Where Britain Shops 2005: Supermarkets

Publication Date	April 2005
Publisher	Verdict
Product Type	Report
Pages	80
ISBN Number	not applicable
Product Code	VDT00106

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£2,280.00
approximately: $3,400 | €2,716

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Summary

Supermarkets' core focus on needs-driven product - food and grocery- means that the vast majority of us regularly pass through their doors. More single person households, the reducing significance of traditional family roles and expanding non-food ranges are giving more reasons to visit and pushing this proportion upward. Since 2001 supermarkets have recorded year-on-year gains every year, with six out of seven consumers now counting themselves as supermarket shoppers. This report examines changes in consumer shopping patterns over the past five years.

Content

About the cDNA programme
Section 1: Supermarket Retailer Profiles
Asda - Overview
- Share of shoppers
- Customer demographics
- Department usage
- Cross department usage
- Competitors
Morrison - Overview
- Share of shoppers
- Customer demographics
- Department usage
- Cross department usage
- Competitors
Sainsbury - Overview
- Share of shoppers
- Customer demographics
- Department usage
- Cross department usage
- Competitors
Tesco - Overview
- Share of shoppers
- Customer demographics
- Department usage
- Cross department usage
- Competitors