The European Forecourt Retailing Market Outlook

Forecourt development, competition and growth strategies

Publication Date	November 2006
Publisher	Business Insights
Product Type	Report
Pages	156
ISBN Number	not applicable
Product Code	RBI00116

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Summary

The forecourt retailing market within Western Europe is reaching saturation point and hypermarkets remain a continued threat for fuel retailers.

The European Forecourt Retailing Market Outlook is a new management report that analyses the top 10 fuel retailers and investigates their strategies within the fuel retail market, assessing current and future opportunities and threats. This report also provides a detailed examination of the European forecourt market, analyzing 8 European countries in terms of market size, site dynamics and shop penetration.

Use this new report to assess and develop your competitive strategy and identify future growth opportunities.

Some key findings from this report...

Within the 8 countries profiled, there is a distinct split where Germany, the Netherlands, Sweden and Belgium show a greater consumer spend within the forecourt shop (non-fuel sales) while the UK, Italy, France and Spain show a much lower non-fuel spend.
The success of the forecourt shop is dependent on a country's maturity of its convenience retailing market as well the consumers' cultural attitudes towards convenience retail outlets.
Forecourt shops often fill a gap in the market where convenience retail outlets are restricted, either through cultural attitudes or government legislation.
Example of government legislation exist in Germany where the German Law "Ladenschlugesetz" restricts opening hours for shops from which forecourt shops are exempt.
The Italian forecourt market began its first instance of rationalisation in December 2005 when Agip divested its IP network to API, a competitor.

This new report will enable you to...

Assess the retail activity within the top 10 fuel retailers through this report's strategic company analysis of the forecourt retail market within top 10 fuel retailers in Europe, which also includes a study of opportunities that exist for each retailer.
Examine the market dynamics of forecourt retailing industry in Western Europe using this report's strategic analysis of key trends and issues in the market.
Understand the key European markets in terms of market share, market size, shop penetration, retail activity and levels of competition.
Identify the future prospects and opportunities within the European forecourt retail market and the impact of growth in Eastern Europe.
Gain insight into the impact of the convenience retail market as a barrier or opportunity for forecourt retailers through the detailed analysis in this report.

Key questions answered in this report

Who are the top 10 fuel retailers and what are their strategies within the forecourt retail market?
Where is the forecourt retailing market heading?
Why are fuel retailers downsizing their forecourt sites?
How is legislation affecting the forecourt retailing market within Europe?
Are joint ventures within the forecourt retail market a growth opportunity?
How are forecourt retailers making their forecourt shops more attractive within the convenience retail market?
Are changing consumer trends affecting the forecourt retail market in Europe?

Content

Executive Summary
- Introduction
- Market dynamics
- Featured EU countries
- Germany
- UK
- France
- Italy
- Spain
- Netherlands
- Sweden
- Belgium
- Top 10 company analysis
- TOTAL (TFE)
- Royal Dutch Shell plc (Shell)
- Esso
- Agip
- Q8
- BP plc
- Repsol YPF
- Anonima Petroli Italia SpA (API)
- The Tamoil Group
- Aral
- Future outlook for forecourt retailing
Chapter 1 Introduction
- The aim of this report
Chapter structure
Chapter 2 Market dynamics
- Summary
- Declining fuel margins
- Forecourt rationalization
- Move to Central and Eastern Europe
- Unmanned forecourt retail sites
- Pressure from competition authorities
- Competition in forecourt retailing
- Competition in fuel retailing
- Joint ventures with supermarkets
- New (premium) fascias and forecourt store formats
- Premium and environmentally friendly fuels
- Loyalty cards
- Competition from convenience retailers
- Supermarket penetration of fuel retailing
- Consumer demand for innovative fuels
- Biofuels and legislation
Chapter 3 Country profiles
- Summary
- Germany
- Company market share
- Retail activity
- Car wash market
- Convenience retailing in Germany
- UK
- Company market share
- Retail activity
- Joint ventures
- Competition from supermarket sector
- Car wash market
- Convenience retailing in the UK
- Premium fuels
- France
- Company market share
- Retail activity
- Car wash market
- Convenience retailing in France
- Unmanned sites
- Italy
- Company market share
- Retail activity
- Car wash market
- Convenience retailing in Italy
- Supermarket penetration
- Unmanned sites
- Spain
- Company market share
- Retail activity
- Convenience retailing in Spain
- Car wash market
- Netherlands
- Company market share
- Retail activity
- Joint ventures
- Car wash market
- Convenience retailing
- Unmanned sites
- Sweden
- Company market share
- Retail activity
- Joint ventures
- Car wash market
- Convenience retailing in Sweden
- Unmanned sites
- Premium fuels
- Belgium
- Company market share
- Retail activity
- Joint ventures
- Convenience retailing in Belgium
- Unmanned sites
Chapter 4 Top 10 company analysis
- Summary
- TOTAL (TFE)
- Overview
- European growth
- Retail activity
- Fuel card promotions
- Premium fuels
- Car wash market
- Unmanned sites
- Future outlook
- Royal Dutch Shell PLC (Shell)
- Overview
- European growth
- Retail activity
- Joint ventures
- Fuel card promotions
- Premium fuels
- Unmanned sites
- Future outlook
- Esso
- Overview
- European growth
- Retail activity
- Joint ventures
- Fuel card promotions
- Premium fuels
- Unmanned sites
- Future outlook
- Agip
- Overview
- European growth
- Retail activity
- Fuel card promotions
- Premium fuels
- Future outlook
- Q8
- Overview
- European growth
- Retail activity
- Joint ventures
- Fuel card promotions
- Car wash market
- Unmanned sites
- BP plc
- Overview
- European growth
- Retail activity
- Joint ventures
- Premium fuels
- Fuel card promotions
- Repsol
- Overview
- European growth
- Retail activity
- Fuel card promotions
- Premium fuels
- Anonima Petroli Italia SpA (API)
- Overview
- European growth
- Retail activity
- The Tamoil Group
- Overview
- European growth
- Retail activity
- Car wash market
- Unmanned sites
- Aral
- Overview
- European growth
- Retail activity
- Fuel card promotions
- Premium fuels
- Car wash market
Chapter 5 Future outlook for forecourt retailing
- Summary
- Forecourt site rationalization
- Expansion into Central and Eastern Europe
- New fascias and forecourt store formats
- Joint ventures with supermarkets
- Increased threat from supermarkets
- Premium fuels
- Premium fuels
- Biofuels
- Supermarket penetration of green fuel
List of Figures
- Figure 2.1: Examples of forecourt fascias
- Figure 2.2: Premium fuels within the forecourt
- Figure 2.3: Supermarket penetration of food market, 2005
- Figure 3.4: Forecourt market value, 2004 in comparison to number of forecourt sites, 2005
- Figure 3.5: Number of forecourt sites, 2005 compared with non-fuel sales per head (), 2004
- Figure 3.6: Retail shop penetration, 2005 compared with non-fuel sales per head (), 2004
- Figure 3.7: Forecourt market share (no. of sites) in Germany, 2005
- Figure 3.8: Forecourt market share (no. of sites) in the UK, 2005
- Figure 3.9: Forecourt market share (no. of sites) in France, 2005
- Figure 3.10: Forecourt market share (no. of sites) in Italy, 2005 (as at 01/01/05)
- Figure 3.11: Forecourt market share (no. of sites) in Italy, 2005 (as at 31/1205)
- Figure 3.12: Forecourt market share (no. of sites) in Spain, 2005
- Figure 3.13: Forecourt market share (no. of sites) in the Netherlands, 2005
- Figure 3.14: Forecourt market share (no. of sites) in Sweden, 2005
- Figure 3.15: Forecourt market share (no. of sites) in Belgium, 2005
- Figure 4.16: TOTAL geographic spread in Europe, 2005
- Figure 4.17: TOTAL European forecourt sites, 2004-2005
- Figure 4.18: TOTAL retail shop penetration, 2005
- Figure 4.19: Shell geographic spread in Europe, 2005
- Figure 4.20: Shell European forecourt sites, 2004-2005
- Figure 4.21: Shell retail shop penetration, 2005
- Figure 4.22: Esso geographic spread in Europe, 2005
- Figure 4.23: Esso European forecourt sites, 2004-2005
- Figure 4.24: Esso retail shop penetration, 2005
- Figure 4.25: Agip geographic spread in Europe, 2005
- Figure 4.26: Agip European forecourt sites, 2004-2005
- Figure 4.27: Agip retail shop penetration, 2005
- Figure 4.28: Q8 geographical spread in Europe, 2005
- Figure 4.29: Q8 European forecourt sites, 2004-2005
- Figure 4.30: Q8 retail shop penetration, 2005
- Figure 4.31: BP geographic spread in Europe, 2005
- Figure 4.32: BP European growth, 2004-2005
- Figure 4.33: BP retail shop penetration, 2005
- Figure 4.34: Repsol geographic spread in Europe, 2005
- Figure 4.35: Repsol European forecourt sites, 2005
- Figure 4.36: Repsol retail shop penetration, 2005
- Figure 4.37: The Tamoil Group geographic spread, 2005
- Figure 4.38: The Tamoil Group European forecourt sites, 2005
- Figure 4.39: The Tamoil Group retail shop penetration, 2005
- Figure 4.40: Aral geographic spread in Europe, 2005
- Figure 4.41: Aral European forecourt sites, 2004-2005
- Figure 4.42: Aral retail shop penetration, 2005
- Figure 5.43: Forecourt market value, 2004 in comparison to number of forecourt sites, 2005
- Figure 5.44: Number of forecourt sites, 2005 compared with non-fuel sales per head (), 2004
List of Tables
- Table 1.1: Market value of selected forecourt markets in EU (m), 2004
- Table 1.2: Top 10 leaders (by no of forecourt sites) within Europe, 2004-2005
- Table 2.3: Number of forecourt sites in selected countries in EU, 2004-2005
- Table 2.4: Increase of sites in selection of CEE countries, 2004-2005
- Table 2.5: Loyalty cards for fuel retailers
- Table 3.6: Company forecourt sites in Germany, 2004-2005
- Table 3.7: Forecourt retail shop penetration in Germany, 2004-2005
- Table 3.8: Company forecourt sites in the UK, 2004-2005
- Table 3.9: Company forecourt sites in France, 2004-2005
- Table 3.10: Forecourt shop penetration in France, 2004-2005
- Table 3.11: Company forecourt sites in Italy, 2004-2005
- Table 3.12: Forecourt retail shop penetration in Italy, 2004-2005
- Table 3.13: Company forecourt sites in Spain, 2004-2005
- Table 3.14: Forecourt retail shop penetration in Spain, 2005
- Table 3.15: Company forecourt sites in the Netherlands, 2004-2005
- Table 3.16: Forecourt retail shop penetration in the Netherlands, 2004-2005
- Table 3.17: Company forecourt sites in Sweden, 2004-2005
- Table 3.18: Forecourt retail shop penetration in Sweden, 2004-2005
- Table 3.19: Company forecourt sites in Belgium, 2004-2005
- Table 3.20: Forecourt retail shop penetration in Belgium, 2004-2005
- Table 4.21: Top 10 leaders (by number of forecourt sites) within Europe, 2004-2005
- Table 4.22: TOTAL (no of sites by country), 2004-2005
- Table 4.23: TOTAL (unmanned sites by country), 2004-2005
- Table 4.24: Shell (no of sites by country), 2004-2005
- Table 4.25: Shell (unmanned sites by country), 2004-2005
- Table 4.26: Esso (no of sites by country), 2004-2005
- Table 4.27: Esso (unmanned sites by country), 2004-2005
- Table 4.28: Agip (no of sites by country), 2004-2005
- Table 4.29: Q8 (no of sites by country), 2004-2005
- Table 4.30: Q8 (unmanned sites by country), 2004-2005
- Table 4.31: BP (no of sites by country), 2004-2005
- Table 4.32: Repsol (no of sites by country), 2004-2005
- Table 4.33: Anonima Petroli Italia SpA (no of sites by country), 2004-2005
- Table 4.34: Anonima Petroli Italia SpA, forecourt sites, 2004-2005
- Table 4.35: The Tamoil Group (no of sites by country), 2004-2005
- Table 4.36: Tamoil (unmanned sites by country), 2004-2005
- Table 4.37: Aral (no of sites by country), 2004-2005
- Table 5.38: Number of forecourt sites in selected countries in EU, 2004-2005
- Table 5.39: Market value of selected forecourt markets in EU (m), 2004