Pet Supplies in the U.S.

Publication Date	August 2007
Publisher	Packaged Facts
Product Type	Report
Pages	382
ISBN Number	not applicable
Product Code	PKF00082

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Summary

The ever increasing mindset of "pets as family" is transforming the already dynamic market for non-food pet supplies into an even hotter one, with premium and value-added products often at the fore and higher-income demographics taking an ever larger bite out of the pet market pie. At the same time, the range of retailers carrying pet products continues to expand, making a wider range of products available to a wider range of consumers, while innovative upstart marketers continue to flood the field and big-name players get even bigger through line additions and acquisitions. Bringing to bear more than 25 years of experience in profiling this market and drawing on Packaged Facts' broad cross-category expertise, Pet Supplies in the U.S. pinpoints strategic directions for current and prospective marketers, with a particular focus on tapping into and further developing specific consumer segments via extensive demographic profiling.

Report Methodology
The information contained in this report was obtained from both primary and secondary research. Primary research entailed attendance at the 2007 Global Pet Expo and Petfood Forum trade events; interviews with pet product manufacturers and expert members of the trade; and an on-site examination of retail venues. Secondary research included extensive Internet canvassing and research- and data-gathering from relevant consumer business and trade publications; company reports including annual reports and other financial releases from public companies; company profiles in trade and consumer publications; government reports; and other pet market reports by Packaged Facts.

Mass-market sales estimates are based mainly on Information Resources, Inc.'s (IRI) InfoScan Review, with data on new product introductions coming from Datamonitor's Productscan Online service. Analysis of consumer attitudes and demographics primarily derives from the Simmons Market Research Bureau (New York, NY) Fall 2006 full-year (January 2006-October 2006) adult consumer survey, which is based on 24,467 respondents age 18 or over. Another important data source is the American Pet Products Manufacturers Association (APPMA) 2007-2008 National Pet Owners Survey.

What You'll Get in this Report
Covering products for all type of companion animals-especially "new-generation" value-added entries-this fully updated report examines non-food pet supplies including chews, litter, toys, carriers, collars/leashes, grooming products, supplements and just about every other kind of pet product imaginable, honing in on hot product trends such as healthy/natural products, premium/luxury products, travel products, and convenience products such as automatic litter boxes and disposable wipes. The report also surveys market-transforming competitive trends such as cross-over human marketers, the heavy focus on brand building, channel-specific marketing, retailing in non-traditional outlets, and licensing.

A valuable new feature of this edition is in-depth profiles of owners of birds, fish, reptiles, and small animals-in addition to owners of dogs and cats-covering attitudes as well as product usage rates and demographics, and honing in on pet-owning segments including Baby Boomers, affluents, women, singles, couples, households with children, minorities, and multiple pet owners. Pet owners are also profiled by shopping channel (pet stores, discount stores, supermarkets, and online); product type (cat litter, flea/tick controls, heartworm medications, and supplements); and marketing region (Northeast, East Central, West Central, Southeast, Southwest, and Pacific).

Content

Chapter 1 Executive Summary
- Scope and Methodology
  - Market Scope
  - Report Methodology
  - Note on Information Resources, Inc. Market Share Data
- Market Size and Growth
  - Consumption of Non-Chocolate Candy is Growing
  - Figure 1-1 Apparent U.S. Consumption of Chocolate and Non-Chocolate Confectionery, 2002-2006 (in billions of pounds)
  - Retail Sales Jump to $8.9 Billion
  - Figure 1-2 U.S. Retail Sales and Growth of Non-Chocolate Candy, 2002-2006 (in billion $)
  - IRI-Tracked Sales Nearing $2 Billion
  - Figure 1-3 IRI-Tracked Sales of Non-Chocolate Candy, 2002-2006 (in million $)
  - Chewy Candy the Largest Segment
  - Table 1-1 IRI-Tracked Sales of Non-Chocolate Candy by Segment, 2002-2006 (in million $)
  - Figure 1-4 Market Share of Non-Chocolate Candy Through IRI-Tracked Channels by Segment, 2006 (%)
  - The Top Marketers
  - Table 1-2 IRI-Tracked Sales of Top 10 Non-Chocolate Seasonal Candy Marketers 2002-2006 (in million $)
  - Figure 1-5 Top 10 Marketers of Non-Chocolate Candy by IRI-Tracked Share, 2006 (%)
  - The Top Branded Products
  - Table 1-3 Top 20 Branded Products of Non-Chocolate Candy by IRI-Tracked Sales, 2002-2006 (in million $)
  - Figure 1-6 Top 20 Branded Products of Non-Chocolate Candy by IRI-Tracked Share, 2004 (%)
  - Sales Growth to Slow, Reach $10.6 Billion in 2011
  - Figure 1-7 U.S. Retail Sales and Growth of Non-Chocolate Candy, 2006-2011 (in billion $)
- Growth Factors
  - Health Concerns Shape the Direction of Candy Development
  - Opportunities in Organic
  - Population Shifts
  - Table 1-4 Number of U.S. Population by Age Group, 2000-2010 (in millions)
  - Kid Buying Power Nears $19 Billion
  - The High Impact of Aging Baby Boomers
  - Hispanic Numbers and Influence Growing
  - Legislative and Regulatory Issues
  - Sugar Reform
  - Childhood Obesity
  - School Vending & Candy Taxes
  - Blurring Channels Make Interesting Partners
  - Changing Media Consumption
  - Acquisitions and Mergers Slow
- New Product Trends
  - Upstart Trend: Single Serve
  - Let Me Entertain You: Novelty and Interactive Candy
  - Upscale Indulgence All the Way
  - Think Way Out: Go Eastern
  - Healthier, Functional and Fortified Candies
- The Candy Consumer
  - 25% of Adults Eat Non-Chocolate Candy
  - Figure 1-8 Candy Usage Rates: Overall, Chocolate Candy and Non-Chocolate Candy, 2006 (% of U.S. adults)
  - Starburst the Top Brand at 5.5% Rate
  - 50% of Teens Eat Non-Chocolate Candy
  - Figure 1-9 Teen Usage Rates for Non-Chocolate Candy: Overall and by Type, 2006 (% of U.S. children age 12-17)
  - Skittles Is Top Teen Brand at 19% Usage Rate
  - 89% of Kids Eat Non-Chocolate Candy
  - Figure 1-10 Kids' Usage Rates for Non-Chocolate Candy: Overall and by Type, 2006 (% of U.S. children age 6-11)
Chapter 2 The Market
- Scope and Methodology
- Market Scope
- Report Methodology
- Market Size and Growth
- Note on Information Resources, Inc. Market Share Data
- The Confectionery Industry
- Table 2-1 NCA Retail Confectionery Sales, 2006 (in million $ and %)
- Consumption of Non-Chocolate Candy is Growing
- Figure 2-1 Apparent U.S. Consumption of Chocolate and Non-Chocolate Confectionery, 2002-2006 (in billions of pounds)
- Figure 2-2 Apparent U.S. Consumption of Chocolate and Non-Chocolate Confectionery, 2002-2006 (in billion $)
- Per Capita Consumption Rises to 11.2 Pounds
- Figure 2-3 U.S. Per Capita Consumption of Chocolate and Non-Chocolate Confectionery, 2002-2006 (in pounds)
- Figure 2-4 U.S. Per Capita Consumption of Chocolate and Non-Chocolate Confectionery, 2002-2006 (wholesale $ value)
- Retail Sales Jump to $8.9 Billion
- Figure 2-5 U.S. Retail Sales and Growth of Non-Chocolate Candy, 2002-2006 (in billion $)
- Figure 2-6 Market Share of Non-Chocolate Candy vs. Chocolate Candy, 2006 (%)
- IRI-Tracked Sales Nearing $2 Billion
- Figure 2-7 IRI-Tracked Sales of Non-Chocolate Candy, 2002-2006
- (in million $)
- Chewy Candy the Largest Segment
- Table 2-2 IRI-Tracked Sales of Non-Chocolate Candy by Segment, 2002-2006 (in million $)
- Figure 2-8 Market Share of Non-Chocolate Candy Through IRI-Tracked Channels by Segment, 2006 (%)
- Figure 2-9 Market Share of Non-Chocolate Candy Through IRI-Tracked Channels by Segment, 2002 (%)
- Standard Assortment, Non-Chocolates at 83% of Mass Market
- Table 2-3 IRI-Tracked Sales of Non-Chocolate Seasonal Candy by Holiday 2002-2006 (in million $)
Marketer and Brand Shares
- The Top Marketers
- Table 2-4 IRI-Tracked Sales of Top 10 Non-Chocolate Seasonal Candy Marketers 2002-2006 (in million $)
- Figure 2-10 Top 10 Marketers of Non-Chocolate Candy by IRI-Tracked Share, 2006 (%)
- The Top Branded Products
- Table 2-5 Top 20 Branded Products of Non-Chocolate Candy by IRI-Tracked Sales, 2002-2006 (in million $)
- Figure 2-11 Top 20 Branded Products of Non-Chocolate Candy by IRI-Tracked Share, 2004 (%)
- Private Labels Lead in Dollar Gains
- Figure 2-12 IRI-Tracked Sales of Private Label Non-Chocolate Candy, 2002-2006 (in million $)
- Table 2-6 IRI-Tracked Sales of Private Label Non-Chocolate Candy, 2002-2006 (in million $)
- Hard Candy Drops Hard
- Table 2-7 IRI-Tracked Sales of Top 10 Hard Candy Marketers, 2002-2006 (in million $)
- Table 2-8 IRI-Tracked Sales of Top 10 Hard Candy Brands, 2002-2006 (in million $)
- Hershey Loves Licorice
- Table 2-9 IRI-Tracked Sales of Top 10 Licorice Marketers, 2002-2006 (in million $)
- Table 2-10 IRI-Tracked Sales of Top 10 Licorice Brands, 2002-2006 (in million $)
- MasterFoods Leads Chewy Candies
- Table 2-11 IRI-Tracked Sales of Top 10 Chewy Candy Marketers, 2002-2006 (in million $)
- Table 2-12 IRI-Tracked Sales of Top 10 Chewy Candy Brands, 2002-2006 (in million $)
- Nestl and Topps Top Novelty
- Table 2-13 IRI-Tracked Sales of Top 10 Novelty Candy Marketers, 2002-2006 (in million $)
- Table 2-14 IRI-Tracked Sales of Top 10 Novelty Candy Brands, 2002-2006 (in million $)
- Wrigley is a Lifesaver in Mints
- Table 2-15 IRI-Tracked Sales of Top 10 Plain Mints Marketers, 2002-2006 (in million $)
- Table 2-16 IRI-Tracked Sales of Top 10 Plain Mints Brands, 2002-2006 (in million $)
- Fragmentation Abounds with Seasonal Candies
- Table 2-17 IRI-Tracked Sales of Top 10 Easter Candy Marketers, 2002-2006 (in million $)
- Table 2-18 IRI-Tracked Sales of Top 10 Easter Candy Brands, 2002-2006 (in million $)
- Table 2-19 IRI-Tracked Sales of Top 10 Halloween Candy Marketers, 2002-2006 (in million $)
- Table 2-20 IRI-Tracked Sales of Top 10 Halloween Candy Brands, 2002-2006 (in million $)
- Table 2-21 IRI-Tracked Sales of Top 10 Christmas Candy Marketers, 2002-2006 (in million $)
- Table 2-22 IRI-Tracked Sales of Top 10 Christmas Candy Brands, 2002-2006 (in million $)
- Table 2-23 IRI-Tracked Sales of Top 10 Valentine Candy Marketers, 2002-2006 (in million $)
- Table 2-24 IRI-Tracked Sales of Top 10 Valentine Candy Brands, 2002-2006 (in million $)
- Table 2-25 IRI-Tracked Sales of Top 10 Seasonal Candy (all other) Marketers, 2002-2006 (in thousand $)
- Table 2-26 IRI-Tracked Sales of Top 10 Seasonal Candy (all other) Brands, 2002-2006 (in thousand $) Hershey Sees Weak Payday in Nut Candies
- Table 2-27 IRI-Tracked Sales of Top 10 Specialty Nut/Coconut Candy Marketers, 2002-2006 (in million $)
- Table 2-28 IRI-Tracked Sales of Top 10 Specialty Nut/Coconut Candy Brands, 2002-2006 (in million $) Wrigley Has a Hit with Sugar-free
- Table 2-29 IRI-Tracked Sales of Top 10 Sugar-free Diet Candy Marketers, 2002-2006 (in million $)
- Table 2-30 IRI-Tracked Sales of Top 10 Sugar-free Diet Candy Brands, 2002-2006 (in million $)
Forecast
- Sales Growth to Slow, Reach $10.6 Billion in 2011
- Figure 2-13 U.S. Retail Sales and Growth of Non-Chocolate Candy, 2006-2011 (in billion $)
Chapter 3
- State of the Candy Nation
- Table 3-1 2006 Confectionary Market (in billion $)
- Health Concerns Shape the Direction of Candy Development
- Population Shifts
- Table 3-2 Size of U.S. Population by Age Group, 2000-2010 (in millions)
- Kid Buying Power Nears $19 Billion
- Parental Attitudes toward Kids' Advertising Vary but Concerns Do Not
- The High Impact of Aging Baby Boomers
- Bon-bons for Boomers
- Hispanic Numbers and Influence Growing
- Table 3-3 Purchasing Power of U.S. Minorities: 1990, 2000, 2005, and 2010 (in billion $)
- Hershey's Outreach Affective
- Legislative and Regulatory Issues
- Sugar Reform
- Figure 3-1 Employment Contraction in the Confectionery Industry, 1997 & 2004 (# Employees)
- Childhood Obesity
- School Vending & Candy Taxes
- Blurring Channels Make Interesting Partners
- Testing the Waters: Flexibility and Adaptability
- A Future of Shifting Marketing Approaches
- Selected Non-Chocolate Candy 2006 Ad Spend
- Table 3-4 Selected Non-Chocolate Candy Advertising Spends, 2006
- Changing Media Consumption
- Table 3-5 U.S. Advertising Spending on Social Networking Web Sites, 2007
- Altoids Kisses Off The Traditional Plan
- Digital Increasingly Important
- Acquisitions and Mergers Slow
- 2006-2007 M&A Activity
Chapter 4
- 417 New Candy Product Lines in 2006
- Table 4-1 Selected New Non-Chocolate Candy Introductions by Package Tags, 2004 vs. 2006
- Upstart Trends: Single Serve and Organic/Natural
- Let Me Entertain You: Novelty and Interactive Candy
- Upscale Indulgence All the Way
- Think Way Out: Go Eastern
- Healthier, Functional and Fortified Candies
- Candiceuticals?
- Get Your Antioxidants Here
- Omega-3 Fatty Acids' Many Benefits Could It Be Gluten-Free
- Sugar-Free No Longer Bittersweet
- Get The Fat Out
- Super Food Phenomenon
- Table 4-2 Selected Non-Chocolate Candy Flavor Trends by Number of New Product Introduction Package Tags, 2004 vs. 2006
Chapter 5
- Opportunities in Organic
- Chocolate Leadership
- Table 5-1 Organic & Conventional Confectionery Sales, 52-Week Period Ending August 2006 (in million $)
- Increased Efforts and Options to Replace Ingredients With Natural/Organic
- Organic Is Here to Stay
- What Is Organic?
- Easing of Standards Bad for Organic Industry?
- Organic Consumers Are Particular
- Table 5-2 Main Reason Organic Shoppers Buy Organic Food, By Age, 2006
- Table 5-3 Demographic Indicators by Agreement with the Statement: I Shop or Look for Organic/Natural Food, 2006
- Natural/Organic Overlay Adds Healthier Persona
- It's About More Than Organics
- Beware the Backlash
Chapter 6
- Note on Simmons Market Research Bureau Consumer Data
- 25% of Adults Eat Non-Chocolate Candy
- Figure 6-1 Candy Usage Rates: Overall, Chocolate Candy, and Non-Chocolate Candy, 2006 (% of U.S. adults)
- Non-Chocolate Candy More Vivid Persona
- Table 6-1 Purchasing Indexes by Demographic Breakout: Consumers of Chocolate Candy vs. Consumers of Non-Chocolate, 2006 (U.S. adults)
- Heavy Usage Index of 209 for Blacks
- Table 6-2 Purchasing Indexes by Demographic Breakout: Consumers of Non-Chocolate Candy vs. Heavy Consumers of Non-Chocolate Candy, 2006 (U.S. adults)
- Fruit/Mint-Flavored vs. Caramel/Nut
- Table 6-3 Purchasing Indexes by Demographic Breakout: Consumers of Fruity/Mint Non-Chocolate Candy vs. Consumers of Caramel/Nut Non-Chocolate Candy, 2006 (U.S. adults)
- Non-Chocolate Consumers Adventurous with Food
- Table 6-4 Indexes for Food- and Diet-Related Attitudes and Behaviors: Consumers of Chocolate Candy vs. Consumers of Non-Chocolate Candy, 2006 (U.S. adults)
Brand Demographics
- Starburst the Top Brand at 5.5% Rate
- Table 6-5 Preference Rates for Selected Non-Chocolate Candy Brands, 2006 (% of U.S. adults)
- 38% of Kraft/Nabisco's Lifesavers Fans Are Heavy Users
- Table 6-6 Percentage of Users Who Are Heavy Users by Non-Chocolate Candy Brand, 2006 (% of U.S. adults)
- Women Index Highest for Kraft/Nabisco's Creme Savers Brand
- Table 6-7 Purchasing Indexes for Selected Chocolate Candy Brands: By Gender, 2006 (U.S. adults)
- Blacks Post Index of 377 for Sugar Daddy
- Table 6-8 Purchasing Indexes for Selected Chocolate Candy Brands: By Race/Ethnicity, 2006 (U.S. adults)
- The Kid Factor
- Table 6-9 Purchasing Indexes for Selected Chocolate Candy Brands: By Age of Children in Household, 2006 (U.S. adults)
- SweeTarts, Twizzlers Strong in Higher-Income Households
- Table 6-10 Purchasing Indexes for Selected Chocolate Candy Brands: Households With Income Under $50,000 vs. Households With Income of $50,000 or More, 2006 (U.S. adults)
Chapter 7
- Note on Simmons Market Research Bureau Consumer Data
- 50% of Teens Eat Non-Chocolate Candy
- Figure 7-1 Teen Usage Rates for Non-Chocolate Candy: Overall and by Type, 2006 (% of U.S. children age 12-17)
- Black Teenagers Represent 20% of Market
- Table 7-1 Teen Usage Rates by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy and Fruity/Mint vs. Caramel/Nut Non-Chocolate, 2006 (% of U.S. children age 12-17)
- Table 7-2 Teen Usage Indexes by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy and Fruity/Mint vs. Caramel/Nut Non-Chocolate, 2006 (U.S. children age 12-17)
- Table 7-3 Teen Market Composition by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy, 2006 (% of U.S. children age 12-17)
- Table 7-4 Teen Market Population by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy and Fruity/Mint vs. Caramel/Nut Non-Chocolate Candy, 2006 (U.S. children age 12-17 in thousands)
- Skittles Is Top Teen Brand at 19% Usage Rate
- Table 7-5 Teen Usage Rates for Selected Non-Chocolate Candy Brands, 2006 (% of U.S. children age 12-17)
- Table 7-6 Teen Usage Selected Indexes for Selected Non-Chocolate Candy Brands: By Gender, Age, and Race, 2006 (U.S. children age 12-17)
- 89% of Kids Eat Non-Chocolate Candy
- Figure 7-2 Kids' Usage Rates for Non-Chocolate Candy: Overall and by Type, 2006 (% of U.S. children age 6-11)
- Flat Indexes for Children
- Table 7-7 Kids' Usage Rates by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy and Fruity/Mint vs. Caramel Nut Candy, 2006 (% of U.S. children age 6-11)
- Table 7-8 Kids' Usage Indexes by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy and Fruity/Mint vs. Caramel/Nut Non-Chocolate Candy, 2006 (U.S. children age 6-11)
- Table 7-9 Kids' Market Composition by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy and Fruity/Mint vs. Caramel/Nut Non-Chocolate Candy, 2006 (% of U.S. children age 6-11)
- Table 7-10 Kids' Market Population by Demographic Breakout: Non-Chocolate Candy vs. Chocolate Candy, 2006 (U.S. children age 6-11 in thousands)
- Topps Among Top Marketers
- Table 7-11 Kids' Preference Rates for Selected Non-Chocolate Candy Brands, 2006 (% of U.S. children age 6-11)
- Non-Chocolates Gain Traction Among 6- to 11-Year-Olds
- Table 7-12 Kids' Preference Selected Indexes for Selected Chocolate Candy Brands: By Gender, Age and Race, 2006 (U.S. children age 6-11)
Appendix: Addresses