State of Collaboration Between Consumer Packaged Goods Manufacturers and Retailers, The

Product Code IDC03964
Publication Date December 2008
Publisher IDC
Product Type Report
Pages 32
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This Global Retail Insights report presents our view on the state of collaboration between consumer products (CP) manufacturers and retailers, starting with an economic review and followed by analysis of areas where we see either the highest current level of collaboration or the greatest future potential for collaboration. The report then concludes with a look at the future of collaboration in consumer packaged goods (CPG), along with insights on where companies should focus their collaborative efforts.

Leslie Hand, research director for Global Retail Insights said,

"Less collaborative companies will find themselves at an increasing competitive disadvantage to those that are more collaborative, particularly as the U.S./global economy struggles. As a retailer, having the reputation among your primary supplier base of being collaborative, innovative, and open to new ideas and processes will mean that suppliers are more likely to view you as the 'go to' retailer for new initiatives and programs. 'First mover' advantage from these programs can be substantial, whether in driving new revenue or reducing cost."

  • Global Retail Insights Opinion
  • In This Report
  • Situation Overview
    • The General State of Collaboration
    • Figure: Economic Indicators, January 2006-August 2008
    • Figure: Consumer Packaged Goods Manufacturing Industry Median and Average Net Profit Margins, 2001-3Q08
    • Figure: Retail Industry Median and Average Net Profit Margins, 2001-3Q08
    • Figure: Consumer Packaged Goods Manufacturing Industry Inventory Index, 2001-3Q08
    • Figure: Retail Trade Industry Inventories Trends, 2001-3Q08
    • Sustainability: Applying IT to Green Business
    • Figure: Top Green Challenges
    • Figure: Key Performance Indicators
      • Spending on Green
      • Figure: Green Spending Plans Over the Next 12 Months
      • Figure: Recovering Costs
    • RFID
    • Figure: Retailers' Current and Future Plans for Using RFID
    • Supply Chain
    • Figure: Supplier Selection Criteria
    • Figure: Collaboration Improvements Over Time
    • Figure: Collaboration in the Second Tier
    • Figure: Collaboration in the Second Tier
    • Figure: Consumer Packaged Goods Collaboration Elements
    • Figure: Retail Collaboration Elements
    • Figure: Consumer Packaged Goods Collaboration Benefits
    • Figure: Retail Collaboration Benefits
    • Rethinking Demand Intelligence
    • Figure: Rethinking Demand Intelligence
    • Advanced Category Management
    • Figure: Advanced Category Management
    • Private Label
    • Figure: Private Label: Finding the Right Balance
    • Innovation
    • Figure: The Benefits of Collaborative Innovation
  • Future Outlook
  • Essential Guidance
    • Actions to Consider
      • Advice for Manufacturers
      • Advice for Retailers
  • Learn More
    • Related Research
    • Synopsis

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