Dog care in Italy to 2013

Consumer

Publication Date	August 2009
Publisher	Datamonitor
Product Type	Databook
Pages	117
ISBN Number	not applicable
Product Code	DAT15437

Buy this product or for assistance call +44 20 7060 7474

PDF £300.00$499 | €336

PRINT £360.00$599 | €403

FAX Order above formats by FAX

Summary

Introduction

This databook provides key data and information on the dog care market in Italy. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

Contains information on three categories: dog food, dog toys and dog chews & treats
Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
Category level company and brand share as well as distribution share information for 2007 and 2008
Review of the top two companies within the dog care market, including company overview, key facts and business description

Highlights

The market for dog care in Italy increased at a compound annual growth rate of 5.4% between 2003 and 2008.

The dog food category led the dog care market in Italy, accounting for a share of 88.8%.

Leading players in Italian dog care market include Mars, Inc., Nestle S.A. and CRAI group.

Reasons to Purchase

Develop business strategies by understanding the quantitative trends within the dog care market in Italy
Design effective marketing and sales strategies by identifying key market categories and segments
Identify key players within the market to plan lucrative M&A, partnerships and agreements

Content

Chapter 1 Executive Summary
- Summary Market Level - Dog care
- Summary category level - Dog food
- Summary category level - Dog toys
- Summary category level - Dog chews & treats
Chapter 2 Introduction
- What is this report about?
- How to use this report
- Market Definition
Chapter 3 Market Overview
- Value Analysis, 2003-08
- Value Analysis, 2008-13
- Value Analysis, US$ 2003-08
- Value Analysis, US$ 2008-13
- Volume Analysis, 2003-08
- Volume Analysis, 2008-13
- Company and Brand Share Analysis
- Distribution Analysis
- Expenditure & consumption per capita
Chapter 4 Leading Company Profiles
- Mars, Inc
- Nestl?(C) SA
Chapter 5 Category Analysis - Dog Food
- Value Analysis, 2003-08
- Value Analysis, 2008-13
- Value Analysis, US$ 2003-08
- Value Analysis, US$ 2008-13
- Volume Analysis, 2003-08
- Volume Analysis, 2008-13
- Company and Brand Share Analysis
- Distribution Analysis
- Expenditure & consumption per capita
Chapter 6 Category Analysis - Dog Toys
- Value Analysis, 2003-08
- Value Analysis, 2008-13
- Value Analysis, US$ 2003-08
- Value Analysis, US$ 2008-13
- Volume Analysis, 2003-08
- Volume Analysis, 2008-13
- Company and Brand Share Analysis
- Distribution Analysis
- Expenditure & consumption per capita
Chapter 7 Category Analysis - Dog Chews & Treats
- Value Analysis, 2003-08
- Value Analysis, 2008-13
- Value Analysis, US$ 2003-08
- Value Analysis, US$ 2008-13
- Volume Analysis, 2003-08
- Volume Analysis, 2008-13
- Company and Brand Share Analysis
- Distribution Analysis
- Expenditure & consumption per capita
Chapter 8 Country Comparison
- Value
- Volume
- Market Share
Chapter 9 New Product Development
- Product launches over time
- Recent product launches
Chapter 10 Italy Socioeconomic Profile
- Country Overview
- Key Facts
- Political Overview
- Economic Overview
Chapter 11 Italy Macroeconomic Profile
- Macroeconomic Indicators
Chapter 12 Research Methodology
- Methodology overview
- Secondary research
- Market modeling
- Primary research
- Data finalization
- Ongoing research
Chapter 13 Appendix
- Future readings
- How to contact experts in your industry
- Disclaimer
List of Figures
- Figure 1: Italy dog care value and value forecast, 2003-13 (€ m, nominal prices)
- Figure 2: Italy dog care category growth comparison, by value, 2003-13
- Figure 3: Italy dog care volume and volume forecast, 2003-13 (Kg/Units m)
- Figure 4: Italy dog care category growth comparison, by volume, 2003-13
- Figure 5: Italy dog care company share, by value, 2007-08 (%)
- Figure 6: Italy dog care distribution channels, by value, 2007-08 (%)
- Figure 7: Italy dog food value and value forecast, 2003-13 (€ m, nominal prices)
- Figure 8: Italy dog food category growth comparison, by value, 2003-13
- Figure 9: Italy dog food volume and volume forecast, 2003-13 (Kg m)
- Figure 10: Italy dog food category growth comparison, by volume, 2003-13
- Figure 11: Italy dog food company share, by value, 2007-08 (%)
- Figure 12: Italy dog food distribution channels, by value, 2007-08 (%)
- Figure 13: Italy dog toys value and value forecast, 2003-13 (€ m, nominal prices)
- Figure 14: Italy dog toys volume and volume forecast, 2003-13 (Units m)
- Figure 15: Italy dog toys distribution channels, by value, 2007-08 (%)
- Figure 16: Italy dog chews & treats value and value forecast, 2003-13 (€ m, nominal prices)
- Figure 17: Italy dog chews & treats category growth comparison, by value, 2003-13
- Figure 18: Italy dog chews & treats volume and volume forecast, 2003-13 (Kg m)
- Figure 19: Italy dog chews & treats category growth comparison, by volume, 2003-13
- Figure 20: Italy dog chews & treats distribution channels, by value, 2007-08 (%)
- Figure 21: Global dog care market split (value terms, 2008) ??