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UK Home Entertainment Market 2010

  • Publication Date:March 2010
  • Publisher:Verdict
  • Product Type: Report
  • Pages:253

UK Home Entertainment Market 2010

Verdict Research: UK Home Entertainment Retailing 2010 provides analysis of the music, video and video games markets. It looks at the major issues affecting these sectors and the key growth trends and drivers. It also profiles the top operators, including Amazon, Asda, GAME, HMV, iTunes, Play and Tesco.

Scope

  • Market size, inflation and sales 2000-2010 for all three markets
  • Market and channel shares for each of these markets 2000-2010
  • Digital and online penetration by market
  • Analysis of 14 major retailers by their performance in each market

Highlights

It looks increasingly likely that 2008 will come to represent the time when the video games market peaked once and for all. By the time a major new console hits the market to provide the next major potential upswing in sales in 2011 or beyond, digital distribution will have made huge strides, leading to retail being largely bypassed.

With consumers cutting back on impulse purchasing, the video market suffered a tough time in 2009. Shoppers budgeted tightly and video sales were squeezed by consumers instead visiting the cinema, using rental services such as Netflix, downloading films illegally, or utilising video on demand services and movie channels.

The growth of downloading has started to lift music sales volumes, due to the widespread adoption of Digital Rights Management free downloads and a growing antipathy towards piracy slowly pushing consumers towards legitimate purchasing. However, the value of music sales has been restricted by the deflationary pressures from downloading

Reasons to Purchase

  • See how these incredibly turbulent and fast moving sectors will evolve over the next few years
  • Assess which retailers are best placed to survive and thrive and which are most likely to join Woolworths, Zavvi etc in failing
  • Establish how legislation, subscription and streaming services, blu-ray and so on will impact the industry
  • Chapter 1 Executive Summary
    • Key findings
    • Main conclusions
    • Home entertainment retail becomes increasingly redundant
    • Slips into decline in 2009
    • Consumers lose interest in traditional entertainment
    • Entertainment industry loses faith in retail
    • but survivors had brightest year in 2009and will be for some time to come
    • Digital downloading continues to grow
    • Piracy addressed in music but a growing threat to video and video games
    • Some positives on horizon for games
    • . but video games market has permanently peaked
    • Video recovers after massive decline in 2009
    • Music set for ninth consecutive year of decline
    • GAME and HMV fight it out to be last specialist standing
    • Online players increasingly dominant
    • Grocers enjoy huge share of market
  • Chapter 2 Entertainment Market Analysis
    • Market definition
    • Structural changes shrink entertainment market
    • Entertainment market shares
  • Chapter 3 Video Games Market Analysis
    • Cyclical downturn could turn into long term decline
    • Video games market split
    • Video game market shares
  • Chapter 4 Video Market Analysis
    • Perfect economic storm causes historic decline in 2009
    • Video market shares
  • Chapter 5 Music Market Analysis
    • New ways to access music hamper retail recovery
    • Music market shares
  • Chapter 6 Download Market
    • Overview
    • Video games
    • Video
    • Music
  • Chapter 7 Channels of Distribution
    • Consumer trends favour online players and grocers
    • Online
    • Grocers
    • Mail order
    • Specialists
    • Multiples
  • Chapter 8 Key Issues
    • Retailer casualties afford much relief to survivors
    • Survivors have grown
    • but retailers are now more exposed to market decline
    • Home entertainment market loses value
    • Strong deflation hinders growth
    • How to stay successful
    • Piracy - a major concern
    • Two main types of piracy
    • Future of piracy
    • Fight against piracy
    • Music subscription services grow in popularity
    • Industry finally adapts to consumer demand
    • Spotify
    • Napster
    • Sky Songs
    • Nokia comes with music
    • eMusic
    • New ways of killing time reduce interest in entertainment
    • Internet changes how people spend leisure time
    • Blu-ray grows slowly
    • Sales remain a small proportion of total video
    • Blu-ray sales smaller than expected at launch
    • Driving Blu-ray sales
  • Chapter 9 Amazon UK
    • Diversifies away from entertainment roots
    • Recent key events
    • Proposition
    • Continues to grow offer, becoming online department store
    • Financials
    • Formidable growth slows as internet heads towards maturity
    • Sector performance - Entertainment
    • Mix stabilises after huge growth in video games
    • Category heading towards maturity
    • Sub sector performances - Video games
    • Growth continues to slow from 2007 peak
    • Sub sector performances - Video
    • Artfificial boost in 2009 disrupts long term trend
    • Sub sector performances - Music
    • Steady sales
    • Outlook
    • Entertainment sector consolidates and online growth slows
  • Chapter 10 Argos
    • Argos needs a way to stand out from the crowd
    • Recent key events
    • Proposition
    • Multichannel model
    • Financials
    • Growth to return in 2010
    • Space
    • Still expands steadily
    • Sector performance - Entertainment
    • Share mirrors video games market
    • Sub sector performance - Video games
    • Sales continue to decline in 2010
    • Outlook
    • Will need to compete in digital downloading
  • Chapter 11 Asda
    • Boost from shop-in-shop format is now over
    • Recent key events
    • Proposition
    • Every day value and convenience key
    • Financials
    • Sales growth accelerated during downturn - but now slowing
    • Space
    • Space expansion and rising densities both help growth
    • Sector performance - Entertainment
    • Video and video games dominate offer
    • Capacity gains help ease pain of slowing growth
    • Sub sector performances - Video games
    • Has benefited from market growth
    • Sub sector performances - Video
    • Starting to lose out to shift online
    • Sub sector performances - Music
    • Capacity gains temporarily offset long-term trend
    • Outlook
    • Rennovation of online will be key
  • Chapter 12 Blockbuster
    • Huge struggles as proposition becomes obsolete
    • Proposition
    • Neighbourhood locations offer convenience
    • Financials
    • Declining sales continue into 2010
    • Space
    • UK space falls as part of global reduction
    • Sector performance - Entertainment
    • Video games increasingly dominant
    • Market share drops steadily
    • Sub sector performances - Video games
    • Two years of decline after strong growth
    • Sub sector performances - Video
    • Huge declines continue
    • Outlook
    • Little to cling on to for beleaguered retailer
  • Chapter 13 CD Wow
    • Outdated online retailer surpassed by more dynamic rivals
    • Proposition
    • Every day value and convenience key
    • Financials
    • £41m fine constricts performance
    • Sector performance - Entertainment
    • Turbulent sales mix
    • Recovery stagnates as growth focus turns international
    • Sub sector performances - Video games
    • Rapid growth slipping back
    • Sub sector performances - Video
    • Slow recovery from 2006 crash
    • Sub sector performances - Music
    • Erratic performance
    • Outlook
    • Set to remain a niche player
  • Chapter 14 Game
    • Poor year for video games specialist
    • Recent key events
    • Proposition
    • Specialist able to capitalise on market leading credentials
    • Financials
    • Performance deteriorates in 2010
    • Space
    • Expansion slows
    • Sector performance - Entertainment
    • Considerable gains gives way to decline
    • Sub sector performance - Video games
    • Share gains stall
    • Outlook
    • GAME will need to reinvent itself long term
  • Chapter 15 Hmv
    • Diversifies to drive sales
    • Recent key events
    • Proposition
    • A destination store for everything entertainment
    • Financials
    • Strong sales growth will continue into 2010
    • Space
    • Takes advantage of ex-Zavvi stores
    • Sector performance - Entertainment
    • Video continues to dominate entertainment sales
    • Sales set to decline after a strong 2009
    • Sub sector performances - Video games
    • Growth continues to slow from 2007 high point
    • Sub sector performances - Video
    • First sales decline in four years
    • Sub sector performances - Music
    • Two years of sales gains
    • Outlook
    • Must plan for the future
  • Chapter 16 Itunes
    • Forefront of the music market
    • Recent key events
    • Proposition
    • Expanding offer
    • Financials
    • Sector performance - Entertainment
    • Video slowly growing proportion
    • Growth slows but remains strong
    • Sub sector performances - Video
    • A positive start
    • Sub sector performances - Music
    • Increasing competition
    • Outlook
    • Faces new challenges to dominance
  • Chapter 17 Morrison
    • Limited range hampers entertainment
    • Recent key events
    • Proposition
    • Low prices key
    • Financials
    • Double digit growth expected in 2010
    • Space
    • Aggressive space expansion continues
    • Sector performance - Entertainment
    • Video games and video dominate
    • Erratic sales growth
    • Sub sector performances - Video games
    • Decline after years of strong growth
    • Sub sector performances - Video
    • Six years of erratic sales
    • Sub sector performances - Music
    • Holding up in a challenging market
    • Outlook
    • Expansion is key
  • Chapter 18 Play.Com
    • Low price, online proposition key to success
    • Proposition
    • Major online player
    • Financials
    • Strong growth continues
    • Sector performance - Entertainment
    • Growth in music share proving temporary
    • Growth expected to slow in 2010
    • Sub sector performances - Video games
    • Growth slows but remains strong
    • Sub sector performances - Video
    • Minimal market share gain in 2010
    • Sub sector performances - Music
    • Digital download boosts sales
    • Outlook
    • Moves into new areas
  • Chapter 19 Sainsbury
    • Success of market repositioning continues
    • Recent key events
    • Proposition
    • Strong focus on non-food
    • Financials
    • Growth slows in 2010 but remains strong
    • Space growth accelerates
    • Sector performance - Entertainment
    • Music continues to drop back
    • Growth strong but slows in 2010
    • Sub sector performances - Video games
    • Casual gaming helps to drive sales
    • Sub sector performances - Video
    • Transactional website allows for an expanded range
    • Sub sector performances - Music
    • Music sales continue to decline
    • Outlook
    • Online represents a big opportunity
  • Chapter 20 Tesco
    • Innovates to maintain growth
    • Recent key events
    • Proposition
    • Broad value appeal
    • Financials
    • Continues to expand despite huge scale
    • Space
    • Sustains space growth despite recession
    • Sector performance - Entertainment
    • Video is dominant category
    • Entertainment has not been a priority but strong gains from Woolworths
    • Sub sector performances - Video games
    • Share gains continue despite relatively little investment
    • Sub sector performances - Video
    • Innovation such as film downloads returns video to growth
    • Sub sector performances - Music
    • Sales fall 35.9% in five years
    • Outlook
    • Will need bold new ideas to stay relevant
  • Chapter 21 Toys R US
    • Retailer struggles in entertainment market
    • Recent key events
    • Proposition
    • Well segmented entertainment section
    • Financials
    • Sales suffered in the recession
    • Space
    • Sales density drops
    • Sector performance - Entertainment
    • Share mirrors video games market
    • Sector performance - Video games
    • Strong decline expected in 2010
    • Outlook
    • Needs to target the core gamer
  • Chapter 22 Wh Smith
    • No future in entertainment
    • Proposition
    • Different formats target customers in many locations
    • Financials
    • Further declines in 2010
    • Space
    • New format opportunities
    • Sector performance - Entertainment
    • Video takes the lead
    • Entertainment sales drop as stock reduced
    • Sub sector performances - Video games
    • Video games share nosedives
    • Sub sector performances - Video
    • Sales declines continue
    • Sub sector performances - Music
    • Music sales see another big drop
    • Outlook
    • A challenging future
  • Chapter 23 Glossary
    • Financial Statistics - VAT
    • Trading Profile
    • Physical Development
    • Abbreviations
  • List of Tables
    • Table 1: Entertainment market size 2000-2010e
    • Table 2: Entertainment market shares 2005-2010e
    • Table 3: Video games market size 2000-2010e
    • Table 4: Video games market shares 2005-2010e
    • Table 5: Video market size 2000-2010e
    • Table 6: Video market shares 2005-2010e
    • Table 7: Music market size 2000-2010e
    • Table 8: Music market shares 2005-2010e
    • Table 9: Video games channel shares 2005-2010e
    • Table 10: Video channel shares 2005-2010e
    • Table 11: Music channel shares 2005-2010e
    • Table 12: Amazon UK company Overview 2010
    • Table 13: Amazon retail proposition 2010
    • Table 14: Estimated Amazon UK trading record 2005-2010e
    • Table 15: Argos company Overview 2010
    • Table 16: Argos retail proposition 2010
    • Table 17: Argos trading record 2005-2010e
    • Table 18: Argos store portfolio 2005-2010e
    • Table 19: Asda company Overview 2010
    • Table 20: Asda retail proposition 2010
    • Table 21: Asda trading record December 2005-2010e
    • Table 22: Asda store portfolio 2005-2010e
    • Table 23: Blockbuster company Overview 2010
    • Table 24: Blockbuster retail proposition 2010
    • Table 25: Blockbuster trading record 2004-2009e
    • Table 26: Blockbuster UK store portfolio 2004-2010
    • Table 27: CD Wow company Overview 2010
    • Table 28: CD Wow retail proposition 2010
    • Table 29: GAME company Overview 2010
    • Table 30: GAME retail proposition 2010
    • Table 31: GAME Group trading record 2005-2010e
    • Table 32: GAME Group store portfolio 2005-2010e
    • Table 33: HMV company Overview 2010
    • Table 34: HMV retail proposition 2010
    • Table 35: HMV trading record 2005-2010e
    • Table 36: HMV store portfolio 2005-2010e
    • Table 37: iTunes company Overview 2010
    • Table 38: iTunes retail proposition 2010
    • Table 39: Morrison company Overview 2010
    • Table 40: Morrison retail proposition 2010
    • Table 41: Morrison trading record 2005-2010e
    • Table 42: Morrison store portfolio 2005-2010e
    • Table 43: Play company Overview 2010
    • Table 44: Play.com retail proposition 2010
    • Table 45: Sainsbury company Overview 2010
    • Table 46: Sainsbury retail proposition 2010
    • Table 47: Sainsbury trading record 2005-2010e
    • Table 48: Sainsbury store portfolio 1999-2009e
    • Table 49: Tesco company Overview 2010
    • Table 50: Tesco retail proposition 2010
    • Table 51: Tesco trading record 2005-2010e
    • Table 52: Tesco store portfolio 2005-2010e
    • Table 53: Toys R US company Overview 2010
    • Table 54: Toys R US retail proposition 2010
    • Table 55: Toys R US trading record 2005-2010e
    • Table 56: Toys R US store portfolio 2005-2010e
    • Table 57: WH Smith company Overview 2010
    • Table 58: WH Smith retail proposition 2010
    • Table 59: WH Smith trading record 2005-2010e
    • Table 60: WH Smith store portfolio 2005-2010e
  • List of Figures
    • Figure 1: Breakdown of entertainment sales by sub sector 2005-2010e
    • Figure 2: Video games market split 2008
    • Figure 3: Video games market split 2009
    • Figure 4: Video games market split 2010
    • Figure 5: Digital penetration of entertainment market 2005 -2010
    • Figure 6: Entertainment sectors digital download sales 2005 - 2010
    • Figure 7: Video games channel breakdown 2010
    • Figure 8: Video channel breakdown 2010
    • Figure 9: Music channel breakdown 2010
    • Figure 10: Percentage point changes in entertainment channel shares 2010e on 2005
    • Figure 11: Online shares of home entertainment 2005-2010e
    • Figure 12: Grocers share of entertainment market 2005-2010e
    • Figure 13: Mail order shares of entertainment market 2005-2010e
    • Figure 14: Specialists channel entertainment shares 2005-2010e
    • Figure 15: Multiples channel entertainment shares 2005-2010e
    • Figure 16: Home entertainment retail spending 2008 and 2009
    • Figure 17: Home entertainment retail spending excluding Woolworths and Zavvi 2008 and 2009
    • Figure 18: Home entertainment inflation, volume and growth 2000-2010
    • Figure 19: Reasons for deflation in home entertainment market 2010
    • Figure 20: Types of piracy 2010
    • Figure 21: Future of piracy 2010
    • Figure 22: Spotify 2010
    • Figure 23: Napster 2010
    • Figure 24: Sky Songs 2010
    • Figure 25: Nokia comes with music 2010
    • Figure 26: eMusic 2010
    • Figure 27: Video physical product sales mix 2009-2013
    • Figure 28: Blu-ray market dynamics 2010
    • Figure 29: Amazon estimated UK sales growth to December 2005-2010
    • Figure 30: Amazon estimated UK operating profit to December 2005-2008
    • Figure 31: Entertainment sales mix 2005-2010
    • Figure 32: Amazon entertainment sales incl. VAT 2005-2010
    • Figure 33: Amazon entertainment market share 2005-2010
    • Figure 34: Amazon video games sales incl. VAT 2005-2010
    • Figure 35: Amazon video games market share 2005-2010
    • Figure 36: Amazon video sales incl. VAT 2005-2010
    • Figure 37: Amazon video market share 2005-2010
    • Figure 38: Amazon music sales incl. VAT 2005-2010
    • Figure 39: Amazon music market share 2005-2010
    • Figure 40: Argos sales growth to February 2005-2010e
    • Figure 41: Argos UK retail operating profit to February 2005-2009
    • Figure 42: Argos entertainment market share 2005-2010
    • Figure 43: Argos video games sales incl. VAT 2005-2010
    • Figure 44: Argos video games market share 2005-2010
    • Figure 45: Asda sales growth to December 2005-2010e
    • Figure 46: Asda UK retail operating profit to December 2005-2008
    • Figure 47: Asda entertainment sales mix 2005-2010
    • Figure 48: Asda entertainment sales incl. VAT 2005-2010
    • Figure 49: Asda entertainment market share 2005-2010
    • Figure 50: Asda video games sales incl. VAT 2005-2010
    • Figure 51: Asda video games market share 2005-2010
    • Figure 52: Asda video sales incl. VAT 2005-2010
    • Figure 53: Asda video market share 2005-2010
    • Figure 54: Asda music sales incl. VAT 2005-2010
    • Figure 55: Asda music market share 2005-2010
    • Figure 56: Blockbuster sales growth to December/January 2004-2010e
    • Figure 57: Blockbuster UK retail operating profit to December/January 2004-2009
    • Figure 58: Blockbuster entertainment sales mix 2005-2010
    • Figure 59: Blockbuster entertainment sales incl. VAT 2005-2010
    • Figure 60: Blockbuster entertainment market share 2005-2010
    • Figure 61: Blockbuster video games sales incl. VAT 2005-2010
    • Figure 62: Blockbuster video games market share 2005-2010
    • Figure 63: Blockbuster video sales incl. VAT 2005-2010
    • Figure 64: Blockbuster video market share 2005-2010
    • Figure 65: CD Wow entertainment sales mix 2005-2010
    • Figure 66: CD Wow entertainment sales incl. VAT 2005-2010
    • Figure 67: CD Wow entertainment market share 2005-2010
    • Figure 68: CD Wow video games sales incl. VAT 2005-2010
    • Figure 69: CD Wow video games market share 2005-2010
    • Figure 70: CD Wow video sales 2005-2010
    • Figure 71: CD Wow video market share 2005-2010
    • Figure 72: CD Wow music sales incl. VAT 2005-2010
    • Figure 73: CD Wow music market share 2005-2010
    • Figure 74: GAME UK sales growth to January 2005-2010e
    • Figure 75: GAME UK retail operating profit to January 2005-2009
    • Figure 76: GAME entertainment market share 2005-2010
    • Figure 77: GAME video games sales incl. VAT 2005-2010
    • Figure 78: GAME video games market share 2005-2010
    • Figure 79: HMV UK & Ireland sales growth to April 2005-2010e
    • Figure 80: HMV UK & Ireland retail operating profit to April 2004-2009
    • Figure 81: HMV entertainment sales mix 2005-2010
    • Figure 82: HMV entertainment sales incl. VAT 2005-2010
    • Figure 83: HMV entertainment market share 2005-2010
    • Figure 84: HMV video games sales incl. VAT 2005-2010
    • Figure 85: HMV video games market share 2005-2010
    • Figure 86: HMV video sales incl VAT 2005-2010
    • Figure 87: HMV video market share 2005-2010
    • Figure 88: HMV music sales incl. VAT 2005-2010
    • Figure 89: HMV music market share 2005-2010
    • Figure 90: iTunes Entertainment sales mix 2005-2010
    • Figure 91: iTunes entertainment sales incl. VAT 2005-2010
    • Figure 92: iTunes entertainment market share 2005-2010
    • Figure 93: iTunes video sales incl. VAT 2005-2010
    • Figure 94: iTunes video market share 2005-2010
    • Figure 95: iTunes music sales incl. VAT 2005-2010
    • Figure 96: iTunes music market share 2005-2010
    • Figure 97: Morrison sales growth to January 2005-2010e
    • Figure 98: Morrison UK retail operating profit to January 2005-2009
    • Figure 99: Morrison entertainment sales mix 2005-2010
    • Figure 100: Morrison entertainment sales incl. Vat 2005-2010
    • Figure 101: Morrison entertainment market share 2005-2010
    • Figure 102: Morrison video games sales incl. VAT 2005-2010
    • Figure 103: Morrison video games market share 2005-2010
    • Figure 104: Morrison video sales incl. VAT 2005-2010
    • Figure 105: Morrison market share 2005-2010
    • Figure 106: Morrison music sales incl. VAT 2005-2010
    • Figure 107: Morrison music market share 2005-2010
    • Figure 108: Play.com estimated total sales growth 2005-2010e
    • Figure 109: Play.com entertainment sales mix 2005-2010
    • Figure 110: Play.com entertainment sales incl. VAT 2005-2010
    • Figure 111: Play.com entertainment market share 2005-2010
    • Figure 112: Play.com video games sales incl. VAT 2005-2010
    • Figure 113: Play.com video games market share 2005-2010
    • Figure 114: Play.com video sales incl. VAT 2005-2010
    • Figure 115: Play.com video market share 2005-2010
    • Figure 116: Play.com music sales incl. VAT 2005-2010
    • Figure 117: Play.com music market share 2005-2010
    • Figure 118: Sainsbury retail sales growth to March 2005-2010e
    • Figure 119: Sainsbury UK retail operating profit to March 2005-2009
    • Figure 120: Sainsbury entertainment sales mix 2005-2010
    • Figure 121: Sainsbury entertainment sales incl. VAT 2005-2010
    • Figure 122: Sainsbury entertainment market share 2005-2010
    • Figure 123: Sainsbury video games sales incl. VAT 2005-2010
    • Figure 124: Sainsbury video games market share 2005-2010
    • Figure 125: Sainsbury video sales incl. VAT 2005-2010
    • Figure 126: Sainsbury video market share 2005-2010
    • Figure 127: Sainsbury music sales incl. VAT 2005 2010
    • Figure 128: Sainsbury music market share 2005-2010
    • Figure 129: Tesco sales growth to February 2005-2010e
    • Figure 130: Tesco UK retail operating profit to February 2005-2009
    • Figure 131: Tesco entertainment sales mix 2005-2010
    • Figure 132: Tesco entertainment sales incl. VAT 2005-2010
    • Figure 133: Tesco entertainment market share 2005-2010
    • Figure 134: Tesco video games sales incl. VAT 2005-2010
    • Figure 135: Tesco video games market share 2005-2010
    • Figure 136: Tesco video sales incl. VAT 2005-2010
    • Figure 137: Tesco video market share 2005-2010
    • Figure 138: Tesco music sales incl. VAT 2005-2010
    • Figure 139: Tesco music market share 2005-2010
    • Figure 140: Toys R US sales growth to February/January 2005-2010e
    • Figure 141: Toys R US UK retail operating profit to February 2005-2008
    • Figure 142: Toys R US entertainment market share 2005-2010
    • Figure 143: Toys R US video game sales incl. VAT 2005-2010e
    • Figure 144: Toys R US video games market share 2005-2010
    • Figure 145: WH Smith sales growth to August 2005-2010e
    • Figure 146: WH Smith UK retail operating profit to August 2005-2009
    • Figure 147: WH Smith entertainment sales mix 2005-2010
    • Figure 148: WH Smith entertainment sales incl. VAT 2005-2010e
    • Figure 149: WH Smith entertainment market share 2005-2010
    • Figure 150: WH smith video games sales incl. VAT 2005-2010
    • Figure 151: WH Smith video games market share 2005-2010
    • Figure 152: WH Smith video sales incl. VAT 2005-2010
    • Figure 153: WH Smith video market share 2005-2010
    • Figure 154: WH Smith music sales incl. VAT 2005-2010
    • Figure 155: WH Smith music market share 2005-2010
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