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Mail Order Retailers 2005

Publication Date November 2005
Publisher Verdict
Product Type Report
Pages 76
ISBN Number not applicable
Product Code VDT00057
Price

£1,670.00
approximately: $2,490 | €1,989

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Summary

The traditional mail order sector has been under major pressure through competition from the high street, downward price pressure, higher levels of fashionability and faster supply chains. In contrast, a new band of mail order retailers has emerged, offering niche, highly targeted offers to a wealthier mail order customer.

Scope

  • Market value and growth, inflation 1995-2005.
  • Channel distribution; agency catalogues, direct catalogues and door to door sales 2000-2005
  • Total mail order market shares, agency mail order market shares and direct mail order market shares 2000-2005.
  • Analysis of key issues and retailer response strategies.

Highlights

2005 has emerged as the toughest year for mail order in the last decade: sector sales have declined by an estimated 273m in only one year.Direct catalogues are no longer able to support market performance and e-retail affords the greatest opportunities for growth.Spin-off concepts are essential, but remain a challenge to major players: new brands must be established to drive participation in comparison shopping.

Reasons to Purchase

  • Benchmarks retailer performance against the market.
  • Understand the potential and the challenges facing the mail order sector.
  • Identify areas of growth (i.e. e-retail) and growing retailers

Content

  • Mail Order Retailers
  • Key Findings
  • Main Conclusions
  • Market Analysis
  • Market Definition & Sales Trends
    • Table 1: Mail order sales trends (incl VAT) 1995-2005e
  • Expenditure Growth
    • Figure 1: Mail order market growth vs retail expenditure growth 1995-2005e
    • Figure 2: Mail order share of total retail and non-food retail expenditure 995-2005e
  • Channels of Distribution
    • Table 2: Mail order sales (incl VAT) by channel 2000-2005e
    • Figure 3: Agency, direct and door-to-door shares of market 2000-2005e
    • Figure 4: Agency vs direct sales (excluding door-to-door) bn 2000-2005e
  • Agency and Direct Market
    • Figure 5: Agency sales as a % of turnover of major agency companies 2000-2005e
  • Door-to-door and Sales Mix & Sector Share
    • Table 3: Door-to-door sales by selling method 1998-2004e
    • Table 4: Door-to-door - sales by product 1998-2004e
    • Table 5: Mail order market sales mix 2000 & 2005e
    • Table 6: Mail order share of product sectors 2000 & 2005e
  • Company Data Analysis
  • Market Shares
    • Table 7: Market share trends 2000-2005e
    • Figure 6: Winners and losers in mail order market share 2005e on 2000
  • Agency Market
    • Table 8: Agency market share trends 2000-2005e
    • Figure 7: Winners and losers in agency mail order market share 2005e on 2000
  • Direct Market
    • Table 9: Direct market share trends 2000-2005e
    • Figure 8: Winners and losers in direct mail order market share 2005e on 2000
  • Key Operating Statistics
    • Table 10: Mail order retailers key operating statistics 2004/05
  • Advertising
    • Table 11: Leading mail order advertising media expenditure total and by media type 2004
  • Outlook
  • Key Issues
    • Figure 9: Key issues for mail order 2006
  • 2005 Toughest Year
    • Figure 10: Mail order growth rates 2000-2005e
  • Direct Segment Falters
    • Figure 11: Direct & agency catalogue sales 2000, 2003 & 2005e
  • Losing Hold on Non-food Spend
    • Figure 12: Mail order share of total retail and non-food retail expenditure 2000-2005e
  • Shifting Power
    • Figure 13: Traditional and niche direct operators market shares 2000 & 2005e
  • Holistic Approach
    • Figure 14: A holistic home shopping approach 2006
  • Building Brand Integrity
  • Market Constraints
  • Retailer Outlooks
  • Avon UK
  • Company Overview & Market Shares
    • Table 12: Avon UK key operating statistics 2000-2005e
    • Figure 15: Avon door-to-door and mail order market shares 2000-2005e
  • Trading Record
    • Table 13: Avon UK trading record 1995-2005e
  • Retail Proposition and Management, Marketing & Operations
    • Table 14: Avon retail proposition 2005
  • Outlook
  • Betterware
  • Company Overview & Market Shares
    • Table 15: Betterware UK key operating statistics 2000-2005e
    • Figure 16: Betterware door-to-door and mail order market shares 2000-2005e
  • Trading Record
    • Table 16: Betterware mail order trading record 1995-2005e
  • Retail Proposition and Marketing & Operations
    • Table 17: Betterware retail proposition 2005
  • Outlook
  • Boden
  • Company Overview & Market Shares
    • Figure 17: Boden mail order and direct mail order market shares 2000-2005e
  • Trading Record
    • Table 19: Boden trading record 1999-2005e
    • Table 20: Boden sales mix, years to December 2003 & 2005e
  • Retail Proposition, Marketing & Operations and Outlook
    • Table 21: Boden retail proposition 2005
  • Findel
  • Company Overview & Market Shares
    • Table 22: Findel key operating statistics 2000-2005
    • Figure 18: Findel mail order and direct mail order market shares 2000-2005e
  • Trading Record
    • Table 23: Findel group trading record 1995-2005
    • Table 24: Findel mail order (Home Shopping division) trading record 1995-2005
    • Table 25: Findel mail order sales by division 2003-2005
    • Table 26: Findel retail proposition 2005
    • Table 27: Findel product range participation by category 2002-2005
  • Outlook
  • Lakeland Limited
  • Company Overview & Market Shares
    • Table 28: Lakeland Limited key operating statistics 2000e-2005e
    • Figure 19: Lakeland Limited mail order and direct mail order market shares 2000-2005e
  • Trading Record
    • Table 29: Lakeland Limited trading record 1995-2005e
  • Retail Proposition and Store Portfolio
    • Table 30: Lakeland Limited mail order retail proposition 2005
    • Table 31: Lakeland Limited store portfolio 2000-2005e
  • Management, Marketing & Operations and Outlook
  • Littlewoods Shop Direct Home Shopping
  • Company Overview
    • Table 32: Littlewoods Home Shopping key operating statistics 2000e-2005e
    • Table 33: Shop Direct UK key operating statistics 2000e-2005e
  • Market Shares and Trading Record
    • Figure 20: Littlewoods mail order market shares 2000-2005e
    • Figure 21: Shop Direct mail order market shares 2000-2005e
    • Table 34: Littlewoods Home Shopping trading record 1995-2005e
    • Table 35: Shop Direct UK mail order trading record 1995-2005e
    • Table 36: Shop Direct UK mail order catalogue sales 2002e-2005e
  • Retail Propositions
    • Table 37: Littlewoods Even More (agency) retail proposition 2005
    • Table 38: LX Direct retail proposition 2005
    • Table 39: Shop Direct agency catalogue proposition 2005
    • Table 40: Shop Direct direct catalogue proposition 2005
  • Management, Marketing & Operations
  • Outlook
  • N Brown
  • Company Overview & Market Shares
    • Table 41: N Brown key operating statistics 2001-2006e
    • Figure 22: N Brown mail order and direct mail order market shares 2000-2005e
  • Trading Record
    • Table 42: N Brown mail order trading record 1996-2006e
    • Table 43: N Brown home shopping sales by catalogue target market 2002-2005
    • Table 44: N Brown sales by product 2001-2005
  • Retail Propositions
    • Table 45: N Brown young target market catalogue titles - retail proposition 2005
    • Table 46: N Brown elderly target market catalogue titles - retail proposition 2005
    • Table 47: N Brown midlife catalogue titles retail proposition 2005
  • Marketing & Operations and Outlook
  • Next Directory
  • Company Overview & Market Shares
    • Table 48: Next Directory key operating statistics 2001-2006e
    • Figure 23: Next Directory mail order and direct mail order market shares 2000-2005e
  • Trading Record
    • Table 49: Next Directory trading record 1996-2006e
    • Table 50: Next Directory sales mix, years to January 2000/01e & 2005/06e
  • Retail Proposition and Marketing & Operations
    • Table 51: Next Directory retail proposition 2005
    • Figure 24: Next Directory active customer numbers & average spend per customer, years to January 2000-2005
  • Outlook
  • Otto UK (Freemans and Grattan)
  • Company Overview
    • Table 52: Freemans key operating statistics 2001-2006e
    • Table 53: Grattan key operating statistics 2001-2006e
  • Market Shares
    • Figure 25: Otto UK mail order market shares by brand 2000-2005e
    • Figure 26: Otto UK agency mail order market shares by brand 2000-2005e
    • Figure 27: Otto UK direct mail order market shares by brand 2000-2005e
  • Trading Record
    • Table 54: Freemans mail order trading record 1996-2006e
    • Table 55: Grattan mail order trading record 1996-2006e
    • Table 56: Freemans sales by catalogue type 2003e-2006e
    • Table 57: Grattan sales by catalogue type 2003e-2006e
  • Retail Proposition
    • Table 58: Otto UK agency catalogues retail proposition 2005
    • Table 59: Otto UK direct catalogues retail proposition 2005
  • Management, Marketing & Operations and Outlook
  • Redcats UK
  • Company Overview & Market Shares
    • Table 60: Redcats UK key operating statistics 2000-2005e
    • Figure 28: Redcats UK mail order, agency and direct mail order market shares 2000-2005e
  • Trading Record
    • Table 61: Redcats UK trading record 1995-2005e
    • Table 62: Agency and direct catalogue sales 1995-2005e
  • Retail Proposition
    • Table 63: Redcats agency catalogue retail proposition 2005
    • Table 64: Redcats direct catalogue retail proposition 2005
  • Management, Marketing & Operations and Outlook
  • Glossary