| Product Code | IDC03964 |
|---|---|
| Publication Date | December 2008 |
| Publisher | IDC |
| Product Type | Report |
| Pages | 32 |
This Global Retail Insights report presents our view on the state of collaboration between consumer products (CP) manufacturers and retailers, starting with an economic review and followed by analysis of areas where we see either the highest current level of collaboration or the greatest future potential for collaboration. The report then concludes with a look at the future of collaboration in consumer packaged goods (CPG), along with insights on where companies should focus their collaborative efforts.
Leslie Hand, research director for Global Retail Insights said,
"Less collaborative companies will find themselves at an increasing competitive disadvantage to those that are more collaborative, particularly as the U.S./global economy struggles. As a retailer, having the reputation among your primary supplier base of being collaborative, innovative, and open to new ideas and processes will mean that suppliers are more likely to view you as the 'go to' retailer for new initiatives and programs. 'First mover' advantage from these programs can be substantial, whether in driving new revenue or reducing cost."
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