Technology and the Irish Consumer

Consumer Attitudes towards Technology

Publication Date	March 2007
Publisher	iReach
Product Type	Report
Pages	30
ISBN Number	not applicable
Product Code	ICH00117

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Summary

Developments in technology and changes in consumer lifestyle have influenced consumer attitudes towards technology. The aim of the study is to gain better understanding of consumer attitudes towards technology by investigating both the advantages and disadvantages that Technology can bring. This will enable companies to develop effective marketing strategies and target their customers in a more efficient manner.

Content

1. Introduction
- 1.1 Aims and objectives
- 1.2 Outline of the report
2. History of Technology industry in Ireland
- 2.1 Technology usage in Ireland
- 2.2 Changes in Life pattern/ Style
3. Factors that influence consumers attitudes
- 3.1 Advantages of Technology
  - global economy
  - Higher leisure class etc.
3.2 Disadvantages of Technology
- pollution
- human productivity (Automated industry) etc.
4. Conclusion