Supermarket Penetration into the Fuel Retailing Sector

Publication Date	October 2005
Publisher	Datamonitor
Product Type	Report
Pages	27
ISBN Number	not applicable
Product Code	DAT00532

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Summary

Introduction

The penetration of supermarkets into the European fuel retailing market varies widely between individual countries and is influenced by specific individual market dynamics and characteristics. This report assesses the impact supermarkets have had in breaking into the fuel retailing market in selected European countries, how this has been achieved and how this penetration is likely to evolve.

Scope

Analysis into the sites and volumes fuel retailing market shares held by supermarkets and non-supermarkets in various European markets.
Insight into progress made by supermarkets in fuel retail and the main strategies adopted in specific markets to win market share from oil companies.
An overview of how market conditions influence the penetration of supermarkets into fuel retailing and how oil companies are seeking to counter this.
Analysis of the future development plans of the main supermarket players in various markets including their market share winning strategies.

Highlights

The fuel retailing price differential between supermarkets and non-supermarkets in the UK has remained consistent over the past two and a half years at an average of 4% for super unleaded and 2% for both regular unleaded and diesel.

Of the markets surveyed, France is the only one to have a greater proportion of fuel sold through supermarket than non-supermarket sites. Increasingly French supermarkets are enhancing their dominance in the fuel retailing market by moving away from their traditional forms of price competition towards more non-price competition based initiatives.

Spanish fuel consumers have a particularly strong price sensitivity. In response to this the supermarkets place a high degree of emphasis on price competition with customer convenience, service and other non-price competition factors seen very much as a secondary priority.

Reasons to Purchase

Obtain a deeper insight into current and future supermarket fuel retailing trends and market dynamics across key European markets.
Identify key markets likely to be targeted by the supermarkets in their attempts to bolster both their fuel and non-fuel offerings.
Become acquainted with the key factors that will both promote and restrict the further expansion of supermarket fuel retailers.

Content

Chapter 1 Executive Summary
- The penetration of supermarkets into the European fuel retail market varies widely and is influenced by individual market dynamics and characteristics
Chapter 2 Introduction
- This report is aimed at fuel retailing players seeking a greater understanding of supermarket penetration into the fuel retailing sector
Chapter 3 Market Context
- Supermarkets have made a significant penetration into the fuel retailing sector in both the UK and France
- Denmark and France have the highest supermarket penetration in the fuel retailing market in terms of site numbers
- Of the selected countries, French supermarket fuel retailing sites have grown at the fastest rate since 2000
Chapter 4 Market Trends
- Supermarkets are seeking to enhance their dominance in French fuel retailing by moving away from their traditional forms of price competition towards non-price competition
- Supermarkets have made only minimal penetration into the German fuel retailing market owing to a combination of price and consumer factors
- In Spain prices competition is a key defining factor with customer convenience and service seen as a secondary priority
- Although currently small, the presence of supermarkets in CEE fuel retailing market is set to grow rapidly in the near future
- Market dynamics and demand growth make the CEE region an attractive target for the supermarkets
- A willingness to accept lower than normal fuel margins as a market share building strategy has helped UK supermarkets increase their number of fuel outlets, reversing general industry trends
- UK supermarkets have won and maintained market share by consistently pricing at a discount to the oil companies
- Supermarket penetration into the fuel retailing sector in Scandinavia varies considerably amongst individual markets
Chapter 5 Conclusions
- CEE is likely to form the core area for the further penetration of supermarkets into the fuel retailing market in the coming years
- Related reports and contact details
- How to contact experts in your industry
List Of Figures
- Figure 1: Fuel Retailing market share by sales volume in selected markets
- Figure 2: Fuel Retailing market share site numbers in selected markets
- Figure 3: Number of Fuel Sites CAGR 2000 to 2004 vs Number of Supermarket Fuel sites (2004)
- Figure 4: France - Fuel retailing market share by sales volume 2004
- Figure 5: France - Total number of fuel retailing sites
- Figure 6: Germany - Fuel retailing market share by sales volume 2004
- Figure 7: Germany - Total number of fuel retailing sites
- Figure 8: Spain - Fuel retailing market share by sales volume 2004
- Figure 9: Spain - Total number of fuel retailing sites
- Figure 10: Poland - Fuel retailing market share by sales volume 2004
- Figure 11: Czech Republic - Fuel retailing market share by sales volume 2004
- Figure 12: Poland - Total number of supermarket fuel retailing sites
- Figure 13: Czech Republic - Total number of supermarket fuel retailing sites
- Figure 14: UK - Fuel retailing market share by sales volume 2004
- Figure 15: UK - Total number of fuel retailing sites
- Figure 16: UK - Average Diesel Pump Prices
- Figure 17: UK - Average Unleaded Pump Prices
- Figure 18: UK - Average Super Unleaded Pump Prices
- Figure 19: Scandinavia - Total number of supermarket fuel retailing sites