Product Alert - July 2009

Publication Date	July 2009
Publisher	Datamonitor
Product Type	Report
Pages	29
ISBN Number	not applicable
Product Code	DAT07387

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Summary

Introduction

Product Alert provides you with industry updates, key information on recent product releases, noteworthy trends, and other significant news.

Scope

Geographic coverage: global.
Category coverage: food, drinks, personal care and household products.

Highlights

The swine flu epidemic has inspired an unusual approach by one manufacturer, which has developed a face mask with a range of "high fashion" fabric covers. Featured in his month's roundup of novel new personal care launches, this is an unusual development that could catch consumer interest.

Reasons to Purchase

Assess product innovation trends in your market.
Learn from successful new product launches.

Content

DATAMONITOR VIEW
CATALYST
SUMMARY
INDUSTRY UPDATE
- Sustainable packaging trend gathering pace
FLAVORS & FRAGRANCES
- Gum: top flavors in new products
- Baby beverages: top flavors in new products
- Male perfumes: top fragrances in new products
- General purpose cleaners: top fragrances in new products
- NEW FOOD REVIEW
- Superfruits are flying high
- New food launches by category, March to May 2009: chocolate and cookies keep top spots
- Product claims: new food launches, March to May 2009
NEW DRINKS REVIEW
- Beer breaks flavor boundaries
- New drinks launches by category, March to May 2009: more good news for juices
- Product claims: new drinks launches, March to May 2009
NEW PERSONAL CARE REVIEW
- Swine flu inspires fashion masks
- New personal care launches by category, March to May 2009: growth in facial care and cosmetics
- Product claims: new personal care launches, March to May 2009
NEW HOUSEHOLD GOODS REVIEW
- Household care focuses on the beautiful
- New household goods launches by category, March to May 2009: scouring pads enter top 10
- Product claims: new household goods launches, March to May 2009
APPENDIX
- About Product Launch Analytics
- Editors
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- Table 1: Top claims in new global food launches, March to May 2009, compared to the same period of the year before
- Table 2: Top claims in new global drinks launches, March to May 2009, compared to the same period of the year before
- Table 3: Top claims in new global personal care launches, March to May 2009, compared to the same period of the year before
- Table 4: Top claims in new global household goods launches, March to May 2009, compared to the same period of the year before
List of Figures
- Figure 1: Gum: top flavors in new products
- Figure 2: Baby beverages: top flavors in new products
- Figure 3: Male perfumes: top fragrances in new products
- Figure 4: General purpose cleaners: top fragrances in new products
- Figure 5: Albert Heijn Excellent Soep - Granaatappel met Framboos en Wortel; Sinaasappel met Passievrucht en Wortel
- Figure 6: Nature's Plus Source of Life Red Lightning Bar
- Figure 7: Das Lolli Lollipop - Caramel Me Happy; Fab-O-Pom; Man Bait; Naughty Ginger
- Figure 8: Frito Lay Doritos Air Cheese Aji, Air Consomme Aji
- Figure 9: Oven Delights Complete Lentil Meal - Cilantro; Jalapeno; Original
- Figure 10: Landrin Waferatto Box Collection
- Figure 11: Leading global food launches by category, March to May 2008 and 2009
- Figure 12: Eric Comte - Merlot Red Wine, Chardonnay White Wine
- Figure 13: Estrella Damm INEDIT Beer
- Figure 14: Prykmestar Savu Beer
- Figure 15: Verus Berzu Sula
- Figure 16: Dyna-Pep Energy Micro-Shot - Mint; Regular
- Figure 17: Kirin - Sekai no Kitchen kara Tiramisu Latte
- Figure 18: Leading global drinks launches by category, March to May 2008 and 2009
- Figure 19: NuVo NIOSH Surgical N95 Particulate Respirators Mask
- Figure 20: Votre Vu Les Sorbet Advanced Care Iced Serum for Face
- Figure 21: Votre Vu Duette Luxe Lip Balm & Hand Creme
- Figure 22: Nick Chavez Beverly Hills Plump'N Thick ColorThick Root TouchUp & Dry Shampoo
- Figure 23: Lancome Black Oscillation Water-Resistant PowerMascara
- Figure 24: Degree Men Deodorant Stick with Silver Ion Technology
- Figure 25: Leading global personal care launches by category, March to May 2008 and 2009
- Figure 26: Pur Hands & Nails + Calcium Dish Soap
- Figure 27: Glade Pastilla Manana de Campo Toilet Bowl Deodorizer
- Figure 28: Scotties EnviroCare Facial Tissue in Designer Box
- Figure 29: Tide Total Care Renewing Rain Liquid Laundry Detergent
- Figure 30: Celly Smellys Scented Cleaning Wipes for Personal Electronics
- Figure 31: Rescue! Japanese & Oriental Beetle Trap
- Figure 32: Leading global household goods launches by category, March to May 2008 and 2009