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Customer Services
Technology and the Irish Consumer
Consumer Attitudes towards Technology
| Product Code | ICH00117 |
|---|---|
| Publication Date | March 2007 |
| Publisher | iReach |
| Product Type | Report |
| Pages | 30 |
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Developments in technology and changes in consumer lifestyle have influenced consumer attitudes towards technology. The aim of the study is to gain better understanding of consumer attitudes towards technology by investigating both the advantages and disadvantages that Technology can bring. This will enable companies to develop effective marketing strategies and target their customers in a more efficient manner.
- 1. Introduction
- 1.1 Aims and objectives
- 1.2 Outline of the report
- 2. History of Technology industry in Ireland
- 2.1 Technology usage in Ireland
- 2.2 Changes in Life pattern/ Style
- 3. Factors that influence consumers attitudes
- 3.1 Advantages of Technology
- global economy
- Higher leisure class etc.
- 3.1 Advantages of Technology
- 3.2 Disadvantages of Technology
- pollution
- human productivity (Automated industry) etc.
- 4. Conclusion
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