Mail Order Retailers 2005
| Publication Date | November 2005 |
|---|---|
| Publisher | Verdict |
| Product Type | Report |
| Pages | 76 |
| ISBN Number | not applicable |
| Product Code | VDT00057 |
Summary
The traditional mail order sector has been under major pressure through competition from the high street, downward price pressure, higher levels of fashionability and faster supply chains. In contrast, a new band of mail order retailers has emerged, offering niche, highly targeted offers to a wealthier mail order customer.
Scope
- Market value and growth, inflation 1995-2005.
- Channel distribution; agency catalogues, direct catalogues and door to door sales 2000-2005
- Total mail order market shares, agency mail order market shares and direct mail order market shares 2000-2005.
- Analysis of key issues and retailer response strategies.
Highlights
2005 has emerged as the toughest year for mail order in the last decade: sector sales have declined by an estimated 273m in only one year.Direct catalogues are no longer able to support market performance and e-retail affords the greatest opportunities for growth.Spin-off concepts are essential, but remain a challenge to major players: new brands must be established to drive participation in comparison shopping.
Reasons to Purchase
- Benchmarks retailer performance against the market.
- Understand the potential and the challenges facing the mail order sector.
- Identify areas of growth (i.e. e-retail) and growing retailers
Content
- Mail Order Retailers
- Key Findings
- Main Conclusions
- Market Analysis
- Market Definition & Sales Trends
- Table 1: Mail order sales trends (incl VAT) 1995-2005e
- Expenditure Growth
- Figure 1: Mail order market growth vs retail expenditure growth 1995-2005e
- Figure 2: Mail order share of total retail and non-food retail expenditure 995-2005e
- Channels of Distribution
- Table 2: Mail order sales (incl VAT) by channel 2000-2005e
- Figure 3: Agency, direct and door-to-door shares of market 2000-2005e
- Figure 4: Agency vs direct sales (excluding door-to-door) bn 2000-2005e
- Agency and Direct Market
- Figure 5: Agency sales as a % of turnover of major agency companies 2000-2005e
- Door-to-door and Sales Mix & Sector Share
- Table 3: Door-to-door sales by selling method 1998-2004e
- Table 4: Door-to-door - sales by product 1998-2004e
- Table 5: Mail order market sales mix 2000 & 2005e
- Table 6: Mail order share of product sectors 2000 & 2005e
- Company Data Analysis
- Market Shares
- Table 7: Market share trends 2000-2005e
- Figure 6: Winners and losers in mail order market share 2005e on 2000
- Agency Market
- Table 8: Agency market share trends 2000-2005e
- Figure 7: Winners and losers in agency mail order market share 2005e on 2000
- Direct Market
- Table 9: Direct market share trends 2000-2005e
- Figure 8: Winners and losers in direct mail order market share 2005e on 2000
- Key Operating Statistics
- Table 10: Mail order retailers key operating statistics 2004/05
- Advertising
- Table 11: Leading mail order advertising media expenditure total and by media type 2004
- Outlook
- Key Issues
- Figure 9: Key issues for mail order 2006
- 2005 Toughest Year
- Figure 10: Mail order growth rates 2000-2005e
- Direct Segment Falters
- Figure 11: Direct & agency catalogue sales 2000, 2003 & 2005e
- Losing Hold on Non-food Spend
- Figure 12: Mail order share of total retail and non-food retail expenditure 2000-2005e
- Shifting Power
- Figure 13: Traditional and niche direct operators market shares 2000 & 2005e
- Holistic Approach
- Figure 14: A holistic home shopping approach 2006
- Building Brand Integrity
- Market Constraints
- Retailer Outlooks
- Avon UK
- Company Overview & Market Shares
- Table 12: Avon UK key operating statistics 2000-2005e
- Figure 15: Avon door-to-door and mail order market shares 2000-2005e
- Trading Record
- Table 13: Avon UK trading record 1995-2005e
- Retail Proposition and Management, Marketing & Operations
- Table 14: Avon retail proposition 2005
- Outlook
- Betterware
- Company Overview & Market Shares
- Table 15: Betterware UK key operating statistics 2000-2005e
- Figure 16: Betterware door-to-door and mail order market shares 2000-2005e
- Trading Record
- Table 16: Betterware mail order trading record 1995-2005e
- Retail Proposition and Marketing & Operations
- Table 17: Betterware retail proposition 2005
- Outlook
- Boden
- Company Overview & Market Shares
- Figure 17: Boden mail order and direct mail order market shares 2000-2005e
- Trading Record
- Table 19: Boden trading record 1999-2005e
- Table 20: Boden sales mix, years to December 2003 & 2005e
- Retail Proposition, Marketing & Operations and Outlook
- Table 21: Boden retail proposition 2005
- Findel
- Company Overview & Market Shares
- Table 22: Findel key operating statistics 2000-2005
- Figure 18: Findel mail order and direct mail order market shares 2000-2005e
- Trading Record
- Table 23: Findel group trading record 1995-2005
- Table 24: Findel mail order (Home Shopping division) trading record 1995-2005
- Table 25: Findel mail order sales by division 2003-2005
- Table 26: Findel retail proposition 2005
- Table 27: Findel product range participation by category 2002-2005
- Outlook
- Lakeland Limited
- Company Overview & Market Shares
- Table 28: Lakeland Limited key operating statistics 2000e-2005e
- Figure 19: Lakeland Limited mail order and direct mail order market shares 2000-2005e
- Trading Record
- Table 29: Lakeland Limited trading record 1995-2005e
- Retail Proposition and Store Portfolio
- Table 30: Lakeland Limited mail order retail proposition 2005
- Table 31: Lakeland Limited store portfolio 2000-2005e
- Management, Marketing & Operations and Outlook
- Littlewoods Shop Direct Home Shopping
- Company Overview
- Table 32: Littlewoods Home Shopping key operating statistics 2000e-2005e
- Table 33: Shop Direct UK key operating statistics 2000e-2005e
- Market Shares and Trading Record
- Figure 20: Littlewoods mail order market shares 2000-2005e
- Figure 21: Shop Direct mail order market shares 2000-2005e
- Table 34: Littlewoods Home Shopping trading record 1995-2005e
- Table 35: Shop Direct UK mail order trading record 1995-2005e
- Table 36: Shop Direct UK mail order catalogue sales 2002e-2005e
- Retail Propositions
- Table 37: Littlewoods Even More (agency) retail proposition 2005
- Table 38: LX Direct retail proposition 2005
- Table 39: Shop Direct agency catalogue proposition 2005
- Table 40: Shop Direct direct catalogue proposition 2005
- Management, Marketing & Operations
- Outlook
- N Brown
- Company Overview & Market Shares
- Table 41: N Brown key operating statistics 2001-2006e
- Figure 22: N Brown mail order and direct mail order market shares 2000-2005e
- Trading Record
- Table 42: N Brown mail order trading record 1996-2006e
- Table 43: N Brown home shopping sales by catalogue target market 2002-2005
- Table 44: N Brown sales by product 2001-2005
- Retail Propositions
- Table 45: N Brown young target market catalogue titles - retail proposition 2005
- Table 46: N Brown elderly target market catalogue titles - retail proposition 2005
- Table 47: N Brown midlife catalogue titles retail proposition 2005
- Marketing & Operations and Outlook
- Next Directory
- Company Overview & Market Shares
- Table 48: Next Directory key operating statistics 2001-2006e
- Figure 23: Next Directory mail order and direct mail order market shares 2000-2005e
- Trading Record
- Table 49: Next Directory trading record 1996-2006e
- Table 50: Next Directory sales mix, years to January 2000/01e & 2005/06e
- Retail Proposition and Marketing & Operations
- Table 51: Next Directory retail proposition 2005
- Figure 24: Next Directory active customer numbers & average spend per customer, years to January 2000-2005
- Outlook
- Otto UK (Freemans and Grattan)
- Company Overview
- Table 52: Freemans key operating statistics 2001-2006e
- Table 53: Grattan key operating statistics 2001-2006e
- Market Shares
- Figure 25: Otto UK mail order market shares by brand 2000-2005e
- Figure 26: Otto UK agency mail order market shares by brand 2000-2005e
- Figure 27: Otto UK direct mail order market shares by brand 2000-2005e
- Trading Record
- Table 54: Freemans mail order trading record 1996-2006e
- Table 55: Grattan mail order trading record 1996-2006e
- Table 56: Freemans sales by catalogue type 2003e-2006e
- Table 57: Grattan sales by catalogue type 2003e-2006e
- Retail Proposition
- Table 58: Otto UK agency catalogues retail proposition 2005
- Table 59: Otto UK direct catalogues retail proposition 2005
- Management, Marketing & Operations and Outlook
- Redcats UK
- Company Overview & Market Shares
- Table 60: Redcats UK key operating statistics 2000-2005e
- Figure 28: Redcats UK mail order, agency and direct mail order market shares 2000-2005e
- Trading Record
- Table 61: Redcats UK trading record 1995-2005e
- Table 62: Agency and direct catalogue sales 1995-2005e
- Retail Proposition
- Table 63: Redcats agency catalogue retail proposition 2005
- Table 64: Redcats direct catalogue retail proposition 2005
- Management, Marketing & Operations and Outlook
- Glossary
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