Mail-Order in the US

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Stagnant growth is forecast for the future of this mature industry that is particularly driven by the advent of technology and especially the internet. Due to the enhanced quality, accessibility and affordability of the computers and the internet, mail-order houses have experienced a revival in catalog purchases. So those who keep up to date with technology, have a loyal customer base and have a comprehensive product range will see the most success.

This industry is part of the US retail trade sector. Operators in this industry retail a broad range of merchandise through catalogs. The range of products include food hampers, toys and games, sports equipment, clothing and accessories, jewelry, cosmetics etc. Today, the consumer may receive an e-mail or a postcard alerting them of the arrival of a catalog, the consumer can then select merchandise and place an order either through the catalog itself, the telephone or more commonly through the internet. NAICS Definition: Mail-Order houses (454113)- This US industry comprises establishments primarily engaged in retailing all types of merchandise using mail catalogs or television to generate clients and display merchandise. Included in this industry are establishments primarily engaged in retailing from catalog showrooms or mail-order houses as well as establishments providing a combination of Internet and mail-order sales.