The Eastern European Forecourt Retailing Market Outlook

Forecourt Development, Competition And Growth Strategies

Publication Date	September 2007
Publisher	Business Insights
Product Type	Report
Pages	125
ISBN Number	not applicable
Product Code	RBI00168

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Summary

Business Intelligence for the Energy Industry
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Key issues examined in this report

Mergers and acquistions. There have been high levels of M&A activity in Eastern Europe including PKN Orlen's acquisition of Unipetrol's forecourt site network and OMV's acquisition of Aral's (BP) forecourt network to MOL's purchase of Shell sites in Romania.
Non-fuel sales. Several retailers are expanding their shop network in forecourts and entering into partnerships with manufacturers and wholesalers as the Eastern European market develops, but there is still considerable room for growth.
Unmanned sites. Statoil, Neste, Lukoil and PKN Orlen have all invested in unmanned sites. In Es tonia unmanned forecourts already account for 15.7% of total sites.Western European countries like the UK have only 0.2% of sites unmanned.
Site saturation and rationalisation. There are considerable differences in market maturity across Eastern Europe as car ownership increases but also less profitable sites are disposed of and supermarket competition increases, creating a highly dynamic marketplace

The Eastern European Forecourt Retailing Market Outlook

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Forecourt development, competition and growth strategies. High growth, significant changes in forecourt network ownership, retail development and the influence of hypermarkets are making the Eastern European forecourt retailing market extremely dynamic. Recent M&A activity has also served to open markets to competition that were previously dominated by state run companies. The Eastern European Forecourt Retailing Market Outlook: Forecourt development, competition and growth strategies is a new report published by Business Insights that provides detailed analysis of the top 10 fuel retailers in Eastern Europe and examines their forecourt networks, retail development and growth strategies. This report provides a comprehensive overview of the Eastern European forecourt market in terms of fuel volumes, non-fuel sales, site dynamics and M&A across nine leading country markets. Assess future revenue opportunities in the Eastern European forecourt retail market using this report's analysis of each the key countries and their leading players.

This new report will enable you to

Benchmark the top 10 fuel retailers in Eastern Europe with this report's analysis of market shares, site numbers, retail activity and growth opportunities for PKN Orlen, OMV, Shell, Lukoil, Petrom, MOL, Petrol Bulgaria, Grupa Lotos, Petrol Slovenia, Statoil.
Examine the market dynamics of forecourt retailing industry in Eastern Europe using this report's strategic analysis of key trends and issues in the market. Quantify and assess the forecourt retail market in Eastern Europe in terms of market share, market size, shop penetration, retail activity and levels of competition.
Identify new forecourt retailing prospects and opportunities within the Eastern European forecourt retail market including convenience retailing and unmanned sites.
Target the key geographies offering forecourt retail growth with this report's analysis of market share and retail activity across Bulgaria, Czech Republic, Estonia, Hungary, Lithuania, Poland, Romania, Slovakia and Slovenia.

Companies Mentioned:

FPIC Insurance Group, Inc , Rudolph Technologies, Inc.

Content

Executive summary
- Market dynamics
- Market developments by country
- Poland
- Romania
- Czech Republic
- Lithuania
- Hungary
- Bulgaria
- Slovenia
- Slovakia
- Estonia
- Top 10 company analysis
- PKN Orlen
- OMV
- Royal Dutch Shell plc (Shell)
- Lukoil
- Petrom
- MOL
- Petrol Bulgaria
- Grupa Lotos
- Petrol Slovenia
- Statoil
Chapter 1 Introduction
- The aim of this report
Chapter structure
Chapter 2 Market dynamics
- Summary
- Increasing forecourt numbers
- Increased saturation in Eastern European markets
- Movement towards less mature markets
- Convenience retailing growth in Eastern Europe
- Retail opportunities for fuel retailers with food wholesalers
- Burgeoning market for unmanned forecourt sites
Chapter 3 Country analysis
- Summary
- Poland
- Company market share
- Retail activity
- Unmanned sites
- Romania
- Company market share
- Retail activity
- Czech Republic
- Company market share
- Retail activity
- Lithuania
- Company market share
- Retail activity
- Unmanned sites
- Hungary
- Company market share
- Retail activity
- Bulgaria
- Company market share
- Retail activity
- Slovenia
- Company market share
- Retail activity
- Unmanned sites
- Slovakia
- Company market share
- Retail activity
- Estonia
- Company market share
- Unmanned sites
Chapter 4 Top 10 company analysis
- Summary
- PKN Orlen
- Overview
  - Eastern European growth
  - Retail activity
  - Premium fuels
  - Unmanned sites
  - Future outlook
  - OMV
- Overview
  - Eastern European growth
  - Retail activity
  - Unmanned sites
  - Future outlook
  - Shell
- Overview
  - European growth
  - Retail activity
  - Joint ventures
  - Fuel cards
  - Premium fuels
  - Future outlook
  - Lukoil
- Overview
  - European growth
  - Retail activity
  - Joint ventures
  - Premium fuels
  - Unmanned sites
  - Future outlook
  - Petrom
- Overview
  - European growth
  - Retail activity
  - Premium fuels
  - Future outlook
  - MOL
- Overview
  - European growth
  - Retail activity
  - Future outlook
  - Petrol Bulgaria
- Overview
  - European growth
  - Retail activity
  - Premium fuels
  - Future outlook
  - Grupa Lotos
- Overview
  - European growth
  - Retail activity
  - Fuel card promotions
  - Future outlook
  - Petrol Slovenia
- Overview
  - European growth
  - Retail activity
  - Joint ventures
  - Fuel cards
  - Premium fuels
  - Unmanned sites
  - Future outlook
  - Statoil
- Overview
  - European growth
  - Retail activity
  - Fuel cards
  - Premium fuels
  - Unmanned sites
Appendix
List of Figures
- Figure 3.1: Forecourt market value v forecourt sites, 2005
- Figure 3.2: Number of forecourt sites, 2006 v non-fuel sales per head (€), 2004
- Figure 3.3: People per site, 2005 v fuel value sales per head, 2005
- Figure 3.4: Market share (by number of sites), 2006 in Poland
- Figure 3.5: Fuel volume shares (m liters), 2005 in Poland
- Figure 3.6: Market share (by number of sites), 2006 in Romania
- Figure 3.7: Fuel volume shares (m liters), 2005 in Romania
- Figure 3.8: Market share (by number of sites), 2006 in Czech Republic
- Figure 3.9: Fuel volume shares (m liters), 2005 in Czech Republic
- Figure 3.10: Market share (by number of sites), 2006 in Lithuania
- Figure 3.11: Fuel volume shares (m liters), 2005 in Lithuania
- Figure 3.12: Market share (by number of sites), 2006 in Hungary
- Figure 3.13: Fuel volume shares (m liters), 2005 in Hungary
- Figure 3.14: Market share (by number of sites), 2006 in Bulgaria
- Figure 3.15: Fuel volume shares (m liters), 2005 in Bulgaria
- Figure 3.16: Market share (by number of sites), 2006 in Slovenia
- Figure 3.17: Fuel volume shares (m liters), 2005 in Slovenia
- Figure 3.18: Market share (by number of sites), 2006 in Slovakia
- Figure 3.19: Fuel volume shares (m liters), 2005 in Slovakia
- Figure 3.20: Market share (by number of sites), 2006 in Estonia
- Figure 3.21: Fuel volume shares (m liters), 2005 in Estonia
- Figure 4.22: PKN Orlen, geographic spread (by number of sites) in Eastern Europe, 2006
- Figure 4.23: PKN Orlen, Eastern European forecourt sites, 2003-2006
- Figure 4.24: PKN Orlen, market share/percentage point growth on 2005 (based on no of sites) in Eastern Europe
- Figure 4.25: PKN Orlen, forecourt site shop fronts
- Figure 4.26: PKN Orlen, retail shop penetration (%), 2003-2006
- Figure 4.27: OMV, geographic spread (by number of sites) in Eastern Europe, 2006
- Figure 4.28: OMV, Eastern European forecourt sites, 2003-2006
- Figure 4.29: OMV, market share/percentage point growth on 2005 (based on no of sites) in Eastern Europe
- Figure 4.30: OMV, forecourt site shop fronts
- Figure 4.31: Shell, geographic spread (by number of sites) in Eastern Europe, 2006
- Figure 4.32: Shell, Eastern European forecourt sites, 2003-2006
- Figure 4.33: Shell, market share/percentage point growth on 2005 (based on no of sites) in Eastern Europe
- Figure 4.34: Shell, forecourt site shop fronts
- Figure 4.35: Lukoil, geographic spread (by number of sites) in Eastern Europe, 2006
- Figure 4.36: Lukoil, Eastern European forecourt sites, 2003-2006
- Figure 4.37: Lukoil, market share/percentage point growth on 2005 (based on no of sites) in Eastern Europe
- Figure 4.38: Lukoil, forecourt site shop fronts
- Figure 4.39: Petrom, Eastern European forecourt sites, 2003-2006
- Figure 4.40: Petrom, forecourt site shop fronts
- Figure 4.41: MOL, geographic spread (by number of sites) in Eastern Europe, 2006
- Figure 4.42: MOL, Eastern European forecourt sites, 2003-2006
- Figure 4.43: MOL, market share/percentage point growth on 2005 (based on no of sites) in Eastern Europe
- Figure 4.44: MOL, forecourt site shop fronts
- Figure 4.45: Petrol Bulgaria, Eastern European forecourt sites, 2003-2006
- Figure 4.46: Petrol Bulgaria, forecourt site shop front
- Figure 4.47: Grupa Lotos, Eastern European forecourt sites, 2003-2006
- Figure 4.48: Grupa Lotos, forecourt site shop fronts
- Figure 4.49: Petrol Slovenia, Eastern European forecourt sites, 2003-2006
- Figure 4.50: Petrol Slovenia, forecourt site shop front
- Figure 4.51: Statoil, geographic spread (by number of sites) in Eastern Europe, 2006
- Figure 4.52: Statoil, Eastern European forecourt sites, 2003-2006
- Figure 4.53: Statoil, market share/percentage point growth on 2005 (based on no of sites) in Eastern Europe
- Figure 4.54: Statoil, forecourt site shop fronts
List of Tables
- Table 1.1: Market value of selected Eastern European forecourt markets (€m), 2005
- Table 1.2: Top 10 leaders (by no of forecourt sites) within Eastern Europe, 2005-2006
- Table 2.3: Number of forecourt sites in selected countries in Eastern Europe, 2005-2006
- Table 2.4: Unmanned forecourts in a selection of CEE countries, 2005-2006
- Table 3.5: Fuel volume (sales) in Eastern Europe by country (liters m), 2004-2005
- Table 3.6: Fuel sales value in Eastern Europe by country (€ m), 2004-2005
- Table 3.7: Company forecourt sites in Poland, 2005-2006
- Table 3.8: Forecourt retail shop penetration in Poland, 2005-2006
- Table 3.9: Unmanned sites in Poland, 2005-2006
- Table 3.10: Company forecourt sites in Romania, 2005-2006
- Table 3.11: Forecourt retail shop penetration in Romania, 2005-2006
- Table 3.12: Company forecourt sites in the Czech Republic, 2005-2006
- Table 3.13: Forecourt shop penetration in the Czech Republic, 2005-2006
- Table 3.14: Company forecourt sites in Lithuania, 2005-2006
- Table 3.15: Forecourt retail shop penetration in Lithuania, 2005-2006
- Table 3.16: Unmanned sites in Lithuania, 2005-2006
- Table 3.17: Company forecourt sites in Hungary, 2005-2006
- Table 3.18: Forecourt retail shop penetration in Hungary, 2005-2006
- Table 3.19: Company forecourt sites in Bulgaria, 2005-2006
- Table 3.20: Forecourt retail shop penetration in Bulgaria, 2005-2006
- Table 3.21: Company forecourt sites in Slovenia, 2005-2006
- Table 3.22: Forecourt retail shop penetration in Slovenia, 2005-2006
- Table 3.23: Unmanned sites in Slovenia, 2005-2006
- Table 3.24: Company forecourt sites in Slovakia, 2005-2006
- Table 3.25: Forecourt retail shop penetration in Slovakia, 2005-2006
- Table 3.26: Company forecourt sites in Estonia, 2005-2006
- Table 3.27: Forecourt retail shop penetration in Estonia, 2005-2006
- Table 3.28: Unmanned sites in Estonia, 2005-2006
- Table 4.29: Top 10 leaders (by number of forecourt sites) within Eastern Europe, 2005-2006
- Table 4.30: PKN Orlen (no of sites by country), 2003-2006
- Table 4.31: OMV (no of sites by country), 2003-2006
- Table 4.32: Shell (no of sites by country), 2003-2006
- Table 4.33: Lukoil (no of sites by country), 2003-2006
- Table 4.34: Petrom (no of sites by country), 2003-2006
- Table 4.35: MOL (no of sites by country), 2003-2006
- Table 4.36: Petrol Bulgaria (no of sites by country), 2003-2006
- Table 4.37: Grupa Lotos (no of sites by country), 2003-2006
- Table 4.38: Petrol Slovenia (no of sites by country), 2003-2006
- Table 4.39: Statoil (no of sites by country), 2003-2006
- Table 4.40: Statoil (unmanned sites by country), 2003-2006
- Table 4.41: Increase of sites in selection of CEE countries, 2005-2006
- Table 4.42: Increase of sites in selection of CEE countries, 2005-2006 (cont'd)
- Table 4.43: Increase of sites in selection of CEE countries, 2005-2006 (cont'd)