UK Consumer Insights 2007: Focus - DIY

Content

• CHAPTER 1 AT A GLANCE SUMMARY
  • Summary
• CHAPTER 2 SHARE OF SHOPPERS
  • Focus share of shoppers
  • Focus share of shoppers by demographics
  • Focus share of shoppers by television region
  • Focus share of shoppers by household characteristics
  • Focus share of shoppers by other characteristics and ACORN classification
• CHAPTER 3 CONVERSION AND NON-CONVERSION
  • Focus conversion of visitors to main users
  • Focus conversion of visitors to main users by demographics and region
  • Focus conversion of visitors to main users by household characteristics
  • Non-converting customers
  • Profile of Focus non-converting customers by demographics and region
• CHAPTER 4 PROFILE OF SHOPPERS
  • Focus profile of shoppers by demographics
  • Focus profile of shoppers by television region
  • Focus profile of shoppers by household characteristics
  • Focus profile of shoppers by other characteristics and ACORN classification
• CHAPTER 5 LOYALTY
  • Focus loyalty of main users
  • Focus loyalty of main users by demographics and region
  • Focus loyalty of main users by household characteristics
  • Focus basic drivers of loyalty and disloyalty
  • Focus detailed drivers of loyalty
• CHAPTER 6 COMPETITION
  • Competition in DIY
  • Cross sector competitor dynamics
• CHAPTER 7 APPENDIX
  • Basic methodology
  • The selection of parliamentary constituencies
  • Metropolitan county
  • Other 100% urban
  • Mixed urban/rural
  • Rural
  • The selection of enumeration districts
  • The selection of respondents
  • Post survey weighting
• LIST OF TABLES
  • Table 1: Key performance indicators for Focus in DIY
  • Table 2: Focus change in visitor share (%) 2003-2007
  • Table 3: Focus change in main user share (%) 2003-2007
  • Table 4: Focus visitor and main user share by ACORN classification (%) 2007
  • Table 5: Focus change in conversion rates (%) 2003-2007
  • Table 6: Focus change in non-conversion rates (%) 2003-2007
  • Table 7: Main stores non-converters use instead of Focus (%) 2007
  • Table 8: Focus visitor and main user profile by household tenure (%) 2007
  • Table 9: Focus change in loyalty (%) 2003-2007
  • Table 10: Focus change in disloyalty (%) 2003-2007
  • Table 11: Focus drivers of loyalty (%) 2003-2007
  • Table 12: Focus drivers of disloyalty (%) 2003-2007
  • Table 13: Focus detailed drivers of loyalty (%) 2007
  • Table 14: Cross sector matrix shopping (%) 2007
  • Table 15: Other retailers used (%) 2007
  • Table 16: Sample sizes by sector 2007
• LIST OF FIGURES
  • Figure 1: Focus visitor share (%) 2003-2007
  • Figure 2: Focus main user share (%) 2003-2007
  • Figure 3: Focus visitor share by demographic group (%) 2007
  • Figure 4: Focus main user share by demographic group (%) 2007
  • Figure 5: Focus visitor share by television region (%) 2007
  • Figure 6: Focus main user share by television region (%) 2007
  • Figure 7: Focus visitor and main user share by household tenure (%) 2007
  • Figure 8: Focus visitor and main user share by number of people in household (%) 2007
  • Figure 9: Focus visitor and main user share by children in household (%) 2007
  • Figure 10: Focus visitor and main user share by number of cars in household (%) 2007
  • Figure 11: Focus visitor and main user share by working status (%) 2007
  • Figure 12: Focus visitor and main user share by marital status (%) 2007
  • Figure 13: Focus conversion rates (%) 2003-2007
  • Figure 14: Focus non-conversion rates (%) 2003-2007
  • Figure 15: Focus conversion rates by demographic group (%) 2007
  • Figure 16: Focus conversion rates by region (%) 2007
  • Figure 17: Focus conversion rates by household tenure (%) 2007
  • Figure 18: Focus conversion rates by number of people in household (%) 2007
  • Figure 19: Focus conversion rates by children in household (%) 2007
  • Figure 20: Focus conversion rates by number of cars in household (%) 2007
  • Figure 21: Focus non-conversion rates (%) 2003-2007
  • Figure 22: Focus non-conversion rates by demographic group (%) 2007
  • Figure 23: Demographic profile of non-converting Focus visitors (%) 2007
  • Figure 24: Regional profile of non-converting Focus visitors (%) 2007
  • Figure 25: Focus visitor profile by demographic group (%) 2007
  • Figure 26: Focus main user profile by demographic group (%) 2007
  • Figure 27: Focus visitor profile by television region (%) 2007
  • Figure 28: Focus main user profile by region (%) 2007
  • Figure 29: Focus visitor and main user profile by household tenure (%) 2007
  • Figure 30: Focus visitor and main user profile by number of people in household (%) 2007
  • Figure 31: Focus and main user profile by children in household (%) 2007
  • Figure 32: Focus visitor and main user profile by number of cars in household (%) 2007
  • Figure 33: Focus visitor and main user profile by working status (%) 2007
  • Figure 34: Focus visitor and main user profile by marital status (%) 2007
  • Figure 35: Focus loyalty (%) 2003-2007
  • Figure 36: Focus disloyalty (%) 2003-2007
  • Figure 37: Focus loyalty by demographics (%) 2007
  • Figure 38: Focus loyalty by region (%) 2007
  • Figure 39: Focus loyalty by household tenure (%) 2007
  • Figure 40: Focus loyalty by number of people in household (%) 2007
  • Figure 41: Focus loyalty by children in household (%) 2007
  • Figure 42: Focus loyalty by number of cars in household (%) 2007
  • Figure 43: Focus - other DIY stores used (%) 2007
  • Figure 44: Preference stores (%) 2007
  • Figure 45: Sectors shopped (%) 2007