How Britain Shops 2005: Personal Care

Publication Date	February 2005
Publisher	Verdict
Product Type	Report
Pages	93
ISBN Number	not applicable
Product Code	VDT00134

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£2,280.00
approximately: $3,400 | €2,716

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Summary

Retailing should be simple: sell the right products, in the right place, at the right price to the right customer in the right way and success is almost guaranteed. But retailing isn't simple - it's complex, capricious and notoriously difficult to attain success... and that's mostly thanks to one thing: the consumer. How Britain Shops: Personal Care examines shifts in consumer shopping patterns against a backdrop of increasing price competition, stronger inroads into non-food by grocers and a growing consumer emphasis on convenience.

Content

Shopping around
Retailer usage
Main user share by region
Conversion rates Key findings
Profile of personal care shoppers
Penetration of personal care shoppers
Executive summary
About the cDNA programme Drivers of loyalty
Loyalty
Asda
- conversion rates
- loyalty
- competitors
- key findings
- visitors
- main users
Avon
- conversion rates
- loyalty
- competitors
- key findings
- visitors
- main users
Boots
- conversion rates
- loyalty
- competitors
- key findings
- visitors
- main users
Morrison
- conversion rates
- loyalty
- competitors
- key findings
- visitors
- main users
Sainsbury
- conversion rates
- loyalty
- competitors
- key findings
- visitors
- main users
Savers
- conversion rates
- loyalty
- competitors
- key findings
- visitors
- main users
Superdrug
- conversion rates
- loyalty
- competitors
- key findings
- visitors
- main users
Tesco
- conversion rates
- loyalty
- competitors
- key findings
- visitors
- main users
Wilkinson
- conversion rates
- loyalty
- competitors
- key findings
- visitors
- main users