| Product Code | ICH00117 |
|---|---|
| Publication Date | March 2007 |
| Publisher | iReach |
| Product Type | Report |
| Pages | 30 |
Developments in technology and changes in consumer lifestyle have influenced consumer attitudes towards technology. The aim of the study is to gain better understanding of consumer attitudes towards technology by investigating both the advantages and disadvantages that Technology can bring. This will enable companies to develop effective marketing strategies and target their customers in a more efficient manner.
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