2009 Trends to Watch: Retail Technology

Publication Date	February 2009
Publisher	Datamonitor
Product Type	Report
Pages	13
ISBN Number	not applicable
Product Code	DAT04600

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Summary

Introduction
Brief that examines the key trends in retail technology for 2009.

Scope

An overview of the market environment facing retailers in 2009

Datamonitor's view of the technology priorities for retailers

Action points to help vendors in the retail technology market

Highlights

Sales growth is expected to decline in most retail sectors as consumers cut back on spending in 2009, resulting in cuts in technology budgets.

Investments that provide returns in less than 12 months will be top priority, rather than lengthy system overhauls.

Outsourced IT support and hosted applications gain ground has retailers look to improve efficiency and cut costs.

Reasons to Purchase

Learn about the trends in retail technology in 2009

Gain insight into where retail companies are investing

Content

DATAMONITOR VIEW
CATALYST
SUMMARY
- 2009 TRENDS TO WATCH: RETAIL TECHNOLOGY
- Sales growth is expected to decline in most retail sectors as consumers cut back on spending in 2009
- Retailers will struggle to stay afloat as improving margins by cutting costs will be high on the agenda in 2009
- Customer loyalty will be critical for sales growth in 2009, a focus on improving the overall customer experience is key
- Driving revenue in emerging markets will remain a priority, with Russia and Eastern Europe being the preferred locations
- Investments that provide returns in less than 12 months will be top priority, rather than lengthy system overhauls
- Rising crime rates drive investment in data mining and surveillance for loss prevention
- Workforce optimization will be in demand as staff cuts bring drops in customer service levels
- Investment for quick win revenue increases will focus around enhancing interaction with the customer
- Large scale and lengthy projects will be put on the back burner
- Focus on providing a seamless multichannel experience in 2009 will encourage growth through loyalty
- Consumers shopping using multiple channels expect consistency, channel might be fully integrated
- Strategies will incorporate all sales channels as kiosks and mobile are expected to grow in popularity
- Services can bring cost reductions through improved efficiency, outsourced IT support and hosted applications gain ground
ACTIONS
- Impact on retail technology customers
- Recommendations for those selling technology into the retail sector
APPENDIX
- Definitions
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
List of Figures
- Figure 1: Cutting costs is a top priority for retailers in Europe and North America in 2009
- Figure 2: Consumer spending in the UK will experience negative growth in 2009