UK Mail Order Retailers 2008

Publication Date	January 2008
Publisher	Verdict
Product Type	Report
Pages	170
ISBN Number	not applicable
Product Code	VDT00295

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£2,195.00
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Summary

Introduction

Verdict Research: This report provides in-depth insight into the UK mail order market including detailed profiles of 10 of the leading mail order operators. The report studies market trends, including growth and value in the agency, direct and door-to-door markets and highlights the issues facing mail order retailers with responses necessary for specialists to compete in this challenging sector.

Scope

Ten years' data on market value and growth rates in the overall market, plus five year trends in market segments agency, direct and door-to-door.
Market shares of 10 major operators five years' historical data to 2007, including shares of separate market segments.
Key operating statistics for each retailer, including trading record, operating margins and analysis of retail proposition and catalogue portfolio.

Highlights

In 2007 the 9.9bn mail order market enjoyed its strongest growth for nine years at 6.2%, reversing four years of decline. This has been driven primarily by direct and niche operators who are targeting specific customer groups effectively, and from new business developments, with the Tesco Direct catalogue the most significant.

The traditional Big Three operators underperformed, losing 1.8 percentage points year-on-year and continued to be unprofitable. Their participation in the agency sector was a factor agency business declined a further 6.1% in 2007 to 1.4bn, suppressing overall growth and dragging down any gains made in the direct sector (which grew by 10.8%).

Online has become the most important channel of distribution for mail order retailers, producing 4bn of sales. Online ordering generated nearly 41.0% of all sales in the 9.9bn market in 2007. The result is that mail order operators have doubled their share of total online expenditure over the past five years, from 19.5% in 2002 to 38.1% in 2007.

Reasons to Purchase

Identify trends and opportunities in the market using the 10 year historical market data, plus the channel analysis and market shares.
Understand the key issues that face mail order specialists enabling you to make well-informed strategic decisions.
Seize growth opportunities from the identification of competitive threats and recommended responses.

Content

Chapter 1 Executive Summary
- Key Findings
- Main Conclusions
Chapter 2 Market Analysis
- Market Definition
- Sales Trends
- Channels of Distribution
- Sales Mix & Sector Share
Chapter 3 Company Data Analysis
- Market Shares
- Agency Market
- Direct Market
- Key Operating Statistics
- Advertising
Chapter 4 Outlook
- Intensifying Competition
- Opportunities to Broaden Advertising Media
- Celebrity Endorsements
- Leveraging Green Credentials
- Company Structures Evolve
- Consolidation - Mail Order Acquisitions
- Consolidation - Fulfilment
- International Diversification
- Multichannel
- Flexibility is Vital
- Building a Web Platform for the Future
- Changing demographics
- Credit Crunch Brings Opportunities
Chapter 5 Avon UK
- Company Overview
- Market Shares
- Trading Record
- Year to December 2006
- Year to December 2007e
- Retail Proposition
- Management, Marketing & Operations
- Outlook
Chapter 6 Betterware
- Company Overview
- Market Shares
- Trading Record
- Year to December 2006
- Outlook
Chapter 7 Boden
- Company Overview
- Market Shares
- Trading Record
- Year to December 2006
- Current Trading
- Retail Proposition
- Marketing & Operations
- Outlook
Chapter 8 Findel
- Company Overview
- Market Shares
- Trading Record
- Year to March 2007
- Current Trading
- Retail Proposition
- Management, Marketing & Operations
- Outlook
Chapter 9 Flying Brands
- Company Overview
- Management
- Market Shares
- Trading Record
- Year to December 2006
- H1 Performance
- Current Trading
- Outlook
Chapter 10 Lakeland
- Company Overview
- Market Shares
- Trading Record
- Year to December 2006
- Current Trading
- Retail Proposition
- Store Portfolio
- Management, Marketing & Operations
- Outlook
Chapter 11 Littlewoods Shop Direct
- Company Overview
- Market Shares
- Trading Record
- Year to April 2006
- Year to April 2007a
- Current trading
- Retail Proposition
- Management, Marketing & Operations
- Outlook
Chapter 12 N Brown
- Company Overview
- Market Shares
- Trading Record
- Year to February 2007
- Six Months to August 2007
- Current Trading
- Retail Propositions
- Management, Marketing & Operations
- Outlook
Chapter 13 next Directory
- Company Overview
- Market Shares
- Trading Record
- Year to January 2007
- Current Trading
- Retail Proposition
- Marketing & Operations
- Outlook
Chapter 14 Otto UK (Freemans and Grattan)
- Company Overview
- Market Shares
- Trading Record
- Year to February 2007
- Current Trading
- Retail Propositions
- Management, Marketing & Operations
- Outlook
Chapter 15 Redcats UK
- Company Overview
- Market Shares
- Trading Record
- Year to December 2006
- Year to December 2007e
- Retail Proposition
- Management, Marketing & Operations
- Outlook
Chapter 16 Glossary
- Financial Statistics - VAT
- Trading Profile
- Key Operating Ratios
- Physical Development
- Abbreviations
List of Tables
- Table 1: Mail order sales trends 1997-2007e
- Table 2: Mail order sales by channel 2002-2007
- Table 3: Mail order market sales mix 2002 & 2007e
- Table 4: Mail order share of product sectors 2002 & 2007e
- Table 5: Market share trends 2002-2007e
- Table 6: Agency market share trends 2002-2007e
- Table 7: Direct market share trends 2002-2007e
- Table 8: Door-to-door market share trends 2002-2007e
- Table 9: Mail order retailers key operating statistics 2006/07
- Table 10: Mail order retailers advertising media expenditure 2
- Table 11: Mail order retailers advertising spend by medium 2006
- Table 12: Mail order retailers international expansion 2007/08
- Table 13: Avon UK company overview 2008
- Table 14: Avon UK key operating statistics 2002-2007e
- Table 15: Avon UK trading record 1997-2007e
- Table 16: Avon retail proposition 2008
- Table 17: Betterware company overview 2008
- Table 18: Betterware UK key operating statistics 2002-2007e
- Table 19: Betterware mail order trading record 1997-2007e
- Table 20: Boden company overview 2008
- Table 21: Boden key operating statistics 2002-2007e
- Table 22: Boden trading record 1999-2007e
- Table 23: Boden retail proposition 2008
- Table 24: Findel company overview 2008
- Table 25: Findel key operating statistics 2002-2007
- Table 26: Findel group trading record 1997-2007
- Table 27: Findel mail order (Home Shopping division) trading record 1997-2007
- Table 28: Findel sales by division 2006-2007
- Table 29: Findel credit business - catalogue retail proposition 2008
- Table 30: Findel cash with order acquisitions 2006/07 and 2007/08
- Table 31: Flying Brands company overview 2008
- Table 32: Flying Brands key operating statistics 2002-2007e
- Table 33: Flying brands trading record 2001-2007e
- Table 34: Lakeland company overview 2008
- Table 35: Lakeland key operating statistics 2002e-2007e
- Table 36: Lakeland trading record 1997-2007e
- Table 37: Lakeland mail order retail proposition 2008
- Table 38: Lakeland store portfolio 2002-2007e
- Table 39: Littlewoods Shop Direct company overview 2008
- Table 40: Littlewoods Home Shopping* UK key operating statistics 2002e-2007e
- Table 41: Shop Direct UK key operating statistics 2002e-2007e
- Table 42: Littlewoods Shop Direct UK trading record 1998-2007e
- Table 43: Shop Direct UK mail order trading record 1996-2005e
- Table 44: Agency retail proposition 2008
- Table 45: Direct retail propositions 2008
- Table 46: N Brown company overview 2008
- Table 47: N Brown key operating statistics 2003-2008e
- Table 48: N Brown mail order trading record 1997-2008e
- Table 49: N Brown home shopping sales by catalogue target market 2002-2007
- Table 50: N Brown sales mix 2002-2007
- Table 51: N Brown midlife catalogue titles - retail proposition 2008
- Table 52: N Brown young target market catalogue titles - retail proposition 2008
- Table 53: N Brown elderly target market catalogue titles - retail proposition 2008
- Table 54: next Directory company overview 2008
- Table 55: next Directory key operating statistics 2003-2008e
- Table 56: next Directory trading record 1998-2008e
- Table 57: next Directory retail proposition 2008
- Table 58: Otto UK company overview 2008
- Table 59: Freemans key operating statistics 2003-2008e
- Table 60: Grattan key operating statistics 2003-2008e
- Table 61: Freemans mail order trading record 1998-2008e
- Table 62: Grattan mail order trading record 1998-2008e
- Table 63: Freemans sales by catalogue type 2005e-2008e
- Table 64: Grattan sales by catalogue type 2005e-2008e
- Table 65: Otto UK agency catalogues retail proposition 2008
- Table 66: Otto UK direct catalogues retail proposition 2008
- Table 67: Redcats UK company overview 2008
- Table 68: Redcats UK key operating statistics 2002-2007e
- Table 69: Redcats UK trading record 1997-2007e
- Table 70: Agency and direct catalogue sales 1997-2007e
- Table 71: Redcats agency catalogue retail proposition 2008
- Table 72: Redcats direct catalogue retail proposition 2008
List of Figures
- Figure 1: Mail order market growth vs retail expenditure growth 1997-2007e
- Figure 2: Mail order share of total retail and non-food retail expenditure 1997-2007
- Figure 3: Expenditure online via mail order and total online expenditure 2002-2007
- Figure 4: Mail order share of total online expenditure 2002-2007
- Figure 5: Growth via agency, direct channels vs total market growth 1997-2007
- Figure 6: Direct, door-to-door and agency shares of market 2002-2007e
- Figure 7: Agency vs direct sales bn 2002-2007e
- Figure 8: Agency sales as a % of turnover of major agency companies 2002-2007e
- Figure 9: Winners and losers in mail order market share 2007e on 2006
- Figure 10: Winners and losers in agency mail order market share 2007e on 2006
- Figure 11: Winners and losers in direct mail order market share 2007e on 2006
- Figure 12: Mail order key issues and responses 2008
- Figure 13: Competitive threats to traditional mail order retailers 2008
- Figure 14: Percentage of advertising split by channel 2006
- Figure 15: Advantages/disadvantages of celebrity advertising 2008
- Figure 16: Improving environmental credentials 2008
- Figure 17: Company structures evolve 2008
- Figure 18: Online opportunities 2008
- Figure 19: Projected population changes 2007-2012
- Figure 20: Global credit crisis offers opportunities for mail order retailers 2008
- Figure 21: Avon door-to-door and mail order market shares 2002-2007e
- Figure 22: Betterware door-to-door and mail order market shares 2002-2007e
- Figure 23: Boden mail order and direct mail order market shares 2002-2007e
- Figure 24: Findel mail order and direct mail order market shares 2002-2007e
- Figure 25: Flying brands mail order and direct mail order market shares 2002-2007e
- Figure 26: Lakeland mail order and direct mail order market shares 2002-2007e
- Figure 27: Littlewoods Shop Direct mail order market shares by brand 2002-2007e
- Figure 28: Littlewoods Shop Direct agency mail order market shares by brand 2002-2007e
- Figure 29: Littlewoods Shop Direct direct mail order market shares by brand 2002-2007
- Figure 30: N Brown mail order and direct mail order market shares 2002-2007e
- Figure 31: next Directory mail order and direct mail order market shares 2002-2007e
- Figure 32: next Directory active customer numbers & average spend per customer, years to January 2002-2007
- Figure 33: Otto UK mail order market shares by brand 2002-2007e
- Figure 34: Otto UK agency mail order market shares by brand 2002-2007e
- Figure 35: Otto UK direct mail order market shares by brand 2002-2007e
- Figure 36: Redcats UK mail order, agency and direct mail order market shares 2002-2007e