Reckitt Benckiser Plc - SWOT Analysis

Datamonitor's Reckitt Benckiser PLC - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Reckitt Benckiser (Reckitt) is engaged in the production and distribution of household cleaning and personal care products. Its product portfolio consists of surface care, dishwashing, home care, health and personal care, and other household and food items. It is headquartered in Berkshire, the UK. It employed 23,400 people as on 31st December, 2007. The company recorded revenues of 5,269 million during the fiscal year ended December 2007, an increase of 7% over 2006. The increase in revenues was primarily due to the acquisition of BHI. The operating profit of the company was 1,233 million during fiscal year 2007, an increase of 35.5% over 2006. The net profit was 938 million in fiscal year 2007, an increase of 39.2% over 2006.

Scope of the Report

• Provides all the crucial company information required for business and competitor intelligence needs
• Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
• Data is supplemented with details on the company's history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

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