Dog care in Nigeria to 2013

Consumer

Publication Date	August 2009
Publisher	Datamonitor
Product Type	Databook
Pages	103
ISBN Number	not applicable
Product Code	DAT15441

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Summary

Introduction

This databook provides key data and information on the dog care market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

Contains information on three categories: dog food, dog toys and dog chews & treats
Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for dog care in Nigeria increased at a compound annual growth rate of 8.7% between 2003 and 2008.

The dog food category led the dog care market in Nigeria, accounting for a share of 94.4%.

Leading players in Nigerian dog care market include Mars, Inc., Diro and Rogz.

Reasons to Purchase

Develop business strategies by understanding the quantitative trends within the dog care market in Nigeria
Design effective marketing and sales strategies by identifying key market categories and segments
Identify key players within the market to plan lucrative M&A, partnerships and agreements

Content

Chapter 1 Executive Summary
- Summary Market Level - Dog care
- Summary category level - Dog food
- Summary category level - Dog toys
- Summary category level - Dog chews & treats
Chapter 2 Introduction
- What is this report about?
- How to use this report
- Market Definition
Chapter 3 Market Overview
- Value Analysis, 2003-08
- Value Analysis, 2008-13
- Value Analysis, US$ 2003-08
- Value Analysis, US$ 2008-13
- Volume Analysis, 2003-08
- Volume Analysis, 2008-13
- Company and Brand Share Analysis
- Distribution Analysis
- Expenditure & consumption per capita
Chapter 4 Leading Company Profiles
- Mars, Inc
Chapter 5 Category Analysis - Dog Food
- Value Analysis, 2003-08
- Value Analysis, 2008-13
- Value Analysis, US$ 2003-08
- Value Analysis, US$ 2008-13
- Volume Analysis, 2003-08
- Volume Analysis, 2008-13
- Company and Brand Share Analysis
- Distribution Analysis
- Expenditure & consumption per capita
Chapter 6 Category Analysis - Dog Toys
- Value Analysis, 2003-08
- Value Analysis, 2008-13
- Value Analysis, US$ 2003-08
- Value Analysis, US$ 2008-13
- Volume Analysis, 2003-08
- Volume Analysis, 2008-13
- Company and Brand Share Analysis
- Distribution Analysis
- Expenditure & consumption per capita
Chapter 7 Category Analysis - Dog Chews & Treats
- Value Analysis, 2003-08
- Value Analysis, 2008-13
- Value Analysis, US$ 2003-08
- Value Analysis, US$ 2008-13
- Volume Analysis, 2003-08
- Volume Analysis, 2008-13
- Company and Brand Share Analysis
- Distribution Analysis
- Expenditure & consumption per capita
Chapter 8 Country Comparison
- Value
- Volume
- Market Share
Chapter 9 Nigeria Socioeconomic Profile
- Country Overview
- Key Facts
- Political Overview
- Economic Overview
Chapter 10 Nigeria Macroeconomic Profile
- Macroeconomic Indicators
Chapter 11 Research Methodology
- Methodology overview
- Secondary research
- Market modeling
- Primary research
- Data finalization
- Ongoing research
Chapter 12 Appendix
- Future readings
- How to contact experts in your industry
- Disclaimer
List of Figures
- Figure 1: Nigeria dog care value and value forecast, 2003-13 (NGN m, nominal prices)
- Figure 2: Nigeria dog care category growth comparison, by value, 2003-13
- Figure 3: Nigeria dog care volume and volume forecast, 2003-13 (Kg/Units m)
- Figure 4: Nigeria dog care category growth comparison, by volume, 2003-13
- Figure 5: Nigeria dog care company share, by value, 2007-08 (%)
- Figure 6: Nigeria dog care distribution channels, by value, 2007-08 (%)
- Figure 7: Nigeria dog food value and value forecast, 2003-13 (NGN m, nominal prices)
- Figure 8: Nigeria dog food volume and volume forecast, 2003-13 (Kg m)
- Figure 9: Nigeria dog food distribution channels, by value, 2007-08 (%)
- Figure 10: Nigeria dog toys value and value forecast, 2003-13 (NGN m, nominal prices)
- Figure 11: Nigeria dog toys volume and volume forecast, 2003-13 (Units m)
- Figure 12: Nigeria dog toys company share, by value, 2007-08 (%)
- Figure 13: Nigeria dog toys distribution channels, by value, 2007-08 (%)
- Figure 14: Nigeria dog chews & treats value and value forecast, 2003-13 (NGN m, nominal prices)
- Figure 15: Nigeria dog chews & treats category growth comparison, by value, 2003-13
- Figure 16: Nigeria dog chews & treats volume and volume forecast, 2003-13 (Kg m)
- Figure 17: Nigeria dog chews & treats category growth comparison, by volume, 2003-13
- Figure 18: Nigeria dog chews & treats distribution channels, by value, 2007-08 (%)
- Figure 19: Global dog care market split (value terms, 2008) ??