost 50% in line with a small decline in 'low and no fat,' driven by consumers looking for a weight management solution that can be integrated into foods or drinks as part of a broader lifestyle change.

Use this report to...

Quantify future growth areas in weight control ingredients based on this report's global market and statistical sales data by category and function in Europe and the US from 2001-2011.
Enhance your product development strategies by examing recent weight control product launches, brand loyalty and brand positioning to ensure your NPD strategies complies with regulations during times of increased market competition and pressure on supply chain costs.
Implement the best-practice strategies of leading innovators in the weight control ingredients market using this report's analysis of key players including Cognis, DSM Nutritional Products, Sabinsa Corp, Rexlor Group and Optipure.
Identify the drivers and key issues effecting the weight control ingredients market and gain insight into changing regulation in the EU and the US and how this will impact product formulation and marketing in 2009 and beyond.

Key issues...

Stricter regulatory legislation. The impact of strict regulatory legislation governing health claims made by manufacturers will require proven scientific evidence to substantiate any claims made by the ingredient or the finished product.

Switch from stimulant to satiety. Analysis of novel ingredients has highlighted a switch to satiety driven by consumer demand for weight loss products with instant results.

Lack of clinical data. Analysis of 26 branded ingredients highlighted that 20 had no clinical data showing weight loss in humans and 12 (46%) had carried out less then one human trial on their products.

Globesity. Levels of obesity increased globally over the last five years, with estimates from the WHO showing 1.2bn consumers are overweight whilst at least 300m were obese in 2008.

Your questions answered...

Which new product launches featured weight management ingredients and how were they marketed?
What is the size of the weight management food and drinks ingredients market and what is its outlook to 2012?
How will changing health claim regulation affect the weight management food and drinks industry?
What are the key emerging trends and opportunities in weight management ingredients?
Where are the biggest opportunities in weight management foods and beverages in the EU and the US?
What strategies can companies employ to access future growth opportunities in this fast growing market?
Which food and drinks manufacturers are driving innovation in weight managment ingredients?

Content

Innovation in Weight Management
Executive summary
Understanding globesity
Regulatory challenges & opportunities in weight management
Market forecasts
Branded ingredient options for weight management
Novel ingredients and future applications
Chapter 1 Understanding globesity
- Summary
- Introduction
- Obesity in the US
- Obesity in the US
- Children and teens
- Adults
- Obesity in Europe
- UK
- Children and teens
- The financial impact of obesity
- Financial burden in the US
- Financial burden in the EU and UK
- UK
- Weight management: consumer insights
- Consumer trends
- Adult
- Advertising and weight management protecting the consumer
- Adult
- US
- UK
- Children
- UK
- Rest of the World
- Weight management: science and application
- Satiety
- Thermogenesis
- Absorption
- Stimulants
- Metabolic modifiers
- Others
Chapter 2 Regulatory challenges & opportunities in weight management
- Summary
- Introduction
- Regulation in Europe
- EFSA and weight management
- Pierre Fabre Demo Cosmtique
- Analysis of EFSA's rejection of PDFC's health claim
- EASA: the hidden code
- What is self regulation?
- What are SROs?
- What does an SRO do?
- When self regulation fails
- ASA and the CAP code Focusing on the UK
- Regulation in the US
- FDA and weight management
- Conclusions: opportunities and challenges within the regulatory framework
- GlaxoSmithKline
- FDA publishes final guidance on substantiation of health claims
- FTC cracks down on endorsements
- Opportunities for manufacturers
Chapter 3 Market forecasts
- Summary
- Introduction
- Market value
- US
- EU and US combined market analysis
- Europe
- Market forecasts
- Conclusions
Chapter 4 Branded ingredient options for weight management
- Summary
- Introduction
- Branded product market research
- Summary of analysis
- Advantra Z
- What is it?
- How does it work?
- Science behind the product
- Safety
- Product application
- Micro-analysis
- L-Carnipure
- What is it?
- How does it work?
- Science behind the products
- Micro-analysis
- Product application
- CafeVerdex
- What is it?
- How does it work?
- Science behind the products
- Micro-analysis
- Chromax
- What is it?
- How does it work?
- Science behind the products
- Micro-analysis
- Product application
- Cinnulin PF
- What is it?
- How does it work?
- Science behind the product
- Micro-analysis
- Product applications
- Citricoma
- What is it?
- Science behind the products
- Micro-analysis
- Product application
- SuperCitrimax
- What is it?
- How does it work?
- Science behind the products
- Micro-analysis
- Product application
- Fibersol-2
- What is it?
- How does it work?
- Science behind the product
- Micro-analysis
- Product application
- ForsLean
- What is it?
- How does it work?
- Science behind the product
- Micro-analysis
- Product application
- Fucothin
- What is it?
- How does it work?
- Science behind the product
- Product application
- GlucoFit
- What is it?
- How does it work?
- Science behind the product
- Product application
- Micro-analysis
- JamboLean
- What is it?
- How does it work?
- Science behind the product
- Product application
- Loquoro Plus
- What is it?
- How does it work?
- Science behind the product
- Micro-analysis
- Neopuntia
- What is it?
- How does it work?
- Science behind product
- Micro-analysis
- Product application
- Phase 2
- What is it?
- How does it work?
- Science behind the products
- Product application
- Micro-analysis
- Phospholean
- What is it?
- How does it work?
- Science behind the product
- Product application
- Micro-analysis
- PinnoThin
- What is it?
- How does it work?
- Science behind the product
- Micro-analysis
- Product application
- Prolibra
- What is it?
- How does it work?
- Science behind the product
- Micro-analysis
- Product application
- Razberi-K
- What is it?
- How does it work?
- Science behind the product
- Product application
- Relora
- What is it?
- How does it work?
- Science behind the product
- Micro-analysis
- Product application
- Sinetrol
- What is it?
- How does it work?
- Science behind the product
- Micro-analysis
- Product application
- Slendesta
- What is it?
- How does it work?
- Science behind the product
- Micro-analysis
- Product application
- Teavigo
- What is it?
- How does it work?
- Science behind the products
- Micro-analysis
- Product application
- Tonalin
- What is it?
- How does it work?
- Science behind the products
- Micro-analysis
- Product application
- Viscofiber
- What is it?
- How does it work?
- Science behind the product
- Micro-analysis
- Product application
- 7-Keto
- What is it?
- How does it work?
- Science behind the products
- Micro-analysis
- Product application
Chapter 5 Novel ingredients & future applications
- Summary
- Introduction
- Phenylethylamine
- Active & mechanism
- References
- Conclusions on efficacy
- Product application
- Banaba (Corosolic acid)
- Active & mechanism
- References
- Conclusions on efficacy
- Product application
- Cassia Nomame
- Active & mechanism
- References
- Conclusions on efficacy
- Product application
- Catalpic acid (Catalpa ovate, CLA)
- Active & mechanism
- References
- Conclusions on efficacy
- Cichorium intybus (Chicoric acid)
- Active & mechanism
- References
- Conclusions on efficacy
- Choline L-Bitartrate
- Active & mechanism
- References
- Conclusions on efficacy
- Product application
- Cissus Quadrangularis (CQR)
- Active & mechanism
- References
- Conclusions on efficacy
- Product application
- Evodiamine
- Active & mechanism
- References
- Conclusions on efficacy
- Product application
- Green coffee bean extract (GCBE) & Chlorogenic acid
- Active & mechanism
- References
- Conclusions on efficacy
- Product application
- Hordenine (Barley extract)
- Active & mechanism
- References
- Conclusions on efficacy
- Product application
- Nopal cactus/ Prickly pear cactus
- Active & mechanism
- References
- Conclusions on efficacy
- Product application
- N-oleoyl-phosphatidyl-ethanolamine (NOPE)
- Active & mechanism
- References
- Conclusions on efficacy
- Product application
- Omega-3
- Active & mechanism
- References
- Conclusions on efficacy
- Potato Extract
- Active & mechanism
- References
- Conclusions on efficacy
- Product application
Chapter 6 Conclusions
- Summary
- Introduction
- Successful strategies in weight management
- Differentiate your product
- Promote a clear brand message
- Use efficacious ingredients
- Target consumers with a value proposition
- The end of dieting?
- Key ingredients
- Sensation based marketing
- Is the future ultra-niche?
- Co-operative relationships the key to success
- Index
List of Figures
- Figure 1.1: Prevalence and growth of obesity in the US
- Figure 1.2: Regional variation in prevalence of obesity (BMI > 30kg/m2) in Europe (a = men b = women)
- Figure 1.3: Proportion of overweight and obese children in the EU-25, 2006 and 2010 projections (ages 5-17 years)
- Figure 1.4: Obesity levels in men and women in the UK from 2003 to predicted values for 2010 (people m)
- Figure 1.5: Obesity prevalence among children aged 2 to 15, 1995 to 2006
- Figure 1.6: IFIC Survey results 2008
- Figure 1.7: The most common consumer health concerns in order of importance
- Figure 1.8: Prevalence of unsubstantiated product claims across all media
- Figure 1.9: Breaches of the Committees of Advertising Practice code of advertising
- Figure 1.10: Breakdown of sales by product profile for PepsiCoa and Danoneb 2000 and 2005
- Figure 2.11: Elancyl weight control range from Pierre Fabre Dermo Cosmtique (PFDC)
- Figure 3.12: % share of weight control products launched in food, drinks & supplements in US,
2005-2008
- Figure 3.13: Percentage share of weight control products launched, by function, in the US 2005- 2008
- Figure 3.14: Weight control foods, drinks and supplements launched, as a share of total food, drink & supplement launches in Europe & US, 2005 - 2008
- Figure 3.15: Percentage share of weight control products launched, by function, in Europe 2005- 2008
- Figure 4.16: BioLean II from Wellness International Network Ltd
- Figure 4.17: BeauShape from Alife International
- Figure 4.18: Chromax from Iceland Health
- Figure 4.19: CinnaBetic II from Hero Nutritional Products, LLC
- Figure 4.20: Citricoma from Herbal Powders corp
- Figure 4.21: Skinny water from Skinny Nutritional Corp
- Figure 4.22: Clean n' Lean Phase 1 containing fibersol-2
- Figure 4.23: Fucothin from Garden of Life
- Figure 4.24: GlucoFit from PureGels Natural Supplements
- Figure 4.25: JamboLean from NSI
- Figure 4.26: Veloutes (Cream Soups) from Gayelord Hauser Minceur
- Figure 4.27: Carb Intercept from Natrol Inc
- Figure 4.28: Phospholean from Chemi nutra
- Figure 4.29: Naturally Gorgeous from Naturally Drinks
- Figure 4.30: GenaSlim from New Country Life
- Figure 4.31: Proven Slim Relora PSP from Dr John Tickell's trim shot
- Figure 4.32: Lipotrol Ultra from Abb Roland s.r.l
- Figure 4.33: Slendesta from Smart city
- Figure 4.34: Fitrum from Herbs and Nature Corporation (Philippines)
- Figure 4.35: Fiber Slim from Nutraceutical Sciences Institute (NSI)
- Figure 4.36: Lean System 7 from iSatori global technologies
- Figure 5.37: Dren from Maximum Human Performance Inc
- Figure 5.38: All One weight loss formula & GlucoPress
- Figure 5.39: Cheaters relief from BSN inc
- Figure 5.40: Skinny mini launched in 2006 from naturesplus.com
- Figure 5.41: Trimform from Iomedix Development International
- Figure 5.42: K-Trim from Total Health Inc
- Figure 5.43: Kona Organic Green Coffee Bean Extract Spray from www.ecoideas.ca
- Figure 5.44: Lipo-6 from Nutrex Research Inc
- Figure 5.45: Proactol from Proactol Ltd
- Figure 5.46: Easy control from Naturale Oy
- Figure 6.47: Optimel control (Campina) Helpt minder tee ten' or Helps you eat less'
- Figure 6.48: Danone's shape and expert brand
- Table 1.1: Projected direct health-care costs, in bns of dollars attributable to overweight and obesity for US adults: 2000-2030
- Table 1.2: Aggregate medical spending, in bns of dollars, attributable to overweight and obesity, by insurance status and data source, 1996-1998
- Table 1.3: Health services costs at current prices and predictions for 2015, 2025, and 2050
- Table 3.4: Diet food and drink market, Europe and the US ($m), 2006-2010
- Table 4.5: Summary of research assessment of branded ingredients
- Table 4.6: Analysis of products efficacy of branded weight loss ingredients bases on peer reviewed publication 2009
- Table 4.7: Mechanism of action for branded ingredients
- Table 5.8: Mechanism of action Novel ingredient applications